Earticle

초록

영어

The purpose of this study is to investigate the relationship of general characteristics, beauty behavior, and cosmetic surgery attitude to provide a database for beauty and cosmetic surgery industry which shows increasing tendency, and to contribute to the development of these industries by Identifying the problems and supplying complements. 370 questionnaires were received from Koreans from August 10 to September 5, 2018. Those were calculated by frequency analysis, factor analysis, and regression analysis, co-relation analysis using SPSS. Results is as follows; ① The effects of general characteristics on beauty behavior were found to have a significant effect on makeup management, skin care, and body shape management factors. The effect of general characteristics on makeup management showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the makeup management. The effect of general characteristics on the skin care showed that the more the man, the older, the less skin care, and the highly educated, the more skin care. The effects of general characteristics on body shape management showed that the more the older, the highly educated, the higher monthly income, the more the body shape management. ② The effects of general characteristics on cosmetic surgery attitude was found to have a significant effect on all of cosmetic surgery attitude factors. The effects of general characteristics on the need for cosmetic surgery showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the need for cosmetic surgery. The effect of general characteristics on the pursuit of secrets showed that more the man, less the pursuit of secrets, the older, the married, the highly educated, the more the pursuit of secrets after cosmetic surgery. The effect of general characteristics on the risk taking showed that the more the aged, the married, the highly educated, the higher monthly income, the less the risk taking. ③ The effects of beauty behavior on the cosmetic surgery attitude was found to have a significant effect on the need for cosmetic surgery and risk taking. The effects of beauty behavior on the need for cosmetic surgery showed that the more doing the makeup management, skin care, and hair care, the more the need for cosmetic surgery. The effects of beauty behavior on the risk taking of cosmetic surgery showed that the more doing the brand and professional salon management, makeup management, body shape management, the more the risk taking, the more the skin care, the less the risk taking.

목차

Abstract
I. 서론
II. 이론적 배경
1. 미용행동
2. 미용성형수술태도
III. 연구 방법
1. 연구문제
2. 연구방법
IV. 연구 결과
1. 조사대상자의 인구통계학적 특성
2. 조사항목간의 요인분석
3. 연구문제 검정
V. 결론
참고문헌

키워드

저자

• 안현경 [ Hyeon-Kyeong An | 동남보건대학교 뷰티케어과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646