Earticle

Retro trend in design is not only a repetitive phenomena, it is a very complex form of trend that leads cultural phenomenon since 20th century to fulfil consumers' satisfaction. Innovative design in particular in 60s, constantly reproduced in modern days that influenced on life environments in general such as society, culture and science. In research for these reasons, tries to shed a new light on trends in 60s, which is reproduced in modern days to investigate formative and esthetic characters in makeup design. In sequence, makeup design that reflect retro trend and 60s design by analyising various internet data and publications. Most of the design data used in this research is done after 2000s. The result of formative characteristics such as form, pattern, color analysis was deduct aesthetic characteristics of glamorous fanciness, organic complexity, organic complexity, individuality reproducibility. This study is hopefully expected to contribute to develop beauty trend research and beauty industry.

With the craze to look younger in the modern society, women express their ego and the desired integrated image of themselves through the usage of base make-up, which determines the texture of skin. The images they aspire to are often influenced by media, such as how female actors and idol stars wear make up, or by the images created by magazines and cosmetics advertisements. Cosmetics-related ads aim to express the brand image in a symbolic and compressed manner, and they function as a communication tool between the company and the consumers. As these advertisements lay out the latest trends, many depend heavily on this particular medium to understand the current style. These media also have a significant impact on how women put on make-up. Thus this dissertation is written in the hope to predict the advertisement trends to follow in the future, while also understanding the trend of base make-up by analyzing the textures of base make-up from a total of 32 advertisements of season make-up from 2006 to 2013, an image collected from 32 ads from the following brand homepages: the two brands with the largest market domination Amore Pacific’s Hera, which uses female models in their 20-30’s, and LG Household and Healthcare Brand, ; Lee Kyung Min’s Vidi Vici, a personal artist brand that has significant influence on the base make-up texture trend; . These images are chosen after in-depth consultations with experts who are qualified with at least a Masters degree in Aesthetics. As a result, it was shown in that the advertisements of Hera and O Hui, the two largest make-up brands in South Korea, well reflected the latest trends of base make-up in their ads, and also helped in understanding the trend of base make-up texture the most. The analysis also revealed that personal make-up artist brands Luna and Vidi Vici do not reflect the current base make-up texture trend in their advertisements, but rather goes beyond the current trend and reflect in their ads what will be the upcoming ones in the future.

As the demand of cosmetics turns from fundamental to color cosmetics, many companies launched a new color make-up brands. The Great Britain's Illamasqua and Korean Espoir also launched as late brands, and in order to analyze the image appeared in the make-up of these fast growing brands' promotion and examine the resolution colors in the images of make-ups shown in Illamasqua's and Espoir's promotion from 2010 to the Summer of 2013, the colors of 237 products of Illamasqua and 431 products of Espoir in their respective official homepage were compared and analyzed for their colors and image differences using Adobe Photoshop CS6 and Munsell conversion version11, Practical color coordinate system. The study results showed significant differences in the promotional make-up images. The brand of Illamasqua made a strong and artistic promotional make-up such as a stage make-up with its own unique concept and story. Major colors used were YR, R, and tones used were d, dp, lt and b. On other hand, the brand of Espoir did prepared a make with its own story, however, its make-up was more natural, beautiful and elegant compared to the brand of Illamasqua. Major colors used were YR and R, and tones used were p, b and lt. There is a limitation in providing basic data on a color strategy of fast growing cosmetic brand advertisement since only two brands of foreign Illamasqua and domestic Espoir were targeted and examined in this study, I hope that future study on color strategy of fast growing foreign and domestic cosmetic brand advertisement will at least help growing late launched cosmetic brands.

This research seeks to study the seasonal eye shadow color characteristics of color cosmetics. For the research method, eye shadow products from 5 international color cosmetics brands that have continuously presented trend colors each season including BOBBI BROWN, MAC, CHANEL, DIOR, SHU UEMURA, were classified into S/S, F/W season. We collected a total of 952 data from the homepage and web-sites between September 13, 2013 through October 20, 2013, and conducted comparison analysis of eye shadow colors from each brands according to the season and brand. For the data colorimetric method, Adobe Photoshop CS on a computer is used in extracting the color, then the RGB value is measured which is then converted into H V/C value using Munsell Conversion version11. Range for the purposes of color characteristic used 10 colors from Munsell colorimeter, the shade used PCCS(Practical Color Coordinate System) in being classified into 12 shades for the analysis. As a result of the analysis, SHU UEMURA released the highest number of various eye shadow colors and in the area of shade, MAC showed various shade distribution. In addition, in F/W season, YR, R were dominant and for shade, it showed the tendency of being concentrated on g and ltg tone in low chroma mist. S/S season showed high frequency in the order of YR>R>RP>Y and it showed the tendency of being concentrated on p, lt, ltg tone in high brightness, low chroma. In both S/S and F/W season, unequal distribution focused on specific area for both the color and shade was very clear. The significance of this research is in that it can forecast and suggest seasonal color trend and furthermore it seeks to provide the foundation data in color design tasks each season.

In Domestic cosmetics industry, the brand identity can change the corporate’s brand image, or increase corporate’s brand awareness. So there is a need to discuss in depth about of that importance of the corporate brand’s logo and the brand strategy that Companies seeking. In this study, we are aims to select the two corporate of the domestic cosmetics companies‘Amore Pacific’and‘LG Household & Healthcare’and analyzed of the philosophy of corporate and analyzed on each company’s cosmetics brand logo and means on semiotic perspective. In Analysis results find a distinct differences of brand’s color marketing strategy. In case of Amore Pacific, cosmetic brand’s logos are using the brand concept’s color, and it was the way to appeal very actively for consumers. On the other hand, LG Household & Health Care was eliminated the existing colors in the logo, and cosmetic brand logos design was constructed using the black color and font only. The consumers will has more attention and favor to product when brand images and brand logo were matched more. and it will affects to induce customers to buy product, so leads to a substantial purchase. That why the brand logo can be seen to be very important.

This study has attempted to find out the effects of Thai massage on blood, fatigue and health amongst women in their 20s living in Seoul and Gyeonggi. For this, a Thai massage was given to two groups (high heels group: GB, sneakers group: GC) twice a week from July 12 to August 11, 2013. Meanwhile, no massage was given to GA. Using a blood composition analyzer, changes in blood contents(RBC, WBC, PLT, ESR) have been examined. Through a reach, in addition, changes in fatigue and health impact have been investigated. According to the analysis, REC significantly increased in GC. In terms of fatigue, a significant decrease was observed in GB. In terms of health impact, on the contrary, a dramatic increase was found in GB. It is necessary to extend the experimental model of this study, form additional experimental models, and conduct further researches in the future.

Nowadays, consumers have come to acquire information more aggressively than in the past according to the diversification of programs on TV, one of the media with high accessibility. Thereupon, this study examined how much influence specialized beauty programs arranged on TV exert on consumers’wanna-be phenomenon regarding products. The paper looked into the characteristics of the wanna-be phenomenon and beauty programs through both Korean and foreign literatures as well as advanced researches and set the corner of‘Blind Test’in <Get It Beauty> on On Style channel and that of‘Beauty With The Star’in <Star Beauty Show> on channel SBS E! among the TV beauty programs as two kinds of programs influencing the product wanna-be phenomenon by products and celebrities separately. With case analysis on monthly magazines and internet articles, the study selected the products that had raised the biggest issues in those two beauty programs to find four brands, TONYMOLY, MISSHA, SCINIC, and Dr.Jart, and considered the influence on consumers. As a result, about TONYMOLY making issues as it ranked first in the Blind Test, the product placed first in terms of the individual item market share along with the increase of recognition. And MISSHA placed first in the preferred product voting performed by consumers directly. SCINIC making issues with Beauty With The Star showed daily sales increased 10 times or so after the release on the program, and Dr.Jart also recorded the highest in daily sales. This study has found that the products introduced in beauty programs tend to have more brand recognition and great sales increase after the release on them. Therefore, if this study is further investigated in connection with the beauty market in more detailed ways, it will be able to provide various foundational data in analyzing the types of product purchase related with beauty care afterwards and also objective as well as accurate information for consumers.