Earticle

초록

영어

The purpose of this study is to investigate the effect of store characteristics of wedding enterprises on customer satisfaction, and the final 302 questionnaires were analyzed for customers who visited or received wedding services in Seoul and the metropolitan area. The purpose of this study is to provide basic data for wedding service quality selection criteria and marketing strategies by understanding the satisfaction perceived by consumers. The research results are as follows. As a result of examining the effect of store characteristics of wedding enterprises on customer satisfaction, it was found that physical characteristics and technical characteristics had a statistically significant positive effect on product satisfaction, and technical characteristics, physical characteristics, and environmental characteristics on store satisfaction. This was found to have a statistically significant positive effect. Therefore, it can be seen that physical characteristics and technical characteristics of each sub-factor of store characteristics are important factors for product satisfaction of wedding companies, and technical characteristics, physical characteristics, and environmental characteristics of each sub-factor of store characteristics are important factors for store satisfaction of wedding companies. Detailed marketing strategies considering the characteristics of each company's products and immediate marketing should be effectively applied to various social environment changes and wedding trends.

목차

Abstract
I. 서론
Ⅱ. 이론적 배경
Ⅲ. 내용 및 방법
1. 연구대상 및 방법
2. 연구모형 및 가설
3. 자료 분석방법
Ⅳ. 결과 및 고찰
1. 연구대상자의 일반적 특성
2. 측정도구의 타당성 및 신뢰도 검증
3. 기술통계 및 상관관계 검증
4. 가설의 검증
V. 결론 및 제언
참고문헌

키워드

저자

• 권미윤 [ Mee-Yun Kwon | 경인여자대학교 웨딩 & 이벤트과 ] Corresponding Author
• 최인영 [ In-Young Choi | 대원대학교 뷰티과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646