Earticle

초록

영어

Currently, all of the industry is in need of globalization, it has become a burden to have to have to survive in endless competition between domestic and foreign companies. The beauty industry will be faced with difficulties to survive without being innovative in many ways. Nevertheless, the nail industry, which is one ares of beauty industry has again shown a tendency to expand to other areas of the beauty industry, is thought to be the promising area in national certificate era, but more strategic management becomes necessary due to nonincreasing household income, increased aging population and unemployment. The research on the nail shop so far has mainly focused on the satisfaction of the nail shop services. As a result of the analysis, understanding, utilization and satisfaction of SNS marketing were shown to have positive (+) significant effects on financial and non-financial performance in the business. Therefore, research results suggest as follows in case of the process of management or start-up of the nail shop. First, learn and understand the SNS marketing. Second, utilize actively the elements of the SNS marketing. Third, it tells us there is a need to operate at least two or more types of SNS marketing elements that seems to be the best suited to your business. According to the research results, understanding, utilization and satisfaction of SNS marketing elements was helpful to generate revenue and profit and to secure and manage customers in the business. This study has a limitation for the overall generalization because we selected 6 channels among various kinds of SNS marketing channel. As a future additional research, we suggest the analysis of SNS marketing channel that explain more the business performance. From this, we expect to give more helps to owners of the nail shop and to increase of the success rate of start-ups.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 네일숍의 SNS 마케팅과 경영성과에 관한 선행연구
  2.1 네일숍의 개념과 유형
  2.2 SNS 마케팅의 개념과 유형
  2.3 경영성과에 대한 선행연구
 Ⅲ. 연구의 모형 및 가설
  3.1 연구의 모형
  3.2 가설설정
  3.3 변수의 조작적 정의 및 변수의 측정
 Ⅳ. 실증결과분석
  4.1 표본의 설정
  4.2 인구학적 특성
  4.3 신뢰성 검증과 요인분석
  4.4 상관분석
  4.5 회귀분석
  4.6검증결과
 Ⅴ. 결론 및 정책적 제언
 Ⅵ. 참고문헌

키워드

저자

• 서란숙 [ Ran-Suk Seo | 호서대학교 항공서비스학과 ] 교신저자
• 박혜림 [ Hye-Lim Park | 호서대학교 벤처전문대학원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]

• 간기

  반년간

• pISSN

  1738-8511

• 수록기간

  2005~2020

• 십진분류

  KDC 593 DDC 646