Earticle

With the increase in cyber data attacks, the manual method of investigating cyber-attacks is more prone to errors and is time consuming. With the increase in advanced cyber threat attacks with the same patterns, timely investigation is not possible. There are many systems proposed which analyse and predict threats using various machine learning methods. In this various models apply machine learning algorithms to analyse and predict cyber-attacks.

The purpose of this study is to investigate the effect of workers’ personal and organizational characteristics on resistance factors in the process of organizational change when domestic mold companies adopt new technologies. An additional purpose of the study is to seek a systematic framework for management of changes that affect individual performance. In order to empirically study these topics, a hypothesis was established by expanding the technology acceptance models (TAMs). This study analyzed 280 questionnaire responses which were collected by visiting employees of machining centers nationwide. As a result of analysis using the structural equation model, personal characteristics such as cognitive dissonance and burnout were found to have a significant effect on both psychological and behavioral resistance. In terms of organizational characteristics, both interactivity and perceived usefulness had a negative (-) effect on resistance. However, perceived ease was found to affect only behavioral resistance. In addition, psychological resistance negatively affected the intention to use. On the other hand, behavioral resistance had little effect on the intention to use. It was found that the intention to use had a positive effect on personal performance. This study identifies personal and organizational characteristics that affect resistance factors to strengthen the competitiveness of domestic mole industries when they are in the process of adopting new technology. It is meaningful that this study proposed an organizational change management plan in order to derive positive results.

Technology has bridged the gap between the world and cognition, and the new era of urban competition on the world stage has been announced. Theoretical research about city branding is getting more advanced globally. However, only a very few successful practical city-branding cases can be found so far. With the increasingly diversified development of cities, metropolises particularly need a strong brand identity to attract capital and opportunities while enhancing the cohesion of residents. Supported by more policies and funds from the government, the metropolitan cities may still not earn a better ranking in the world. However, a precise positioning and effective communication system always create a good impression. Especially in the post-Covid-19 era, it is more convenient to obtain information. A lack of integrated and complex information will reduce the unity and trust of the city (brand). A strong brand will enhance the image value and credibility of the city, thereby bringing more development opportunities for the city, residents, companies, visitors, and investors. From the analysis of the research trends of WoS, the research field of city brand identity has shown an upward trend in recent years. Most of the research is in theoretical research and social sciences; visual communication design accounts for only 5.6%. This article is compiled based on the 2017 master’s thesis, combining the creative method of commercial brand theory, and repositioning Guangzhou to establish a strategic system for developing a robust global city brand identity.

With the development of ubiquitous computing technology, U-business is a growing phenomenon and gradually becoming a reality. Accordingly, academics and practitioners might be interested in the research on the typology of U-business and its strategic directions. This paper attempts to develop a conceptual framework in order to identify and characterize U-business strategic positioning in a variety of U-business contexts. For empirical testing, we conducted an investigation into the U-business strategies of Korean companies. Our preliminary result shows that firms from different U-business contexts adopt different strategic directions when implementing new U-businesses. In conclusion, U-business will continue to empower firms in order to enhance their competitive advantage in their own industries.

Zhejiang Merchants has successfully developed its private economy and made a economic ‘miracle' since China's reform and open policy in 1978. Zhejiang Province has achieved great success in the development of private enterprises, and a number of outstanding entrepreneurs appeared. Eastern Zhejiang Culture today normally means the academic culture of the region of Zhejiang, or influenced the entrepreneurship and business ethics of Zhejiang Merchants. Futhermore, Zhejiang Merchants were historically by the value of traditional Utilitarian Confucianism of ‘practically with utility’, ‘Benefits from virtue’, and ‘creative and pioneering spirit' from Eastern Zhejiang School. The formation of the value which has an important value of the development of the society and its progress is the core of the modern value of the traditional culture of Zhejiang Province. The survey was carried out on the basis of an empirical analysis of enterprises run by enterprises from Zhejiang Province, and the influence of the modern entrepreneurship formed by the influence of the Eastern Zhejiang Culture was explored. Through this study, we confirmed the historical and cultural traditions of Zhejiang Province was as an important cultural factors that formed the spirit of entrepreneurship for modern Zhejiang Merchants and revealed the have positive relationship B market and competition performances with the enterprise management activities. It’s a great theoretical and practical significance to explore how to turn brilliant traditional culture into a spiritual drive to run modern enterprises.