Earticle

In this study, to predict hair and beauty trend, used Naver Data Lab’s big data. Searching trends for one year that can be searched by category of Naver Data Lab and one for free searching terms that can be searched for 6 years from 2016 to 2022 were analyzed. The results of the beauty trend searching was as follows; The amount of clicks in the cosmetics/beauty field was on the rise. Among the beauty fields, the number of searches for nails was highest. The beauty industry was most interested in the Seoul. In the search volume for the beauty sector in Seoul, body shape management, general beauty, skin, and makeup showed a slight upward curve, while the hair industry a slight downward. The search interest in the beauty industry in Seoul was in the order of Gangnam-gu, Mapo-gu, Songpa-gu, and Seocho-gu. In Seoul, people used more cards hair than the skin/makeup sector, but for women in their over 50s and men in their over 60s, the card usage in the skin/makeup sector gradually exceeded that of the hair. In addition, men's hair field was dominate but women's hair field slightly higher than skin. The results of the hair trend searching was as follows; In the hair sector, search volume was increasing. Beauty salons searching ranking was in the order of Lian Hair, Tori Hair, Juno Hair, Lee Chul Hair Kerker, and ID Hair etc., and the amount of clicks on these were on the rise. The amount of clicks of professional scalp management salon was in the order of WT method, Dr. Scalp, and Welkin, but not increasing. Clicks in the hairstyle are gradually increasing. In many cases, they were searched by mobile, women, and in the 40s and 30s. Popular searching terms for hair styling was a lot of hair dye. The number of clicks of hair styling products was in order of hair wax, hair spray, dye, and perm drugs and it was gradually increasing. Clicks in the hair care sector are increasing, and popular searching terms are functional shampoos, essences, and oils. The aomount of click on hair care products are increasing slightly with shampoo, rinse, treatment, hair essence, and hair mist. Regional card usage for hair was in order of Seoul, Gyeonggi-do, and Busan.

This study is to find out the effect of changes in daily life on the use of beauty services in the COVID-19 situation. For this study, a questionnaire was used to investigate and 202 copies were used as analysis data. Frequency analysis, factor analysis, descriptive statistical analysis, t-test, one-way analysis, correlation analysis, and multiple regression analysis were analyzed using the SPSSWIN 21.0 program. As a result of the analysis, the change in hair salon use due to COVID-19 among women was higher, and the difference in the satisfaction with hair salons use after COVID-19 was not significant. And the higher the psychological and social factors of daily life changes due to COVID-19, the higher the change in hair salons use. This study tha the purpose and significance of presenting a direction for the hygiene management of stores and customer response and copinf for the psychological stability of customers who use beauty services even in COVID-19.

This study examines the theory of feminism and postmodern feminism, and analyzes how postmodern feminism is expressed in modern hairstyles. The results are as follows. First, in feminism, the factors that change hairstyles in the current era are in various social phenomena, and the biggest factor that can change women's clothes or hairstyles is the change in women's consciousness. It can be understood that feminism, which demands women's freedom and rights as human beings, originally started from the gender equality movement and aims to counter stereotypes about women that have been formed by male-dominated societies and to establish women's subjectivity. Second, postmodernism visually shares with feminism in that it turns its attention to the suppressed culture that does not become mainstream culture, such as third country's cultural style, resistance culture, and others, and is reborn as a new idea called postmodern feminism. The characteristics of postmodern feminism hair design can be seen as a social and cultural formation, not the essence of femininity, and the cultural value norms can be understood. Third, postmodern feminism hair style is not a dichotomous style of men and women, but humane and free from stereotypes. It is expressed in retro style, grunge look, cross over look, duo color, and contrast coloring, and various dyeing and lightening were used. Fourth, looking at the postmodern feminism expressed in the hair design, it is expressed in a neutral style excluding the characteristics of dark or dark hair, straight hair, voluminous hair, and formalized short hair. Soft C-curls, short, dark colors, and bright colors are mixed, and the difference in hair length and changes in hair color using atypical asymmetry were intended to express an integrated image of women and men.

It is no exaggeration to say that the paradigm of modern upstyle art is expressed as naturalism. Upstyle gives humans a more friendly life and nature-friendly lifestyle, and the texture, base, or emotion and creative process of hair embody the natural beauty of modern upstyle. Human hair is all derived from humans and includes nature, and the awareness of art is infinite because it is rich in forms. In addition, understanding and expression of natural elements is also an essential element for designers to return to nature and look back on themselves. The ‘beauty’ of nature that is expressed through respecting the materialization of nature and actively building interactions between designers, viewers, and nature is the beauty that moves people. The level of modern upstyle work is no longer emphasized, the inclusiveness of art has become stronger, and the design is not limited to the pursuit of external form. This study proposes an up-style design using natural motifs, and proposes a design that combines the characteristics of texture, color, texture, and connectivity. The most important purpose of this study is that the results of this research not only enhance the cultivation of up-style design creation, but also inspire the creation of up-style lovers at home and abroad.

The study, three men's hairstyles to which the classic task of the hair design job category of the skill competition was applied were studied, and designs that can be applied in the field were presented, and the conclusions of the study are as follows. First, the classic task of the 2020 National Skills Competition in the hair design job category was applied, and the existing task was produced by reinterpreting the classic work in the form of pomade, which is a feature of high volume, in the Regent style. Soft masculinity was created in the natural volume and waves of men's styling design. Second, The existing task was a male regent design, with long bangs, high form and weight, and a light overall expression of the goal, which felt a sense of distance from the hair design. For field application, the work reinterpreted to increase popularity by applying the bone-shaped molding and Regent design of the existing work reduces the overall volume and gives a point with thin waves on the front to create a soft image preferred by men in their 20s and 30s. It became. Third, the classic task of the 2022 Regional Skills Competition in the hair design job category was applied, and in the existing task, the volume was high and the overall size of the work was large, so it felt low in popularity and reality. For the male pomade design, the volume of the bangs was set low and the parting was changed. The shape of the bag was maintained and the length of the nape was shortened to create a modern male image.