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The purpose of this study was to investigate the differences in experience and intention of beauty cosmetic surgery according to general characteristics and to understand how people who have undergone cosmetic surgery differ from those who are willing to undergo cosmetic surgery, and to predict how the demand of cosmetic surgery will change in the future and to lay the foundation for planning and prepare a countermeasure. For this purpose, 302 questionnaires were collected for citizens aged over 20 years residing in the Seoul metropolitan area for 15 days from July 1, 2019 to July 15, 2019, and analyzed using frequency analysis, crossover analysis, Pearson X2-test, and t-test. The results of this study are as follows: First, there is no statistically significant difference in experience and intention of cosmetic surgery between double eyelid surgery and acne treatment, so demand of these will be maintained in the future. But nose surgery, facial contour surgery, hair transplant surgery, semi-permanent make-up, dots·spots·dead·sesame·spot removal, acne treatment, breast enlargement surgery, liposuction, wrinkle removal surgery, lipoinjection have statistically significant differences, so demand of these will increase in the future. Second, among cosmetic surgeries, I forecast future demands of cosmetic surgery by analyzing items that have statistically significant differences.

The purpose of this thesis is to study on the differences in the perception of hair styling damage and the use of damaged care products. This paper is an empirical study through a questionnaire. The survey was distributed to on- line Naver office forms and sheet questionnaires for female college students living in Gyeonggi-do from October 23 to November 6, 2019. The data analysis process was performed on 224 questionnaires except for those not suitable for the questionnaire. The results are as follows; First, female college students were somewhat aware of hair styling damage. Second, the use of damage care products of female college students was using damage care products properly. Third, grades climbed, the perception of hairstyle damage gradually decreased. Fourth, grades climbed, less aware of the actual effects of hair damage care products.

Human hairstyles that have enriched one era provide the basis for gender discrimination, birth year, personality and the trend of the times. In particular, you can find out in detail through the autobiography of barbers and wigs, the theme of plays, professional magazines, etc. in Western Lee Yong Temple. However, our ancestors regarded the act of beautifying appearance as the exclusive possession of women and considered cleanliness negative about male beauty in addition to the act of purpose. As a result, most hairdressers are focused on hairdressers, and because of their access in the fields of doubles, private studies, and art, their hair is not the main focus, and women's hairstyle changes, makeup culture, and costumes are biased toward women. In this study, therefore, Western hairstyles, Danballyeong the beginning of the instrument introduced into bloom in the Japanese occupation (1876 to 1945) (from 1945) following the liberation and to a decade.Hair style is a man divided in terms of how and what effect is due to features, according to the social and cultural phenomenon I would like to find. For research methods, literature, leading papers, and the Internet were referred to.The purpose of this study is to provide the basis of hair design and beauty industry by classifying male hairstyles as characteristic elements and systematically considering and organizing the transformation of male hair styles in Ewha and Beauty Temple.

Rose of Sharon a national symbol, has a long-standing relationship with our people, especially one that has long been recognized as our symbol. While various design fields that embody Rose of Sharon images are actively studied, few studies have been conducted that apply Rose of Sharon images to the hair-creativity field. Although there is an image of Rose of Sharon, which resembles the unique beauty of the Korean people, the reality is that the technology to study by applying it to the design is lacking. Especially at a time when interest in Korean tradition and art is growing, it is not enough in the hair area to use Rose of Sharon as a material for design. It is also used as a part design material, but it is having difficulty developing into a global sense. In this study, first, I would like to express a hair-creative design by depicting a Rose of Sharon that conforms to the national identity and unique sense of aesthetics and national sentiments in the field of hair. Second, through this, the company wanted to expand the expressive area of hair-creative design by deploying a Rose of Sharon design that can combine the sensibilities of the world with the unique appeal of the Korean people. Third, I would like to provide basic data for research in the field of hair-creativity by proposing a hair-creative design that can appeal to the world by utilizing the most Korean design elements.

The beauty industry has emerged as a new consumer trend, with steady moves to protect the precious Earth. Meanwhile, there have been various discussions and attempts to solve the environmental pollution problem and preserve the ecosystem, but some limitations and problems have been revealed due to conflicts with short-term economic growth and lack of social awareness and infrastructure in the actual application process. However, research to solve these problems is incomplete. In addition, no research has been conducted to take into account the changes and needs of consumers seeking "sustainable beauty," "philic environment" and "clean beauty." Therefore, in this study, it was intended to present and analyze hair shops and environmental protection application methods and their possibilities in consideration of changes and needs of consumers. Through this analysis, we wanted to break away from the passive attitude of hair shops in terms of environmental protection and to expand into areas that fulfill our social responsibilities. As a research method, I want to present the possibility of application of environmental protection within hair shop by analyzing the current status and trend of hair shop in Korea through various beauty theory books or business books that specialize in hair shop.

Hairdressing was the art expressed in the most friendliest way in the closest living area to mankind. It has been steadily developed reflecting the phases of the times. So we can understand the social culture and the beauty standards of those days just by reproducing hair style of a certain period. The students of cosmetology used to speak of their difficulties when they learn the history of beauty treatment in western medieval and modern times that should be approached in connection with world history. Accordingly, this study aims to provide more visual data to students by presenting the historical background of medieval and modern Europe as well as reproducing the representative hair style of Europe of those days. I want to finish this paper with the hope that it would lead to more research in the future by the students who would be more interested in the Western beauty history in a deeper way.

More and more TV shows, movie screens, and stages are produced in various ways. As the choices are widened, quality and perfection of the work must be increased in order to secure a consumer base. The double make-up is an important factor that can determine the completeness and success of the work such as the harmony of the whole and the degree of immersion of the audience. The makeup that changes with TV broadcasts, movie screens, and stages is also becoming more important, and as time goes by, it is considered to be a necessity, not a choice. This is not a deliberate differentiation, but a change when applied to a movie screen or stage. In comparison, however, there was not much research on change when a piece was expressed in video makeup such as TV broadcasting and movies, and stage makeup such as plays and musicals. This study is intended to be helpful to researchers studying makeup or to audiences who require in-depth materials by preferring original works. Therefore, this study looks at the definition and theoretical background of video and stage makeup, and focuses on the works produced by video and stage art through adaptation of novels. Each movie and musical analyzed the differences in makeup caused by the lighting of the main characters, distance, and the actor's body movements.

As the beauty industry develops and the age at which cosmetics are exposed is reduced, The cosmetics industry is getting bigger. Lately, there's been a lot of growth in drugstores like Oliveyoung and Lohbs, By comparison, Roadshop has not maintained its former reputation. To address this phenomenon, most road shops are trying to secure brand identity. Companies are investing a lot of money to create a brand concept and image and also hire famous celebrities as brand models. However, there are also small and medium-sized brands that are difficult to select expensive celebrities for their advertising models. What these SMB brands need to do to promote their concept is not to use expensive celebrities as models, then very important to form an image and keyword to express their brand. Therefore, this paper analyzes how important the keywords and concepts of road shop brand are to the effect of road shop brand advertisement, The purpose of the project is to provide necessary data for the road shop industry and road shop marketing process of small and medium enterprises, and to contribute to the development of road shop industry.

Modern society is a competitive society. In this society, more and more people are looking for stability and happiness, and more "adults" want to stay as children. For them, cultural content is being produced that reminds them of their childhood memories. In the center, Disney made a live-action film of its animation. The live-action film of Disney Animation is gaining popularity from "My Old Man." Among the most successful Disney films, the study analyzed Cinderella (1950/2015), Beauty and the Beast (1992/2017), and Aladdin (1992/2019). As the primary data, the original fairy tale and animation, as the secondary data, the real-life film and related papers were referenced, and each storyline, character and makeup image were analyzed. Studies show that synchro-rate of animation and live-action films is important to arouse nostalgia in childhood, and that the higher the synchro-rate of animation and live-action films, the higher the box-office performance. Therefore, this study analyzed the contents and styling of the animation as it was made into a live-action film and studied the effects of the original synchro rate on the box office success in Disney's live-action film.