Earticle

The purpose of this study is to investigate the relationship of general characteristics, beauty behavior, and cosmetic surgery attitude to provide a database for beauty and cosmetic surgery industry which shows increasing tendency, and to contribute to the development of these industries by Identifying the problems and supplying complements. 370 questionnaires were received from Koreans from August 10 to September 5, 2018. Those were calculated by frequency analysis, factor analysis, and regression analysis, co-relation analysis using SPSS. Results is as follows; ① The effects of general characteristics on beauty behavior were found to have a significant effect on makeup management, skin care, and body shape management factors. The effect of general characteristics on makeup management showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the makeup management. The effect of general characteristics on the skin care showed that the more the man, the older, the less skin care, and the highly educated, the more skin care. The effects of general characteristics on body shape management showed that the more the older, the highly educated, the higher monthly income, the more the body shape management. ② The effects of general characteristics on cosmetic surgery attitude was found to have a significant effect on all of cosmetic surgery attitude factors. The effects of general characteristics on the need for cosmetic surgery showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the need for cosmetic surgery. The effect of general characteristics on the pursuit of secrets showed that more the man, less the pursuit of secrets, the older, the married, the highly educated, the more the pursuit of secrets after cosmetic surgery. The effect of general characteristics on the risk taking showed that the more the aged, the married, the highly educated, the higher monthly income, the less the risk taking. ③ The effects of beauty behavior on the cosmetic surgery attitude was found to have a significant effect on the need for cosmetic surgery and risk taking. The effects of beauty behavior on the need for cosmetic surgery showed that the more doing the makeup management, skin care, and hair care, the more the need for cosmetic surgery. The effects of beauty behavior on the risk taking of cosmetic surgery showed that the more doing the brand and professional salon management, makeup management, body shape management, the more the risk taking, the more the skin care, the less the risk taking.

The purpose of this study is to propose a design method that creates a "minimum standard" of treatment in a rational system for pump-styles with irons, which are popular among men's hair styles. In this paper, the design method was proposed and the work was produced by understanding the changes in the trend of men's hair styles and analyzing the cut, dyeing, and pump, which are considered the factors of changing men's hair styles. Studies have shown that natural styling of two-block formal hair styles and dandy hair styles could be done, complemented by the shortcomings of the head, and research on the direction of irons could be done to more systematically implement the typical two-block form in which bangs are turned in the back direction. Through the actual production of the work, the hair length, treatment angle and the size of the wading irons were presented in detail to help establish a theoretical foundation for systematic vision. Based on this study, the hairdresser at the salon site is hoped to improve professional skills and thus enhance customer satisfaction, helping to achieve high growth.

Due to development of media and change of environment of our life, we are living in the lots of visual expressions. In the past, we were deal with only one image but at this point in time, we receive many messages from different kind of media with visual expression. A consumer of that message makes a decision by visual information that implicate in the message but there are too many of them at this time. So it is hard to deliver to the consumers and we have to design these visual expressions in particular method. The purpose of this study is to research a visual expression that used in book cover design that uses a word ‘beauty’ in the title. By the enumerate research figures hopes to refer design book cover.

This research was practiced favorite make-up and cosmetics on 200 20s adult females in metropolitan area based on purchase way and satisfaction. As the result, first, 20s favorite make-up type was pure image which took 45% and it was able to express various imaged career women. Second, 20s female favorite make-up had variation according to individual environmental state and visual difference and dependent tendency by Innisfree, Etude house and Amore pacific which took 48% share. However, domestic brands are very popular now because functional and price aspects are not behind. Also, it can provide effective and objective information on general and functional cosmetic selection for college female students in the future and helps better cosmetic selection to 20s females. The abstract of research result based on this research is as follows. 20s females prefer pure image make-up and use various make-ups and more domestic brands than the past. So, female make-up has more development potential in the future.