Earticle

본 연구는 다국적기업의 해외자회사들 간의 관계적 특성들이 마케팅지식공유과정에서 촉진제로서의 역할을 하는지를 살펴보고, 이러한 마케팅지식공유활동의 결과를 재무적 성과와 직결시키려 했던 기존 연구들과는 달리 공유된 마케팅지식의 질과 그에 대한 자회사의 만족감을 통해 분석하며, 이를 통해 해외자회사들간 마케팅지식공유의 선행요인과 결과를 포함하는 통합적인 프레임워크를 제시하는 것을 목적으로 진행되었다. 가설 검증을 위한 자료수집은 한국증권거래소에 상장된 다국적기업 소속의 해외자회사를 대상으로 하여 이메일 설문조사방식을 통해 이뤄졌으며, PLS(부분최소자승법)를 이용한 경로분석을 실시하였다. 실증분석 결과를 요약해보면, 해외자회사들 간의 마케팅지식공유가 가지는 시너지나 효율성을 감안할 때 다국적기업은 그들의 자회사가 긍정적인 관계를 형성할 수 있게끔 해줘야 함을 알 수 있다. 그 중에서도 특히 해외자회사들에게 상호관련성이 높은 마케팅 업무나 전략적 역할을 위임하고, 상호 신뢰를 쌓을 수 있는 여건을 조성해야 할 것이다. 또한 다른 해외자회사들과 적극적으로 마케팅지식을 공유하는 자회사일수록 만족도가 높은 것으로 발견되었다. 한편, 적극적인 지식공유가 항상 높은 만족도를 보장하는 것은 아니라, 적극적인 공유활동에 개입함으로써 그 결과 공유되는 지식의 질이 개선되고 따라서 해당 자회사의 만족도가 높아지는 부분도 있는 것으로 나타났다.

This paper attempts to examine how the relationship factors of peer foreign subsidiaries in MNEs affect marketing knowledge sharing activity between them and whether the activity guarantees the quality of the shared knowledge and leads to marketing knowledge sharing satisfaction. The research model were tested with the data collected from 113 foreign subsidiaries of Korean MNEs publicly listed in the Korean Stock Exchange, using PLS method. The empirical results show that mutual dependence and trust between them were found to positively influence the extent to which they are actively involved in marketing knowledge sharing and more satisfaction is expected in foreign subsidiaries which share marketing knowledge actively. However, active sharing of marketing knowledge does not always satisfy the parties. They are satisfied only when the shared knowledge is of good quality. The result shows more active sharing of marketing knowledge improves the quality of the shared knowledge owing to a kind of experience and a learning effect and consequently, the subsidiaries are more satisfied.

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender’s influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

This study attempts to examine the importance of social capital in customer service organizations and clarifies how translates into organizational performance through knowledge management activities. A survey was conducted with the customer service employees, and 256 questionnaires were used for an empirical analysis with smart partial least squares (PLS). The analysis found that relational capital had a positive effect on both the knowledge management components of knowledge sharing and knowledge conversion, while structural capital significantly influenced knowledge sharing. In addition, human capital positively affected knowledge conversion. Both knowledge sharing and knowledge conversion significantly influenced organizational performance. This study proposed a conceptual framework of social capital that influences organizational performance mediated by an organization’s knowledge management activities. Based on the results, we suggest practical guidelines for managing social capital and recommend areas of improvement for customer organization’s managers and employees.

Recently, many companies have started to manage and support CoPs formally at the organizational level because of strategic usability of CoP. These companies are also seeking ways to motivate CoP members to actively participate in their groups. Accordingly, this paper proposes one way of increasing CoP activities by rearranging CoP members. In practice, active CoP members often lead their groups. Therefore, rearranging members can, eventually, be one method to motivate more individuals to participate in CoP activities. This paper first suggests a new approach in order to improve knowledge sharing activities at the organizational level based on rearranging members of current CoPs. Second, a mathematical model is presented which maximizes total BLS (Balanced Level Score) of company A with several constraints. Then a real world problem is changed to a popular problem, VRP to solve this problem. Third, the solution program was developed to find a meaningful solution.

The purpose of this study is to investigate the relationship between knowledge sharing and academic performance in the context of quality-assurance related work. It furthermore aims to explore the role of information technology in mediating this relationship. Quantitative method was applied to collect data from the participants using an online-based questionnaire. Convenience sampling technique was used. The responses were collected from 140 participants in a university from Saudi Arabia. The study found a strong positive relationship between knowledge sharing and individual performance. It was also found out that information technology partially mediates the relationship between knowledge sharing and individual performance. The research unearths the significant contribution made by information technology in mediating the relationship between individual-level knowledge sharing and the individual performance. This helps to understand the positive impacts on individual work performance in institutions of higher education that would be derived if individuals use various forms of IT to share knowledge. The focus of the research is the individual performance as the pertinent contribution towards positive outcomes in institutional performance.

Employing a sample of 126 suppliers in Korean electronic industry, this research examined the effects of institutional environment, social capital and strategic importance in manufacturer-supplier relationships on knowledge sharing. Building on the relational view and knowledge-based theories, this study proposed that these factors facilitate knowledge sharing in manufacturer-supplier relationships and that knowledge mediates satisfaction between manufacturer-supplier relationships for competitive advantage. Results indicate that institutional environment, social capital and strategic importance in manufacturer-supplier relationships are indeed associated with greater knowledge sharing. Inter-firm satisfaction is, in turn, positively associated with knowledge sharing for competitive advantage through technical support, financial support, competence increasing. Further, results provide evidence that knowledge sharing plays a mediating role between institutional environment, social capital, strategic importance and inter-firm satisfaction.

본 연구에서는 변혁적 리더십에 초점을 맞추어 그 중요성을 강조함과 동시에 변혁적 리더십과 혁신 성 과 간의 관계에서 지식공유와 혁신행동의 다중매개역할을 검증하였다. 이를 검증하기 위해 중국의 국유기업 조직 구성원을 대상으로 설문조사를 실시하여 SPSS 26.0 통계프로그램을 통해 실증분석을 하였으며 검증결과는 다음 과 같다. 첫째, 변혁적 리더십은 지식공유, 혁신행동, 혁신성과에 유의한 영향을 미치는 것으로 나타났다. 둘째, 지식공유는 혁신행동과 혁신성과에 유의한 영향을 미치는 것으로 나타났다. 셋째, 혁신행동은 혁신성과에 유의한 영향을 미치는 것으로 나타났다. 넷째, 지식공유와 혁샌행동은 변혁적 리더십과 혁신성과 간의 관계에서 직렬다 중매개 역할을 한다는 것이 검증되었다. 마지막으로 리더의 입장에서는 공기업 리더가 자신의 리더십 스타일을 조정할 수 있는 아이디어를 제공한다. 본 연구의 결과를 바탕으로 실질적인 시사점과 한계점, 향후 연구 방향을 제시하였다.

In this study, we emphasized the importance of transformational leadership and verified the Dual Mediating Role of knowledge sharing and innovation behavior in the relationship between transformational leadership and innovation performance. To verify this, a survey was conducted on members of the organization of state-owned enterprises in China, and empirical analysis was conducted through the SPSS 26.0 statistical program, and the verification results are as follows. Second, knowledge sharing was found to have a significant effect on innovation behavior and innovation performance. Third, it was found that innovation behavior had a significant effect on innovation performance. Fourth, it was verified that knowledge sharing and innovation behavior play the Dual Mediating Role in the relationship between transformational leadership and innovation performance. Finally, from the perspective of leaders, it provides ideas for state-owned enterprise leaders to adjust their leadership styles.based on the results of this study, practical implications, limitations, and future research directions were presented.

본 연구에서는 온라인 커뮤니티의 환경적 특성을 고려하여 구성원들의 지식공유행동에 영향을 미칠 수 있는 요인을 밝히고, 이를 통해 더욱더 온라인 커뮤니티를 활성화 하는 방안을 모색하고자 한다. 구체적인 연구목적을 제시하면 다음과 같다. 첫째, 온라인 커뮤니티 지식공유행동의 선행요인으로서 개인적 특성(능력과시, 자기 효능감, 이타심)과 커뮤니티 특성(신뢰, 보상, 친밀감)을 제시하여 지식공유행동과의 상호 영향관계를 살펴보고자 한다. 둘째, 온라인 커뮤니티 회원들의 지식공유행동과 온라인 커뮤니티 애호도와의 관계를 규명하고자 한다. 연구결과, 지식공유행동의 여섯 가지 선행요인 중 신뢰와 보상만이 지식공유행동에 긍정적인 영향을 미치지 않았다. 그 외, 능력과시, 자기효능감, 이타심, 친밀감 요인들은 모두 지식공유행동과 긍정적인 영향관계가 있는 것으로 나타났다. 또한 온라인 커뮤니티에서의 지식공유행동은 온라인 커뮤니티 애호도에도 긍정적인 영향을 미치고 있었다.

This study aims to identify the factors that could affect knowledge sharing of members of an on-line community considering its environmental traits, and furthermore aims to search ways to revitalize online communities, which could be led to company performances. The specific research purpose is as follows; First, we like to observe the linkage between personal traits (show off of one's ability, self-efficacy, altruism) and community traits (trust, reward, friendliness) and those traits are considered to trigger knowledge sharing of online community. Secondly, we like to define how knowledge-sharing of online community is related to online community loyalty. The study results show that out of six triggering factors, only trust and reward have no positive effects and the other factors such as show off of one's ability, self-efficacy, altruism, and friendliness) have positive effects on knowledge-sharing. Also it appears that knowledge sharing of online community members has positive effects on online community loyalty.

The purpose of this study aimed to explore 1) the relationships between transactive memory system and knowledge sharing 2) the relationship between transactive memory system and team performance 3) the relationship between knowledge sharing and team performance 4) mediating effect of knowledge sharing. To achieve these purposes, questionnaire was developed based on previous study and data were collected by 5 and 4 star hotel employees in Seoul. A questionnaire survey was distributed to a total of 260 hotel employees from March 3rd, 2020 to March 27th, 2020. Among them, 214 questionnaires were used for actual analysis. SPSS frequency analysis was used to understand demographic properties and factorial analysis and reliability analysis was used to verify reliability of the variables. Also, regression analysis was used to verify the hypothesis. The results of the study are as follows; First, the results of this study shows that transactive memory system has a positive effect on knowledge sharing. Second, knowledge sharing has a positive effect on team performance. Third, transactive memory system has a positive effect on team performance. Fourth, it has been found that the knowledge sharing mediating effects between transactive memory system and team performance.

본 연구는 온라인 건강 지식 커뮤니티(VHC)를 대상으로 회원들의 지식 기여가 비즈니스 및 사용자에 게 유익할 수 있다는 것을 밝히고, VHC 사용자의 심리적 계약이 커뮤니티 동일성과 지식 공유 행동에 어떤 영향을 미치는지를 규명하는 것이다. 구조방정식 모델을 활용한 333개의 유효한 응답 분석을 통 해 이용자의 거래 심리적 계약이 해당 커뮤니티의 동일성을 약화하고 지식 기여에 직간접적으로 부정 적 영향을 형성함을 확인하였다. 반면, 관계 심리적 계약은 커뮤니티 동일성을 높이는 방법으로 지식 기여를 직간접적으로 증가시켰다. 특히, 자기효능감이 커뮤니티 동일성과 지식 기여 간의 긍정적 관계 를 강화하는 역할을 한다는 점을 확인하였다. 이는 VHC 운영과 사용자 참여 전략 개발에 중요한 시사 점을 제공하며, 온라인 커뮤니티에서의 지식 공유 촉진을 위한 이론적 및 실무적 기반을 마련하는데 기여한다. 다만, 거래 심리계약에서 지식 기여로의 경로는 유의미한 영향력이 확인되지 않았다. 본 연 구는 기존 연구에서 다루지 않은 새로운 관점인 온라인 환경에서의 심리적 계약과 지식 공유 행위의 관계를 규명함으로써, VHC를 포함한 다양한 온라인 커뮤니티의 이해를 돕고 관리 전략에 지침을 제공 한다. 또한, 실증분석 결과에 기초하여 해당 기업과 소비자 측면의 의미 있는 통찰과 시사점을 도출함 과 동시에 학문적인 기여도에 대해서도 상술하였다.

This study targets online health communities(VHCs) to reveal that members' knowledge contributions can be beneficial to businesses and users, and to determine how the psychological contract of VHC users affects community identification and knowledge sharing behavior. 333 valid responses obtained from major online health communities were used in the final analysis. According to the results of a path analysis of the structural equation, it was confirmed that the user's transactional psychological contract weakens the identity of the community and has a direct and indirect negative impact on knowledge contribution. On the other hand, relational psychological contracts directly and indirectly increased knowledge contribution by increasing community identification. In addition, self-efficacy regarding knowledge sharing confirmed the mechanism that strengthens the relationship between relational psychological contract and knowledge contribution and between community identification and knowledge contribution. However, no significant influence was identified in the path from transaction psychology contract to knowledge contribution. Based on the empirical analysis results, meaningful insights and implications were derived from the relevant companies and consumers. This study enhances VHC management and user engagement by linking psychological contracts with knowledge sharing in online communities, delivering key insights for companies, consumers, and academic research.

현대기업조직에서 팀제가 보편화되고 팀 역량의 향상을 위해 정보교류체제와 지식의 공유와 활용이 팀 성과에 어떠한 영향을 미치는지를 파악하는 것은 매우 큰 의미가 있다. 정보교류체제는 구성원간에 지식교류를 사회적 네트워크로 인식하고 구성원간 지식과 정보가 어떻게 공유되는지를 설명하는 유용한 개념이 되고 있다. 이러한 맥락에서 본 연구는 팀제 구성원을 대상으로 정보교류체제와 지식공유/지식활용이 팀 성과와의 관계에 대하여 실증적으로 검정하는 데 그 목적이 있으며, 그 연구의 결과는 다음과 같다. 첫째, 정보교류체제와 지식공유 간의 검정결과에서 정보교류체제의 전문성과 지식공유(가설1.1), 과업조정과 지식공유(가설1.3)는 정(+)의 효과를 미치고 있는 것으로 나타났다. 이러한 결과는 구성원들의 전문적 지식과 다양한 지식의 조합능력은 팀구성원들이 직무를 수행하거나 목표달성을 위해 필요한 각종 정보, 지식, 경험 등을 상호간 공유에 영향을 미친다는 것이다. 둘째, 정보교류체제의 요인들과 지식활용간의 검정결과에서 정보교류체제의 전문성과 지식활용, 과업조정과 지식활용은 정(+)의 효과를 미치고 있는 것으로 나타났다. 이런 결과는 종업원들의 역량을 높이고 조직에 공헌도를 향상시키기 위한 구성원들의 지식공유와 지식활용을 강화하려면 정보교류체제의 전문성과 과업조정요인에 초점을 맞추어야 된다는 것을 의미한다. 셋째, 지식공유는 지식활용에 정(+)의 효과를 미치고 있어 이는 구성원간 지식이 활용되려면 지식공유가 선행되어야 한다는 것을 의미한다. 넷째, 정보교류체제와 팀 성과간의 관계에서는 정보교류체제의 과업조정만이 정(+)의 효과를 미치고 있는 것으로 나타났다. 다섯째, 지식공유와 지식활용의 성과와의 관계를 검증한 결과에서 지식활용만이 성과에 정(+)의 효과를 미치고 있다. 이는 구성원들간 지식의 공유가 공유만 될 뿐 성과와 무관하며, 공유된 지식보다는 지식활용이 중요하다는 것을 의미한다. 마지막으로 지식공유와 활용의 매개효과를 검증한 결과에서 지식공유의 간접효과 영향은 통계적으로 유의하지 않으며, 지식활용, 지식공유/지식활용의 간접효과 영향은 정보교류체제의 전문성과 과업조정요인에서 유의한 것으로 나타났다. 가설6, 가설7, 가설8의 매개효과검증에서 가설6의 지식공유요인이 모두 유의하지 않은 것은, 이는 단순히 구성원들의 지식공유(knowledge sharing)는 지식에 대한 접근성을 확보하는 과정으로, 구성원사이에 지식의 공유 자체로 끝나기 때문으로 해석되어진다. 그 반증으로 지식활용과 지식공유/지식활용은 전문성과 과업조정요인에서 매개역할이 존재하는 것에서 찾아볼 수 있다. 그러므로 정보교류체제와 성과사이에서 구성원들이 보유한 기존 지식이 활용될 때 조직공헌도가 높아지며 성과도 개선되므로, 지식의 공유가 아닌 활용을 강화할 필요가 있다.

The purpose of this study is to examine how the transactive memory system and knowledge sharing/knowledge application influence on performance within a general team system by means of empirical analysis. This thesis investigates the related effects of team learning behaviour on transactive memory system and the latter on performance. Also, it verifies the role of transacitve memory system as a mediator between team learning behaviour and performance, while recognizing its effect on team cohesiveness. Data were collected from the survey of manufacturers based on the Seoul Capital Area and were analyzed to find out both correlation and causation among variables by using SPSS Ver.18.0 and AMOS Ver. 18.0. The results are as follows. First, both of professionalism and task coordination of TMS have positive effect on knowledge sharing. Second, both of professionalism and task coordination of TMS have positive effect on knowledge application. Third, knowledge sharing influences on knowledge application. Fourth, task coordination of TMS have positive effect on performance. Fifth, only knowledge application has a positive influence on performance, but not in the case of knowledge sharing. The result implicates that knowledge sharing per se does not have to do with performance, but that knowledge should be shared and applied in order to ameliorate performance. Last but not least, the study on the mediating effect between knowledge sharing and application shows that knowledge application, knowledge sharing and the indirect effect of knowledge application have significance in terms of professionalism and task coordination of TMS. Limitation of this study are as follows: First, a problem with the generalization of results, constraining of time and cost, sampling is limited in metropolitan manufacturer by applying the extraction method opportunistic. Second, as collection of data was done by survey method and self-report characteristics of respondent, there is a risk on the data by the respondent’s social desirability in this research.

IT프로젝트는 구성원들간의 역할과 업무구분에 있어서 불확실성이 높은 지식서비스형 프로젝트이 다. 본 연구에서는 이러한 불확실한 환경에서의 촉진행위를 설명하고 있는 사회적 상호의존성 이론의 틀에 의거하여 IT프로젝트의 상황을 실증적으로 분석하였다. 연구모델로서 목표와 업무의 상호의존성 을 독립변수로 하여 촉진행위인 커뮤니케이션 효과성과 지식공유를 매개변수, 그리고 성과를 종속변 수로 설정하였고 기존에 개발되어 온 항목들을 활용하여 설문을 구성하였다. 123개의 IT프로젝트에 참여하였던 개발자와 현업실무자들을 일대일 쌍으로 구성하여 데이터를 수집하였다. 분석결과 기본적 으로 사회적 상호의존성 이론이 적용됨을 실증할 수 있었고 세부적으로는 지식공유가 무엇보다 중요 한 매개역할을 하고 있음을 확인할 수 있었다. 커뮤니케이션 효과성은 프로젝트 성과에 직접적으로 영향을 미치기보다는 지식공유를 통하여 간접적으로 영향을 미치는 것으로 추정할 수 있었다. 목표의 상호의존성은 지식공유보다는 커뮤니케이션을 활성화시키는 효과가 있었고 지식공유는 이러한 커뮤 니케이션 활성화와 더불어 업무의 상호의존성에 영향을 받아 프로젝트의 성과를 높이는 것으로 추정 할 수 있었다. IT프로젝트의 실무에 있어서는 프로젝트를 성공시키기 위해서 팀 구성원들간의 지식공 유를 촉진할 필요성이 확인되었다. 이러한 지식공유 활성화를 위해서는 무엇보다도 프로젝트 구성원 들이 서로간의 상호의존성을 다양한 측면에서 지속적으로 확인하면서 촉진행위를 할 수 있도록 조직 을 구성하고 자원을 배분하고 소통의 강도를 높여야 할 것으로 보인다.

IT project is a knowledge-based project with high uncertainty in role assignment and task allocationamong team members. This study empirically investigate steam members’ interactive behavior in IT projects based on the framework of social interdependence theory. The goal and task interdependencebetween team members were posited as antecedents of project performance with communication effectiveness and knowledge sharing as mediating variables. To test the research model, a dataset was collected form IT and business professional pairs of 123 IT project teams. The results indicated that the theory of social interdependence is applicable to explaining the promotive interaction in IT project teams. In detail, task interdependence appears to have influence on both promotive interactions (communication effectiveness and knowledge sharing), and goal interdependence influences only on communication effectiveness. Knowledge sharing is found to be a significant mediator between social interdependence and project performance. However, communication effectiveness only indirectly influences project performance via knowledge sharing. Academic and practical implications are discussed.

As the airline industry depends greatly on human service, customers' satisfaction relies on cabin crews' services when travelling. In order to stimulate knowledge sharing for cabin crews, creating a right environment for high level of leader-member exchange is a necessity. This study intends to confirm whether leader-member exchange affects knowledge sharing and whether knowledge sharing affects managerial performance. Total 145 sheets were used for an empirical analysis with SPSS program version 20.0 and AMOS Program. To summarize the results of the study; first, cabin crews' perceived loyalty and respect to speciality positively influenced their perceived knowledge sharing. Second, the perceived knowledge sharing influenced perceived internal business process and 'learning and growth'. These results imply that airline companies make it possible to enhance activities of knowledge sharing by increasing the level of leader-member exchange, which can result in heightening managerial performance at airline industry. Therefore, airline companies should have leadership training programs of inducing employees to have more loyalty from their subordinates.

지식경영은 조직의 중요한 자원인 지식을 개발, 수집, 체계화, 이용 및 활용이라는 프로세스를 통해서 지식을 체계적으로 관리하는 것이다. 지식은 조직의 지식자산으로서 조직의 경쟁력을 강화시키는 중요하기 요소이기 때문에 어떻게 조직 내에서 지식공유를 활성화할 것이냐가 조직의 당면과제이다. 지식공유활동을 제약하는 요소를 감안하지 않고 지식공유와 팀 협력을 시도하는 것은 조직의 지식경영문화 증진을 오히려 저해할 수 있다. 따라서, 본 연구에서는 조직 내에서 지식공유활동을 제약하는 문제점을 개인적 측면과 사회적 측면에서 파악하고 효과적인 지식공유도구로서 실행공동체 활용모형을 제안한다. 제안된 실행공동체 활용모형에서는 지식공유활동 저해요소를 극복하고 지식공유활동을 활성화할 수 있는 방안을 제시한다. 또한, 제안된 모형을 적용한 철강회사의 실행공동체 활용 우수사례를 소개한다. 마지막으로 구체적인 사례분석을 통해서 조직 내에서 지식공유를 활성화하기 위한 방법으로 실행공동체의 적용가능성과 효과성을 가늠해본다.

Knowledge management is systematic management of vital knowledge resources and its associated processes of creating, gathering, organizing, diffusion, use and exploitation. A key challenge emerging for such organizations is how to encourage knowledge sharing within organization because knowledge is the organization’s intellectual capital, of increasing importance in promoting competitive advantages. Isolated initiatives for promoting knowledge sharing and team collaboration, without taking consid-eration of the knowledge sharing limitations and constraints can defeat further development of KM culture.This article investigates knowledge sharing bottlenecks and proposes the use of community of prac-tice as an effective instrument for knowledge sharing. The article demonstrates the opportunity for overcoming barriers of knowledge sharing through the application of communities of practice. The ar-ticle introduces a steel company case as the best practice of communities of practice. Then, the paper empirically analyzes the case study to provide evidence for the feasibility and effectiveness of the pro-posed approach.

The purpose of this study is to investigate factors affecting workers' knowledge sharing on knowledge sharing and innovation behavior in general hospitals. This study is based on factors of knowledge sharing such as incentives, reciprocal benefits, behavioral control, and subjective norm, CEO's support, rewards system, IT system, and trust. Data were assessed using 148 workers who work in 3 hospitals in Seoul, Kyunggi, Chunkcheong-do. Data were collected with self-administered questionnaires from April 1 to 31 in 2013 and analyzed SPSS 18 and SEM(structural equation modeling). The results of the study were as follows. First, knowledge sharing intention as well as innovation behavior was statistically significant in behavioral control and IT system. Second, knowledge sharing intention turned out to be positive effect for innovation behavior. This study identified a couple of factors affecting workers' knowledge sharing on knowledge sharing intention and innovation behavior. The the implications of these factors are discussed and areas for developing hospital’s knowledge management strategies are fostered and knowledge sharing intention and innovation behavior.

개인은 지식의 공유를 일종의 거래 행위로 지각하고 있다. 이러한 지식공유에서 발생하는 거래는 경제적인 거래라기보다는 조직과 종업원간의 관계의 성격에서 파생되는 특수하고도 복잡한 형태의 거래로 추측된다. 특히 개인들 간의 상호작용을 통한 지식공유는 상황과 긴밀한 상호관련성에 의해 형성된다. 따라서 지식공유는 사회적 교환관계에 의해 설명이 가능하다고 볼 수 있다. 공공기관에 종사하는 178명의 공무원들을 대상으로 설문을 실시하여 분석한 결과, 공공기관 내 구성원간의 지식 공유는 관계특성요인과 개인특성요인이 신뢰와 조직몰입의 형성에 영향을 미치고, 형성된 신뢰와 조직몰입이 지식공유의도에 영향을 미치는 순차적인 단계를 거쳐 이루어짐을 확인할 수 있었다.

Individual recognizes knowledge sharing as a transaction action. This transaction occurring in knowledge sharing is considered as a special and complicated transaction derived from employee's relationship rather than a economic transaction. In addition, It is important that knowledge sharing among individuals is established through a closed interrelationship with situation. In this point of view, knowledge sharing can be explained by a social exchange relationship. Therefore, there are two study's purpose as follows. First, The study draws factors affecting to knowledge sharing in the view of social exchange theory. The study reviews factors that are presented at previous social exchange theories and affecting to knowledge sharing focused on organization contingency traits, relationship traits, and individuals traits among individuals in an organization. Second, even though trust and organization involvement is resulted in above affecting factors, most previous studies are mainly examined as the same level to other factors affecting to knowledge sharing. Thus, this paper focused that the above factors affect to trust and organization involvement that affect to knowledge sharing intention. That is, this study presents that when affecting factors mediate trust and involvement, there is a knowledge sharing intention for creating organization knowledge. For the study, 160 government employees are administered for the survey so that the research model and hypothesis are developed. Empirical study shows that in public organizations knowledge sharing affects to relationship traits factors and individuals traits affects trust and organization involvement. Also, it is examined that trust and organization involvement affecting to knowledge sharing intention in such a sequence.

Recently, there have been many studies showing that knowledge sharing has an effect on job performance. It was necessary to study whether the application of face-to-face service and various regulations applies to airline ground staff at the airport. The purpose of this study is to investigate the effect of individual and organizational factors on job performance. This study collected 201 questionnaires from airline ground staff working at Incheon Airport and used them for statistical analysis. In this study, a correlation analysis was conducted after securing conceptual validity and reliability. The results of the empirical analysis of this study are as follows. First, it was found that personal attributes had a positive effect on knowledge sharing. Second, it was found that organizational attributes had a positive effect on knowledge sharing. Third, knowledge sharing was found to have a positive effect on individual job performance. Fourth, knowledge sharing was found to have a positive effect on the organization's job performance. In order to secure a competitive advantage for survival strategies in a difficult business environment, the relationship and mediating effect between individual and organizational factors, which are the attributes of knowledge sharing, were verified. It will be a document that proves that knowledge sharing is an effective and important medium for corporate performance, and this will serve as a means for the aviation industry to strengthen its competitiveness.

본 연구는 골프박람회의 경험적 가치와 지식공유, 지식공유와 경쟁력 및 상호작용의 관계를 규명하기 위함으로써국내 골프산업의 발달을 위한 실질적인 전략방안의 시사점을 제공하고자 시도되었다. 이를 위해 2014 한국골프종합전시회 기간 동안 V사의 부스를 찾은 체험 관람객 276명에 대해 설문지를 통한 조사연구를 수행하였으며, 수집된 자료를 기초로 SPSS Ver. 18.0을 이용하여 기술통계분석을 수행하였고, AMOS 21을 이용한 확인적 요인분석과구조방정식모형분석을 실시하였다. 주요 연구결과를 살펴보면 다음과 같다. 첫째, 경험적 가치 중 경제적 가치와기능적 가치는 지식공유에 영향을 미쳤으나, 유희적 가치는 지식공유에 영향을 미치지 않는 것으로 나타났다. 둘째, 지식공유는 경쟁력에 영향을 미치는 것으로 나타났다. 셋째, 지식공유는 상호작용에 영향을 미치는 것으로 나타났다.

The purpose of this study was to provide developing approaches and practical strategies for the current golf industriesafter identifying the relationships between experiential value, knowledge sharing, competitiveness, andsocial interaction of Golf Expo. The survey was conducted with 276 exhibitors who visited the V-brand's boothat 2104 Korea Golf Exhibition Collected data was first analyzed by exploratory factor analysis, then proposed conceptualframework was tested via confirmatory factor analysis and structural equation modeling. The results wereas followed: First. from the experiential values, the economic values and functional values had a significant effecton knowledge sharing, however, pleasure values had no significant effect on the knowledge sharing. Second,knowledge sharing had a significant effect on competitiveness. Third, knowledge sharing had a significant effecton social interaction.

실행공동체는 특정 주제에 대해 관심을 가지고 있는 조직 구성원들이 자발적인 상호작용을 기반으로 학습을 수행하는 접근법으로, 성공적인 지식경영을 위한 혁신 인프라 요소 중 하나로 강조되고 있다. 최초의 실행공동체는 자발적이고 비공식적으로 운영되는 것을 전제로 하였으나, 실행공동체의 전략적 활용 가능성이 알려지면서 많은 기업들이 공식적인 관리와 지원을 하고 있다. 따라서 이러한 기업들은 실행공동체 구성원의 활발한 참여를 장려하는 방법을 모색하고 있다. 본 연구에서는 실행공동체 구성원 재구성을 통해 조직차원에서의 새로운 지식공유 활동 개선 방안을 제시하고자 한다. 실제적으로 지식공유활동을 활발히 하는 실행공동체 구성원들이 그들이 속한 실행공동체 전체의 지식공유활동을 이끌고 있으며, 따라서 이와 같은 활발한 구성원을 재배치함으로써 기업 조직차원에서 실행공동체 전체의 지식공유 활성화를 기대할 수 있다. 본 연구에서는 이러한 사항을 반영하여, 조직차원에서의 새로운 지식공유 활동 개선을 목적으로 실행공동체 구성원의 최적 재구성 방안을 찾기 위한 수리모델을 수립하였다. 수립된 수학모델은 비선형 해를 찾는 문제이므로 해당 문제를 차량경로문제로 전환하여 휴리스틱 알고리즘을 적용하여 풀고자 시도하였다. 실행공동체를 경로, 구성원을 노드, 구성원 유형의 중요도를 거리에 대응함으로써 문제 변환을 하였으며, 휴리스틱 알고리즘 중 다수이동방법을 적용하여 가능해를 도출하였다. 이와 같은 알고리즘을 적용하기 위한 솔루션 프로그램을 개발하였으며, 솔루션 프로그램의 적합성을 검증하기 위해 실제로 실행공동체를 전략적으로 활용하고있는 기업 A의 자료를 이용하여 효과성을 검증하였다.

Recently, many companies have started to manage and support CoPs formally at the organizational level because of strategic usability of CoP. These companies are also seeking ways to motivate CoP members to actively participate in their groups. Accordingly, this paper proposes one way of increasing CoP activities by rearranging CoP members. In practice, active CoP members often lead their groups. Therefore, rearranging members can, eventually, be one method to motivate more individuals to participate in CoP activities. This paper first suggests a new approach in order to improve knowledge sharing activities at the organizational level based on rearranging members of current CoPs. Second, a mathematical model is presented which maximizes total BLS (Balanced Level Score) of company A with several constraints. Then a real world problem is changed to a popular problem, VRP to solve this problem. Third, the solution program was developed to find a meaningful solution.