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The purposes of this study were to classify types of consumption values and to examine 5 types of art appreciation of university students in Seoul. Five types of art appreciation included fine art exhibition(including photographs, architects, calligraphy works), classical and opera performance, traditional Korean music performance, drama and musical performance, dance performance. The sample for this study consisted of 422 university students of five universities in Seoul. The data were collected using the structured questionnaires. The statistical methods used for the analysis were descriptive statistics, chi-square, factor analysis, and cluster analysis. The major findings are as follows. 1. The result of factors for consumption values of students emerged four factors. These were called as ''materialism'', ''honor centered'', ''family centered'', ''hedonism'' value. 2. The cluster analysis was conducted based on these four factors. The result showed 3 groups of consumption value which were called as ''materialㆍ honor value group'', ''family value group'', ''hedonic value group''. 3. The consumption value of university students did not significantly differ according to their demographic variables. 4. The behavior of art appreciation of university students significantly differed by their demographic characteristics and consumption value. The materialㆍhonor valued group showed the least chances to make decisions on art appreciation for one's own, which reflected that this group appreciate art to satisfy their honors rather than to enjoy art itself. They also showed the most chances to consider the renownedness of the art work or artists among three groups. And they showed the least chances to pay for the tickets for art appreciation, all of those meant that they appreciate arts unvoluntarily in situational condition. The family valued group showed the most chances to pay for the tickets when they appreciate arts. And therefore they were most susceptible for the prices. The hedonic valued group showed the most interests in art. They decided to appreciate art for their own, and they considered the contents and the highness in the level of the art the most when they appreciate art. And they show the most intention of participation in drama/musical performances, which reflect their interests in hedonic values. Based on these results of this study concluded that the consumption values of university students affected their behavior of art appreciation. Thus, university students' behavior on art appreciation can be effectively developed by education according to their consumption values.

This study was conducted on the Chrysanthemum Exhibition at Yurim Park in Yuseong-gu to find out how the optional nature of the festival affects urban attitudes and emotional reactions. A total of 395 effective samples were obtained and used for empirical analysis. The questionnaire collected for empirical analysis was analyzed using the statistical program, SPSS Win 26. The analysis methods included reliability analysis, factor analysis, multiple regression analysis, and simple regression analysis for statistical reliability and feasibility review. The results of the study showed that, first of all, the factors that the optional attributes of the festival affect the city's attitude were exhibition programs, convenience of use, and locality. These results were considered to have an important impact on urban attitudes by 1,100 chrysanthemum sculptures that created the Yuseong-gu character "Yuseong," local folktales "hak," and Yuseong Hot Springs in storytelling format. Second, the optional attributes of the festival were shown as factors affecting the emotional response, such as exhibition programs, convenience of use, and locality. Unlike other festivals, this is judged to be a differentiated exhibition program that can affect visitors' emotional reactions. Third, it was analyzed that urban attitude affects emotional response. Visitors who are friendly to the city's attitude can induce continued interest and visits to the host city of the festival by showing positive emotional reactions in their emotional responses.

본 연구는 코로나19시기 온라인 전시회 정보전달 유형에 대한 전시회 참관객의 설득 효과를 파악하고 이를 통한 학문적, 실무적 시사점을 도출하고자 수행되었다. 이를 위 해 전시회 온라인 정보전달 유형을 전시회 공식홈페이지, 인터넷 포털, SNS, 이메일로 구분하였으며, 각 유형별 특성 파악을 위해 매체 신뢰도, 정보 신뢰도, 설득 효과를 활 용하였다. 분석 자료는 2022년 동안 전시회를 참관한 경험이 있는 참관객을 대상으로 온라인 설문조사를 통해 수집되었다. 분석에는 총 302부의 데이터가 활용되었다. 연구 결과, 전시회 정보전달 유형별 매체 신뢰도 및 정보 신뢰도, 설득 효과에 차이 가 있는 것으로 분석되었으며, 전시회 공식 홈페이지가 모든 부분에서 가장 높게 나타 났다. 이는 코로나19와 같은 위기상황에 있어 주최자가 직접 제공하는 정보에 대한 신 뢰도를 더 높게 인식하는 것으로 해석할 수 있다. 또한 이메일 등 뉴스레터의 경우 매 체 신뢰도와 정보 신뢰도에서는 상대적으로 낮게 평가되었으나 설득 효과에 있어서는 높게 나타났다. 이는 이메일 등 뉴스레터가 가지는 참관객의 의사결정의 도구로서의 높은 활용성을 생각해 볼 수 있겠다. 본 연구는 그동안 전시회 정보 품질 및 신뢰도가 MICE 참가자의 태도 및 행동의도에 영향을 준다는 많은 연구들과는 달리, 정보제공 유형별 신뢰도 및 설득 효과에 차이가 있을 수 있다는 것을 학문적으로 검증한 연구로서 의의가 있다. 또한 MICE 업계에 큰 어려움을 가져다 준 코로나19시기에 참가자의 행동을 예측하는데 도움을 줄 수 있는 연구라는 점에서도 의의가 있다.

This study was conducted to understand the persuasion effect of exhibition visitors on the types of online information media during COVID-19, and to derive academic and practical implications through this. The types of online information delivery for the exhibition were divided into the official website, Internet portalsite, Social Network Service, and e-mail including newsletters. And media reliability, information reliability, and persuasion effects were used to understand the characteristics of each type. Analysis data were collected through an online survey of visitors who had experience visiting the exhibition during COVID-19. A total of 302 copies of data were used for analysis. As a result of the study, it was analyzed that there were differences in media reliability, information reliability, and persuasion effect by type of information media at the exhibition, and the official website was the highest in all areas. This can be interpreted as a higher recognition of the reliability of the information directly provided by the organizer in crisis situations such as COVID-19. In addition, newsletters such as e-mails were evaluated relatively low in media reliability and information reliability, but showed high persuasion effects. This can be considered the high utility of newsletters such as e-mails as a tool for decision-making by visitors. Unlike many studies that show that exhibition information quality and reliability affect MICE participants' attitudes and behavioral intentions, this study is meaningful as an academic verification that there may be differences in reliability and persuasion effects for each type of information provision. It is also significant in that it is a study that can help predict participants' behavior during the COVID-19 period that brought great difficulties to the MICE industry.

This paper aims to provide the basic knowledge and understandings of the Chinese Exhibition Industry in order to achieve a survival and pursue sustainable development within the hyper-competition exhibitions industry. The results of the study shows the Quadrant 2 where the importance level is high while the satisfaction level is low and thus needs attention for improvement is the toilet facilities. The study also found that exhibition performance satisfaction factor has significant impacts on the overall satisfaction of the exhibitors, specifically promoting the sales leads and collecting the market information had positive impacts while the promotion and the expansion of company’s influence had negative impacts. The implication of the findings is that Chinese Exhibition Industry has to see the way to improve exhibition serv.

The purpose of this study was to analyze emerging new architectural trends of contemporary private house by examining 'The Un-Private House' exhibition, MoMA, 1999. According to the exhibition, structural elements of private house, such as changes in family structure, shifting concepts of privacy and domesticity, and the home as workplace have created totally new architectural trends and the new relationships between privacy and publicity, un-private. In this context, this paper suggests interconnection between structural elements and new architectural features of contemporary private house which based on the idea of un-private, and analyzes new architectural trend focused on several points of changes; spatial, planar and material effect changes. In spatial trend, there reveals loft-like space, in the aspect of floor plan, boundless spaces represent the characteristic of ambiguity, and with regard to material, there reveals unboundedness by using glass and carbonate glass in several examples. These several characteristics of architectural trends remark changing and emerging of a new architectural trend of contemporary private house.

This paper is a study on development direction of game exhibition focusing on international game show through exhibition venue decision theory and gamification strategy. The gamification is the idea of using game related elements & thoughts, aka gamethinking, to solve problem and engage players. A well-gamified things(exhibition) can give players the supreme user experience, aka Player Experience(PX) causing playful behavior and a positive mindset. This proposal treats the gamified exhibition as the most effective way for meaningful facility and environment. This paper analyzes the theories and the previous researches about the venue decision of the exhibition, and compared the features and infrastructure of the major game exhibitions around the world and searched for the development direction. In order to overcome the limitation of the existing game exhibition, this paper suggested a method of gamification as a way to provide more exhibition experience and to improve the re-visit rate. From the gamification point of view, specialization strategies for each local government, exhibition operation strategy, exhibition space directing strategy, and surrounding infrastructure strategy were presented. The main goal of a gamified exhibition is to encourage greater engagement in exhibitor (player) and to make more interested experiences through gamification(gamethinking) strategy.

Influencer(사회적 영향력을 가진 사람)의 경제활동이 지속적으로 발전하면서 ‘influencer’는 다양한 삶의 영역 으로 영향력을 미치기 시작했으며, 많은 경제적 수입을 창출하고 있다. 동시에 각 업종도 자신의 ‘influencer’를 만들고 있다. 예술 전시 업계, ‘influencer’로 불리는 예술 전시는 전통 예술 전시의 방식을 바꾸고 있다. 본 논문은 ‘influencer'로 불리는 예술 전시를 연구 대상으로 한다. 기존의 예술 전시회와는 다른 ‘influencer’ 예술 전시회는 관 객에게 전시를 통한 경험을 얻도록 더 많은 관심을 기울이고 있다. 그것은 비록 예술 전시회의 전문성을 감소시키지만, 더 많은 비전문분야의 방문객들이 예술 전시회를 보고 경험하게 한다. ‘Influencer’ 예술 전시는 상업적인 마케팅이지만 대중이 예술문화에 대한 소비를 늘리면서 관람객들에게 생생한 문화 체험을 줄 수 있는 '영향자' 전시가 바로 대중의 문화소비 욕구를 충족시키고 있다. 몰입형 'influencer' 예술 전시회는 예술 전시회의 주요한 전시형태로 자리 잡을 것이며 혁신, 창의성, 예술 전문성 및 상업 마케팅을 통해 ‘influencer’ 예술 전시회는 지속적으로 발전하리라 생각한다.

With the continuous development of economic activities of influencer(people with social influence). Because of 'Influencers' bring huge economic benefits, all walks of life are creating their own 'influencers'. In the art exhibition industry, the 'influencer' art exhibition pays more attention to experiencing the audience. Although it reduces the professionalism of art exhibitions, it also lets more non-professional visitors to see and experience art exhibitions. In this paper, the write takes the 'influencer' art exhibition as the research object and divides into 'emotional immersion' and 'technological immersion', and analyzes the development status of 'influencer' art exhibition. It is a commercial marketing method to call art exhibition 'influencer'. But with the increasing demand of the public for art and culture consumption. the 'influencer' art exhibition, which can bring immersive cultural experience to the audience. It just meets the cultural consumption demand of the public. So that it has become one of the main forms of art exhibition. In the future, immersive 'influencer' art exhibition will become the main form of art exhibition. With continuous innovation and creativity, art professionalism and commercial marketing, the 'influencer' art exhibition will continue to develop.

박물관은 관람객의 감정 상태에 큰 관심을 보이고는 있지만, 이에 대한 조사 연구는 거 의 하지 못하고 있다. 본 연구에서는 미술관이나 역사박물관, 자연사박물관의 상설전시를 관람한 성인 들의 태도에 대해 조사하였다. 일차적으로, 어쩌면 크게 중요하지 않은 차원 에서 형식적 접근을 하였고, 이어서 관람객의 정서 작용을 파악하였다. 다음 단계로는 감 각, 감정, 기쁨, 욕망, 감정이입(공감), 몰입 그리고 개인적 취향의 표현으로 나타난다. 분 석도구는 다양한 각도에서 정서적 현상을 연구하게 된다. 즉 삶에 대한 긍정적 혹은 부정 적인 방식, 감정 표출에 대한 제한적 방식 또는 열린 방식을 탐구하고, 전시회에서의 개입 과 관련한 기원과 기능, 결과 등을 추적할 것이다.

Le milieu muséal s’intéresse beaucoup aux émotions de leurs visiteurs, mais les a encore peu investigués. L’étude systématique de celles d’adultes qui visitaient des expositions permanentes de beaux-arts, d’histoire et de sciences naturelles a permis d’observer qu’elles ne sont que l’une des formes-et peut-être pas la plus importante que peut prendre le fonctionnement affectif de ces visiteurs. Les autres sont: la sensation, le sentiment, le plaisir, le désir, l’empathie, l’immersion et l’expression de goûts personnels. L’instrument développé pour les analyser permet d’étudier chacun de ces phénomènes affectifs sous plusieurs angles, dont: la façon positive ou négative de les vivre, la manière restreinte ou développée de les exprimer, leur origine, leur fonction et leurs conséquences sur le traitement d’une exposition.

전시회가 국내외적으로 꾸준히 증가함에 따라 시장 규모, 개최 빈도 등으로 전시회에 방문하는 참관객의 수는 해마다 증가할 것으로 예상되며, 아울러 참관객의 적극적인 구 매활동이나 정보획득 활동으로 전시회의 중요성이 점점 높아지고 있다. 전시회의 물리적 환경은 서비스 기업이 소비자들의 행동을 자극하거나 상호작용을 일으키도록 만들어 낸 계획적인 공간으로 참관객몰입에, 그 몰입이 만족과 행동의도에 영향을 주는 연구는 매 우 중요하다고 볼 수 있다. 그러므로 본 연구에서는 전시회물리적환경 즉 매력성, 접근 성, 편리성, 청결성, 인적서비스가 참관객의 몰입, 만족 행동의도간의 영향관계를 조사 분석하여 향후 전시회에서 참관객의 몰입, 만족, 행동의도에 영향을 미칠 수 있는 물리 적환경 속성을 가진 전시환경의 요인을 발견하고자 한다. 구체적으로 본 연구는 전시회 (2019 서울커피엑스포)의 물리적환경의 중요성을 밝히고자 기존 물리적환경요인들을 변수로 조작하여 전시회에서의 물리적환경요인을 밝히고 이러한 물리적환경 요인이 참 관객의 태도 즉 참관객몰입, 만족, 행동의도에 어떠한 영향을 미치는지에 대하여 밝히는 목적으로 진행되었다. 설문조사는‘2019년 커피서울엑스포’참관객을 대상으로 실시되 었으며, 337부를 최종분석하였다. 가설검증을 위해 구조방정식모델을 이용하여 분석한 결과, 전시회물리적환경을 참관객몰입에 영향을 미치는 것으로 나타났으며, 참관객의 몰 입은 만족과 행동의도에도 영향을 미치는 것을 확인하였다. 본 연구를 이러한 결과를 통 해 전시회물리적환경은 참관객몰입에 영향을 줄 수 있으며, 다른 전시회와는 차별화 할 수 있는 효과적인 마케팅 역할을 할 수 있다는 시사점을 제시하였다.

As exhibition increases steadily the number of visitors, exhibition is expected to increase every year due to the size of the market and frequency of the event, and the importance of the exhibition is increasing due to active purchasing or information-gathering activities of the visitors. The physical environment of the exhibition can be seen as critical to the immersion of visitors into a planned space where service companies have stimulated or interacted with consumers, and the study in which the commitment affects satisfaction and behavior. Therefore, in this study, the influence of exhibition physical environment, i.e. attractiveness, accessibility, convenience, cleanliness, and human service, is to investigate and analyze the relationship between the audience's commitment and satisfaction behavior, and to discover the factors of exhibition physical environment that can affect the viewer's commitment, satisfaction, and behavior in future exhibitions. In order to express the importance of the physical environment of the exhibition (2019 Seoul Coffee Expo), the purpose of this study was to reveal the physical environmental factors of the exhibition by manipulating existing physical environmental factors into variables, and to reveal how these physical environmental factors affect the attitudes of observers: visitor commitment, satisfaction, and behavior. The survey was conducted on attendees of the "2019 Coffee Seoul Expo" and the final analysis was made of 337. The analysis using the structural equation model for hypothesis verification showed that the physical environment of the exhibition affected the inflow of visitors, and that the commitment affected the satisfaction and behavior. The results of this study suggest that the physical environment of the exhibition can affect the inflow of visitors and serve as an effective marketing role to differentiate from other exhibitions.

본 연구는 전시회에 참가한 참관객의 관점에서, 전시회 서비스품질과 서비스가치가참관객의 만족도에 어떠한 영향력을 미치는지에 대해 살펴보고자 했다. 연구의 자료를수집하기 위하여 전시회에 방문하는 참관객들을 대상으로 설문조사를 실시하였다. 분석방법은 SPSS 20.0을 이용하여 빈도분석, 신뢰도와 타당성 분석을 위해 요인분석,가설검증을 위해 다중회귀분석을 이용하였다. 본 연구는 전시회 서비스품질을 5개 차원, 확신성, 유형성, 신뢰성, 반응성, 공감성으로 구분하였고, 전시회 가치는 지각된 화폐적 가치와 지각된 비화폐적 가치로 구분하였다. 분석결과, 전시회 서비스품질 요인중에서 반응성과 신뢰성이 서비스 가치 요인 중 지각된 화폐적 가치에, 공감성과 신뢰성이 지각된 비화폐적 가치에 유의한 영향을 미치는 것으로 나타났다. 전시회 서비스품질과 서비스가치가 만족도에 유의한 영향을 미치는 결과를 나타났다. 이러한 연구결과를 토대로 연구의 결론에서 이 결과에 대한 시사점과 연구 한계를 함께 제시하였다.

The aim of this study analyzed relationship among service quality, service value andsatisfaction of visitor to exhibition. This study uses service quality measuring tool afteradjusting to exhibition industry and service value by measuring result oriented data in itsmethodology. To achieve the purpose, this researcher conducted a questionnaire survey onvisitors in exhibition. A structural equation model ing was performed to identify therelationships among the factors using SPSS 20.0. The study results indicated that servicequality factors consisted of five ones-tangibleness, responsiveness, reliability, empathy,assurance and that the service value was made up of two factors-perceived-currency value,perceived-non currency value. Also, responsiveness and reliability of service quality havepositive impacts on service value. Service quality and service value are significantlyeffected on satisfaction. This results are expected useful materials to manage exhibition infuture.

본 연구는 전시컨벤션센터와 전시주최자 간 갈등관리에 사례연구를 통하여 두 이해관계자 간 상생을 통한 새로운 가치를 발견할 수 있는 새로운 협력 모델을 탐구하고자 하는 연구이다. 이 목적을 달성하기 위하여 국내 전시컨벤션센터와 주최자 간에 최근의 갈등발생 혹은 협력의 사례를 우선 조사하고, 협력과 갈등이 각각 발생하는 이유는 무엇인지, 또한 그 원인에는 어떤 유형이 있는지 사례분석 및 개별 심층인터뷰를 통하여 살펴보았다. 특히 전시컨벤션센터와 전시주최자 간 발생할 수 밖에 없었던 여러 갈등이 해결된 사례 및 오히려 갈등이 심화된 상황 등 새로운 관계 정립과 협력의 방안을 모색해온 사례를 중심으로 하여 갈등의 순기능을 활용한 상호 발전과 이익창출의 기회를 만들기 위하여 갈등관리 시스템의 모형개발에 대하여 연구하고자 하였다. 전시주최자의 유형 및 전시회의 성격에 따라 갈등해결에 대한 접근방식의 차이가 있는지 알아보기 위하여 전시회 유형 구분은 B2B, B2C 전시회로 각각 구분하였고, 주최자 유형 구분을 위하여 주식회사 형태의 민간전시 주최자가 개최하는 전시회와 협회 및 단체가 주최하는 전시회로 다시 분류하여 위의 전시회의 실무담당자를 대상으로 개별인터뷰를 시행하였다. 연구결과 첫째, 전시주최자와 전시컨벤션센터 간 발생하는 갈등의 유형과 원인에 대하여 살펴본 바, 경제적 이해관계, 서비스 지원관계, 제도적 지원관계 등 3가지 유형으로 분류할 수 있었다. 둘째, 전시주최자의 유형에 따른 전시컨벤션센터와의 갈등유발의 상황별 특징을 분석하고 각각의 갈등의 해결과정에 있어 공통점을 분석한 바, ‘면대면 대화’가 전체 갈등해결의 과정에서 차지하는 비중에 주목하게 되었다. 셋째, 유형별로 분류한 4가지 사례 연구를 통해 갈등해결 및 관리에 대한 성공과 실패 사례로 나누어 규정하였고, 향후 전시컨벤션센터와 전시 주최자 간의 관계에 적용 가능한 ‘갈등관리 시스템’의 기반이 될 요소를 찾아보았다.

The objectives of this study are to consider how to find the effective measures through the analysis for each type of conflict causes which may happen between the exhibition organizer and the exhibition and convention center and to understand the important factors which can lead to the positive functions or to prevent the conflicts in advance for providing the applicable options. In order to achieve such objectives, this study set up the research framework based on the theoretical background of conflict management as well as the conflict and cooperation and selected the representative cases considering the characteristics and patterns of exhibition organizers and exhibition itself for conducting case studies through interviews and direct survey. As a result, through the aforementioned classification processes, a total of two successful cases in conflict settlement was finally selected between private organizers and convention centers as well as between association organizers and convention center respectively. Also, a total of two cases in the failure of conciliation was examined between private organizers and convention centers as well as between association organizers and convention center respectively.

This study is aimed to review exhibition visitors’ perceived risk and related variables in COVID-19 pandemic setting in which exhibition industry is under unprecedented crisis. As authentic experience of exhibition visitors come from face to face gathering in the context of specific time and place, recent arguing over the on-line or untact type of exhibition only provide only imprompt solution and are far from fundamental approach. It is necessary to verify exhibition visitors’ on-site behaviors at an exploratory level and to initiate further studies. A self-entry survey was conducted on 209 Chinese tourists who visited BUSAN BEXCO in October 2021. Regarding Hypothesis 1 and Hypothesis 2, it was found that the perceived risk of the exhibition due to COVID-19 had a significant effect on the exhibition image, and the exhibition image partially had a significant effect on the exhibition visiting satisfaction. In verifying Hypothesis 3, exhibition visiting satisfaction effected significantly revisit intention to exhibition. perceived risk due to COVID-19 was closely related to human service image factor among the exhibition images, and only human service image factor influenced exhibition visiting satisfaction. By conducting this research, perceived risk of the exhibition due to COVID-19 was found, and possible infection from other visitors during stay develop into stigma of COVID-19 after returning to daily life. In addition, it was found that the risk of quality damage when participating in the exhibition due to the COVID-19 quarantine rules is reduced by the excellence of human services rather than the physical exhibition environment. In the similar vein, service staff’s kindness, excellence, and expertise lead to visitors’ satisfaction. The theoretical practical implications and limitations were included at the end of the paper.

본 연구는 2014 국제해양플랜트전시회 개최가 부산지역에 가져다 준 경제적 파급효과 분석하기위해 수행되었다. 분석 대상은 2014 국제해양플랜트전시회 개최와 관련하여 참가한 국내외 참가업체, 참관객 그리고 전시회 참가자들의 소비지출을 중심으로지출항목별 총 지출액을 산출하였고 도출된 승수와 전시회참관자, 전시회참가업체 총지출액을 반영하여 총 파급효과를 추정하였다. 경제파급효과 분석은 산업연관표상에서전시산업을 경제부문으로 규명 후 산업연관모델(Input-Output Model)을 이용하여전시관련 승수(생산, 취업 부문을 중심)를 활용. 전시산업 부문별 총지출액과 산업연관표 이용, 지역경제에 직접 및 간접효과를 통하여 발생되는 생산·취업 파급효과 측정하였다. 2014 국제해양플랜트전시회 개최에 따른 총 지역경제파급효과는 생산유발효과는273억 9천만원, 취업유발효과는 310명으로 나타났다. 세부적으로 보면 참가업체의 소비지출에 따른 생산유발효과 153억 5천만원, 취업유발효과 172명으로 나타났으며, 참관객의 소비지출에 따른 생산유발효과 70억 9천만원, 취업유발효과는 119명으로 조사되었다. 컨퍼런스 참가자의 소비지출에 따른 생산유발효과는 9억원으로 나타났고 취업유발효과는 18명으로 나타났다.

The purpose of this study was to estimate the economic impact of a Marine Industry Exhibition using a regional input-output (I-O) model on Offshore Korea 2015. The exhibition of ‘Offshore Korea 2015’ related sectors were derived from transactions tables developed by the Bank of Korea (2011). The multipliers were estimated in terms of output, income, value added, indirect tax, import, and employment. Expenditures of attendees, buyers, convention and exhibition organizers, and exhibitors were estimated through surveys. The results of this study indicate that in 2015, Offshore Korea 2015 generated the following: output impact was 273,9 million KRW and 310 full time jobs. A more detailed design economic impact research will provide a more exact information to a related official and people who are interested in of a Marine related industry.