Earticle

초록

영어

The purposes of this study were to classify types of consumption values and to examine 5 types of art appreciation of university students in Seoul. Five types of art appreciation included fine art exhibition(including photographs, architects, calligraphy works), classical and opera performance, traditional Korean music performance, drama and musical performance, dance performance. The sample for this study consisted of 422 university students of five universities in Seoul. The data were collected using the structured questionnaires. The statistical methods used for the analysis were descriptive statistics, chi-square, factor analysis, and cluster analysis. The major findings are as follows. 1. The result of factors for consumption values of students emerged four factors. These were called as ''materialism'', ''honor centered'', ''family centered'', ''hedonism'' value. 2. The cluster analysis was conducted based on these four factors. The result showed 3 groups of consumption value which were called as ''materialㆍ honor value group'', ''family value group'', ''hedonic value group''. 3. The consumption value of university students did not significantly differ according to their demographic variables. 4. The behavior of art appreciation of university students significantly differed by their demographic characteristics and consumption value. The materialㆍhonor valued group showed the least chances to make decisions on art appreciation for one's own, which reflected that this group appreciate art to satisfy their honors rather than to enjoy art itself. They also showed the most chances to consider the renownedness of the art work or artists among three groups. And they showed the least chances to pay for the tickets for art appreciation, all of those meant that they appreciate arts unvoluntarily in situational condition. The family valued group showed the most chances to pay for the tickets when they appreciate arts. And therefore they were most susceptible for the prices. The hedonic valued group showed the most interests in art. They decided to appreciate art for their own, and they considered the contents and the highness in the level of the art the most when they appreciate art. And they show the most intention of participation in drama/musical performances, which reflect their interests in hedonic values. Based on these results of this study concluded that the consumption values of university students affected their behavior of art appreciation. Thus, university students' behavior on art appreciation can be effectively developed by education according to their consumption values.

목차

Abstract 
 I. 서론
 II. 이론적 배경
  1. 소비가치
  2. 예술상품
  3. 예술상품의 소비행동에 영향을 미치는 요소
  4. 대학생의 소비가치와 예술상품소비
 III. 연구방법
 IV. 연구결과
  1. 조사대상자의 일반적 특성
  2. 대학생들의 소비가치 유형
  3. 소비가치 유형별 예술상품 소비 분석
 V. 결론
 참고문헌

키워드

소비가치 예술상품 유형 예술상품 소비 물질ㆍ체면주의 유형 materialㆍhonor valued group 가족주의 유형 쾌락주의 유형 consumption value types of art appreciation behavior on art appreciation family valued group hedonic valued group

저자

• 조수현 [ Soo Hyun Cho | 오하이오 주립대학교 소비자학과 박사과정, 주저자 ]
• 이연숙 [ Yon suk Lee | 고려대학교 가정교육학과 교수, 교신저자 ]

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