Earticle

In order to understand that characters of figures appearing in a performance are instruments to be communicated effectively and visually through the make-up, this study made the following conclusion about what effects changes of beard forms have on face image. The forms of beards may stand for maleness and play a role in inferring one's job and personality. And they also served to modify impressions of faces and affect not only social images but also self images. Since it could be understood that the beard had a relative value depending on individual feature rather than is used to promote beauty, a figure to be adjusted to a character required by a dram was created. hus, it could be found that the basic element to express the character of figure was determined according to forms of eyebrows and beard. It is expected to further develop the makeup into creative and analytical works through acquisition of various kinds of knowledge of performing arts and systematic work course, in order to establish the base for effective production of characters through such a bead makeup.

This study is to establish a number of kinds of image making programs through the survey on image making program preference and the actual condition of 20’s men and women. The study conducted with 310 men and women in Gyeonggi. The collected data were processed by SPSS (Statistical Package for the Social Science) WIN 18.0 program for analysis. Analysis of frequency and t-test were used to identify general characteristic of subjects, general items of image making education, awareness and need for image making education. The results of this study are as follows. First, it showed in following order for men: General image education (greeting, posture, motion), social image education (rounded relations, teamwork), facial expression education, business manner education(handshake, business card, seat of honor), telephone manner education (characteristic and importance of answering the telephone), fashion strategies and coordination education, voice education(accurate pronunciation and vocal practice), education for self-expression, action ability, and solution of complex and preparation plan, inner image education(positive thinking and overcoming complex), education for presentation skills, education for make-up and props directions, education for personal color, education for hair direction. Second, facial expression education in a group of women ranked a lower place than the group of men. Third, it could draw result that men are more interested in make-up and props directions than women. Fourth, there was no big difference in every item related the preference between men and women. Consequently, image making education is getting important in modern society. The significance of this study is identify image making program preference of 20’s and the preference of men and women and it could be helpful to provide basic data for developing image making programs.

Today, with the development of wide range of information in many different types of media and as a result, the change in perception about sharing the beauty of women has impacted the change of trends. Additionally, with the rising social status of women in modern societies, many women utilize make-up as an indirect tool for self PR or to build up self-image. Through colorful makeup, women are expressing themselves and represent their personality, especially through us of the tonal style makeup. In addition, a range of beauty-related TV programs are also being aired on an ongoing basis and there has been an increasing interest in colorful tonal makeup. As a result, the new makeup trends and fashion, variety of textures and color huge brand companies centered on female beauty, has been maximizing product releases. Therefore, this study, based on Shiseide Maquillage’s company corporate ideology and from 2010 to 2013, through the analysis, texture, color, and change in image study was conducted. Makeup trends inferred through Shiseido Maquillage's makeup advertisement image analyzing. Constantly Shiseide Maquillage’s makeup is the light skin appears consistently near to white skin. and ruddy color makeup such as pink, coral, red is used also. As a result, make-up specialist and non-specialist alike take advantage of the valuable data and depict make-up trend and utilize both to determine beauty training program to provide basic data required for developmental studies.

Art Make-up the texture is unique and creative art and intention of the subject can be expressed, without limitation, may be varied depending on your point of view. In this study, the theoretical background of art make-up and feel around the expression of a variety of techniques centered textured works of art produced and analyzed the makeup. The conclusions of this study in texture and texture representation is not limited to use of a sheep, how, creative expression depending on the site that you can work out how many could be confirmed. In addition, the technique of texture representation is not limited to see the work in accordance with a variety of personal experiences and perspectives of interpretation could know that it is possible.

This study aims to seek more efficient ways to revive the Beauty industry by incorporating linkage with other industries. The Jeju Innisfree House represents a great example that shows synergy effect by linking the tourism and cosmetic industry together. Jeju, which was named as one of the seven UNESCO World Heritage Sites, is not only well known for its natural landscape and cleanness, but also is considered South Korea’s representative natural heritage. Jeju Island has invigorated the cosmetics industry by taking advantage of its natural heritage and excellence through heritage marketing. Jeju Innisfree House, opened in 2013, differentiates itself from other beauty brands and provides an experience that maximizes the geographical and cultural features of the island. While other cosmetics brands limit themselves only to promoting and providing skincare, product experience, and other related beauty services, Jeju Innisfree House enhances that experience by putting emphasis on its eco-friendly concept and the image of recovery and rest in nature. In short, this practice can be seen as the commercialization consumer experience into a tourism product. There is a need for the central and local governments’ support in order to develop the beauty industry as part of the cultural industry; Integration needs to take place amongst the related industries and this can be encouraged by incentivizing the participants by offering work space, rental reimbursement, tax relief, benefits for conversion, and etc. Furthermore.

To analyze relations between Korean makeup trend of 2000s and culture and fashion which are in the periodical center and value standard of beauty. makeup was analyzed for Laneige and Mamonde which are domestic cosmetics brands. Also, the purposes of this research are to compare images and advertisement model's images of two brands, examine model's image changes and makeup expression method by brand and investigate changes of model images and makeup trend in two cosmetics brands. In this research, if examining makeup of Mamonde and Laneige from 2000 to 2008, makeup of particular style was not popular. But, various styles were coexisted and artificial eyebrows and lip lines were emphasized in 2000s, unlike the past. In 2002, natural makeup focusing on skin expression was popular. In 2005, pearl products were popular, so they were applied to eye shadows, lips, skin and body. In 2008, skin was emphasized through the brilliant skin expression and colors were naturally expressed. Trend shows periodical spirit and cultural stream which dominate the period and means that basic stream changing forward by delicate reflection of social, political, economic and artistic effects in the period. Trend plays not only roles showing consumers' psychological trend but also roles of non-verbal communication's medium of society.