The Study on Development Direction of Game Exhibition : Focusing on Exhibition Venue Decision and Gamification Strategy
게임전시회 발전 방향 연구 : 전시 개최지 결정 연구 및 게이미피케이션 전략을 중심으로
This paper is a study on development direction of game exhibition focusing on international game show through exhibition venue decision theory and gamification strategy. The gamification is the idea of using game related elements & thoughts, aka gamethinking, to solve problem and engage players. A well-gamified things(exhibition) can give players the supreme user experience, aka Player Experience(PX) causing playful behavior and a positive mindset. This proposal treats the gamified exhibition as the most effective way for meaningful facility and environment. This paper analyzes the theories and the previous researches about the venue decision of the exhibition, and compared the features and infrastructure of the major game exhibitions around the world and searched for the development direction. In order to overcome the limitation of the existing game exhibition, this paper suggested a method of gamification as a way to provide more exhibition experience and to improve the re-visit rate. From the gamification point of view, specialization strategies for each local government, exhibition operation strategy, exhibition space directing strategy, and surrounding infrastructure strategy were presented. The main goal of a gamified exhibition is to encourage greater engagement in exhibitor (player) and to make more interested experiences through gamification(gamethinking) strategy.
목차
ABSTRACT 1. Introduction 2. Related research 2.1 The main factors in determining the venue for the exhibition 2.2 Analysis and Implications of Major Game Exhibitions 3. Gamification Strategies for Game Exhibition Development 3.1. Specialization Strategies for each local government of Game Exhibitions 3.2 Gamified operation strategy of Game Exhibitions 3.3 Gamification Strategy for Exhibition Space 3.4 Surrounding Infrastructure Strategy for Sustainable Development of Game Exhibitions 4. Conclusion Reference 국문초록 결론 및 향후 연구
키워드
Game ExhibitionGamificationGamethinkingPlayer Experience
저자
Jung Tae KIM [ 김정태 | Department of Game Studies, DongYang University ]
Corresponding author
1. 게임산업을 활성화 하고,
2. 게임기술과 기술 인력을 양산할 수 있도록 교육기관의 교과과정을 개발하고,
3. 관련기술에 대한 연구발표회, 강연회, 강습회 등을 개최하며,
4. 학회지, 논문지 및 관련 문헌을 발간하고,
5. 게임 기술 개발을 위한 국제화, 표준화 등을 지원하고,
6. 산.학.연.관이 협동할 수 있는 국제적 학술교류 및 협력을 지원하고,
7. 회원 상호간의 공동 이익과 친목을 증진시킨다.
간행물
간행물명
컴퓨터게임및콘텐츠논문지(구 한국컴퓨터게임학회논문지) [Journal of Computer Games and Contents]
간기
월간
pISSN
3091-7409
eISSN
3092-3638
수록기간
2002~2026
등재여부
KCI 등재
십진분류
KDC 691DDC 793
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