Earticle

21세기 트렌드를 주도하고 있는 아이돌 의 메이크업을 분석하는 것은 현대의 트렌 드를 가장 빠르게 읽을 수 있는 방법이며 아이돌의 시각적 이미지 분석은 미용분야 에서 반드시 필요한 연구로 대중들의 메이 크업 연출을 위한 자료로서 활용될 것이라 사료되어 대중문화에 영향력 있는 남성 아 이돌 그룹을 선정하여 메이크업을 분석하 였다. 대중문화는 매우 빠르게 변화하며 아 이돌의 인기는 이미 최고 절정으로, 세계적 으로 평가받고 있으나 남성 아이돌 그룹의 시각적 이미지에 대한 연구는 미비한 실정 이다. 이에 현재 가장 영향력 있는 남성 아 이돌 3그룹을 선정하여 메이크업의 특징을 분석하였다. 그 결과 매우 다양한 메이크업 이미지가 공존하고 있으며 빠르게 변화하 고 있었다. 남성 아이돌 그룹은 그룹의 콘 셉트에 맞게 다양한 메이크업을 하고 있으 며 과거 남성성을 나타내는 강한 메이크업 에서 여성적인 아름다움을 나타내는 메이 크업으로 변화하고 있음을 알 수 있다. 남 성 아이돌 그룹이 인기를 얻으면서 그들을 모방하는 일반 남성들도 늘고 있는 추세로 대중들에게 주목받는 아이돌 메이크업에 대한 연구가 더 다양하게 이루어져야할 것 이라 사료된다.

Analyzing the makeup of a boy's makeup is the quickest way to read modern trends. The visual analysis of idol images is essential in beauty care. Also, I think it will be used as a material for making public makeup. Therefore, the makeup of the boy's idol group was selected that was influential in the pop culture. Popular culture has changed very rapidly, and the popularity of idol groups is being praised and world-class, but studies of boy idol groups are insufficient. Currently, three of the most influential boy idol groups are selected to analyze the makeup of their makeup. As a result, a variety of makeup images were coexisting and changing rapidly. The boy idol group has various types of makeup. Makeup patterns show changing women's image in cosmetic makeup. As boy idol groups gain popularity, more and more men are copying them. Therefore, research should be done on the makeup of the idol makeup boy, who will focus on the public.

Among the overall perceptions of tattoos, perception of the surgical factors was the highest, and it was found to be positive about tattoos. The most important factor in the hygiene was the use of the tool as a disposable tool in the treatment of the tattoo, In terms of elements, Tatoo was considered as one of the areas of makeup, which showed the potential of tattoo industry growth. As a result of analyzing whether there is a difference in perception of tattoos according to general characteristics, it was found that perception of tattoos and perceptions of the subordinate factors were higher in the arts and physical education series. Which shows that institutional factors are highly perceived. In the case of the local area, students from the Seoul area showed a higher perception of overall tattoos, perceptions of sub-factors, and image factors. Perception. And it was found that the higher the level of economy, the higher the recognition of institutional factors. According to the personality, in the case of middle or extrovert compared to the introverted case, the perception of the overall tattoo, the institutional factor by sub-factors, and the image factor were high.

The purpose of this study is to find out how cosmetics experiential marketing affects teenager brand attitudes and how formed brand attitudes affect their purchase Intention. The data collection period for this study was conducted from 25 April 2018 to 30 April 2018 and It was done using a questionnaire to the targets are teenagers living in Seoul and Gyeongi Province. 330 copies of the survey were used as analysis materials, SPSS 23.0 statistical program were used for analysis to perform frequency analysis, factor analysis, reliability test, and multiple regression analysis. According to research, The brand attitude of teenager was formed through cosmetics experiential marketing, and the brand attitude that was formed affected the purchase intention, and the most influential factor was behavioral marketing. Using various information media, such as online and mobile ads and star marketing, it affects the behavior of teenager. Marketing of brand activities such as promotion or experience group that can experience brand, It is thought to be helpful for the youth cosmetics market. The research is expected to be useful in the rapidly growing cosmetics market for teenagers.

The aim of this study is to discover and use Korean traditional colors after applying the dancheong pattern (Korean-style colorful decorative patterns) to art makeup. In the first style ‘Yeonhwa’, meoricho (a pattern placed at the end of each element) was simplified and applied to art makeup, making the colors of dancheong stand out. The second style ‘Maehwa’ targeted the expression of the beauty and elegance of plum blossoms through lines and colors by picturizing them in byeoljihwa painting. The third style ‘Geummun’ was created based on the consecutive features of silk patterns, emphasizing their geometric patterns and elegant colors. The fourth style ‘Hak’ was expressed, taking the crane in the dancheong ceiling pattern as a motif. The crane’s shape was simplified as a pair staring at each other. The above results confirmed that Korean dancheong patterns offer ideation and motifs for art makeup and is actually applicable. It is anticipated that the study results would be available as basic data for empirical case studies and that there would be continued studies on this matter.

The purpose of this study was to determine the change of skin condition before and after use by choosing Spirit Gum and Latex, which are frequently used special makeup materials for skin health of beauty students. As a result of the study, there were 12 people in both T zone and U zone after using latex with decreased water content. After using latex, there are 10 people in both T zone and U zone with reduced oil content. After using the Split Sword, 13 people had decreased water in both T zone and U zone. After using the Split Sword, 14 people were found to have decreased oil in both T zone and U zone. After using latex and split sword, there are 8 people in both T zone and U zone. The main reason for the decrease in the water content of the skin is aging. In this study, we confirmed that several models reduce the amount of water in the skin. Therefore, guidelines such as the use time of latex and split gum and skin care after use should be systematically organized.