This study was carried out for the purpose of seeking new ways to develop relations between Korea’s beauty and medical tourism industries. Korea is in the process of marketing the beauty and medical tourism industries, however, it has not reached its performance and growth expectations and therefore focusing on developing future strategies is a necessity. As the average household income increases, the overall quality of life nationally increases accordingly, leading to the development of the beauty industry. The Government noted an increased prioritization on medical tourism because of its profitability. The beauty industry, on the other hand, is more easily accessible and familiar to the majority of tourists. In the long term, the rise of tourism creates conditions conducive for the expansion of medical tourism while beauty therapy is already increasing as a major world trend. The two industries’ markets are compatible, which when combined would cause a national economic surge worthy of our attention. Currently, Korean culture and K-POP are gaining international popularity which creates favorable conditions for the development of a wide range of products regionally. Unfortunately, Korean brands are not widely recognized and therefore it’s imperative to develop uniquely Korean brands that are represented in a wide variety of fields. It is important to produce items marketed towards tourists in a wide price range to appeal to the largest consumer base and to strengthen its promotion through both online and offline media.
목차
Abstract Ⅰ. 서론 Ⅱ. 정의 및 범위 1. 뷰티산업의 정의 2. 뷰티산업의 범위 3. 의료관광의 정의 4. 건강의 정의 Ⅲ. 연구결과 및 고찰 Ⅳ. 결론 및 제언 Ⅴ. 참고문헌
한국메이크업디자인학회 [The Korean Society of Make-up Design]
설립연도
2005
분야
예술체육>미용
소개
본회는 미용에 관한 학문 연구와 기술 발전을 도모하여 한국의 미용학 발전에 기여함을 목적으로 한다. 1. 학문 연구 및 지식보급 2. 연구발표회 및 강연회 등의 개최 3. 학회지 및 학술도서의 발간 4. 연구의 장려 및 연구업적의 표창 5. 국내외 관련 학회 및 협회와의 교류 6. 기타 본회의 목적 달성에 필요한 제반 사업의 수행 및 지원
간행물
간행물명
한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]