Earticle

초록

영어

This study was conducted to see effects of beauty education service quality on beauty educating satisfaction, and its subjects were 380 trainees attending beauty education institutes located in Seoul and Gyeonggi-do. Hypotheses, targeting beauty education institute trainees, were made to see how beauty education service quality, satisfaction and intention for more classes are related to one another and to see if there is average difference in them and its outcome is stated as follows; its hypothesis that beauty education service quality has grip on beauty education service satisfaction was analyzed to select professionalism, managerial convenience and facility convenience among beauty education service qualities as major factors with effect on growth satisfaction. A second hypothesis that beauty education service quality has grip on recommendation and intention for more classes was analyzed to select responsiveness, professionalism, managerial convenience and facility convenience as major factors with effect on recommendation and intention for more classes among beauty education service qualities. A third hypothesis that beauty education service satisfaction has grip on recommendation and intention for more classes was analyzed to select growth satisfaction and knowledge satisfaction among beauty education service satisfactions as major factors with effect on recommendation and intention for more classes.

목차

Abstract
Ⅰ. 서론
1. 연구의 필요성
2. 연구의 목적
Ⅱ. 이론적 배경
1. 교육서비스 품질
2. 교육 만족도
3. 미용교육
Ⅲ. 연구 방법 및 절차
1. 연구가설
2. 자료수집 및 연구대상
Ⅳ. 연구 결과 및 고찰
1. 연구대상의 인구통계학적 특성
2. 실증분석 결과
Ⅴ. 결론
참고 문헌

키워드

저자

• 문효숙 [ Hyo-Suk Moon | 가천대학교 경영대학원 뷰티예술경영전공 ]
• 이유주 [ Yoo-Ju Lee | 가천대학교 경영대학원 뷰티예술경영전공 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646