Earticle

초록

영어

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 지역정체성의 개념
  2.2. 지역정체성 확립요인
 3. 고령의‘2016 대가야체험축제’와 지역정체성 확립
  3.1 ‘2016 대가야체험축제’의 개관
  3.2‘2016 대가야체험축제’의 내용
  3.3.‘2016 대가야체험축제’와 정체성 확립
 4. 실증적 분석
  4.1 연구모형의 구축
  4.2. 연구가설의 설정
  4.3. 변수의 개념적 정의
 5. 실증분석
  5.1 표본설계
  5.2 표본의 특성
  5.3 타당성 및 신뢰성 검증
  5.4 상관관계 분석
  5.5. 가설검증과 해석
 6. 결론
 7. References

키워드

저자

• 김형준 [ Hyung-Jun Kim | 서일대학교 산업경영학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620