Earticle

The main stated preference method used for estimating of economical values of cultural heritages is the contingent valuation method. The study is to apply the double-bound dichotomous choice method as the contingent valuation method to estimate non-market value of JIKJI in Cheongju and its policy implication. JIKJI is the first publication in the whole world which is printed using metal printing method and JIKJI is listed on Memory of the World program in 2001. This study is expected to contribute to the decision-making process for policy-makers by providing useful methodological framework and quantitative information related to JIKJI Globalization in Cheongju.

[목적] 이 연구의 목적은 골프관광의 가치를 추정하는 것이다. [방법] 골프관광의 가치를 측정하기 위해서 본 연 구에서는 조건부 가상가치법과 로지스틱 회귀분석을 활용하였다. [결과] 그 연구 결과는 골프 관광의 가치가 WTP평균의 경우 가치 평가 금액 133,248원, 전체평균 금액은 절대값 133,247원, 절단된 평균 기준 지불의사 금액 은 29,995원으로 추정되고 있음을 나타났다. 로짓 모델의 결과에 따르면 나이와 같은 인구 통계학 변수는 지불의 사와 통계적으로 긍정적으로 유의한 관계로 나타났다. [결론] 골프관광의 중요성이 높을수록 지불의사는 높게 나 타났으며, 운동 흥미성이 높을수록 지불의사가 낮게 나타났다. 마지막으로, 4가지 체험 요인 중 일탈적 체험을 중 요시 할수록 WTP ‘예’ 대답의 비율과 긍정적인 관계를 가지고 있다. 따라서 이러한 결과를 바탕으로 본 논문에 서는 골프관광의 관광학적 가치를 가상적으로 측정해봄으로써 골프관광에 타당성을 제공해준다.

[Purpose] The purpose of this study was to estimate the tourism value of golf tourism [Method] This study used the Contingent Valuation Method and logistic regression. [Results] The results of the study indicate that the tourism value of golf tourism was estimated at KRW 133,248 of WTP mean, KRW 133,247 of WTP overall mean and KRW 29,995 per household per years. The results of logit model revealed that demographic such as age has positive relationship with a ratoo of WTP ‘Yes’ answer. Other circumstance factors such as importance of golf tourism, exercise interesting have positive and negative relationship with WTP. Finally, among the experience economic factors such as escapist has positive relationship with a ratio of WTP ‘Yes’ answer. [Conclusion] Therefore, this paper provides a rational measure of golf tourism by measuring the validity of the golf course in the virtual golf tourism.

The purpose of its study is to evaluate the construction value of Statue of Peace through dichotomous choice contingent valuation method. This study used two steps approach in order to reduce hypothetical bias: the first step for hypothetical setting and the second step for real setting. Also, this study is to find explanatory variables that influence the probability of willingness to pay for construction funds for Statue of Peace. For this goal, onsite(211 sample) surveys were conducted. The outcomes of the study show that the construction value of Statue of Peace is estimated at KRW 48,649 per individual and its amount of total value to be KRW 2,519 billion. It also reveals that hypothetical setting overestimates to the willingness to pay for the construction funds for Statue of Peace as compared to the real setting. Finally, the outcomes of logit model reveal that demographic information, bid, patriotism, support, and involvement are critical explanatory components in estimating the probability of willingness to pay for the construction funds for Statue of Peace

본 연구의 목적은 무용분야 공공정책 및 지원사업의 경제적 가치를 추정하는 것이다. 특히 문화예술진흥법 제 16조에 근거하여 문화예술진흥기금과 국공립 문화예술단체 무용지원사업의 적절한 지원금액 수준을 추정함으 로써 무용분야 지원정책에 대한 시사점을 제안하고자 하였다. 이를 위하여 비시장재화의 가치를 추정하는 방법 론인 가상가치평가법(Contingent Valuation Method)을 활용하여 무용분야 공공정책 및 지원사업의 무형적 가 치를 화폐가치로 산출하기 위한 조사를 시도하였다. 20대에서 60대의 성인에게 400부의 설문지를 배포하였 으며 이 중 불성실한 응답과 저항성 응답을 제외한 총 368부의 표본을 분석에 활용하였다. 그 결과, 학력, 소 득, 경험, 참여 의도, 태도가 응답자의 지불의사에 유의미한 영향을 미치는 것으로 나타났다. 또한 무용 공공정 책과 지원에 대한 지불의사 금액인 WTP(Willingness to Pay)값은 1인 기준 금액으로 18,167원이 산출되었 다. 이를 2020년 11월 대한민국 경제활동 인구수를 고려하여 무용분야 공공정책 및 지원사업의 연간 경제적 가치로 환산한 결과, 약 5,124억 원으로 추정되었다. 이와 같은 결과를 토대로 본 연구는 다음과 같은 시사점 을 제시해 볼 수 있었다. 첫째, 무용분야의 여건을 고려하여 공공 지원으로 이루어지는 무용분야 창작활동에 대한 적절한 경제산정 기준이 마련되어야 한다. 둘째, 무용분야 공공정책 및 지원 사업은 무용단체 또는 무용 가들의 자생력과 안정성을 가진 환경을 조성할 수 있도록 보다 근본적이고 중장기적인 지원 방향으로 수정되 어야 한다. 셋째, 기업과 예술의 결연과 협력을 이어주고자 마련되었던 정책과 법적 근거가 무용계에 실효성을 발휘할 수 있도록 실행법과 조세제도의 개선, 무용단체 등록 DB의 확대가 이루어져야 한다. 넷째, 무용계 스스 로 무용분야 공공정책과 지원사업에 합당한 공공가치 창출과 사회적 역할 충실도를 보이는 주체적인 행보를 지속하여야 한다.

The purpose of this study was to analyze the economic value of public policy and support project in dance field. This study proposed implications for the dance support policy by estimating the appropriate amount of support for the Culture and Arts Promotion Fund and the dance support project of culture and arts organization. For this purpose, this study attempted to calculate the intangible value of public policy and support project in dance field by using the contingent valuation method(CVM), which is a methodology to estimate the value of non market goods. 400 questionnaires were distributed to adults in their 20s and 60s, and a total of 368 sample were analyzed, excluding insincere and protest responses. The results showed that academic background, income experience, participation intention, and attitude had a significant effect on the respondents’ willingness to pay(WTP). In addition, the WTP for public policy and support in dance field was calculated as 18,167 won per person. Considering the number of economically active population in Korea, it was estimated to be about 512.4 billion won as a result of converting it into the annual economic value of public policy and support projects in the field of dance. Based on the results, this study could suggest the following implications. Firstly. considering the specificity and conditions of dance, appropriate economic calculation standards for creative activities in the field of dance, which are made up of public support, should be prepared. secondly, public policy and support projects in the dance field should be redirected to mid- to long-term support to create an environment with self-sustaining power and stability by helping the independence base of dance organizations or dancers. Thirdly, the government should push for the improvement of the implementation law and the tax system and the expansion of the dance group registration database so that policies and legal grounds that were designed to connect companies and arts can be more effective in the dance industry. Fourthly, the dance industry should continue its independent activities that show appropriate public value creation and social role faithfulness in public policy and support projects in dance field.

국내에서도 2016년 경주 지진과 2017년 포항지진 같은 큰 피해를 동반하는 대형 지진이 발생 하면서 국민들에게 지진 피해에 대한 준비가 필요하다는 사실을 환기시켰다. 본 논문은 지진 피해 발생에 대한 경제적 대비 수단인 지진재해 보험에 대해서 살펴보고, 지진재해 보험에 대 한 지불의사를 가상가치평가법(CVM)을 활용하여 추정하였다. 실증분석결과 지진을 경험한 사람일수록, 그리고 지진조기경보시스템을 필요하다고 생각할수록 지진보험에 대한 지불의사 가 평균적으로 높게 나타났다. 또한, 영남권 거주자들의 지진보험 구매에 대한 지불의사가 다 른 지역에 비해 더 높게 나타났는데, 이는 큰 피해가 발생했던 두 차례 지진(2016년 경주, 2017 년 포항)이 모두 영남권 지역에서 일어나, 이 지역 거주자들이 상대적으로 지진피해 발생에 실질적인 대비에 더 높은 지불의사가 있다고 해석할 수 있다. 계량 분석 추정치를 바탕으로 시산한 지진재해보험 지불의사금액은 가구별로 월평균 약 1,148원에서 1,447원으로 나타났다. 가구별 평균 지불의사금액을 현재 국내 풍수해보험 가입률 2.98%에 적용해보면 국내 지진보 험 시장의 규모는 약 90억 5천만 원~114억 원 규모가 되는데, 이는 Choi and Han(2017)에서 추산한 30억 원~ 50.6억 원 수준과 차이가 있다. 이러한 괴리는 국민들의 지진보험에 대한 인 식의 부족 및 잘못된 정보에 의한 미가입 등에 의해 발생하는 것으로 추정된다.

Purpose : This study examines earthquake disaster insurance and estimates the willingness to pay for earthquake insurance. Research design, data, methodology : This study apply the Contingent Valuation Method (CVM) to estimate the willingness to pay for earthquake disaster insurance. For empirical analysis, data from a survey conducted on 500 residents sampled based on regional population composition were used. Results : Empirical results indicate that the willingness to pay (WTP) for earthquake insurance is 1,148 to 1,447 KRW per household per month. Based on this, the size of the domestic earthquake insurance market would be expected to be approximately 9.05 billion to 11.4 billion KRW. Conclusions : The current market size of earthquake insurance is limited mainly due to the lack of public awareness about it. However, the market needs to be invigorated to better prepare for the escalating situation of earthquake damage.

최근 정부는 교통약자의 이동권 보장 및 증진을 위한 다양한 정책들을 시행하고 있다. 하지 만 광역 대중교통 관점에서 바라본 교통약자의 이동권은 아직 미흡한 상황이다. 현재 대부분 의 신도시 지역은 도시철도 노선이 부족하고, 고상 버스 중심의 광역교통망 확충이 이루어지 고 있으며, 휠체어 이용자의 지역 간 이동을 위한 버스는 현재 2층 저상 좌석버스가 유일하다. 이에 본 연구에서는 저상 좌석버스 도입에 대한 사업의 필요성과 당위성 제시를 목표로 이용 자의 지불의사금액을 조건부가치측정법을 통해 추정하였다. 지불의사 유도방법에는 개방형과 양분선택형 질문방식을 채택하였다. 지불의사금액 추정을 위해 이항로짓모형을 활용하였으며, 그 결과 일반인은 126.7원, 교통약자는 117.5원을 추가 지불할 의사가 있는 것으로 분석되었고, 이를 연간 경제적 편익으로 환산 시 약 350억원으로 산출되었다.

The government recently implemented policies to improve transportation for the disabled passengers. On the other hand, metropolitan public transport still lacks adequate services for these individuals. Many new cities lack urban rail lines and focus on high-floor buses for expansion. Wheelchair users can only access to double-decker low-floor seat express buses for intercity travel. This study examined the necessity and rationale for introducing low-floor seat buses by estimating the user's willingness to pay through a contingent valuation method. Two methods for eliciting the willingness to pay were adopted: open-ended and dichotomous choice questions. The binomial logit model was used to estimate the willingness to pay. The results indicated that the general public is willing to pay an additional 126.7 Korean won, while the disabled passengers are willing to pay an additional 117.5 Korean won. When translated into annual economic benefits, this amounts to approximately 35 billion Korean won.

공영방송으로 운영되는 교육방송으로서 EBS는 교육의 기회를 넓혀서 개인 의 성장과 국가 발전에 기여해 왔다. 본 고에서는 EBS가 사회적으로 창출하는 가치를 교육 부문의 기여도를 중심으로 실증하기 위해, EBS 시청자들이 받은 만족도를 토대로 후생효과를 분석하였다. 이를 위하여 비시장재화의 가치 분석 에 많이 활용되는 조건부가치추정법(CVM)을 방법론으로 채택하였다. 그리고 분석에 필요한 진술선호 자료의 수집을 위해 가상시장을 설계한 후 전국단위의 설문조사를 실시하였다. 가상시장은 EBS가 제공하는 다양한 서비스에 대한 종 합적인 지불의사를 묻는 것으로 구성하였으며, 지불의사가 전혀 없는 응답자까 지 고려하여 스파이크 모형을 적용하였다. 분석 결과 가구당 평균 1,572원을 매월 수신료로 EBS에 지불할 의사가 있는 것으로 나타나, EBS의 사회적인 역할에 대한 국민들의 긍정적인 인식을 확인하 였다. 이를 국민경제적으로는 확대하면 연간 3,882~4,424억 원의 후생효과에 해당하며, 효과 대비 68~79%의 투입으로 이를 이루어 낸다는 것도 확인하였다. 화폐단위로 제시된 분석결과는 EBS의 역할 평가에 구체적인 근거를 제공하며, 정부의 관련 정책 수립에도 유의미한 참고자료가 될 것이다.

This article aims to discuss the contribution of EBS through an analysis that statistically estimates the value of EBS perceived by viewers and quantitatively calculates the welfare outcomes of the educational broadcasting. The researchers conducted a nationwide survey with questions designed according to the CVM methodology to measure the social performance of EBS, a public educational broadcasting, and quantitatively analyzed it in terms of the public welfare effects. Researchers conducted a survey to collect their stated preference data by asking them about their willingness-to-pay for various services provided by EBS. And the CVM spike model was adopted to include the respondents who are not willing to pay. As a result, it was found that each household was willing to pay an average monthly license fee of KRW 1,572, confirming the positive perception of the role of EBS. In terms of national economy, it was also confirmed that it creates a welfare effect of KRW 388.2 ~ 442.4 billion per year, and that this is achieved with the input of 68 ~ 79% of the performance. This empirical results can be an important basis for determining EBS's financial solutions, government regulations, and related policies.

The paper attempts to analyze the effect of climate change on individual’s willingness to pay for urban heat island mitigation. In this paper, climate change represents change between heatwave and rainy season. Utilizing the contingent valuation method, each willingness to pay for street tree planting policy under two climate conditions is estimated. In order to specify the effect of climate change on willingness to pay, a dummy variable for two climate conditions is included as an explanatory variable for willingness to pay. Then, the statistical difference between the average willingness to pay under each condition is examined. The paper shows that the rainy season had a statistically significant negative effect on the willingness to pay for urban heat island mitigation. Also, it reveals that there is a statistical difference in the willingness to pay between heatwave and rainy season conditions. Finally, this paper suggests a policy direction for urban heat island mitigation based on the results obtained.

영동고속도로 버스전용차로는 2017년 ‘신갈분기점∼여주분기점’ 구간에서 시행되었으나 전체 차로의 용량이 감소하고, 통행시간이 증가하여 ‘신갈분기점∼덕평나들목' 구간으로 축소 되었다. 대중교통 활성화 및 환경문제 개선 차원에서 버스전용차로 운영 효율을 높이기 위해 본 연구에서는 영동고속도로 버스전용차로 내 친환경차 주행 허가에 대한 가치를 평가하고자 이용자의 지불의사액 및 사회적 편익을 산정하였다. 친환경차 이용자와 고속도로 이용 경험이 있는 운전자 두 그룹을 대상으로 설문조사를 수행하였으며, 조건부 가치측정법을 이용하여 지 불의사액을 추정하였다. 분석 결과, 친환경차 이용자의 평균 WTP는 218.7(원/km·인) 고속도로 이용 경험이 있는 운전자는 235.5(원/km·인)로 추정되었다. 또한, 2019년 기준 직접 편익은 친 환경차 운전자가 약 79억 원, 고속도로 이용 경험이 있는 운전자가 약 85억 원으로 추정되었다. 마지막으로 통행시간 절감 편익에서는 약 80억 원의 편익이 있는 것으로 나타났다.

The exclusive bus lanes in the Yeongdong Expressway were implemented in the Singal to Yeoju section in 2017, but the capacity of both exclusive bus lanes and general-purpose lanes of the Yeongdong Expressway decreased and the travel time increased, reducing it to the Singal to Deokpyeong section. Therefore, it is necessary to increase the efficiency of exclusive bus lanes to revitalize public transportation and improve environmental problems. This study calculated the willingness to pay and the social benefits of permission for Green cars to drive on exclusive bus lanes in Yeongdong Expressway. A survey was conducted on two groups of Green car users and Expressway users, and the willingness to pay was estimated using the CVM method. As a result, the average WTP of Green car users were estimated to be 218.7(won/km·person), and that of Expressway users were estimated to be approximately 235.5(won/km·person). The direct benefits were estimated to be approximately 7.9 billion won for Green car users, and 8.5 billion won for Expressway users in 2019. Finally, the value of time saving was estimated to be approximately 8.0 billion won.

The purpose of this study is to examine the current status and problems of the Preliminary Review of Public Building Projects and to propose alternatives. First, the problems of the preliminary review identified in this study can be summarized into three main categories. First, it is difficult to predict and reflect future changes in the plan due to the difficulty of forecasting the future. Second, it is difficult to reflect the demands of citizens as final consumers. Third, the cost and benefits of the project are not known. It is difficult to calculate the scope of the project budget and the hassle of having to re-evaluate the feasibility such as the existing preliminary feasibility study. This was confirmed through the survey results of public officials who prepare existing research and business plans. The alternative proposed by this study is preliminary research through the combination of scenario planning and non-market goods value estimation methodology. A scenario can be drawn up to take into account uncertain future changes, and a comprehensive analysis of the values, the reasons, the needs of citizens, and the scale of social benefits based on the proposed scenarios and public building plans. The alternatives analyzed in this way fit the intention of the preliminary review and will be a way to maximize the efficiency and effectiveness of the project.

Recognition of the economic value provided by buildings has led to the creation of specialized buildings in many cities and countries. However, studies that estimate the value of specialized architectural design or specialized design are rare. In this regard, there are two main points of interest in this study. The first is to estimate the aesthetic value of specialized architecture. More specifically, it is analyzing and verifying how consumers' perceptions of specialized buildings are becoming structured as urban landmarks. Second, whether the estimated value is limited only within the area in which the specialized building is located or whether it exists in other areas. This is a tool for verifying the spatial extent of services provided by specialized buildings and verifying that aesthetic values c an exist beyond space. This study analyzed it using conditional valuation method. As a result, the value of special design for Busan Film Festival was 1,175 won to 2,305 won depending on the area. In addition, it was estimated that 1,708 won was used for the group having experience using facilities, 2,207 won for the group with no experience, 1,558 won for the group having no experience and planning. As a result of analyzing the spatial extent of the value of the second issue, the 3 regions with the longest distance are 1.8% higher than those of the 2 regions. In other words, in this study, the disturbance phenomenon of the liquid for payment was not significant. However, there is a limit to limit the sample group to Busan city due to limit of available samples. In the case of expanding the sample group to the metropolitan area around Busan (Ulsan, Daegu, etc.) and to a wider area than the whole country, it is necessary to verify whether payment will appear and why the payment is made in the follow-up study. Estimation of aesthetic values of buildings has rarely been done at home and abroad. The purpose of this study is to estimate the value of each function and aesthetic value of a building separately. However, the criterion for how to separate the value of architectural and functional values and define clear definition needs to be actively addressed in subsequent research.

The purpose of this study is to estimate the economic valuation of Mixed-Use School project. In this regard, there are two main points of interest of this study. The first is the increase in social welfare through the Mixed-Use School project, that is, the social benefits. It is necessary to consider whether the project should be promoted or not based on the total benefits of the project and its characteristics, not the vague reason that the project needs to be done because it can effectively supply the quality basic living facilities by effectively utilizing the empty classrooms and the idle space. Second, whether the benefit of the project is limited within the target area or whether there is benefit in other areas than the target area. It is important to verify the awareness and benefits of residents in the surrounding area on the project, since the project should be basically carried out by the citizens' tax. If there is a benefit in the non-business area, that is, an increase in social welfare, it can secure the right in the promotion of the project. It will also provide information on the extent to which potential customers of the project can be expanded, as well as information on the introduction of detailed programs and facilities. As a result, the average amount of payment for Busan citizens was 4,095won, the average payment amount for residents outside Wooam-dong was 4,508won, and the average payment amount for residents of Wooam-dong area was 3,639won. The total social benefit was estimated to be about 59.824billion won for Busan, about 241million won for Wooam-dong, and 65.559billion won for Wooam-dong. Considering that the total project cost of the Eomgumg Elementary School, which was the first facility complex project in Busan, is about 8.8billion won, the economic feasibility of the project is highly likely to be secured. In addition, the amount for payment in other areas is about 23.9% higher than the area where the project is planned. This will be the focus of attention in the process of future business promotion and subsequent research.

현재 지구촌 기후변화 대응 패러다임은 선진국 중심이 아닌 모든 국가가 참여하는 보편적대응체제로 전환되었으며, 우리나라 또한 2030년까지 수송분야 온실가스 감축목표를 25.9백만톤으로 설정하였다. 한국 사회는 고령화 사회에 진입하였으며, 2026년 초 고령화 사회로진입할 전망이다. 이에 본 연구에서는 대중교통부문 온실가스 저감 및 교통약자 이동편의 증진을 위해서 기존 마을버스를 중형 전기저상버스로 교체할 경우를 가정하여 지불용의액 및사회적 편익을 추정하였다. 수도권 마을버스 이용자를 대상으로 설문조사를 수행하였으며, 비시장가치 평가방법 중 하나인 조건부 가치측정법을 이용하여 지불용의액을 추정하였다. 지불의사금액 모형 추정결과 평균 WTP는 51.4(원/회․인)이며, 2014년 기준 경기도 마을버스이용자의 경제적 편익 추정 결과 평일 약 5천만 원, 주말 약 4천만 원으로 분석되었다.

Currently, the global climate change response paradigm has been changed to a universal response system in which all nations, not the developed countries, participate. Korea has also set a target of 25.9 million tons of transportation greenhouse gas reduction targets by 2030. Korean society is expected to enter the super aging society in 2026. In this study, to reduce the greenhouse gas emissions in public transport and to improve the convenience of transportation vulnerable, we estimate the willingness to pay(WTP) and social benefits assuming that the existing feeder buses are replaced with medium-sized low floor electric buses. To this end, survey was conducted on bus users in the metropolitan area and WTP was estimated by using contingent valuation method(CVM), which is one of the non-market value evaluation methods. As a result of estimation of WTP, the average WTP is 51.4 (won / time·person), estimated the economic benefits were 50 million won on weekdays and 40 million won on weekends in Gyeonggi Province in 2014.

본 연구는 사용자가 개인정보를 경제적 관점으로 인지할 때, 개인적 특성, 거래 상대방의 특성, 상황적 특성에 따라 변화되는 개인정보가치를 비용편익분석 프레임워크를 바탕으로 살펴보았다. 이를 위하여 본 연구는 첫째, 개인이 인지하는 개인정보가치의 영향 요인 탐색, 둘째, 개인적, 거래 상대방, 상황적 특성에 따른 인터넷 사용자들의 개인정보가치 인식의 차이 확인, 셋째, 도출된 선행요인들을 바탕으로 개인의 지각된 위험에 미치는 영향력 검증, 넷째, 개인의 지각된 위험과 개인정보가치 사이의 상관관계를 분석하였다. 또한 개인적 특성인 위험회피 성향과 거래 상대방의 정보보안체계 확립 및 개인정보 유출 경험 여부, 상황에 대한 불확실성과 통제성의 요인에 따라 달라지는 개인의 지각된 위험을 파악하고 추가적으로 이에 따른 개인정보가치의 변화를 살펴보았다. 연구 분석 결과, 개인정보 유출 경험과 정보보안체계 확립 여부 및 상황의 통제성과 불확실성은 개인의 지각된 위험에 유의미한 영향을 미쳤으며, 지각된 위험의 증가는 개인정보가치 상승에 영향을 주는 것으로 나타났다. 따라서 본 연구의 결과는 개인의 지각된 위험과 그 특성 요인들, 그리고 개인정보가치의 관계를 바탕으로 개인정보가치 산정에 새로운 관점을 제시함과 동시에 향후, 개인정보가치 산정 모델의 토대를 제공하였다는 점에서 의의를 갖는다.

The purpose of this study is to investigate those factors that are influenced when a user recognizes his/her private information value as an economic asset. The relationship among these factors will also be discussed. This research targets Internet users, and the value of their private information will be converted into economic figures. How economic value changes in relation with individual attributes, dealer’s traits, and circumstantial properties will also be studied. The changes in the factors of private information value under different situations will be analyzed from an economic perspective. By using the cost–benefit analysis framework, this work hypothesizes that the user’s private information value can be influenced by individual attributes and situational properties. in the business aspect, this study can help users recognize the true value of their personal information and minimize the cost resulting from private information security incidents. This work also highlights the necessity of estimating the scale of investments for protecting private information. Overall, this research will proceed under the hypothesis that the users’ recognition of their private information value is influenced by the attributes of the individual, dealers, or situations.

본 연구는 농촌지역 벽지노선의 공차운행 문제점과 대중교통서비스 사각지역 주민의 이동권을 확보하는 기능을 구현하는 수요응답형교통체계(DRT) 도입운영을 검토할 때, 이용자 관점에서 어느 정도의 요금수준이 적정할지를 산정하는데 연구의 목적이 있다. 이를 위해 DRT 도입에 대한 선호도를 가상선호의식조사(Stated Preference, SP)를 통해 조사한 후 조건부 가치측정법(Contingent Valuation Method)을 적용하여 DRT의 편익에 대한 이용요금의 지불의사액을 산정한다. 분석결과, 경제력이 낮은 농어촌지역의 사회적 약자가 평가하는 DRT의 가치는 1,000원의 이용요금을 받는 노선버스 서비스 보다 개선되는 접근성의 가치 38.85%, 원하는 시간대에 이용할 수 있는 편리성의 가치 31.03%, 버스를 기다리지 않고 이용할 수 있는 편의성의 가치 30.12%가 높은 약 1,638.73원 정도의 수준인 것으로 나타났다. 이러한 분석결과는 DRT의 지속가능성을 담보할 수 있는 DRT 요금수준 결정을 위한 의사결정의 근거로 활용될 수 있을 것으로 판단된다.

The purpose of this study is to estimate the appropriate Demand Responsive Transport (DRT) fare for bus users upon introduction of the system, which is to improve ridership on economically non-profitable routes and to conform to the mobility right of those living in presently non-serviced rural areas. For this, a stated preference (SP) survey was adopted to assess respondents’ preferences regarding DRT introduction, while the contingent valuation method (CVM) was used to calculate their willingness to pay (WTP) for DRT services. The analysis results show that, compared to the existing bus services with a 1,000 won bus fare, the value of DRT is considered to be 38.85%, 31.03% and 30.12% higher in terms of overall assessment, usability and convenience, respectively. The results of this study are expected to facilitate the decision making aimed at setting the appropriate DRT fare and implementing a DRT system that meets sustainability requirements.

In general, the agricultural village sightseeing programs today are facing limits in an induction of consumption, a creation of continuous demands and a production of incomes from agricultural products. This study attempts to develop an agricultural village sightseeing package with membership program to overcome these existing problems. The program suggested by this study, is a packaged product of accommodation, agricultural products and sightseeing program during the stay in agricultural villages. With an annual membership fee, the visitors can use or purchase the packaged sightseeing products either with free of charge or with discounted fee. This kind of sightseeing program enables the agricultural villages to accommodate visitors within a local area while the membership system ensures the stable demand and the packaging strategy links the visitors with purchase of agricultural products during sightseeing. In conclusion, it will contribute to create a stable foundation of income to an agricultural village. Along with the above, an analysis was developed to present the future prospect of this agricultural village sightseeing package with membership program as well as to come up with its profit strategy. In this study, the contingent valuation method (CVM) was employed as a methodology to predict a future demand of this sightseeing package. The use of existing analysis tools enabled to understand the preference of consumers upon the program in details and consequently, to establish a strategy to produce profit. A case study was conducted to determine the possibility of applying the above prediction and strategy in reality. Two agricultural village sightseeing packages with membership program were developed for two villages in Jeju region, one for Jeoji village in Jeju City and the other for Sinre village in Seogwipo City, in order to analyze the demand fro these two programs. This case study also enabled to come up with the best price to produce the maximum profit.

The purpose of this study is to estimate the total economic value of the Sangdang mountain fortress in Cheongju city by Contingent Valuation Method. We surveyed 812 citizens were selected as samplesof the Sangdang Mountain Fortress beneficing in the resident Cheongju City and Chungwon County. We used the method of One-and-One-Half bound dichotomous-choice method to analyze the total economic value of the Sangdang mountain fortress per household. The one-and- one-half format provides less information than the double bound approach, but captures a large portion of the gain associated with moving from single bound to double bound. The range of willingness to pay about preservation and demobilization of the Sangdang mountain fortress is from 1,027 won to 3,405 won in the linear logit model.

한국에서 외국인 근로자는 생산직 인력부족과 맞물려 지속적으로 증가하여 왔다. 2003년 말 한국에 체류하고 있는 외국인 근로자는 약 38만 여명에 이르고 있다. 외국인근로자의 고용은 경제 사회적으로 편익을 가져오지만 손실을 유발하기도 한다. 본 연구에서는 비시장 재화의 가치측정 방법론인 가상가치측정법을 이용하여 외국인 근로자 도입이란 정부정책의 사회적 효과에 대한 가치를 추정하였다. 분석결과, 외국인근로자의 도입은 국가 이미지 개선, 외국인에 대한 심리적 거부감 해소 등 긍정적 영향을 주는 반면, 이들을 관리하거나 부수적인 사회적 문제를 해결하기 위한 치안행정수요의 증가 등 부정적 영향도 있을 것으로 평가되었다. 실태조사에서 지불의사가 있는 응답자를 기준으로 보면, 외국인 근로자의 도입으로 사회적 편익을 느끼는 응답자는 가구당 월평균 11,276원의 지불의사가 있으며, 사회적 손실을 느끼는 응답자는 이를 해소하기 위해 가구당 월평균 9,299원의 지불의사가 있는 것으로 추정되었다. 이러한 결과는 외국인 근로자의 도입이 사회적 순편익을 주는 것으로 해석할 수 있다.

The Korean government recently and expediently proposed legislative change to greatly liberalize the mobility of foreign workers, and the Korean congress also legislated the government proposal. As in the case of other law-making processes, civil perception and assessment of the potential social cost and benefit of such a change were important factors to be considered by administrators and politicians in deciding whether to adopt the new legislation on foreign workers. In order to assess the socially perceived cost and benefit of adopting legislation to liberalize the mobility of foreign workers, this study employs the Contingent Valuation Method (CVM), a method to assess the monetary value of non-market commodities and hence here to measure the value of the social effects of the liberalization. This assessment will provide insight into the development of policy on the liberalization of mobility of foreign workers and help evaluate whether public support or resistance held sway over the Korean government's attitude in the law-making process on foreign labor. The empirical analysis shows that Korean citizens perceived that the introduction of foreign workers would have positive effects such as an improvement in the nation's image and a reduction in the psychological rejection of foreign workers, yet, they also perceived it would have negative effects such as an increase in demand for public order and administration to manage foreign workers and address associated social issues. Social costs were calculated as a monthly average of 9,299 won per household, but social benefits were calculated as 11,276 won. Therefore, if foreign labor policy is appropriately improved, Korean citizen tend to presume that liberalizing the mobility of foreign workers would generate net social benefits.