Earticle

초록

영어

In this study, five distribution channels representing beauty select shops such as CHICOR, SEPHORA, OLIVEYOUNG, LALAVAL, and LOHB’s were selected and each channel was presented by analyzing SWOT on each distribution channel to identify its impact on the domestic distribution channel market from entering the market of the cellar. The contents of SWOT analysis by Beauty select Shop need to operate various experience contents services that complete focusing on large commercial areas and innovation in online and offline distribution. The results of the integrated analysis of H&B stores require a continuous customer inflow strategy with accessibility through mid- to low-end brands that have revived retail store characteristics. In conclusion, the distribution channels all have similar concepts such as 'health', 'beauty'. To compensate for this, a strategy to differentiate and strengthen the influence of commercial districts will be needed through brand-specific stores tailored to regional characteristics. Finally, we look forward to being used as basic research materials in establishing marketing strategies.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 유통채널
2. 뷰티 편집샵
3. H&B스토어
Ⅲ. 내용 및 방법
1. 연구 대상 및 자료수집 방법
2. 분석 방법
Ⅳ. 결과 및 고찰
1. 뷰티 편집샵 SWOT 분석
2. H&B스토어 SWOT 분석
3. 뷰티 편집샵 SWOT 분석
4. H&B스토어 SWOT 분석
Ⅴ. 결론
Ⅵ. 참고문헌

키워드

저자

• 최지우 [ Ji–Woo Choi | 서경대학교 일반대학원 미용예술학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]

• 간기

  반년간

• pISSN

  1738-8511

• 수록기간

  2005~2020

• 십진분류

  KDC 593 DDC 646