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디지털 전환 시대에 창직에 대한 통찰적인 분석과 시사점
한국AI디지털융합학회(구 한국디지털융합학회) 디지털융합논문지 제6권 제2호 2020.03 pp.1-10
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4,000원
There are new jobs being born and jobs that are disappearing in our world due to changes of social conditions, the 4thindustrial revolution, digital transformation, artificial intelligence, and advancements in information communication technologies. In the future, we might see robots take over the jobs that human had been performing. Recently, new jobs have appeared, based on individuals’ creative abilities or knowledge. Regarding this phenomenon, first, this study attempts to analyze the concepts, terminologies, and cases related to job creation by examining literature reviews and previous studies. Second, this article proposes insightful conclusions by summarizing the characteristics of job creation in the age of digital transformation.
한국AI디지털융합학회(구 한국디지털융합학회) 디지털융합논문지 제6권 제2호 2020.03 pp.11-28
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5,200원
This article starts with Huawei's R&D internationalization process, entry mode, location influencing factors, and location distribution, and analyzes its location selection based on existing data and data. This article first sorts out the internationalization process developed by Huawei. It is divided into four phases: preparation, preliminary exploration, further expansion and global layout. It also lists the landmark events of each phase and the different characteristics of the different phases. Subsequently, the entry mode of Huawei's internationalization of R&D was analyzed. The article argues that Huawei has mainly adopted three methods: establishing overseas R&D centers, conducting cross-border cooperation with operators and local governments, and conducting overseas mergers and acquisitions. Focus on different input modes. Subsequently, this article summarizes the characteristics of Huawei's internationalization of R&D: First, Huawei has gradually transformed from green investment to cross-border M & A. The second is to carry out overseas investment in market research and development; the third is to focus on patent applications and actively participate in the formulation of international standards. The fourth is to focus on absorbing and training international R&D talents. When choosing Huawei's international R&D base, this article starts with its geographical location influencing factors and location distribution. In terms of location influencing factors, this article elaborates on 7 types of influencing factors based on national and enterprise levels, and considers that Huawei's R&D investment in different regions is driven by different influencing factors. In terms of location distribution, the article analyzes based on developed and developing regions. Developed regions include the United States, Canada, Western Europe, and Japan, while developing regions include Russia, Southeast Asia, Africa, and Latin America. Three characteristics of the distribution of Huawei's international R&D bases are summarized through analysis. First, geographical distribution is dominated by developed countries, second, from developed countries and regions to emerging economies, and second, from extensive R&D investment to refined investment.
태국 화장품 원료 B2B 시장의 SNS 마케팅 사례연구
한국AI디지털융합학회(구 한국디지털융합학회) 디지털융합논문지 제6권 제2호 2020.03 pp.29-38
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4,000원
This study was conducted to provide effective SNS marketing method for Korean cosmetics companies seeking to enter Thailand cosmetic market by analyzing SNS marketing case studies of Thailand cosmetics company. The Thailand market has good conditions for Korean cosmetics companies because of the Korean wave, the Free Trade Agreement between Korea-ASEAN, and the growth potential of the cosmetics market. Thus, It is thought that using SNS marketing method and analyzing factors that influence on marketing trends in Thailand, it will have a positive impact on companies that are seeking to enter the Thai market. First, the study suggested a new direction for Korean companies by studying the use of SNS channels by local B2B company. Compared to the preceding study, the study provides actual guidelines to Korean companies planning to enter the Thailand cosmetics market by analyzing local cosmetic company’ SNS marketing status. Second, the case study found that a majority of small business companies were doing their marketing in Thai rather than English. Therefore, Korean companies planning to enter the Thailand market should consider marketing in Thai, and the marketing process in cooperation with local companies is also considered as a way to successfully enter the market. Third, major customers leading the cosmetics market in Thailand were found to be women in their 20s and 40s, and that the marketing process led to increased empathy with customers and increased confidence in product introduction. Fourth, not only utilizing SNS channels, but also factors that directly or indirectly affect marketing should be considered when proceeding SNS marketing. That is because the company's policies are determined by factors such as employee expertise, gender and age, awareness of executives' SNS marketing, other external factors, company reputation, and purchasing items. Therefore, this study figures out that using SNS marketing by analyzing Thailand cosmetic companies using SNS method is helpful for Korean companies seeking to enter the Thailand market.
한국AI디지털융합학회(구 한국디지털융합학회) 디지털융합논문지 제6권 제2호 2020.03 pp.39-50
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4,300원
Machines have been used simply for arithmetic operations and documentation. However, with the development of technology, a new generation of artificial intelligence has begun. Machines are not just tools that can be calculated, but they have been commercialized in various fields, such as natural language processing technology that can understand and communicate human language, or video fields, where human dependence was high. Since 2016, the AI game, “Alphago,” has defeated Lee Se-dol with a significant difference in skill, interest in AI has increased sharply. Machines have started to replace human jobs because of their excellent performance, low cost and competitive edge. In this paper, I would like to present a plan on how to use artificial intelligence to affect human jobs and how to improve productivity effectively by cooperating with machines and humans in the future.
한국AI디지털융합학회(구 한국디지털융합학회) 디지털융합논문지 제6권 제2호 2020.03 pp.51-62
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4,300원
The objective of this study is to propose the necessity of introducing Durkheim's ideas in addition to Marx and Weber's perception on economic inequality in the digital society. Moreover, the study introduces unequal distribution of wealth as a new approach to economic inequality in the digital society. In circumstance where unequal distribution of wealth condenses and regenerates, we need to think about how should we look at unequal distribution of wealth (perception), why this phenomenon emerged (cause), and how should we response to the phenomenon (alternative proposal). That is to say, Marx and Weber's approach is still effective in analyzing causes, however, it has limited explanation for economic inequality in the digital society. Durkheim's theory provides three insights on economic inequality in the digital society. Firstly, it provides a whole new perception to look at economic inequality in the digital society. Durkheim views social phenomena caused by economic inequality in the digital society, such as deviations and crimes, by using the concept of 'social facts.' At the same time, he proposes that there's mutual relationship between individuals and the society. He also finds causes for economic inequality in division of labors and anomic suicides. He believes that alternatives for social inequality in the digital society are 'moral individualism' and 'organic solidarity,' respectively social psychologically and social structurely. Consequently, in studying unequal distribution of wealth, expanded form of economic inequality in the digital society, Durkheim's theories are also effective and applicable in addition to Marx and Weber's.
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