Earticle

The desire of looking younger is important for make-up. A recent makeup trends show the characteristics of “baby-face", This is the beginning of the 21st century starting with the keyword 'well-being', In 2003-2004, trends suggest that Femininity romantic subject of 'well-being'. ‘young’ ‘pure’ ‘clean’ these three words are same as romantic image so that Romantic make-up is a sort of preferred trend. In other words, want to looking younger social atmosphere significantly affecting modern make-up, 'baby-face' representation that can be seen through the romantic image make-up. Therefore the Romantic hippie is trying to analyze Anna sui S/S collection to consider the romantic image make-up. Especially, the collection make up analysis by year, and consider to romantic image element since 2005 to 2012 Anna sui's S/S collection. It should be excluded 2008 and 2013 because of unsuitable romantic image style. In Collection of Annasui S/S Collection, there was large tendency of ornamentation. It also appeared womanish romantic with elegant patterns of lace, ruffle, drape, frill etc. Furthermore pink color was used for lips and various parts of cheeks to show lively. Even though concepts are sometime different with collection, it could be implied as a characteristic of decorated romantic image, Thus, image male-up utilizes high brightness and low chroma of pink color to emphasize soft womanliness.

The modern fashion shows try to not only harmonize makeup with garments in an attempt to create the effect of visual sensitivity for fashion images, but also to graft a variety of expression styles form a certain image. Among those diverse images, this study aims to classify Avant-garde styles reflected in makeup for fashion shows in consideration that it is necessary to establish the understanding of Avant-gardeimages when the moderners who are living in the time of cultural pluralism ask for personal, individual, characterful expression. This study employed both theoretical review and empirical study for its research methods. Theoretical review was focused upon previous domestic studies and related literatures while empirical test was carried out by extracting the makeup photos of the fashion collections from spring/summer of 2004 to fall/winter of 2013 from online fashion sites. For the main interests of study, the study extracted the expression modes of Avant-garde (experimental nature, impersonality, and mysteriousness) from the experimental scientism, which was suggested in Lee Kyung Eun (2007)'s study that classified the expressive modes of Avant-garde into futuristic antagonism, non-popular isolationism, and experimental scientism by characteristic. For experimental nature of Avant-garde expression, the study brought forth the aspects of mutuality and compromising that shows dramatic comparison by the combination of heterogeneous materials (metal, golden gilt, silver gilt). Also, impersonality was expressed in makeup for eyes, nose and lips to give cyber, techno an metallic image. Last, mysteriousnesswas used in makeup to express the sexual attraction of restoring human nature, escaping from the idealistic expression of nudeness. So it was confirmed in the study that Avant-garde expression was employedin makeup to emphasize womanly eroticism through artificial exaggeration (or makeup).

This study was carried out for the purpose of seeking new ways to develop relations between Korea’s beauty and medical tourism industries. Korea is in the process of marketing the beauty and medical tourism industries, however, it has not reached its performance and growth expectations and therefore focusing on developing future strategies is a necessity. As the average household income increases, the overall quality of life nationally increases accordingly, leading to the development of the beauty industry. The Government noted an increased prioritization on medical tourism because of its profitability. The beauty industry, on the other hand, is more easily accessible and familiar to the majority of tourists. In the long term, the rise of tourism creates conditions conducive for the expansion of medical tourism while beauty therapy is already increasing as a major world trend. The two industries’ markets are compatible, which when combined would cause a national economic surge worthy of our attention. Currently, Korean culture and K-POP are gaining international popularity which creates favorable conditions for the development of a wide range of products regionally. Unfortunately, Korean brands are not widely recognized and therefore it’s imperative to develop uniquely Korean brands that are represented in a wide variety of fields. It is important to produce items marketed towards tourists in a wide price range to appeal to the largest consumer base and to strengthen its promotion through both online and offline media.

This study has investigated self-efficacy on the level of career preparation among students majoring in makeup in the U.S. According to factor analysis on the self-efficacy for career decision, three specific factors (confidence, self-regulation efficacy and conversion confidence) have been obtained. In terms of factors of the level of career preparation, two factors (target setting and collection of job information) were acquired. To find out the effect of self-efficacy for career decision by a specific factor on the level of career preparation, path analysis has been carried out. According to the analysis, confidence and conversion confidence had a positive effect on target setting. In other words, it appears that as confidence and conversion confidence increase, the effect on target setting becomes more positive.

It can be said that human beings need to perceive their own body and appearance in the endlessly changing criterion for social beauty and engage in appearance management behavior relating to their physical defect and appearance. Middle-aged men have recently taken mounting interests in appearance management, which indicates an intention to raise the appraised value of them. Accordingly, it is thought that it is important to find out the scheme for bringing about the phenomenon that men's appearance management spread in social terms can satisfy the past oppressed expressive desire for their appearance, not lookism, and have a positive effect in society. This study attempted to assist the men put in midlife, a turning point of life cycle, in finding out their appearance through detailed observation and diagnosis. And at a point in time that an aging society spreads now in social terms, it is thought that it is important to find out the scheme for bringing about the phenomenon that middle-aged men's appearance management can satisfy the desire for expressing their appearance, not simple lookism, and have a more positive effect in society. Accordingly, this study attempted to investigate the recognition of the individual level inherent in middle-aged men, the period of discovering their figure, and the degree of evaluation about their appearance management behavior and of male make-up recognition in relation to male appearance recognition in terms of self-understanding.