Earticle

초록

영어

This study is to find out the effect of changes in daily life on the use of beauty services in the COVID-19 situation. For this study, a questionnaire was used to investigate and 202 copies were used as analysis data. Frequency analysis, factor analysis, descriptive statistical analysis, t-test, one-way analysis, correlation analysis, and multiple regression analysis were analyzed using the SPSSWIN 21.0 program. As a result of the analysis, the change in hair salon use due to COVID-19 among women was higher, and the difference in the satisfaction with hair salons use after COVID-19 was not significant. And the higher the psychological and social factors of daily life changes due to COVID-19, the higher the change in hair salons use. This study tha the purpose and significance of presenting a direction for the hygiene management of stores and customer response and copinf for the psychological stability of customers who use beauty services even in COVID-19.

목차

Abstract
I. 서론
II. 이론적 배경
1. 코로나-19
2. 일상생활 변화
3. 미용서비스
III. 내용 및 방법
1. 연구문제
2. 연구대상 및 자료수집
3. 측정도구 및 분석방법
IV. 결과 및 고찰
1. 조사대상자의 일반적 특성
2. 측정도구의 타당성 및 신뢰도 검증
3. 코로나-19로 인한 일상생활의 변화, 미용실 이용변화, 미용실 이용 만족도
4. 연구문제 검증
V. 결론
참고문헌

키워드

저자

• 박정아 [ Jeong-A Park | 숙명여자대학교 문화예술대학원 라이프스타일디자인학과 뷰티디자인전공 교수 ]
• 강주아 [ Joo-A Kang | 건국대학교 미래지식교육원 K뷰티산업융합학전공 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646