Earticle

This study is focused on the employment types of the hotel employees into regular workers and contingent workers, and examine the effects of job characteristics and em-ployment relationship characteristics on their job involvements. The results are summar-ized as follows: First, the job involvement of the regular workers is significantly higher than that of contingent workers. Second, among employment relationship characteristics, the job security and co-workers' relationship have positive effects on the job involvement and also the awards fairness has a little effect at the 10% significance level. Concerning the employment types, the job security, awards fairness and co-workers' relationship are significant determinants to the regular workers and the job security and co-workers' rela-tionship to the contingent workers. Last, it is confirmed that the employment types have moderating effects in the relationship of the job security among the employment relation-ship characteristics and the job involvement.

This study has been carried out in order to make a contribution to insuring substan-tiality of the hotel industry's training in the future by grasping what effects the training and organizational environment of the hotel industry will have on the motivation of employees.For accomplishing the purpose, this study has advanced theoretical considerations based on documentary research and previous studies and also conducted demonstrative an-alyses using the variables extracted through the theoretical considerations.The questionnaire survey was confined to employees working in the guest room depart-ment, food and beverage department, cuisine department and administrative (supporting) de-partment of 13 top-class hotels in Seoul Metropolitan Area, and the self-administered method was chosen for questionnaire survey. It has turned out that support from the organization and bosses, in particular, have a very significant effect on the motivation, and this verifies the support of the organization or bosses can help carry out work activities with strong motivation and raise the volition of achieving the objectives. That means the motivation of employees will be enhanced if there is an institutional mechanism for this support.

Development of IT technologies and propagating Internet has brought a new change in business environment. ‘Internet’ is widely spotlighted as an emerging marketing channel, because it has no boundary of time and space, enables us to identify customer needs and share real-time feedbacks with others on the web, and has a great potential of higher availability in parallel with conventional offline data. Owing to development of Internet, consumers come to have more diversified needs and higher expectations than before and can collect a variety of information sources in easy and quick ways or choose a desired product just by clicking on the mouse. In the same context, companies put special em-phasis on the importance of understanding and managing customer relations as a means to more systematically manage consumers.Conclusively, it is advisable that follow-up studies on airline e-CRM should make de-tailed analysis on potential correlations among airline's online service quality, customer satisfaction and repurchase intention, and thereby analyze the aspect of demand and sup-ply in the creation of airline e-CRM. Furthermore, it is also recommended that follow-up studies focus more on possible ways to improve quality of Internet services in order to enhance airline customers' satisfaction and repurchase intention.

This study aimes to find the activation plans of production and marketing of domestic wine. As Korean wine market opened, lots of imported wines got dominate Korean wine market and domestic wine industry got shrinked. There are barriers to utilize domestic wine industry. Institutional deregulation and differenciated marketing strategies are re-quired to increase the production and demand of domestic wine. To find the ways, we have interviews with Five Star Hotel Sommelier, the person in charge of wine finedine restaurant and the wine expert at Wine Academy.