Earticle

초록

영어

This study is intended to look into the effect of customer's choice behavior on revisit intention in hair shops. To achieve the purpose of this study, an empirical survey was carried out to 182 customers visiting hair shops. The result is summarized as follows. Research showed that the human, material and product factors of customers' choice behavior had a positive effect on their revisit intention in hair shops. In human factors, the beauty art, employees' careful attention, likeable language and appearance, and ability to offer the latest information to customers could improve revisit intention. In material factors, facilities such as cozy rest space by comfortable and stable indoor atmosphere and stylish interiors, location, and clean indoor atmosphere could improve revisit intention. In product factors, more good price, image and reputation could improve revisit intention.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 미용 서비스의 개념과 특성
2. 고객의 점포선택과 행동에 대한 선행연구 고찰
3. 재방문의도
Ⅲ. 연구방법
1. 연구모형 및 가설 설정
2. 설문지 구성
3. 분석방법
4. 연구대상 및 자료수집
Ⅳ. 연구 결과
1. 조사대상자의 일반적 특성
2. 측정도구의 타당성 및 신뢰도 검증
3. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 김교숙 [ Kim, Gyo-Suk | 김교숙 헤어꼬뽈라 ]
• 최영희 [ Choi, Young Hee | 가천대학교 경영대학원 뷰티예술경영 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646