Earticle

In the global era, city competition is becoming increasingly fierce, and cities are making numerous efforts to improve their competitiveness. Among these is the path to becoming a member of the UNESCO Creative City Network. Media art, as a leading genre in the field of culture and art, has received a lot of attention, especially since the fourth industrial revolution. Changsha is China's first media art city to join the UNESCO Creative City Network, and it has made significant contributions to the field. By analyzing the current situation and representative industrial clusters in Changsha, this study points out the future direction for the development of creative industrial clusters in media art cities.

In order to cope with the ever-changing uncertain times today, entrepreneurship of managerial change and innovation is required. Recently, in addition to basic management, as the proportion of corporate social responsibility (fair competition, fair profit distribution, environment, and community) increases, entrepreneurship is expanding as the work of reflecting and executing it in management expands. Therefore, this study presented the structural relationship between entrepreneurship, innovation capabilities, innovation activities, innovation performance, and corporate social responsibility as a research model, and collected data for SMEs and analyzed them empirically. As a result of dividing the characteristics of entrepreneurship into innovation, risk sensitivity, and initiative, and empirically testing various paths through innovation capabilities and innovation performance, it was confirmed that entrepreneurship had an effect on the innovation process, but there was no risk sensitivity. Corporate social responsibility (CSR), which has recently emerged as a topic of conversation for companies, has been proven to have a moderating effect on financial performance through innovative activities. This study emphasized the necessity of entrepreneurship and the innovation process, and suggested that entrepreneurship leads to innovation performance through the innovation process, and that corporate social responsibility (CSR) through innovation activities affects financial performance.

The development of digital technology has changed the structure of the industry over the past few years, and is rapidly changing everything in a company from business processes and business models to changes in the competitive environment, and digital transformation is rapidly progressing throughout the industry. This requires not only technological change, but also digital capabilities and digital leadership from creating customer experiences across all areas of business, to operations, and to reinventing business models. Therefore, this study analyzes the effects of digital competency characteristics and digital leadership characteristics that affect the performance of SMEs through digital transformation on corporate agility, and empirically analyzes whether dynamic competence has a moderating effect between corporate agility and corporate performance. It is meaningful in that it presented and verification.