Earticle

This study derives the brand story from collection through the collection makeup analysis of fashion brand Chanel from 2010 to 2016. It can be inferred from the fashion brand collection that the brand story can be directly or indirectly included in the beauty design called the collection makeup as well as the fashion design. The collection realized by the differentiated brand story is the total coordination which is completed by the harmony of the fashion and beauty of the model together with the stage composition, and it is possible to use the fashion design as well as the application of the aesthetic function as the makeup design. The brand story expressed in the make-up is fresh from the limit of the fashion design which is expressed directly by the material, the pattern and the decoration, and is imaginable and can be analogized. It is suitable to use as a new apostle, and the story development through make-up which is emphasizing newness and individuality expression is easy to utilize design using color, texture, form and object of make-up. The delivery can be easily conveyed.

Drag queen culture is not an exaggerated makeup but a way of expressing themselves, and it is becoming popular through various media as well as the culture of sexual minorities according to the passage of time. Thus, this study research various use cases of drag queen makeup, and elicit characteristics of drag queen’s makeup expression by case analysis. Qualitative research on characteristics of makeup expression was conducted to achieve this purpose of study by the last selected image through workshop of a group of experts after collecting images from October 9, 2019 to November 13, 2019. As the result of analysis, attention, sensuality, expansion, and playfulness were found to be the characteristics of drag queen makeup. The attention is revealed as expressive property as an art makeup by uniqueness of form, color contrasts, and using pearl, and the sensuality is revealed as femme fatale by contouring technique an elevated type of eye makeup, and low-luminous dark red lip color. Eye makeup was expanded much, enlarged lips and distorting the body were shown in the expansion and the playfulness was focused on intense color expression and drastic transformation of makeup by provoking laughter. There is significance in providing data which is the basis of the beauty industry development that enables creation of artworks and studying makeup trend through this study.

Water is the fundamental element of nature and the source of all life. It represents the symbolism of nature that is stronger than anything else. Therefore, water is an important material that can evoke the importance of nature and harmony of human beings, and is variously expressed in various fields. This study aims to present a nail art design applied to it by analyzing the symbolic image and expression characteristics of water. We will make six nail designs with motifs of rhythmicity, repeatability, and symmetry, which are the expression characteristics of water. Through this, we would like to see the possibility of the conversion of new aesthetic value, and we expect that it will affect the expansion of the expression.

The purpose of this study was to compare the application of mordant using salt, alum and gallant, dyeing time, dyeing and hair dyeing according to dyeing temperature. To confirm the dyeability of the dyed hair, a spectrophotometer (Konica Minolta Spectrophotometer CM-700d) was used. At room temperature and 40 ℃, salt, alum, and gallnut, which are mordant, were divided into 10 and 20 minutes, respectively. When the pre-salt time at room temperature was 10 minutes, the order of dyeing and hair dyeing in red color was 5 times <Salt <Alum. The results were also the same when the prepayment time was 20 minutes. The brightness difference was slightly lower when 20 minutes was applied when pre-salt was applied for 10 minutes and 20 minutes. When the pre-salt time at 40 ° C. was 10 minutes, the order of dyeing and hair dyeing in red color was in order of salt <5 times alum>. When the pre-salt time was 20 minutes, the order of dyeability and dyeing ratio in red color was in order of five times <salt> alum. The difference in brightness when the pre-salt was applied for 10 minutes and 20 minutes was slightly lower in brightness when the pre-salt time was applied for 20 minutes. When dyeing the hair at room temperature and 40 ℃, it was confirmed that the dyeing and hair dyeing amount is higher with a darker and brighter color at 40 ℃. Also, due to temperature differences, salt, alum, and gall bladder were dyed in different colors. Hair pre-dyed with salt stained dark reddish-brown. The hair was purple-brown when pre-dyed by alum, and the hair was dyed by ash-brown by pre-pigmented by malaria. This study confirmed the staining of natural hair dye using puppet. It is expected to be used in various ways in the future, and it may contribute to the prevention of secondary damage of the scalp and hair.

In this study, five distribution channels representing beauty select shops such as CHICOR, SEPHORA, OLIVEYOUNG, LALAVAL, and LOHB’s were selected and each channel was presented by analyzing SWOT on each distribution channel to identify its impact on the domestic distribution channel market from entering the market of the cellar. The contents of SWOT analysis by Beauty select Shop need to operate various experience contents services that complete focusing on large commercial areas and innovation in online and offline distribution. The results of the integrated analysis of H&B stores require a continuous customer inflow strategy with accessibility through mid- to low-end brands that have revived retail store characteristics. In conclusion, the distribution channels all have similar concepts such as 'health', 'beauty'. To compensate for this, a strategy to differentiate and strengthen the influence of commercial districts will be needed through brand-specific stores tailored to regional characteristics. Finally, we look forward to being used as basic research materials in establishing marketing strategies.