The purposes of this study were to found out the effects of appearance variables of a female stimulus person and subject's traits on the impressions of the stimulus person with person perception theory as the research background. The study consisted of a survey and a quasi- experiment. The experimental materials used for this study were 15stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure The subjects are 620 persons from 20 to 49 years old resident in cities. Material collection was completed between September 16 and October in 2008. Instrumental tools and reasonability were tested by group discussion of experts. Main gradients and Varimax spin method were used to show the factor of facial image and demographic structure. According to independent variables, analysis and Duncan range test are implemented to see the difference of facial image. T-test is implemented to see difference of facial image with demographical characteristics. The female's make-up lip color(Nude-beige, Orange, Pink, red, brown) and an perceiver's treats influenced the forming of impressions accordingly, the first hypothesis was supported. From the above results, female's make-up lip color are used as clues of perception of female. The result of this survey shows image making and make-up in addition to it can ve applied as the guidance of real evidence for instructions to marketing of beauty industry.
목차
Abstract I. 서론 II. 이론적 배경 1. 대인지각의 특징 2. 색의 특성 3. 메이크업(Make-Up) III. 연구 방법 1. 연구의 가설 2. 연구대상 및 자료수집ㆍ분석 3. 측정도구의 제작 IV. 연구의 결과 1. 착용자의 인상차원 구조 2. 가설의 검증 V. 결론 참고 문헌
한국메이크업디자인학회 [The Korean Society of Make-up Design]
설립연도
2005
분야
예술체육>미용
소개
본회는 미용에 관한 학문 연구와 기술 발전을 도모하여 한국의 미용학 발전에 기여함을 목적으로 한다. 1. 학문 연구 및 지식보급 2. 연구발표회 및 강연회 등의 개최 3. 학회지 및 학술도서의 발간 4. 연구의 장려 및 연구업적의 표창 5. 국내외 관련 학회 및 협회와의 교류 6. 기타 본회의 목적 달성에 필요한 제반 사업의 수행 및 지원
간행물
간행물명
한국메이크업디자인학회지 [The Journal of the Korean Society of Make-up Design]