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The purpose of this paper is to identify the characteristics of YouTube beauty contents and to seek future development plans to provide a theoretical background that beauty contents can play a big role in the development of the beauty industry. To this end, I selected the best beauty channel classified, makeup, skin and hair, pony syndrome, Yuna and Geumhwahwa, in the top 50 knowhow/style section in YouTube rankings in Korea. Ten contents of the selected beauty channels were examined for monthly broadcasting times, running times, broadcasting types, and analyzed based on the interactivity, entertainment, vitality, reliability, and informational characteristics of beauty contents. As a result, PONY Syndrom is a power YouTube channel with the largest number of subscribers among domestic beauty channels. It mainly provide informations for makeup products and how to using them. It now extends its range to product commercials, and Vlog, and is using Korean and English subtitles for many foreign viewers. The UNA mainly provide informations for the skin-related products and how to use them, But it is also expanding its range to public welfare activities such as donation activities. Kumgangyeonwha mainly provide informations for hair styling humorously. But it is expanding its range in conjunction with his hair salons and other hair stylists. 3 channels show the characteristics of five beauty contents’ characteristics (interactivity, entertainment, vitality, reliability, and informational characteristics), but reliability is based on individual trust.

The purpose of this study is to find out the learner's teaching style preference and reasons for preference for PBL classes and infusion classes, and to look at how learners' teaching style preferences appear according to learners' personal tastes. To this end, a study was conducted on learners who took classes in manufacturing natural cosmetics during two semesters of 2018-2019 at D University in Chungbuk. The learners were asked to experience both infusion lectures and PBL classes within the same subject, and the survey revealed the learners' preference and reasons for their preference. Studies have shown that learners prefer infusion classes. For the reasons for preferring teaching methods, the cumbersome and difficult PBL activities showed a high response rate, but the learners who prefer infusion lectures perceived PBL activities negatively, and the learners who preferred PBL classes perceived it positively. Regarding the individual taste of learners, there was a significant difference in learner's preference for teaching methods according to subject grades. It was found that students with lower grades tended to prefer the infusion lecture method to the PBL teaching method. Accordingly, a new convergence teaching method was developed, in which the two are fused.

In this study, to predict hair and beauty trend, used Naver Data Lab’s big data. Searching trends for one year that can be searched by category of Naver Data Lab and one for free searching terms that can be searched for 6 years from 2016 to 2022 were analyzed. The results of the beauty trend searching was as follows; The amount of clicks in the cosmetics/beauty field was on the rise. Among the beauty fields, the number of searches for nails was highest. The beauty industry was most interested in the Seoul. In the search volume for the beauty sector in Seoul, body shape management, general beauty, skin, and makeup showed a slight upward curve, while the hair industry a slight downward. The search interest in the beauty industry in Seoul was in the order of Gangnam-gu, Mapo-gu, Songpa-gu, and Seocho-gu. In Seoul, people used more cards hair than the skin/makeup sector, but for women in their over 50s and men in their over 60s, the card usage in the skin/makeup sector gradually exceeded that of the hair. In addition, men's hair field was dominate but women's hair field slightly higher than skin. The results of the hair trend searching was as follows; In the hair sector, search volume was increasing. Beauty salons searching ranking was in the order of Lian Hair, Tori Hair, Juno Hair, Lee Chul Hair Kerker, and ID Hair etc., and the amount of clicks on these were on the rise. The amount of clicks of professional scalp management salon was in the order of WT method, Dr. Scalp, and Welkin, but not increasing. Clicks in the hairstyle are gradually increasing. In many cases, they were searched by mobile, women, and in the 40s and 30s. Popular searching terms for hair styling was a lot of hair dye. The number of clicks of hair styling products was in order of hair wax, hair spray, dye, and perm drugs and it was gradually increasing. Clicks in the hair care sector are increasing, and popular searching terms are functional shampoos, essences, and oils. The aomount of click on hair care products are increasing slightly with shampoo, rinse, treatment, hair essence, and hair mist. Regional card usage for hair was in order of Seoul, Gyeonggi-do, and Busan.

The purpose of this study is to compare the costume coordination of the TV drama "Mr. Sunshine" set in the enlightenment era with the socio-cultural background and beauty culture of the era, focusing on major characters. As for the content and method of the study, the theoretical study examined the socio-cultural background, clothing, and beauty culture of the flowering period, and in the empirical study, the researcher directly watched the TV drama "Mr. Sunshine" and compared and analyzed the makeup coordination. The above research results show that the character's occupation and situation-specific clothing and beauty culture were well reflected in historical facts at the time of enlightenment and that it could have a rich visual effect on expressing the character. Therefore, it is believed that the makeup coordination of dramas based on the background of the times and the interest in historical facts will become more important.

This study completed the literature survey such as the articles, reports and etc. in order to analyzed the eco trends of the domestic beauty industry and the following researches are finished in order to the find the awareness of the consumers on the environment friendly beauty and their characters. First, the definition, backgrounds and development of beauty industry are analyzed in order to understand the eco phenomenon appeared at beauty industry Second, the eco state of beauty is analyzed and eco characters of each business item are derived. Ecology trends of make-up and nail industry became popular and people prefer the designs emphasizing the healthy make-up expression and natural characters. The various environment friendly products such as make-up and nail products are developed, whereas the beauty service consumers are protected using the products without harmful ingredients under the comfortable environment. The survey results of consumer's in depth interview showed they prefer the environment friendly products and services with the recognition of the harmful effects to the human body. These trends reflect the new life style of naturalism, eco, lohas, well being, healing and etc. among the consumers using the beauty services and the awareness of the environmental friendliness also increased, so finally they prefer the beauty service combined with the pursue of emotional consumption.

The causes of alopecia become diverse because of two factors: external factors like fine dust, and genetic factors. People are interested with the health of scalp and hair to prevent hair loss. The purpose of this study is to research about the effects of home scalp scaling. With the home scalp scaling, the status of scalp and hair can be improved, and it will prevent hair loss. The test subjects who are 20's to 50's adult ladies. The test subjects had scalp diagnosis before the experiments. They are divided into two groups: a dried and sensitive scalp group, and an oily scalp group. The dried and sensitive scalp group had home scalp scaling once in a week and the other one had home scalp scaling twice in a week. This study measured before taking home scaling and after take home scaling for 8 weeks, and compared the scalp changes. This study divides four regions of for the measuring: parietal, left temporal area, right temporal area, and occipital region. The four regions are checked by a measuring machine. The amount of oil on the scalp after the experiments are decreased but the amount of moisture of the scalp are increased. The amount of oil on the left temporal area and occipital region are (z=-2.160, p<0.05). The amount of moisture on left temporal area are (z=-3.155, p<0.01), right temporal area are (z=-2.116, p<0.05), and occipital region are (z=-3.078,p<0.01). Before the experiment, the thickness of a hair is 0.119±0.017. After the exam, the thickness of a hair became 0.143±0.024 (p<0.05). It shows that the thickness of a hair became thicker after the experiments. The dead skin cells on the scalp are decreased after the test and the color of the scalp became clear white blue. It verified to compare before and after by 80x magnification of a measuring machine. Also the sebum oxides are decreased so the pores are opened and the line of pore is clear. It verified to compare before and after by 400x magnification scope. The result of this study shows that the healthy hair can be occurred by scalp managements, and the scalp scaling is one of the most important method for the health of the scalp. Home scaling care can manage the health of hair and scalp. Also it prevents hair loss.

The purpose of this study is to analyze how Korea's beauty culture was influenced by the original influence period of the Goryeo Period. Therefore, this paper aims to show how people's hairstyles during the Goryeo Period changed and how they influenced the beauty culture of the Joseon Period. According to the study, women in the Goryeo Period after the interference of the Yuan Period, it was found that she marriage to a country of immigrants and had a great significant influence on changes in hair style, clothing, and makeup, but did not change the hair style and dress with the mark of a Goryeo woman. This phenomenon formed Goryeo Yang after the middle period and created a culture unique to the Goryeo period, and it could be confirmed that the splendor of this Goryeo period also had a great deal of influence on the Joseon Period.

We studied person have hair loss problem, reside Seoul and Kyunggi province, from early twenties to late sixties age, have high potential stress condition 40 person within 100 person included men and women. It suggested new resolving method comparing real test with low frequency massage treatment and scalp improvement treatment with isoflavone. After it surveyed general characteristics and hair loss speciality, stress condition, it tested real test each 20 person, two times a week for 16 weeks, total 16 times with scalp treatment care separately general hair loss treatment with comparing group and isoflavone scalp improvement treatment with test group. It tested scalp condition, hair growth density, hair thickness with hair analysis equipment separately before and after, 8 weeks after test, 12 weeks after test, 16 weeks after test. We founded much better improvement effect hair hole arounds and hair tone each group. The hair growth density of test group enriched 76 c㎡ before, 121c㎡ after. The hair thickness of test group enriched 0.0309 mm thick before, 0.0506 mm thick after. It gives a similar difference from statistic data.(p<0.001) Eventually, we concluded scalp improvement care with isoflavone gives effective hair growth density, hair thickness and scalp condition. Due to satisfaction survey, it gives good condition at thickness and sebum loss. Therefore it concluded effective scalp improvement care with isoflavone.