Earticle

초록

영어

This study was conducted on the Chrysanthemum Exhibition at Yurim Park in Yuseong-gu to find out how the optional nature of the festival affects urban attitudes and emotional reactions. A total of 395 effective samples were obtained and used for empirical analysis. The questionnaire collected for empirical analysis was analyzed using the statistical program, SPSS Win 26. The analysis methods included reliability analysis, factor analysis, multiple regression analysis, and simple regression analysis for statistical reliability and feasibility review. The results of the study showed that, first of all, the factors that the optional attributes of the festival affect the city's attitude were exhibition programs, convenience of use, and locality. These results were considered to have an important impact on urban attitudes by 1,100 chrysanthemum sculptures that created the Yuseong-gu character "Yuseong," local folktales "hak," and Yuseong Hot Springs in storytelling format. Second, the optional attributes of the festival were shown as factors affecting the emotional response, such as exhibition programs, convenience of use, and locality. Unlike other festivals, this is judged to be a differentiated exhibition program that can affect visitors' emotional reactions. Third, it was analyzed that urban attitude affects emotional response. Visitors who are friendly to the city's attitude can induce continued interest and visits to the host city of the festival by showing positive emotional reactions in their emotional responses.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 도시공원축제
2. 도시공원축제 선택속성
3. 도시태도
4. 감정반응
Ⅲ. 연구설계
1. 연구 모형
2. 연구가설
3. 조사대상 : 제10회 유성국화전시회
4. 조사설계 및 분석방법
5. 설문지 구성
Ⅳ. 분석결과
1. 표본의 일반적 특성
2. 측정항목의 신뢰도 및 타당도 검증
3. 회귀분석을 통한 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이희성 [ Heesung Lee | 단국대학교 정책경영대학원 문화예술학과 초빙교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338