Earticle

초록

영어

In general, the agricultural village sightseeing programs today are facing limits in an induction of consumption, a creation of continuous demands and a production of incomes from agricultural products. This study attempts to develop an agricultural village sightseeing package with membership program to overcome these existing problems. The program suggested by this study, is a packaged product of accommodation, agricultural products and sightseeing program during the stay in agricultural villages. With an annual membership fee, the visitors can use or purchase the packaged sightseeing products either with free of charge or with discounted fee. This kind of sightseeing program enables the agricultural villages to accommodate visitors within a local area while the membership system ensures the stable demand and the packaging strategy links the visitors with purchase of agricultural products during sightseeing. In conclusion, it will contribute to create a stable foundation of income to an agricultural village. Along with the above, an analysis was developed to present the future prospect of this agricultural village sightseeing package with membership program as well as to come up with its profit strategy. In this study, the contingent valuation method (CVM) was employed as a methodology to predict a future demand of this sightseeing package. The use of existing analysis tools enabled to understand the preference of consumers upon the program in details and consequently, to establish a strategy to produce profit. A case study was conducted to determine the possibility of applying the above prediction and strategy in reality. Two agricultural village sightseeing packages with membership program were developed for two villages in Jeju region, one for Jeoji village in Jeju City and the other for Sinre village in Seogwipo City, in order to analyze the demand fro these two programs. This case study also enabled to come up with the best price to produce the maximum profit.

목차

Abstract
 1. 서론
 2. 기존 농촌관광프로그램의 문제점 고찰
  2.1 통과형 관광 지역 내 소비 유도 효과 미흡
  2.2. 1회성 관광: 지속적인 수요 창출 효과 미흡
  2.3 체험(관광) 위주의 프로그램: 농산물 소득 창출력 미흡
  2.4 소결
 3. 농촌관광프로그램의 개발방향 설정 및 프로그램 개발
  3.1 농촌관광프로그램의 개발 방향 설정
  3.2 농촌관광프로그램의 개발
 4. 수요 예측 및 수익 창출 전략 수립을 위한 분석 모형
  4.1 회원제 농촌관광 패키지 프로그램의 수요 함수 분석 모형
  4.2 수익 창출 전략 분석 모형
 5. 사례 분석
  5.1 사례마을 선정 및 회원제 농촌관광 패키지 프로그램 구성
  5.2 회원제 농촌관광 패키지 프로그램의 수요 예측
  5.3 회원제 농촌관광 패키지 프로그램의 수익 창흘출 전략
 6. 결론
 참고문헌

키워드

저자

• 고태호 [ Ko, Tae-Ho | 재주발전연구원 책임연구원 ] 주저자
• 엄정현 [ Lim, Jung-Hyun | 제주발전연구원 초빙연구원 ]
• 오윤정 [ Oh, Yun-Jung | 제주발전연구원 위촉연구원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국지역개발학회지 [Journal of the Korean Regional Development Association]

• 간기

  연5회

• pISSN

  1225-9055

• 수록기간

  1989~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 322 DDC 330