Earticle

초록

영어

This study was intended to look into the effects of hair shop CEO's communication skills on organizational culture and trust. The results were as follows. First, in research 1, CEO's defensive communication had a negative effect on group culture, but positive effect on development culture. And CEO's supportive communication had a positive effect on group culture and rationality culture. Second, in research 2, CEO's dogmatic communication style had a negative effect on group culture and hierarchy culture, but positive effect on rationality culture. And CEO's sociable communication style had a negative effect on hierarchy culture, but positive effect on rationality culture. Third, in research 3, CEO's charisma of transformational leadership had a negative effect on rationality culture. Their intellectual stimulation had a positive effect on rationality culture. And CEO's individual consideration had a positive on group culture, development culture, rationality culture and hierarchy culture. Fourth, in research 4, group culture and hierarchy culture of organization had a positive effect on affective trust. And group culture, development culture and rationality culture had a positive effect on cognitive trust. As stated above, hair shop CEO's defensive communication is significant in forming group culture and rationality culture in the organization. And CEO's supportive communication for organizational members has a tendency toward the sense of unity between group members and the reform of development.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 소통 능력
2. 조직문화
3. 조직신뢰
Ⅲ. 연구방법
1. 연구 대상 및 연구방법
2. 연구 모형 및 가설 설정
3. 변수의 조작적 정의 및 설문지 구성
4. 자료 분석 방법
Ⅳ. 연구결과 및 고찰
1. 조사대상자의 인구통계학적 특성
2. 가설 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이경아 [ Lee, Kyeong-A | 가천대학교 경영대학원 뷰티예술경영 ]
• 최영희 [ Choi, Young Hee | 가천대학교 경영대학원 뷰티예술경영 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646