Earticle

In the modern age, black marketing is being utilized variously, and black as a color has a great impact on real life .In addition, black in the Makeup field shows not only color images but also Makeup characteristics of lines and textures except color. In this study, we investigate Makeup using black according to the effect of black marketing on Makeup. Color is as one of the 'visual languages' that create images, in particular, black color coexist images such as positive and negative, men and women, and has been attracting attention as a suitable color for expressing the individual and various sensibilities of modern people who live in the multi-cultural age. The most continuous and widely used color in fashion, especially in modern design, is black. The research method focused on the professional books on color science, thesis, academic journals, and internet information articles, and the visual data of black on Makeup were theoretically examined for analysis. Therefore, this study examined the effect of black marketing on Makeup. After classifying Makeup using black color, the characteristics were examined. The scope and subject of the study were divided into sensual, masculine, decadent, and retrospective by analyzing the photographs of fashion photographs and magazine advertisements after 2010 that effectively utilize black color.

This study reinterprets the linkage between body painting and body image to provide a basis for applying it to new fields and to search for a new way of body beauty. The body imaging phenomena in body painting were classified into fashion, transparency, commercialization, advertising mediation, and animal and planting. The characteristics of body imaging phenomenon were transformation, transformation, and synthesis. The body imaging phenomenon in the body painting was conceived as a manifestation of human desire to pursue free change to other objects, revealing the desire for constant change and expressing temporal and instantaneous change. As a result, it was confirmed that the various uses of body imaging could expand the positive awareness of the effectiveness of the body.

There is a purpose for forming a mold of Makeup brand story telling that utilized beauty design. this beauty design is expressed brand story of ‘I’ cosmetics brand which the first ecology’s cosmetics brand in Amorepacific company. the methodology of this study is theoretical research and analysis of analytical studies. through theoretical considerations, I studied cosmetics brand advertisement for cosmetics brands. and through analytic research, we drew up the color of the story shown in the advertisement brand advertised in the cosmetics brand. there is the scope of the study was based on 2010 from ‘I’ cosmetics brand to 2016, and the photographic data was based on expert opinion. As a result of this study, the ‘I’ cosmetics brand advertisement Makeup brand showed the product of the texture rather than the nuances of color, and did not use a strong hue for the brand image of naturalism and emphasized clean skin. In this regard, Makeup can be inferred from the fact that the use of Makeup can not only be used in conjunction with the color utilization, but also the effect of storytelling. therefore this can be expected to be used as the basis for the brand story base.

In the late 20th century, fashion and Makeup industries started to pursue traditional things under influence of post-modernism. As a result, African beauty designs are used constantly for the modern fashion trend as a critical motif and also have providing endless source of inspiration. Thus, this study examined African beauty designs which has great influence on modern fashion designs and also analyzed modern fashion designs which utilized from African beauty design’s aesthetic characteristics. Firstly, African beauty designs are classified into face·body painting, scarifications·tattoo, deformation. Aesthetic characteristics are classified into form, color, material or technique by external appearance or formativeness and internal aspects. Internal aspects are classified into body protection, tribe·status·age indication, decoration for beauty, religious·magical·ceremonial meaning, sex-appeal. Secondly, African beauty aesthetic characteristics are came out as fanciness, symbolism, abstractness, appealability, naturalness. This study can broad perspectives of beauty area and used positively as a theoretical foundation for realizing total fashion Makeup design’s image.