Earticle

본 연구의 목적은 LPGA 대회 개최에 따른 지역사회 혜택과 지역이미지, 지역주민의 지지와의 관계를 알아보고 이를 통한 스포츠이벤트의 성공적인 개최를 위한 방안수립을 위한 기초자료를 제공하는 데 그 목적이 있다. 본 연구의 목적을 달성하기 위해 2014년 10월 16일~19일에 개최된 2014 LPGA 하나 외환 챔피언십의 개최지역인 영 종도 주민들을 대상으로 조사하였으며 405부를 최종분석에 사용하였다. 조사도구는 설문지로 인구통계학적특성 4 문항, 지역사회혜택 17문항, 지역이미지 3문항, 지역주민의 지지 4문항으로 구성하였다. 확인적 요인분석 (Confirmatory Factor Analysis: CFA)을 실시하였으며, 변인 간 관계 규명을 위해 구조방정식모형(Structural Equation Model: SEM) 검증을 실시하였다. 모형검증은 최대우도법(Maximum Likelihood)을 이용하였으며, CR(Critical Ratio)값을 이용, 경로계수의 유의성을 판단하였다. 자료는 SPSS WIN Ver 17.0과 AMOS 18.0을 활용하 여 처리하였다. SEM분석을 통해 연구모형의 적합도를 검사한 후 가설을 검증하였다. 그 결과를 살펴보면 다음과 같다. 첫째, 지역사회 혜택은 지역이미지에 영향을 미치는 것으로 나타났다. 둘째, 지역사회 혜택은 지역주민의 지지에 영향을 미치는 것으로 나타났다. 셋째, 지역이미지는 지역주민의 지지에 영향을 미치는 것으로 나타났다.

The purpose of this study was to provide the basic data of the plan establishment for the successful hosting of sporting events relationship by examining the benefits of local community, local image and the relationship between residents and supports. For this study, residents of Yeongjong-do where the venue of hosting for 2014 LPGA HANA-KEB Championship from October 16th to 19th, 2014 were investigated and a total of 405 copies were used for the final analysis. The questionnaire was divided into the questions of the socio-demographic characteristics( 4 questions), the benefits of local community(17 questions), local image(3 questions), the support of local residents(4 questions). To verify the identification of relationship, CFA(Confirmatory Factor Analysis) and SEM(Structure Equation Model) and Maximum likelyhood for were used. SPSS win ver17.0 and AMOS 18.0 were used for the process of data. The hypothesis was proved after inspecting the fit of research model as follow. First, the benefits of local community have effects on local image. Second, the benefits of local community have effects on the support of residents. Third, local image has effects on the support of local residents.

The purpose of this study is to investigate the relationship among Social media marketing, local image and visit intention. The study obtained the following results : Hypothesis 1, All factors of social media tourism marketing had significant effects on the local image. Hypothesis 2, Only usefulness and timeliness the sub-factors of social media tourism marketing had a significant impact on the intention of the visit. Hypothesis 3, The local image also had significant effects on the visit intention. Hypothesis 4, All factors of social media tourism marketing had positive effects on the visit intention and this was mediated by the local image. The results of this study confirmed that the tourism information and tourism products provided through social media tourism marketing can directly influence the local image and the visit intention, which can amplify a revitalization or recession of the local tourism. This study aims to suggest the operational and theoretical implications for the increased management demands of the social media tourism marketing, the local image, and visit intention in the modern era in which local tourism acts as a local brand.

A study on the Behavior response of Emotional response and Local image for the Experience value by the Theme tourism. There are 4 hypotheses based on Theme tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from January 10 to March 30. First, according to analysed result, three out of six as affective facts of The Experience value influenced on Emotional response. Second, five out of six as affective facts of The Experience value on Local image(affective image) and three out of six as affective facts of The Experience value on Local image(cognitive image) third, one out of one as affective facts of Emotional response influenced on Behavior response(Recommend intention) and one out of one as affective facts of Emotional response influenced on Behavior response(Revisit intention). Last, one out of two as affective facts of Local image influenced on Behavior response and two out of two as affective facts of Local image influenced on Behavior response(Revisit intention). As the result of this study, we will attract Theme tourists with better tourism products. It is necessary to seek and utilize it as a marketing plan through proper price and cost and A variety of infrastructure is being built and We must focus on the linkage with tourism and find solutions to improve tour product in Hwaseong-si so as not to lose sight of tourism development. Therefore, Hwaseong-si will have to try to show Differentiated theme product of Korea.

A study on the effect of environment cues of the theme tourism on local image and visit satisfaction and revisit Intention. The purpose of the study is to promote tourism in the area through the local image and visit satisfation and revisit intention by environment crues of the theme tourism. There are 3 hypotheses based on Environment, Image, satisfaction and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from May 12 to July 31. First, according to analysed result, Four out of four as affective facts of The Environment crues influenced on A Cognitive image of The Local image. And four out of four as affective facts of The Environment crues influenced on An Emotional image of The Local image. second, Two out of two as affective facts of The Local image influenced on Visit satisfation. Lastly, one out of one as affective facts of The Visit satisfaction influenced on Revisit intention. As the result of this study, Environmental clues about the Hwaseong-si area give the theme tourists an image of the region as being positive, happy and safe, and more and more tourists are looking to explore and explore new areas in Hwaseong-si. We should strive to become Hwaseong-si, an international tourism city that will actively promote and promote growth and development in the marketing aspect. And continuous planning and proceedings that fit unique ideas, differentiated items, content and trends will have to attract by many visitors. In conclusion, if we develop or plan new, creative, and differentiated things to satisfy the five senses, it is considered that cities and regions will be loved by both domestic and foreign tourists. Therefore, we should dream and strive for Hwaseong-si in the world that has developed a new level by enhancing Korea's image.

국내 각 지자체의 지역 이미지는 지역의 정체성을 전달하는 것을 목적으로 만들어졌으며, 지역을 상징 하는 시각 이미지로서 다양한 곳에 활용된다. 지역을 상징하는 시각 이미지는 시민이나 관광객이 지역을 쉽게 이해할 수 있도록 기획하고 디자인하는 것이 중 요하다. 전국 245개 지자체 중 대부분의 지자체가 심 벌마크와 캐릭터를 보유하고 있을 정도로 관심을 갖 고, 다양한 곳에 활용하고 있다. 지역 이미지를 활용 하여 지역 관광 및 문화, 특산물 등을 홍보하는데 적 극적으로 활용하고 있고, 지역 경제 활성화에 도움을 주고 있다. 본 연구를 위해 전국 245개의 지자체 중 거주 인 구 및 유동 인구가 많은 특별시 1곳과 광역시 6곳을 선정하였다. 지역 이미지의 대표적인 사례 중 심벌마 크, 캐릭터, 슬로건, 도시를 상징하는 꽃인 시화(市 花), 도시를 상징하는 새인 시조(市鳥), 도시 컬러 등 을 정리하고 분석했다. 본 연구에서는 선정된 도시의 거주 중인 시민 269 명을 대상으로 지역 이미지에 대한 인식과 시각적 연계성에 대해 설문조사를 진행하였다. 조사를 통해 다 음과 같은 기준으로 분석하고 정리했다. 첫째, 시각 이미지로서 심벌마크와 캐릭터의 시각 적 연계성의 필요 여부에 대해 분석했다, 둘째, 지역 이미지로서 심벌마크와 캐릭터의 필요 여부에 대한 인식을 분석했다. 셋째, 지역 이미지의 표현에 대한 이식을 분석했다. 마지막으로, 현재 만들어져 있는 심 벌마크와 캐릭터의 시각적 연계성 여부에 대해 분석 했다. 연구를 통해 얻어진 결론으로는 현재 만들어져 있 는 심벌마크와 캐릭터의 이미지는 시각적 연계성이 낮았다. 시각적 연계성을 기준으로 시각 이미지가 잘 표현되지 않았다는 것을 확인했다. 반면, 지역 이미지 로서 심벌마크와 캐릭터는 필요한 요소라는 것을 확 인하였고, 시각적 연계성이 필요하다는 것을 확인했 다. 이를 통해, 각 지자체는 효과적인 지역 이미지의 활용을 위해서는 시각적 연계성을 기반으로 한 지역 이미지를 개발한다면, 지역의 긍정적 이미지 향상 및 지역 경제 활성화 등 다양한 분야에서 긍정적인 결과 를 얻을 수 있을 것이다.

Made for the purpose of conveying local identity, the local image of each local government in South Korea is used in various ways as a visual image symbolizing the region. As visual images symbolize the municipality, it is important to plan and design them in a fashion that citizens and tourists can easily understand its characteristics. Most of the 245 local governments across South Korea have their own city symbols and characters and utilize them for various purposes. The local images have been extensively used to promote local tourism, culture, and specialty products, contributing to the revitalization of the local economy. For this study, out of the 245 Korean local governments, one special city and six metropolitan cities with a large resident and floating population were selected. Among several representative examples of local images, city symbols, characters, slogans, flowers, birds, colors, etc. were organized and analyzed. In addition, a survey was conducted on the perception of local images and the visual connectivity of local images with 269 residents living in the selected cities. The survey results were analyzed and organized according to the following criteria: First, the importance of the visual connectivity of symbols and characters as visual images was analyzed. Second, the perception of the need for symbols and characters as local images was studied. Third, the perception of the expression of local images was analyzed. Finally, whether there was visual connectivity between the existing symbols and characters was explored. As a result, the existing symbol and mascot images had a low visual connectivity. It was found that the visual image was not properly expressed based on the visual connectivity. On the other hand, symbols and characters, as local images, were found to be necessary elements. Additionally, it was revealed that visual connectivity is essential. In conclusion, local governments can expect positive outcomes in a variety of areas, including the improvement of the local image and the boost of the local economy, by developing the local image based on visual connectivity for its effective use.

This study is aimed to examine the local image in subway canopies focused on subway line No.1 Daejeon City in Korea by analysing subway canopy design and emotional response considering geographical language. For this purpose, this study investigated cases of 22 subway canopies of Daejeon City, and then the problems and solutions were presented through the four factors of forms, materials, colors, and lightings in design. As a result of questionnaire survey, the needs for canopy design are suggested and the sensitivity for canopy design related to local image is relatively high. The emotional response is higher to students and ordinary persons in natural geographical language such as 'Daejeon'(related to field), 'Gapcheon'(related to stream), 'Guam' (related to rock) subway, while higher in the busy subway stations to experts who are intensively interested in the canopy design considering geographical language.

This study is aimed to reflect the current status survey, analysis and response of 10 railway stations using geographical names in one of 19 stations located on Gyeongbu, Honam and Chungbuk line. Most railway stations in the study have shown normal images that are close to the standard type by selecting similar building materials rather than reflecting geographical features. Aside from the shape of the traditional Korean house in Cheongju, almost all newly constructed stations tend to incorporate light gray plating material on their modern exterior to produce Family look design as a railroad station. According to a survey of the sensitivity of the station's name, Osong Station was 73.6 percent, Gyeryong Station 67.3 percent, Heukseok-ri Station was 64.5 percent, Shintan-jin 62.6 percent, and Yeonsan Station 57 percent, more than half. Therefore, the results of the five stations were presented as a calculation and proposed design release focusing on the facades of each station. Each of these stations suggested a way to express the facade design image, considering the railway operation status of Korea Railroad, the area of the station and other surroundings.

본 연구는 청도반시축제를 통해서 지역 이미지와 브랜드 가치가 축제의 개최성과와 지역주민의 삶의 질에 어떤 영향을 미치는지를 파악하고, 변수간의 영향관계를 실증적으로 검증하여 향후 보다 성공적인 청도반시축제를 개최하기 위한 전략적인 시사점을 제시함을 목적으로 하였다. 본 연구의 실증분석을 위해서 회수된 설문지의 유효표본 총 304부를 분류한 후 데이터 코딩 처리과정을 거쳐 SPSS 22.0 통계패키지 프로그램을 활용하여 통계분석을 실시하였다. 실증분석 결과는 다음과 같다. 첫째, 지역 이미지와 축제의 개최성과에 관한 연구가설을 검증한 결과, 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 지역축제 브랜드 가치와 축제의 개최성과에 관한 연구가설”을 검증한 결과, 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 지역축제의 개최성과와 지역주민 삶의 질에 관한 연구가설을 검증한 결과도, 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그러므로 향후 성공적인 청도반시축제를 위해 지역의 특성과 잠재력을 고려한 축제의 기획으로 이미지 선점, 지역축제 브랜드 가치의 구성요소가 무엇인가에 대한 명확한 규정, 다양한 분야에서 성공적인 축제의 마케팅 성과를 위해 노력 등을 해야 한다.

This study is to figure out the local image reflected by the characteristics of local festival, and the influence of brand value on the opening result of festival and the life quality of local residents. Also, it is to make strategic suggestions for the successful Chongdo Bansi Festival of the future by way of pragmatic investigation of the influence relationship among variables. For the pragmatic analysis, we practiced a pragmatic statistic analysis using SPSS 22.0과 AMOS 22.0 Statistic Package Program after the data coding process. The results are as follows. First, as a research hypothesis in regard to local image, and opening result of local festival, we found that there is a positive influence. Second, as a research hypothesis in regard to the brand value, and the opening result of local festival, we found that there is a statistically significant positive influence. Third, as a research hypothesis in regard to opening result of local festival, and the life quality of local residents, we found also that there is a statistically significant positive influence. Therefore, Chongdo-gun should raise the local image according to the regional characteristics and potential, define what are components of local brand values, and achieve the marketing results in various fields.

This work presents an efficient LTP-based sharpness measure for blur detection and segmentation. The proposed method transforms each pixel into ternary codes depending on the differences of intensity of the central pixel with the neighborhood pixels. These ternary codes have been converted into lower and upper binary patterns. Among these, the non-uniform patterns have been exploited to compute the blur measure and blur segmentation. The proposed methodology performs segmentation without having any explicit information about the type and level of the blur. Experimental results reveal that the proposed method outperforms the state-of-the-art blur detection and segmentation methods.

Colonoscopy is the most effective examination way to detect colon polyps, which are highly related to colorectal cancer. Consequently, it is an important step to segment the poly accurately for diagnosis in clinical practice. However, most prior works focus on performance improvement using deep convolutional neural networks while the discrepancy between the training dataset and the test dataset is ignored. These distribution discrepancies may lead to the model overfitting the training dataset and lacking generalizability on unseen target domains. To alleviate this issue, we propose a Randomized Local Illumination Enhancement Network for polyp image segmentation. Specifically, we first employ an illumination decomposition network to decompose the input images into an illumination component and a reflectance component. The illumination component is augmented by randomly selected local illumination. Then the randomized local illumination-enhanced images are obtained by combining the augmented illumination and the reflectance, which are fed as the input of the segmentation network for improving the model generalizability. We conduct both quantitative and qualitative experiments on four polyp segmentation datasets. The satisfying results demonstrate the effectiveness of our proposed approach in the improvement of model generalizability on unseen data.

본 연구의 목적은 전산화단층촬영 (computed tomography, CT)영상으로부터 각각의 검색창 크기가 설정된 3차원 비지역적 평균 (3D non-local means, 3DNLM) 알고리즘을 적용하여 이에 대한 영상 특성 및 시간 분해능의 경향성을 분석하는 것이다. 이를 위해 Gaussian 및 poisson 노이즈가 부가된 3D Shepp-Logan phantom 영상을 모델링한 후 평활화 상수 및 패치크기가 각각 0.01 및 3×3×3으로 설정된 3DNLM 알고리즘의 검색창 크기를 3×3×3부터 2×2×2 간격으로 15×15×15 크기까지 변경하여 각각 적용하였다. 이에 대한 영상 특성의 정량적 평가를 위해 contrast to noise ratio (CNR) 및 peak signal to noise ratio (PSNR)을 측정하였으며, 시간 분해능 분석을 위해 3DNLM 알고리즘의 연산 시간을 측정하였다. 결과적으로, CNR은 검색창이 증가함에 따라 개선됨을 보였으며, PSNR 은 5×5×5 크기의 검색창에서 가장 개선된 결과를 보였다. 시간분해능의 경우 검색창의 크기가 증가함에 따라 지수함수 적으로 증가함이 확인되었다. 결론적으로, CT 영상으로부터 3DNLM 알고리즘을 효율적으로 적용하기 위해서 영상 특성 및 시간분해능이 모두 고려된 검색창의 크기를 설정하는 것이 중요함을 확인하였다.

The purpose of this study was to analyze the tendency of image characteristics and time resolution by applying a 3D non-local means (3DNLM) algorithm, which each search window size was set, in computed tomography (CT) images. For this purpose, the 3D Shepp-Logan phantom images were modeled by adding Gaussian and poisson noise. Then, search window size of 3DNLM algorithm with smoothing factor and patch size set to 0.01 and 3×3×3, respectively, changed from 3×3×3 to 15×15 ×15 at interval 2×2×2 and applied, respectively. To quantiative evaluate of image characteristics, contrast to noise ratio (CNR) and peak signal to noise ratio (PSNR) were measured, and the operation time of the 3DNLM was measured for time resolution analysis. As a result, the CNR showed improvement as the search window increased, and PSNR showed the most improved in the search window size of 5×5×5. In addition, time resolution was confirmed that it increased exponentially as the search window size increased. In conclusion, we confirmed that setting the search window size considering both image characteristics and time resolution to efficiently apply the 3DNLM algorithm in CT images.

본 연구는 e스포츠 이벤트 개최에 따른 지역사회 기여도와 지역이미지, 지역사회지지 간의 구조적 관계를 규명하 였으며, 지역 경제 활성화 및 e스포츠 저변 확대를 위한 실증적 자료를 제공하는데 의의가 있다. 이에 e스포츠 경기장이 위치한 부산, 광주, 대전광역시 지역주민들을 대상으로 선정하였고, 온라인 및 대면 설문지를 배포해 총 272부를 최종 분석에 사용하였다. 자료처리방법은 SPSS 21.0과 AMOS 22.0을 이용하여 빈도분석, 확인적 요인분석, 상관분석, 신뢰 도분석, 구조방정식 모형 분석을 이용하였고, 연구 결과를 바탕으로 다음과 같은 결론은 도출하였다. 첫째, e스포츠 이벤트 개최에 따른 지역사회 기여도의 하위요인인 도시 홍보 효과와 문화적 효과는 지역이미지에 유의한 영향을 미치는 것으로 나타났다. 둘째, e스포츠 이벤트 개최에 따른 지역사회 기여도의 하위요인인 문화적 효과는 지역사회지지에 유의한 영향을 미치는 것으로 나타났다. 셋째, e스포츠 이벤트 개최에 따른 지역이미지는 지역사회지지에 긍정적인 영향을 미치는 것으로 나타났다.

This study investigated the contribution of the local community, the local image, and the support of the local community according to the hosting of eSports events, and it is meaningful in providing empirical data for revitalizing the local economy and expanding the base of eSports. Accordingly, residents of Busan, Gwangju, and Daejeon, where eSports stadiums are located, were selected for the final analysis. For data processing methods, frequency analysis, confirmatory factor analysis, correlation analysis, reliability analysis, and structural equation model analysis were used using SPSS 21.0 and AMOS 22.0, and the following conclusions were drawn based on the research results. First, it was found that the urban publicity effect and cultural effect, which are sub-factors of the contribution to the local community following the hosting of eSports events, had a significant effect on the local image. Second, cultural effect, which is a sub-factor of community contribution according to e-sports event hosting, was found to have a significant effect on community support. Third, it was found that the local image following the eSports event had a positive effect on the support of the local community.

본 연구는 지역사회에서 주최하는 스포츠이벤트의 공유가치창출, 지역이미지 및 지역주민의 충성도의 구조적 관계를 규명하는데 목적을 두고 연구를 진행하였다. 이를 위해 스포츠이벤트 개최지역 주민 250명을 편의표본추출법을 이용하여 모집단으로 선정한 후 설문조사를 실시하였으며, 회수된 설문지 중 232부를 최종분석에 이용하였다. SPSS 24.0과 AMOS 18.0을 사용하여 통계 분석하였으며, 그 결과는 다음과 같이 나타났다. 첫째, 공유가치창출은 지역이미지 에 정적영향을 미치는 것으로 나타났다. 둘째, 공유가치창출은 지역주민의 충성도에 정적영향을 미치는 것으로 나타났다. 셋째, 지역이미지는 지역주민의 충성도에 정적영향을 미치는 것으로 나타났다.

This study was conducted with the aim of identifying the structural relationship between the creation of shared value, local image and loyalty of local residents of sports events hosted by local communities. To this end, 250 residents of the sports event host region were selected as a population using the convenience sample extraction method and 232 of the collected questionnaire were used for the final analysis. Statistical analysis was done using SPSS 24.0 and AMOS 18.0, and the results were as follows: First, it was found that the creation of shared values had a static effect on the local image. Second, the creation of shared values has a static effect on the loyalty of local residents. Third, the local image was shown to have a static effect on the loyalty of local residents.

본 연구는 본 연구는 스포츠 참여 지역주민들이 스포츠 활동을 하면서 설정되는 각자의 친환경적 성향이 스포츠상 황에서 나타나는 지역에 대한 이미지의 긍정적인 변화를 추구하고 그에 따른 애호도 및 지역발전을 향상할 수 있는 방안을 깊이 있게 파악하고 연구하는데 그 목적이 있다. 이를 위해 지역스포츠 참여가 가능한 공공, 사설 시설 6곳을 선정하여 지역적 안배를 통해 총 600명을 표집하였고, 그 중 유효표본 514명으로 자료를 최종 분석에 사용하였으며 조사도구로는 설문지를 사용하였다. 이러한 자료 분석의 결과를 바탕으로 도출된 결론은 다음과 같다. 스포츠 참여 지역주민들의 친환 경적 성향과 지역이미지, 애호도 및 지역발전 간의 인과관계가 있는 것으로 나타났다.

The study examined closely about how the environment-friendly propensity in local residents with sport participation has influence upon regional image, loyalty, and regional development. Thus, the aim is to deeply grasp and inquire into a plan that each environment-friendly propensity, which is established while the local residents with sport participation are doing sports activities, can pursue a positive change in the image on a region, which is shown in a sports situation, and can improve loyalty and regional development according to it. To this end, 6 places of the public and private facilities available for the regional sport participation were selected. Through the regional arrangement, totally 600 people were sampled. The materials of 514 people as the valid sample among the rest were used in the final analysis. A survey tool was used questionnaire. The following are the conclusions that were elicited on the basis of these data analysis results.purpose. it was indicated that there is the causal relationship among the environment-friendly propensity in local residents with sport participation, the regional image, the loyalty, and the regional development.

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

본 연구의 목적은 지역 스포츠 이벤트에 따른 MZ세대들의 협력의사가 지역이미지 및 애호도에 미치는 영향을 규명하는데 있다. 연구 대상은 현재 강원도 영동지역(강릉, 동해, 속초, 삼척)에 거주하고 있는 주민들을 대상으로 총 191 명을 모집단으로 추출하였다. 자료처리는 부호화된 자료들을 컴퓨터에 개별 입력시킨 뒤 통계프로그램인 Window용 SPSS 26.0 version을 분석목적에 따라 이용하여 요인분석, 상관관계분석, 다중회귀분석을 실시하였다. 이러한 자료 분석의 결과를 바탕으로 도출된 결론은 다음과 같다. 첫째, 지역 스포츠 이벤트에 따른 MZ세대들의 협력의사는 지역이미 지에 유의한 영향을 미치는 것으로 나타났다. 둘째, 지역 스포츠 이벤트에 따른 MZ세대들의 협력의사는 애호도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 지역 스포츠 이벤트에 따른 MZ세대들의 협력의사와 지역이미지 및 애호도는 인과 적 관계가 있는 것으로 나타났다.

This study aims to investigate the effect of MZ generation's willingness to cooperate according to local sports events on local image and protection. The subject of this study was a total of 191 people living in the Yeongdong area of Gangwon-do (Gangneung, Donghae, Sokcho, and Samcheok) as the population. For data processing, the coded data were individually input into the computer, and factor analysis, correlation analysis, and multiple regression analysis were performed using the statistical program SPSS 26.0 version for Windows according to the analysis purpose. The conclusions drawn based on the results of this data analysis are as follows. First, it was found that the MZ generation's willingness to cooperate according to local sports events had a significant effect on the local image. Second, it was found that the MZ generation's willingness to cooperate according to local sporting events had a significant effect on protection. Third, it was found that there was a causal relationship between the MZ generation's willingness to cooperate and the local image and protection according to local sporting events.

본 연구의 목적은 무주 지역주민과 태권도원 방문객을 대상으로 환경단서, 방문체험, 지역이미지 및 재방문의 관 계를 체계적으로 규명하고자 하였다. 이를 바탕으로 환경단서와 지역이미지 및 재방문의 중요성을 이해하여 무주태권 도원의 지속가능한 성장에 가치 있는 정보를 제공하는데 연구의 목적을 두었다. 연구문제를 해결하기 위하여 연구대상 은 태권도원을 방문한 관광객을 대상으로 선정하였고, 태권도원의 협조를 얻은 후, 연구보조자 3인과 연구자가 직접 해 당 무주군 및 태권도원을 방문하여 설문조사를 실시하였다. 총 500부의 설문지를 배포한 후, 신뢰성이 결여된 21부의 설문자료는 제외한 후 최종 자료 처리하였다. 자료처리는 설문문항의 설명 및 연구대상의 인구통계학적 특성을 파악하 기 위해서 SPSS WIN 21.0을 활용하여 기술통계, 빈도분석, 상관분석 및 신뢰도 분석을 실시하였다. 또한, 연구모형의 구조관계를 도출하기 위하여 LISREL 8.80을 사용하여 확인적 요인분석과 구조방정식 모형분석(SEM: Structural Equation Modeling)을 실시하였다. 실증분석 결과 첫째, 무주 태권도원의 환경단서와 방문체험은 지역이미지에 유의 한 영향을 미치는 것으로 나타났다. 둘째, 무주 태권도원의 환경단서와 방문체험은 재방문에 유의한 영향을 미치는 것으 로 나타났다. 셋째, 무주 태권도원의 지역이미지는 태권도원 재방문에 유의한 영향을 미치는 것으로 나타났다.

This study was to explore the relationship among the environment cues, visit experience, local image and revisit in the Muju Taekwondowon. The survey was conducted on the registered visitors of the Muju Taekwondowon. Except for twenty-one questionnaires, final 479 out of 500 ones was statistically managed and SPSS 21.0 and LISREL 8.80 were used for statistical analysis. The result of this research was as follows. First, the environment cues of the Muju Taekwondowon are significant to local image. And the visit experience in Muju Taekwondowon is significant to local image. Second, the environment cues of the Muju Taekwondowon are significant to revisit of Taekwondowon visitors. And the visit experience in Muju Taekwondowon is significant to revisit of Taekwondowon visitors. Third, the local image through Muju Taekwondowon are significant to revisit of Taekwondowon visitors.

The main purpose of this study is to research the effects of experiential value on the local image and behavioral intention. The study was intended to verify the effects on local image and behavioral intention based on the experiential value of coffee festival visitors in Gangneung, to suggest direction of improvement with the perspective of the visitors, and to present practical implications about revitalization of coffee festival. A survey was done on the visitors of Gangneung coffee festival for 4 days from September 30 to October 3, 2016. The study was performed with total 197 copies of samples, and the result showed that experiential value had a positive(+) effect on local image and behavioral intention. This study indicated that Gangneung coffee festival established itself as a coffee festival of Korea, and that it had a positive image from visitors. Although this study only revealed the degree of significance in the exploratory level, it revealed the effects that experiential value has on local image, the effects that local image has on behavioral intention, and the effects that experiential value has on behavioral intention, and it aroused the importance that should be appealed to tourists who visit Gangneung. Therefore, this study can be important suggestion for future studies in that it presented practically meaningful implications. As shown in the result of this study, it is necessary for Gangneung coffee festival to find methods to secure tourists of various ages by specializing the theme of coffee and to continuously improve and change the festival for local revitalization through development of various coffee related products for those who have interest in coffee.

This study is to identify the relation of local festival image formation and perceived value with visitors' satisfaction, and whether these accompany behavioral devotion such as visitors' behavioral intention, in other words, word of mouth and intent to revisit. The subjects for a survey are visitors to 'Dancing Carnival Festival' in Wonju and Hoengseong and 'Hoengseong Hanu Festival'. The data were collected for 5 weeks from September 6 to October 6. Total 250 questionaries were distributed, and 230 copies were collected. Except 21 copies with unreliable responses, total 209 copies were used for analysis. For analysis methods, the multiple regression analysis was done with the use of SPSS.18.0 program. The result of the analysis shows that suitability, convenience, enjoyment and value have a significantly positive(+) effect on visitors' satisfaction and behavioral intention formation. Furthermore, the non-monetary value that visitors perceive has a significant effect on their satisfaction formation. Based on this result, this study is intended to suggest the importance of local festivals, marketing strategy and implication.

The purpose of this study is to examine the causal relationships among the perception of the Collective Efficacy, the Local Brand Image, the Local Brand Attitude, and the Local Brand Loyalty and to find policy implications on successful local development and place marketing's strategies. To achieve this purpose, this study reviews the existing literatures about the Efficacy, the Regional Brand and the Brand Equity, and then formulates some study hypotheses, and finally verifies them using a structural equation model. The main results of this study are as follows. 1) The Collective Efficacy affects the Local Brand Images which are the Tourism Image and the Investment Image. 2) The Collective Efficacy affects the Local Brand Attitude and the Local Brand Loyalty. 3) The Brand Images have statistically significant effects on the Local Brand Attitude. 4) The Local Brand Loyalty is affected by the Local Brand Attitude. The policy implications of theses finding is as follow. In order to make successfully the Local Brand Equity which are included by the Brand Image, the Brand Attitude, and the Brand Loyalty. The Local Government should make the best efforts to enhance residents participation by the program. That is to say, The local authorities and the local residents should work together in the local community's business such as the Local Festival or the Place Marketing Programs.