Earticle

Research showed that the higher hair designer's recognition had a positive effect on customer's hairstyle satisfaction. Especially, the higher designer's competency, information offering, favorable attitude and mutual relationship as independent variables could raise customer's hairstyle satisfaction. In other words, the latest beauty information on designers and the designer's kind and favorable services can have a trust relationship between designer and customer. Consequently, the maximization of satisfaction leads to revisit, word-of-mouth and long-term relationship commitment.

This study is to find the relation between hair dyeing and hair loss, scalp healthiness. Now a days many person let their hair dyed by chemicals that generate color and whiten agents. We have interviewed 150 persons live around Seoul, having hair dyeing repeatedly, and was told by reason of hair dyeing, frequency of hair dyeing, cost of hair dyeing, having or not dermatology test before having hair dyeing, symptoms after having hair dyeing. Then, we have investigated 4 times of 15 person’s hair loss number 2 weeks ago before having hair dyeing and have investigated 4 times of 15 persons’s hair loss number 4 weeks later after having hair dyeing. The results is that mean of hair loss number is 53 ea before hair dyeing and mean of hair loss number is 74.9 ea after hair dyeing. The hair loss number is much more bigger after having hair dyeing than does not having hair dyeing. The mean number of hair loss after using scalp toner is 51 ea. Therefore, sea cucumber extract is effective for prevent hair loss and improve scalp condition. Therefore, we have concluded that sea cucumber extracted shampoo and hair toner are good for prevent hair loss and improve scalp hair condition.

We studied person have hair loss problem, reside Seoul and Kyunggi province, from early twenties to late sixties age, have high potential stress condition 40 person within 100 person included men and women. It suggested new resolving method comparing real test with low frequency massage treatment and scalp improvement treatment with isoflavone. After it surveyed general characteristics and hair loss speciality, stress condition, it tested real test each 20 person, two times a week for 16 weeks, total 16 times with scalp treatment care separately general hair loss treatment with comparing group and isoflavone scalp improvement treatment with test group. It tested scalp condition, hair growth density, hair thickness with hair analysis equipment separately before and after, 8 weeks after test, 12 weeks after test, 16 weeks after test. We founded much better improvement effect hair hole arounds and hair tone each group. The hair growth density of test group enriched 76 c㎡ before, 121c㎡ after. The hair thickness of test group enriched 0.0309 mm thick before, 0.0506 mm thick after. It gives a similar difference from statistic data.(p<0.001) Eventually, we concluded scalp improvement care with isoflavone gives effective hair growth density, hair thickness and scalp condition. Due to satisfaction survey, it gives good condition at thickness and sebum loss. Therefore it concluded effective scalp improvement care with isoflavone.

This study is intended to look into the effect of customer's choice behavior on revisit intention in hair shops. To achieve the purpose of this study, an empirical survey was carried out to 182 customers visiting hair shops. The result is summarized as follows. Research showed that the human, material and product factors of customers' choice behavior had a positive effect on their revisit intention in hair shops. In human factors, the beauty art, employees' careful attention, likeable language and appearance, and ability to offer the latest information to customers could improve revisit intention. In material factors, facilities such as cozy rest space by comfortable and stable indoor atmosphere and stylish interiors, location, and clean indoor atmosphere could improve revisit intention. In product factors, more good price, image and reputation could improve revisit intention.

In this study, an empirical survey was carried out to figure out students' perception of major satisfaction and job preference and their preference factors in beauty-related department. The results were as follows. First, the difference in major satisfaction by general characteristics showed that there was a significant difference in major satisfaction and curriculum satisfaction depending on admission motive. Second, the difference in job preference by general characteristics showed that there was a significant difference in general job preference and economy(stability) depending on grade. Especially, second-year students had higher general job preference and economy(stability) than first-year students. Third, the effect of major satisfaction on professionalism(aptitude) showed that their professionalism(aptitude) increased along with major satisfaction, and it also increased along with their career satisfaction. Fourth, the effect of major satisfaction on development(vision) showed that their development(vision) increased along with their department satisfaction, and it also increased along with their major satisfaction. Fifth, the effect of major satisfaction on economy(stability) showed that their professionalism(aptitude) increased along with their major satisfaction. As stated above, their major satisfaction depended on their admission motive, and their job preference also depended on their grade. Consequently, students in higher grade, who wait to enter the business world by their aptitude and major, need the curriculum and selective instruction for grade and major as they put their admission motive on their economic stability.

This study was intended to look into the effects of hair shop CEO's communication skills on organizational culture and trust. The results were as follows. First, in research 1, CEO's defensive communication had a negative effect on group culture, but positive effect on development culture. And CEO's supportive communication had a positive effect on group culture and rationality culture. Second, in research 2, CEO's dogmatic communication style had a negative effect on group culture and hierarchy culture, but positive effect on rationality culture. And CEO's sociable communication style had a negative effect on hierarchy culture, but positive effect on rationality culture. Third, in research 3, CEO's charisma of transformational leadership had a negative effect on rationality culture. Their intellectual stimulation had a positive effect on rationality culture. And CEO's individual consideration had a positive on group culture, development culture, rationality culture and hierarchy culture. Fourth, in research 4, group culture and hierarchy culture of organization had a positive effect on affective trust. And group culture, development culture and rationality culture had a positive effect on cognitive trust. As stated above, hair shop CEO's defensive communication is significant in forming group culture and rationality culture in the organization. And CEO's supportive communication for organizational members has a tendency toward the sense of unity between group members and the reform of development.

This study is intended to look into the effects of nail care perception on revisit intention in nail shop. To achieve this, an empirical survey was carried out to 450 female customers visiting nail shops. The results were as follows. First, the difference in nail care perception by general characteristics showed that there was a significant difference in general nail care perception, important nail care factors and nail care service-preferring factors by age. Second, the difference in revisit intention by general characteristics showed that there was a significant difference in general revisit intention, service satisfaction and service quality by age. In other words, general revisit intention increased along with age. Third, the effect of nail care perception on service satisfaction showed that service satisfaction increased along with important nail care factors, nail care-using behaviors and nail care service-preferring factors. Fourth, the effect of nail care perception on service quality showed that service quality increased along with important nail care factors and nail care-using behaviors. As stated above, nail care, service satisfaction and preference increased along with nail care perception of female customers visiting nail shops, which has a positive effect on service satisfaction and quality, increasing revisit intention. Consequently, the fixed and repetitive revisit customers in nail shops should be handled in priority and preferentially treated as royal customers in the age group over 40 from a marketing perspective.

The purpose of skin care is to protect the skin from skin aging factors, remove bodily waste, and replenish helpful skin components. The skin is influenced by external and internal factors, and just like breathing, water is also an essential ingredient to the human body. Especially, the daily fluid intake helps maintain the bodily fluid and plays the largest role in preventing skin aging and maintaining beautiful skin. Therefore, this study implies the necessity of fluid intake education in accordance with the awareness to skin health, which may affect the health of facial skin. Its purpose is to help build a proper awareness regarding fluid intake by providing basic data on education programs that help you understand the importance of fluid intake and put it into practice. The subjects of this study were 120 men and women between the age of 20 and 49, living in the metropolitan area. The study was carried out from May 2, 2015 to May 10, 2015. The questionnaire was consisted of 35 questions that included contents related to demographic variables, fluid intake, living habits, awareness of skin, awareness of fluid intake, awareness of body fluid, necessity of fluid intake education, and measurements of the subject’s facial skin. The SPSS 18.0 program was used for analyzing the data of this study. The subjects knew that water accounted for a large part of the body, but they said that drinking water was not essential – other beverages could be drunken instead. We implied that only fluid intake through drinking water could increase the amount of bodily fluid and that the amount of bodily fluid was related to facial skin health. This seemed to have effects on the subjects being aware to the necessity of fluid intake education (93.3%). Through this study, we hope that the necessity of fluid intake education for increased awareness on skin health through proper fluid intake will be spread and the maintenance of a healthy life and clear, moist skin increases.

This study was conducted to see effects of beauty education service quality on beauty educating satisfaction, and its subjects were 380 trainees attending beauty education institutes located in Seoul and Gyeonggi-do. Hypotheses, targeting beauty education institute trainees, were made to see how beauty education service quality, satisfaction and intention for more classes are related to one another and to see if there is average difference in them and its outcome is stated as follows; its hypothesis that beauty education service quality has grip on beauty education service satisfaction was analyzed to select professionalism, managerial convenience and facility convenience among beauty education service qualities as major factors with effect on growth satisfaction. A second hypothesis that beauty education service quality has grip on recommendation and intention for more classes was analyzed to select responsiveness, professionalism, managerial convenience and facility convenience as major factors with effect on recommendation and intention for more classes among beauty education service qualities. A third hypothesis that beauty education service satisfaction has grip on recommendation and intention for more classes was analyzed to select growth satisfaction and knowledge satisfaction among beauty education service satisfactions as major factors with effect on recommendation and intention for more classes.