Earticle

The purpose of this study was to analyze the characteristics of Korean ‘new women's' hair styles after the enlightenment period by classifying them in the movie “LOVE,LIES” and collecting visual data from the movie. Results are as follows. It could be categorized and classified into a total of six types of styles using Daenggi, bun hair, up-style, long wave, medium wave and a hat-based up-style. The bobbed hair a symbol of the new woman is shown as a symbol of the change to modern women by the act of Soyul cutting her own hair in the movie scene. Later, women's hair was shortened due to the appearance of permanent waves and not only permanent wave styles and up styles but also short angles, marshal-wave bangs and duck-tail bangs were used in hanbok which led to a gradual transition to modern beauty culture. At the beginning of the new style after the enlightenment period Korean traditional clothing and beauty culture coexisted. But since then it can be seen that Korean things have disappeared and have gradually become westernized.

In this study, based on the Northern European fashion, developed by comfortable, modern, functional, equal, natural, and eco-friendly Northern Europe culture, Northern Europe hair design from 2011 to 2021 in the early 21st century was analyzed. The purpose of this study is to apply these to Korean hair design. Research method were literature, papers, and internet data investigation and analyzing. The research results are as follows; First, if you look at the hair designs for each Northern Europe representative fashion brand, Marimekko focuses on the white centered one-length blonde hair, Acne Studio pursues diversity in hair length and styling methods, but focuses on the white centered long hair. In H&M, long hair and weak wavy layer styles are predominant, and blonde and brown hair-centered hair styles appear. By using the yellow and the black model from middle of 2010s, various hairstyles such as black hair, straight hair, and tight wavy hair were appeared and pursuing globalization and diversification. Second, the characteristic of Northern Europe hair design is, In terms of shape, Marimekko and Acne Studio had the most one length, and H&M showed the most layers. The hair length was long for all 3 brands. For hair styling, natural fall, by loosening long hair was the most common in all 3 brands. In terms of texture, Marimekko and Acne Studio showed similar amount of inactivated and activated textures, but H&M showed a lot of activated texture. In terms of color, brown hair was the most common for all of 3 brands and blonde, black, and colored hair were followed by.

The purpose of this study is to analyze how Korea's beauty culture was influenced by the original influence period of the Goryeo Period. Therefore, this paper aims to show how people's hairstyles during the Goryeo Period changed and how they influenced the beauty culture of the Joseon Period. According to the study, women in the Goryeo Period after the interference of the Yuan Period, it was found that she marriage to a country of immigrants and had a great significant influence on changes in hair style, clothing, and makeup, but did not change the hair style and dress with the mark of a Goryeo woman. This phenomenon formed Goryeo Yang after the middle period and created a culture unique to the Goryeo period, and it could be confirmed that the splendor of this Goryeo period also had a great deal of influence on the Joseon Period.

The purpose of this study is to investigate the effect of store characteristics of wedding enterprises on customer satisfaction, and the final 302 questionnaires were analyzed for customers who visited or received wedding services in Seoul and the metropolitan area. The purpose of this study is to provide basic data for wedding service quality selection criteria and marketing strategies by understanding the satisfaction perceived by consumers. The research results are as follows. As a result of examining the effect of store characteristics of wedding enterprises on customer satisfaction, it was found that physical characteristics and technical characteristics had a statistically significant positive effect on product satisfaction, and technical characteristics, physical characteristics, and environmental characteristics on store satisfaction. This was found to have a statistically significant positive effect. Therefore, it can be seen that physical characteristics and technical characteristics of each sub-factor of store characteristics are important factors for product satisfaction of wedding companies, and technical characteristics, physical characteristics, and environmental characteristics of each sub-factor of store characteristics are important factors for store satisfaction of wedding companies. Detailed marketing strategies considering the characteristics of each company's products and immediate marketing should be effectively applied to various social environment changes and wedding trends.

This study was conducted to investigate the effect of the store characteristics of a wedding enterprise on the loyalty of individual customers. By identifying the loyalty perceived by consumers, an efficient management strategy for the wedding industry was presented, and the basis for establishing an empirical strategy for forming customer loyalty. We want to provide data. First, as a result of examining the effect of the store characteristics of wedding enterprises on the loyalty of individual customers, it was found that physical characteristics, environmental characteristics, and technical characteristics had a statistically significant positive effect on loyalty. Therefore, it can be seen that physical characteristics, environmental characteristics, and technical characteristics are important factors among the sub-factors of store characteristics in the loyalty of individual customers of wedding companies. Second, as a result of examining the effect of customer satisfaction on loyalty, it was found that store satisfaction and product satisfaction had a statistically significant positive effect on loyalty. Therefore, it can be seen that product satisfaction and store satisfaction are important factors for each sub-factor of customer satisfaction in customer loyalty of wedding companies. It will be helpful for the effectiveness of empirical marketing strategies that evaluate the characteristics that customers value by wedding details and utilize the characteristics that are decisive for customer loyalty.

The purpose of this study is to compare the costume coordination of the TV drama "Mr. Sunshine" set in the enlightenment era with the socio-cultural background and beauty culture of the era, focusing on major characters. As for the content and method of the study, the theoretical study examined the socio-cultural background, clothing, and beauty culture of the flowering period, and in the empirical study, the researcher directly watched the TV drama "Mr. Sunshine" and compared and analyzed the makeup coordination. The above research results show that the character's occupation and situation-specific clothing and beauty culture were well reflected in historical facts at the time of enlightenment and that it could have a rich visual effect on expressing the character. Therefore, it is believed that the makeup coordination of dramas based on the background of the times and the interest in historical facts will become more important.