Earticle

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender’s influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender’s influence. SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality. Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs. negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

Cell phones continue to evolve and advance in technology as consumers pursue more technologically advanced features of handset. Currently, there are numerous devices available for customers spurring rapid adoption of smart-phones. In fact carriers have been heavily promoting the latest advanced handsets that have encouraged rapid growth in the smart-phone market as more and more international manufacturers have joined the battle to scramble for profits. Smartphone manufacturers cannot be relieved, even they have high growth rate surpassing that of the overall smart-phone market, as its major rivals are catching up rapidly. The average purchase price of handsets has dropped over the past years since competition in phone market is intensifying which influenced an increase in the number of smart-phone brands available to customers. There is room for debate as smart-phone price cuts are apparently good for customers; it may be problematic for smart-phone manufacturers. In the short term, price reduction is effective in boosting sales for manufacturers and attracting subscribers for carriers but in the long term, these approaches undermine the price potential of future handsets and lower their profit margins. We see an interesting trend in smart-phone sales market where it has been spurring huge price reductions while having fast advancing feature sets and presumably high development costs. If this is really the case, smart-phone carriers soon reach the point where the handset is a major cost consideration for both manufacturers and carriers bringing need to change the pricing strategies completely in the near future. In this paper, we wish to analyze the impacts and causes of price war and suggest avoidance of price war so that carriers can improve their profitability.

ITA는 CIE L*a*b* 색상모델을 기반으로 하는 피부색 측정 지표로서 피부색 연구와 화장품 효능 평가에 널리 사용된다. 본 논문은 ITA 값을 이용하여 피부가 어둡고, 홍조를 띠거나, 황색으로 변하는 요인을 탐구하고자 한다. ITA 값을 구성하는 밝기, 적색-녹색 및 노란색-파란색의 3단계를 기준으로 피부가 어두워지거나, 홍조 및 황변에 영향을 미치는 요인을 분석하고, 각 요인의 생화학적 메커니즘 및 부분 연결 통로의 교차점을 요약하였다. 이를 토대로 피부색을 개선하는 몇 가지 제안을 하였고, "포인트-투-페이스 (point-to-face)"로 한점으로부터 얼굴 전체를 케어하는 스킨 케어 아이디어를 구상하였다. 결과적으로 ITA는 화장품 효능 평가 및 피부색 평가에 있어 전망이 밝으므로 앞으로 ITA의 응용 가치에 더욱 주의를 기울여야 할 것이다.

ITA is a complexion measurement based on the CIE L*a*b* color space, which is widely used in skin complexion studies and cosmetic efficacy assessments. we aim to explore the factors which cause the darkness, redness and yellowness in skin. We adopted ITA’s three parts as the classification (brightness, red-green hue, yellow-blue hue), and summarized the biochemical mechanism of each factor and the intersection of some pathways. We proposed some suggestions for improving skin color and assumed that skin care on a point may could fan out to an area. The results demonstrate that ITA had a good prospect on cosmetics efficacy evaluation and skin color evaluation.We should pay more attention to the application value of ITA.

ITA值是基于CIE L*a*b*颜色空间建立的皮肤颜色测量指标，目前广泛应用于皮肤颜色研究和化妆品功效评测中， 本文旨在对基于ITA值的导致皮肤发黑暗沉、发红、发黄的影响因素进行梳理综述。本文以构成ITA值的亮白、 红-绿色相、黄-蓝色相三个因素为分类依据，对导致皮肤发黑暗沉、发红、发黄的影响因素进行了梳理分析，总 结了各因素的生化机制及部分通路交叉点。依此提出一些改善皮肤颜色的建议及“以点带面”的护肤设想。ITA值 在肤色评定和化妆品功效评价方面的广泛认可及其良好的发展前景，更加重视其在肤色发黑发黄发红细分类方 面的应用意义。

In order to investigate strategic language reliance during the management of communication problems, a three-month quasi-experimental study was undertaken in the instruction of 12 wide-ranging communication strategies. Observed interactions of 41 Japanese foreign language learners aimed to assess the relationship between communication strategies and their application during authentic interaction. The findings based on quantitative analysis of the interactions reveal increased use of interaction and reduction-based strategies improved learners’ communicative language ability as measured by a reduction in non-lexicalised pauses. Additionally, qualitative assessment indicates Japanese learners’ selection process in communication strategy reliance is influenced by sociocultural factors prevalent in Japan. Finally, pedagogical application of strategic language instruction is set out to provide EFL Japanese learners with more opportunity to develop productive vocabulary and communication strategy proficiency in order to raise their socio-pragmatic awareness of L2 interactional conventions.

본 연구는 최근 코로나19 여파로 가파른 성장세를 보이고 있는 1인 게임 방송의 시청이 이를 송출하는 인터 넷 방송 플랫폼의 속성과 연관성이 있을 것으로 보았다. 본 연구에서는 설문조사를 통해 1인 게임 방송의 시 청 동기를 도출한 후, 시청 동기와 이용자 특성이 플랫폼 자체 속성과 이용자 속성에 미치는 영향을 검증하 기 위해 다중 회귀분석을 실시하였다. 연구결과, 인터넷 방송 플랫폼을 통해 게임 콘텐츠를 시청하는 이용자 들은 참여자들 간의 상호작용과 플랫폼 자체의 편리성과 정보 전달 속도를 중요시 하는 것으로 확인되었다. 이러한 속성들은 더 큰 데이터의 전송과 소통의 중요성이 강조되는 메타버스 영역에서도 적용될 수 있을 것 으로 보이며, 메타버스와 함께 더욱 확장되어 나갈 게임 방송 플랫폼의 발전을 위한 실무적 함의를 제공하고 자 한다.

The viewing of game broadcasting, a content that is drawing attention in the one-person media market, which i s showing rapid growth in the aftermath of COVID-19, will be related to the nature of the Internet broadcastin g platform on which it is transmitted. Multiple regression analysis was conducted to determine the motivation of one-person game broadcasting and to verify the impact of the motivation and the user's characteristics on th e characteristics of the platform and the user's attributes. The result shows that the interaction between particip ants, the convenience of the platform and the speed of information delivery are important for users whose gam e contents are viewed through the Internet broadcasting platform. These attributes are expected to be applied in the area of Metaverse, where the importance of greater data transmission and communication is emphasized, a nd this paper will provide practical implications for the development of game broadcasting platforms that will expand further with Metaverse in the future.

Purpose: The application of IoT is finding continuous acceptance in our daily lives, particularly, smart speakers are making life easier and convenient for consumers. This research aims to develop and test an integrated model of factors influencing consumer’s adoption of voice-enabled IoT devices. Design/methodology/approach: Based on the VAM, an integrated voice-enabled IoT device adoption model is proposed. Gender differences on five constructs relating with perceived value (perceived usefulness, perceived enjoyment, perceived security risk, perceived technicality and perceived cost) was also examined through PLS-MGA technique. The usage experience of consumers was also controlled in the integrated VAM. Findings: Result shows that Perceived-Usefulness, Perceived-Enjoyment and Perceived-Cost have a strong effect on Perceived-Value. However, Perceived-Technicality and Perceived-Security-Risk are non-influential and have no significant effect on PV. Additionally, Perceived-Value and Social-Influence plays a significant role in predicting adoption intention. Gender differences also exist in consumers perception of usefulness, enjoyment and cost. In comparison to the basic value-based adoption model, the integrated model provides more insight on consumers adoption of voice-enabled IoT devices. Originality/value: Using an integrated model, this study is one of the first scholarly attempt at modelling the influential factors for adopting smart speakers i.e., voice-enabled IoT devices, with implications for improved adoption.

Alvin Toffler는 인류 발전 과정을 세 가지 변화의 물결, 즉 유목 채집 사회에서 농경 사회로의 변화, 산업혁명에 의한 농경 사회에서 산업 사회로의 변화, 그리고 1950년대부터의 후기 산업화 사회로의 변혁으로, 산업 사회에서 정보 사회로의 변혁이 일어나기 시작했으며 탈대량화, 다양화, 지식기반 생산과 변화의 가속이 시작된 시기였다. Herman Maynard와 Susan Mehrtens는 ICT (Information Communication Technology: 휴대폰 등), 인터넷의 발달로 제4의 물결이 시작되고 있다고 주장한다. 이전의 사회 변혁들은 물질 생산이 따르는 가시적인 변혁들이었으나, 디지털 혁명은 시민사회의 참여 확대를 통한 민주주의의 진화된 형태를 가능하게 하고 있다. 지금 우리가 경험하고 있는 제4의 물결의 시작은, 시민사회의 정책 참여와 견제가 효과적이고 효율적으로 이루어지기 시작하는 초고도 정보화 사회의 시작을 의미하며, 정책 결정 자들은 정책 결정 과정에서 그들이 보유하던 절대 영향력의 일부분을 시민사회에 이양됨을 막을 수 없을 것이다. 이러한 대변혁의 시대에 관료주의, Digital Divide, 그리고 시민 참여와의 상관관계를 이해하는 것은 매우 중요하다. 본 논문에서는 시민 참여에 대한 관료주의의 방침과 태도, 제4의 물결의 정책 민주화와 Digital Divide로의 영향 분석을 통하여 정책 결정 자들과 그들의 환경으로의 파급 효과를 논증한다. 본 연구는 이러한 분석과 논증을 통하여, 정책조직들과 시민사회와의 신세기의 바람직한 동반자적 입지 구축에 기여 할 것이다.

This paper illustrates a research which attempts to identify the nature of online brand community and the relationship between online brand community practice, online brand community commitment, and brand loyalty. We insist that online brand community practices are mutually influential with online brand community commitment and brand loyalty, focusing on Korean perspective. Triangle framework and foundational propositions are suggested and further researches are explained.

본 연구의 목적은 간호대학생 전 학년을 대상으로 학습몰입, 진로결정 자기효능감, 전공만족도가 진로준비행동에 미 치는 영향을 파악하고자 시도되었다. G광역시와 J도에 소재한 대학의 간호학과 전학년 208명에게 2022년 9월 15일부터 2022년 10월 14일까지 설문지를 통해 자료수집 하였다. 자료 분석은 SPSS 29.0 Program을 이용하여 서술적 통계, t-test, One-way ANOVA, Pearson’s correlation, Stepwise Regression Analysis을 사용하였다. 본 연구 결과 진로준비행동은 학습몰입(r=.515, p<.001), 진로결정 자기효능감(r=.681, p<.001), 전공만족도(r=.621, p<.001)는 통계적으로 유의한 양적 상관관계를 나타내었다. 다중회귀분석 결과 진로준비행동에 미치는 영향요인은 진로결정 자기효능감(β=.446, p<.001), 전공 만족도(β=.285, p<.001), 3학년(β=.157, p=.001), 학습몰입(β=.133, p=.018), 2학년(β=.106, p=.038) 순이며, 진로준비행 동의 설명력은 57.0%이었다. 따라서 간호대학생이 선택한 진로에 탐색을 고려한 진로 프로그램을 통해 맞춤 교육을 제공할 필요가 있다.

This study aimed to investigate the influence of learning flow, career decision-making self-efficacy, and major satisfaction on career preparation behaviors among nursing students. Data were collected by questionnaire from 15th September 2022 to 14th October 2022, from 208 nursing students at universities in provinces the G and J. And the data answered to the questionnaire were analyzed by descriptive analysis, t-test, One-way ANOVA, Pearson’s correlation, and Stepwise Regression Analysis. As a result of this study, career preparation behaviors was analysed based on learning flow (r=.515, p <.001), career decision-making self-efficacy (r=.681, p <.001) and major satisfaction (r=.621, p<.001). The results of the multiple regression analysis showed that the influential factors on career preparation behaviour were career decision-making self-efficacy (β=.446, p<.001), major satisfaction (β=.285, p <.001), third grade (β=.157, p =.001), learning flow (β =.133, p=.018), and second grade (β=.106, p=.038), and the explanatory power of the career preparation behavior was 57.0%. Therefore, there is a need to provide customised education through a career programme that takes into account the career path chosen by nursing students.

본 연구의 목적은 지역아동센터 이용 청소년의 행복감에 미치는 영향요인을 분석하는데 있다. 이를 위해 한국지역아동센터패널연구 10차년도 자료를 활용하여 424명을 표본으로 추출과 위계적 회귀분석 방법을 활용하 였다. 결과는 다음과 같다. 첫째, 청소년의 자아존중감과 또래관계 및 서비스 도움은 행복감에 정적인 영향을 주는 것으로 나타났으며, 이 중 자아존중감이 가장 높은 영향을 미친다. 둘째, 청소년의 우울감과 부정적양육태도는 행복 감에 부적인 영향을 주는 것으로 나타났으며, 우울감이 부모의 부정적양육태도보다 더 강하게 부정적인 영향을 미 친다. 이에 따라 본 연구는 청소년의 행복감 증진을 위해 긍정적인 영향요인을 부각시키고 부정적인 영향요인은 감소시킬 수 있는 다양한 프로그램을 개발하여 지역아동센터에 적용할 수 있도록 대안점을 제시하고자 한다.

The purpose of this study is to analyze the impact factors on the happiness of teenagers using local children centers. To this end, 424 people were sampled and hierarchical regression methods were used using data from the 10th year of the Korea Children’s Center Panel Study. The results are as follows. First, self-esteem and peer relation and service help in adolescents are found to have a static effect on happiness, of which self-esteem has the highest impact. Second, adolescent depression and negative parenting attitude have been shown to have a negative effect on happiness, and depression has a stronger negative impact than parents' negative parenting attitude. Accordingly, this study aims to highlight positive factors of influence and suggest alternatives for applying them to local children centers by developing various programs that can reduce negative factors in order to enhance the happiness of adolescents.

본 연구는 국내 경찰관의 직무열의 영향요인을 확인하고자 실시한 서술적 횡단조사연구이다. 본 연구는 제5차 근로환경조사 원시자료를 이차 분석하였고, 연구대상자는 총 185명의 경찰관이다. 수집된 자료는 IBM SPSS Statistics 24.0 프로그램을 사용하여 기술통계, t-test, ANOVA, Pearson's correlations, multiple regression으로 분석하였 다. 본 연구의 결과에서 직무불안정성(β=-.34, p <.001), 직무보상(β=.39, p <.001), 주관적 건강상태(β=.22, p <.001)와 조직공정성(β=.20, p =.002)은 직무열의에 영향을 미치는 유의한 변수로 확인되었다. 이들 변수들은 경찰관의 직무열의 를 59.3%(F=34.26, p <.001)설명하였다. 즉, 직무불안정성이 낮을수록, 직무보상과 조직공정성이 높을수록, 주관적 건 강상태가 양호할수록 직무열의는 높아지는 것으로 나타났다. 따라서 경찰관의 직무열의를 향상시키기 위한 전략 수립 시 직무보상, 직무불안정성, 주관적 건강상태, 조직공정성을 관리할 수 있는 체계적이고 통합적인 중재방안이 필요하다.

The purpose of this study was to examine the influencing factors of job engagement among Korean police officers. This was the secondary analysis of data from the 5th Korean Working Conditions Survey (KWCS). The study subjects included 185 Korean police officers. Collected data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation and multiple regression with IBM SPSS Statistics 24.0 program. Job insecurity (β=-.34, p <.001), job reward (β=.39, p <.001), subjective health status (β=.22, p <.001), and organizational justice (β=.20, p =.002) were significant influencing factors on job engagement, explaining 59.3% of the variance (F=34.26, p <.001). Effective and systematic strategies to improve Korean police officers’ job engagement should focus on job reward, job insecurity, subjective health status, and organizational justice. The results of this study can be utilized as base data to improve Korean police officers’ job engagement.

본 연구는 위의 선행연구들을 토대로 전시회 참관객 관점에서 전시회 충성도를 결정하는 요인으로서 명성 대비 만족도의 영향을 비교분석함과 동시에 이들의 선행요인인 전시회의 지각된 품질, 가치, 이미지와의 영향 관계를 분석하고자 한다. 추가적으로, 명성과 만족도의 이중 매개효과를 분석을 하고자 한다. 본 연구의 조사대상은 설문 연구의 목적을 달성하기 위해서 국제인증을 받은 UFI 국제인증전시회로 선정하여 KINTEX와 COEX에서 4월 22∼26일(5일간) 총 400부의 설문지를 배포하여 회수된 설문지 가운데 기재가 부실하거나 중심화 경향이 심한 설문지 42부를 제외하고 177부의 B2B전시회와 181부 B2C 전시회 참관객으로부터 수집된 총 358부를 자료 분석에 이용하였다. 먼저, 전시회 명성은 전시회의 결과적 품질과의 관계에서만 유의성을 나타냈고, 전시회 만족도는 전시회의 과정적 품질, 이미지, 그리고 가치 간 유의미한 관계가 확인 되었다. 둘째, 전시회 만족도에 긍정적 영향을 미치는 선행요인은 지각된 과정적 품질, 이미지, 그리고 가치인 반면, 전시회에 대한 만족도가 충성도로 이어지지는 않는다는 결과를 확인 할 수 있다. 추가적으로, 본 연구는 전시회 명성과 만족도의 이중 매개효과를 분석하고자 하였다. 분석결과, 전시회 명성과 만족도는 통계적으로 유의미한 수준의 매개효과를 지니지 않는 것으로 확인되었다(z=1.554, p<.05). 연구결과는 전시회의 충성도를 결정하는 요인으로서 명성과 만족도의 영향과 그 선행요인들과의 관계에 대해 전시회 주최자들에게 의미 있는 함의를 제공하고 이는 지속가능한 전시회 구축과 전시산업의 장기적인 성장에도 기여할 수 있을 것이다.

This study aims to identify which antecedent variables of reputation vs. satisfaction, including exhibition service quality, perceived value, image, impact loyalty. To achieve the purpose of the study, the data are collected and analyzed based on two exhibitions which are identified as “UFI approved events”, meaning a proof of high quality, thus providing exhibitors and visitors alike with the assurance of making a sound business investment. According to the results of this study, only the perceived consequent quality of exhibitions has significant impacts on reputation, while the perceived procedural quality and value have significant impacts on satisfaction. It is proved hat satisfaction doesn't guarantee loyalty, but reputation leads to loyalty. It implies that exhibition participations perceive the reputation as the resulting quality of exhibitions. On top of that, this study has presented a practical operating guide.

본 연구는 베이비부머세대의 유형별 삶의 만족에 영향을 미치는 다차원적 요인을 규명하자고 하였다. 분석대상은 한국복지패널(10차년도) 응답자 중 1955년부터 1963년에 태어난 베이비부머세대 가구주 1,895명이었다. 베이비부머세대 를 유형화하는데 활용한 기준은 성(gender), 소득지위, 종사상 지위로 남성과 여성 각각 4가지 유형으로 분류하였다. 남성 베이비부머세대의 삶의 만족에 대해 남성Ⅳ유형(B=.074, t=1.992, p<.05), 건강상태(B=.233, t=7.268, p<.001), 가구소 득(B=.174, t=4.476, p<.001), 우울(B=-.182, t=-5.242, p<.001), 자아존중감(B=.255, t=7.027, p<.001), 신뢰 (B=.064, t=2.036, p<.05) 등이 유의미한 영향을 미치는 것으로 분석되었다. 여성베이비부머세대의 삶의 만족에 대해 여 성Ⅳ유형(B=.100, t=2.598, p<.05), 건강상태(B=.239, t=6.790, p<.001), 우울(B=-.181, t=-5.142, p<.001), 자아존중 감(B=.320, t=8.600, p<.001) 등이 유의미한 영향을 미치는 것으로 분석되었다.

The purpose of this study was to identify the multidimensional factors that affect the satisfaction of life by type of baby boomer generation. The subjects of this study were 1,895 households who were born from 1955 to 1963 among the respondents in the Korea welfare panel (the 10th year). The baby boomer generation was classified into four types such as gender, income status, male and female as socioeconomic status. The male type Ⅳ (B=.074, t=1.992, p<.05), health status (B=.233, t=7.268, p<.001), household income (B=.174, t=4.476, p<.001), depression (B=‐.182, t=‐5.242, p<.001), self‐esteem (B=.255, t=7.027, p<.001), trust (B=.064, t=2.036, p<.05), etc. were found to have a significant effect on the life satisfaction of the male baby boomer generation. The female type Ⅳ (B=.100, t=2.598, p<.05), health status (B=.239, t=6.790, p<.001) (P<.001), depression (B=‐.181, t=‐5.142, p<.001), and self‐esteem (B=.320, t=8.600, p<.001), etc. were found to have a significant effect on the life satisfaction of the female baby boomer generation.

This study was aimed to at empirical examination of the influential relationship among job environments, organizational commitment, learning goal orientation, and medical service quality to show the implications to Global healthcare businesses. The data were collected from 297 Global healthcare professionals who work for hospitals in seoul. For this study, job environments were comprised of three variables: job professionalism, financial reward and personal environment. Several conclusions were drawn from the results of this study. First, all variables of the job environment had a positive influence on organizational commitment. Second, only job professionalism and personal environment had a positive influence on learning goal orientation. Third, organizational commitment positively influenced learning goal orientation Finally, learning goal orientation only had a positive influence on the functional quality of medical service quality. The results indicate that the hospitals have to be aware that when striving to improve quality performances, they may need to not only enhance job environments, but also develop organizational commitment and a learning goal orientations for their professionals. and the Representative Directors of the hospitals may provide their employees with the new ideas and strong support for reinforced their financial reward.

Purpose: This study validated the influential relations between the effects of emergency care quality, credibility of 119 emergency medical technicians (119 EMTs), and perceived usefulness and attitude of emergency care, focusing on the moderating effect of protectors’characteristics (education, experience, age, and recognition of patient severity). Methods: This study was based on elaboration likelihood and technology acceptance models. In total, 172 protectors with experience in utilizing prehospital service were surveyed from April 1 to July 31, 2011. Results: The results showed that the emergency care quality and the credibility of 119 EMTs were the main determinants of the perceived usefulness and attitude of emergency care, irrespective of the protector’s characteristics (p＜.001). In addition, the findings showed that the protector’s intention of emergency care had a moderating role. The impact of the quality of emergency care on its perceived usefulness was greater for high-level protectors (p＜.001). By contrast, the impact of the credibility of 119 EMTs on the perceived usefulness of emergency care was greater for low-level protectors (p＜.001). Conclusion: The protectors’characteristics have different influences on the relations between the effects of emergency care quality, the 119 EMT credibility, and the perceived usefulness and attitude of emergency care.

Objectives : The purpose of this study was to identify levels of turnover intention of nurses in long-term care hospitals, and to explore influential factors on turnover intention. Methods : Data were collected with a structured questionnaires from 165 nurses. The data were analyzed with SPSS/WIN 21.0. Results : First, the average score for the practice environment cognition, job satisfaction, reward importance, and turnover intention were 3.14±0.21, 3.18±0.32, 4.02±0.53, and 3.29±0.67, respectively. Second, there were significant differences in the turnover intention according to the average monthly wage, total clinical career, present clinical career, work form, average monthly night shift and turnover experience. Third, the significant predictors of turnover intention were monthly salary, practice environment cognition, reward importance, monthly night shift and type of work explaining 67.0%. of the variance. Conclusions : It is necessary to conduct continuous and systematic research and to find ways that can prevent the resignation of nurses and improve cognition in the practice environment in long-term hospitals nurses.

본 연구는 대학생들의 자아존중감과 구강보건인식과의 관계를 알아보고 구강보건인식에 영향을 미치는 요 인을 파악하여 그 요인들을 바탕으로 대학생에게 맞는 구강보건프로그램을 계획하고자 연구되었다. 광주광역시에 소 재한 2개 대학의 학생 394명을 대상으로 자기기입식 설문조사를 하여 다음과 같은 결과를 얻었다. 일반적 특성에 따 른 구강보건에 대한 인식도는 구강보건교육경험이 있는 사람이 높았으며(p<0.05), 구강보건교육에 관한 인식은 보건 계열에서 가장 높았다(p<0.05). 구강병 예방에 관한 인식은 구강보건교육의 경험이 있을 경우 높았다(p<0.05). 자아존 중감과 구강보건인식과의 관계는 유의한 양의 상관관계를 보였으며, 구강보건인식에 영향을 미치는 요인을 살펴본 결과 자아존중감, 주관적 구강건강상태, 구강보건교육이 구강보건인식에 유의하게 영향을 미치고 있는 것으로 나타났 다(p<0.05). 이상의 결과에서 구강보건인식에 영향을 미치는 여러 요인들을 고려하여 대학생들을 대상으로 한 구강보 건교육프로그램을 개발하여 교육이 시행되어져야 할 것으로 생각된다.

The purpose of this study was to examine the relationship between the self-esteem and oral health awareness of college students and influential factors for their oral health awareness in an effort to plan an oral health program tailored to college students. The subjects in this study were 394 students who were in G college and J university in the city of Gwangju, on whom a self-administered survey was conducted. After a survey was conducted, the collected data were analyzed. The findings of the study were as follows: Regarding oral health awareness by general characteristics, the students who had experience of receiving oral health education were better in that regard(p<0.05). As to awareness of oral health education, the health-related majors took the best view of it (p<0.05). Concerning the links between self-esteem and oral health awareness, there was a significant positive correlation between the two. As a result of analyzing what factors affected oral health awareness, oral health awareness was under the significant influence of self-esteem, self-rated oral health status and oral health education(p<0.05). Given the findings of the study, oral health education programs geared toward college students should be developed in consideration of the various influential factors for oral health awareness to offer better education.