Earticle

본 연구는 중국 밀레니얼 세대가 인식하는 디자인에서의 고급감성을 알아보기 위한 목적으로 실시되었다. 이를 위해, 첫째 밀레니얼 세대의 특성에 대한 이해를 바탕으로 디자인에서 고급감성에 대한 이론적 개념을 정리하였다. 둘 째, 중국 북경에 거주하는 50명의 밀레니얼 세대를 대상으로 그들이 생각하는 고급 감성 이미지를 수집하고 이를 분석 하였다. 연구 결과 중국 밀레니얼 세대가 인식하는 디자인에서의 고급감성은 시대변화에 따른 기술의 혁신성, 다른 집단 과 나를 구별 짓는 사회적 우월성, 자문화에 대해 자부심을 갖는 문화적 우수성으로 나타났다. 본 연구는 중국 밀레니얼 세대의 감성을 이해하고 그들을 대상으로 한 디자인 전략을 수립하기 위한 기초자료로 활용될 수 있을 것으로 기대한다.

The purpose of this study is to examine the high-emotional quality in the design perceived by the Chinese millennials. To do this, we summarized the theoretical concepts of high-emotional quality in design based on the understanding of the characteristics of the millennials. Second, we collected and analyzed the high-emotional quality images thought by 50 millennials living in Beijing, China. Research results showed that high-emotional quality in the design perceived by the Chinese millennials was the innovation of the technology with the change of times, the social superiority that distinguishes me from other groups, and the cultural excellence taking more pride in own culture. This study are expected to be used as the basic data to understand the emotions of the Chinese millennials and to establish a design strategy for them.

본 연구는 치유농업프로그램이 기능적 이미지와 감정적 이미지를 매개하여 만족도에 미치는 영향에 대하여 파악 하고자 치유농업프로그램 유형의 하위변수를 원예치유, 가축동물치유, 음식치유, 숲치유로 구분하여 분석하였다. 전국에 거주하는 치유농업프로그램 체험자들로부터 수집한 설문지 328부를 실증분석에 사용하였다. SPSS v22.0과 프로세스매 크로 v3.4을 사용하여 매개변수 간 인과관계가 없는 병렬다중매개모형을 기반으로 분석하였다. 분석결과 첫째, 치유농 업프로그램 유형 중 원예치유를 제외한 가축동물치유, 음식치유, 숲치유는 기능적 이미지에 정(+)의 유의한 영향을 미치 는 것으로 나타났다. 둘째, 치유농업프로그램 유형 모두가 감정적 이미지에 정(+)의 유의한 영향을 미치는 것으로 나타 났다. 셋째, 기능적 이미지와 감정적 이미지 모두 만족도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 치유 농업프로그램 유형 중 음식치유가 만족도에 미치는 영향은 유의하지 않았으나 나머지는 모두 유의한 영향을 미쳤다. 다섯째, 기능적 이미지는 치유농업프로그램 모두와 만족도 간을 매개하는 것으로 나타났다. 여섯째, 감정적 이미지는 치유농업프로그램 유형 모두와 만족도 간을 매개하는 것으로 나타났다. 본 연구결과는 프로그램 유형별로 만족도를 제 고하기 위한 학술적, 실무적 시사점을 제공하였으며, 후속 연구로는 본 연구의 매개변수 외에 다양한 의미있는 매개변수 의 발굴 연구 또는 조건부과정 모형을 통한 조절된 매개분석이 필요할 것으로 보인다.

This study analyzed the effects of healing agriculture program types on program satisfaction by using functional image and emotional image of the program as mediators for the participants of healing agriculture program. The sub-variables of the healing agriculture program were classified into horticultural healing, animal healing, food healing, and forest healing. 328 questionnaires collected from the participants of healing agriculture program in the whole country were used for empirical analysis, which used SPSS v22.0 and PROCESS macro v3.4 to analyze the parallel multiple mediation model. First, Among the types of healing agriculture programs, animal healing, food healing, and forest healing had a positive (+) effect on functional image. Second, all types of healing agriculture program had a positive (+) effect on emotional image. Third, both functional and emotional images had a significant positive effect on satisfaction. Fourth, among the types of healing agriculture program, horticultural healing, animal healing, and forest healing had a significant effect on satisfaction, while food healing did not maintain the significant effect on satisfaction. Fifth, functional image mediated between healing agriculture program and satisfaction. Sixth, emotional image mediated between healing agriculture program type and satisfaction. In the next study, it is necessary to study for the adjustment of mediators other than the mediators introduced in this study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

본 연구의 목적은 현대인들에게 음악가 모차르트(Mozart)를 휴먼 브랜드(Human Brand)로 설정하고 인물(Human) 과 음악(Music)으로 나누었을 때와 이성적 감성적 이미지(Rational & Emotional Image)로 분류하였을 때 브랜드 애 착(Brand Attachment)에 어느 부분이 더 영향을 미치는가에 대한 연구이며 Keller의 고객기반브랜드자산(Customer Base Brand Equity ; CBBE) 모형을 활용하였다. 모차르트는 많은 사람들의 마음속에 이미 각인 되어있는 강력한 하나의 브랜드로 볼 수 있다. 음악사의 시대 구분 중 고 전시대(Classical Music) 의 정의를 규정하는 음악가이자, 절대음악(Absolute Music), 순수음악(without meaning), 비극적인 천재이미지 등 다양한 것의 상징이고 당시에서부터 현재까지 잊힌 적이 없는 클래식 음악의 대표적인 음악가 이다. 이 연구는 모차르트를 브랜드로 설정하고 Keller의 CBBE Model을 음악과 인물브랜드(Human Brand)에 맞도록 적용하는 과정을 거쳤다. 2016년 03월 31일부터 04월 6일까지 약 7일 동안 설문조사를 하였고 연구결과(N=332 남자 155, 여자 177)는 모 차르트 브랜드의 경우 음악 보다 인물이 더 영향을 미치었고 (연구1), 이미지의 경우도 음악적 이미지 보다 인물 이미 지가 더 영향을 미친다는 것(연구2)을 발견하였다 결론적으로 이성적 이미지보다 감성적 이미지가 브랜드 애착에 영향 을 미치는 것을 알 수 있다. 그리고 모차르트 인지 -> 이성적 감성적 이미지-> 선호 ->애착 -> 지지행동의 경로를 확 인할 수 있었고 남자와 여자의 애착경로가 조금 다르게 나타난다는 것을 발견하였다. 모차르트 애착 경로 및 영향요인을 찾는 연구는 모차르트에 대한 음악사적 시각과 브랜드적 시각을 합친 연구로써 음악학(Musiclogy)과 경영학(BA)의 융 합학문으로 현대인들에게 있어서의 모차르트를 재조명하고 음악사(Music history)에 새로운 시각의 필요성을 제시하였다.

The purpose of this study is to find out the Brand Attachment when we set the Mozart as a human brand, either human & music, and rational & emotional images, which way would be more effective to the Brand Attachment. This study examined model of Customer Base Brand Equity ; CBBE prosed by Keller. Mozart itself, we can say, is a strong brand imprinted in people’s mind. He is memorable and representative classic artist who defines the Classical Music era along the history of music, and he is a symbol of Absolute Music, without meaning, and tragic genius. This study set the Mozart as a brand and adjusts the CBBE Model by Keller to the music and human brand. Survey carried out for 7 days, from March 31st to April 6th, 2016, and 155 male and 177 female responded to the survey. Followed by the survey, we could find out the brand of Mozart influenced more on human rather than music (study1), and human image more effective than music image (study2). As a final outcome, emotional image have more affect on Brand Attachment rather than rational image. This go through the route of Mozart ID -> Rational & Emotional Image -> Preference -> Attachment -> Supporting Behavior and this attachment route presented slightly different with male and female. The study to find the route of Mozart attachment and its effective factors is for Mozart’s comprehensive study of both musical and brand point of view, and this combined study of Music History, Musicology and Business Administration newly reviewed Mozart, and this suggests to the contemporary people the necessity of new prospective of Music history.

This study tested whether tourism attractiveness affects local image. Samples were taken using convenience sampling. The survey was conducted on residents in Iksan city and 190 copies were used for analysis. The data analysis used the SPSS statistical program, tested reliability based on the Cronbach α value, and conducted a factorial analysis to test feasibility. The hypothesis was tested by performing a regression analysis and identified the importance of each subcomponent. As a result of the test, cultural experience, rural experience, and recreational activities among the components of tourism attractiveness were analyzed to affect the emotional image. And tourism prices, hospitality, shopping, natural tourism and cultural relics have been shown to affect the cognitive image. These results can provide the following implications. First, local governments in medium and small cities will be able to maximize the dual effects of economic development and improvement of local image by creatively utilizing the scattered tourism resources of the region. Second, local governments will need to implement emotional and cognitive image strategies differently rather than implementing uniform image strategies. Third, it will be necessary to develop and strengthen factors such as empirical elements and emotional fulfillment through activities in order to strengthen the emotional image. Fourth, it will be necessary to improve the cognitive image through the management of tourism prices, improvement of facilities in distribution and markets, the creation of conditions for purchasing specialties and agricultural products, and the friendly movement of local residents.

급속한 인터넷 오늘날 인간의 생활수준의 향상시킴에 따라 실질적인 여가 시간의 증가 및 노동 시간의 단축은 다양한 여가활동의 기회를 제공하고 있으며 사람들은 관광에 대한 인식도 변화하게 되어 욕구를 만족하는 동시에 정신적 측면에 큰 영향을 미친다고 생각한다. 각 관광지 이미지를 향 상시키기 위하여 각지 정부는 많이 투입해가지고 관광지 간의 경쟁도 심화하게 되었다. 관광에 대 한 수요가 점차 증대되어 있다. 본 연구는 중국의 정딩시를 중심으로 관광지 이미지 하위요인 인지 적 이미지, 정서적 이미지는 관광객의 만족도 및 재방문의도에 어떠한 영향 미치는지를 연구하며 관광객의 만족도는 재방문의도에 어떠한 영향 미치는지를 알아본다. 제안된 모형을 검증하기 위하 여 구조방정식을 이용하였으며, 중국의 정딩시 관광객을 대상으로 설문조사를 실시하였다. SPSS 24.0 통계분석으로 분석결과는 인지적 이미지 및 정서적 이미지는 관광객의 만족도에 정(+)의 영향 을 미치는 것으로 나타났으며, 인지적 이미지 및 정서적 이미지는 재방문의도에 정(+)의 영향을 미 치는 것으로 나타났다. 그리고 만족도는 재방문의도에 정(+)의 영향을 미치는 것으로 검증되었다.

Nowadays, with the improvement of people's living standard, the increase of substantial leisure time and the shortening of working time, a variety of leisure activities are provided, and people's understanding of tourism has also changed. While meeting the needs, it has a great impact on the spirit. In order to improve the image of scenic spots, local governments have increased investment and competition among scenic spots has intensified. There is a growing demand for travel. Centering on "Zhengding", this study studies the influence of cognitive image and emotional image on tourists' satisfaction and re-visit intention, and understands the influence of tourists' satisfaction on re-visit intention. In order to verify the model of the proposal, the European equation is adopted to conduct a questionnaire survey on tourists. According to statistical analysis results of SPSS 24.0, "cognitive image" and "emotional image" have a "positive" (+) impact on satisfaction, and "cognitive image" and "emotional image" have a "positive" (+) impact on the intention of re-visit. Furthermore, satisfaction was verified to have a "positive (+)" effect on re-access intent.

It is reported that the number of Chinese tourists visiting Korea in the first half of 2016 exceeds six million. This, in fact, forms about 40% of all the tourists visiting Korea. Recently, due to the issues taking place in Korean and overseas societies, tourists visiting Korea have rather reduced; however, Chinese consumers visiting Korea are still pursuing a variety of activities in Korea, for example, shopping, cultural experience, or medicine. Accordingly, this study will approach factors influencing Chinese tourists visiting Korea when they choose a service channel in Korea, largely factors to evaluate service providers and to evaluate service institutes. For article, this research reviewed advanced research and added to the study model behavioral loyalty and attitudinal loyalty as factors to evaluate service providers and also emotional image and cognitive image as factors to evaluate service institute. Especially, many recent studies indicate that a single measurement of loyalty is limited. Behavioral loyalty involves the behavioral aspects of consumers' purchasing decisions, whereas attitudinal loyalty involves the consumer's psychological phenomenon. Also, based on predisposing factors, this research will verify correlation between satisfaction that consumers perceive practically with the service provider with their revisiting intention. In addition, confirm the accommodative role of social proof in relation to the relationship between the leading variables and the service provider. As results, this study confirmed that behavioral loyalty and emotional image, cognitive image positively affected satisfaction of service provider. Finally, In the testing of hypothesis 3, the role of the social proof had moderating effect on the relationships between behavioral loyalty and satisfaction of service provider. Thus the hypothesis 3 was partially accepted. In the testing of hypothesis 4, the role of the social proof had same moderating effect on the relationships between image(emotional image and cognitive image) and satisfaction of service provider. Thus the hypothesis 4 was accepted.

목적: 20대 남녀 60명을 대상으로 아이라이너의 형태를 변화시킨 자극물을 제시하여 뇌파와 감성평가 결과를 이용하여 이미 지 맵 구축과 동시에 뇌파와 감성반응의 상관관계를 파악하기 위함이다. 방법: 여섯 가지 아이라이너 형태에 의한 뇌파변동계수 (coefficient of variation for the brainwave, CVB)와 아이라이너 호감도와 평균선호도 지수(API) 파악하였다. 도출된 API지수를 형 용사 이미지 맵에 포지셔닝하였다. 뇌파와 감성평가에 대한 통계 분석은 SPSS를 사용하여 반복측정 분산분석(repeated measure analysis of variance)을 실시하였고, 95% 신뢰수준에서 Tukey's test를 통해 사후검증을 하였다. 결과: 남녀 모두 뇌파반응은 NL의 자극에서 α파가 덜 감소하였으며, PU의 자극에서 β파, γ파, SEF50과 SEF90가 가장 활성 되었다. 아이라이너의 형태변화에 의한 뇌파반응과 API는 남녀 모두 비슷하였다. 남녀 모두 각각의 아이라이너 형태의 호감도와 뇌파변동계수와의 상관관계는 낮았으나 API와 SEF50의 상관관계는 있었다. PU의 API위치는 남녀 모두 형용사 이미지 맵에서 양과 음의 이미지가 고르게 분포되었고 전반 적으로 강하고 동적 이미지로 평가하였다. 남녀 모두 아이라이너 호감도는 BC가 가장 높았으며 AA와 NL 형태에서도 호감도가 높 았다. 결론: 아이라이너의 형태변화에 의한 뇌파와 감성반응 결과들은 얼굴 이미지 표현을 위한 기본 방향성을 제시할 수 있을 것으 로 판단된다. 향후 다양한 눈모양에 아이라이너를 적용하여 생리적 • 감성적 반응의 상관관계를 도출하면 여성 이미지구축을 위한 과학적 데이터를 획득할 수 있을 것으로 사료된다

Purpose: This study aimed to create image maps and understand the correlation between electroencephalography (EEG) and emotional responses by presenting a stimulus with modified forms of eyeliners to 30 males and 30 females aged in their 20s. Methods: The coefficient of variation for the brain wave (CVB) and favorability for and average preference index (API) of the eyeliners were examined. The correlation between brain waves and favorability was analyzed and an attempt to position the resulting API on an adjective image map was made. Statistical analysis of EEG and emotional evaluation was performed using SPSS, followed by repeated measure analysis of variance and post-test with Turkey's test at 95% confidence level. Results: When the EEG responses of the male and female participants were stimulated by no-eyeliner (NL), the α-wave was less reduced; when the EEG responses were stimulated by pin-up eyeliner (PU), β-wave, and γ-wave, SEF50 and SEF90 were most notably activated. Both instances showed similar EEG responses and APIs, depending on the variation in eyeliner forms. Although there was a low correlation between each form of eyeliners and favorability and API, there was a high correlation between API and SEF50 for both. On the adjective image map, the API of PU was evenly distributed in the range of positive and negative images for male and female participants, and they were entirely evaluated as strong and dynamic ones. Both the male and female participants demonstrated favorability for the basic eyeliner (BC) form of the eyeliners, followed by arabic eyeliner (AA) and NL. Conclusion: The results of the EEG and emotional responses, depending on the variation in eyeliner forms, suggest a basic direction of face image expressions. This technology could acquire scientific data for prospective image building of women, if correlations among physiological and emotional responses can be drawn, by applying eyeliners to various eye-shapes.

目的: 本研究旨在通过向30名年龄在20岁左右的30名男性和30名女性提供修饰不同形式的眼线刺激来创建图 像地图并理解脑电图（EEG）与情绪反应之间的相关性。方法: 检测根据6种不同形式的眼线而变化的脑波变异 系数（CVB）和眼线的偏好度和平均偏好指数（API）。分析了脑电波和好感度之间的相关性，并尝试将得到 的API定位在形容词图像图上。对于统计分析，使用SPSS进行重复测量方差分析，然后在95％置信水平下进行 Tukey检验。结果: 当无眼线（NL）刺激男性和女性参与者的EEG反应时，α波减少；当通过针刺眼线（PU）刺 激时，β波和γ波，SEF50和SEF90最显着地被激活。根据眼线形态变化，男女显示出类似的EEG反应和API。尽 管男女每种形式的眼线的偏好度与API之间的相关性较低，但API和SEF50之间存在高度相关性。在形容词图像 地图上，PU的API均匀分布在男性和女性参与者的正负图像范围内，并且它们被完全评价为强烈和动态的。男 性和女性参与者都表现出对眼线的基本眼线（BC）形式的好感，其次是AA和NL。结论: 脑电图和情绪反应的结 果，取决于眼线形式的变化，提出了面部图像表达的基本方向。如果可以通过将眼线应用于各种眼形，可以获 得生理和情绪反应之间的相关性，该技术可以获得女性前瞻性图像构建的科学数据。

본 연구는 인지 행동적 집단미술치료가 분노억제 청소년들에게 자아상, 정서표현 및 신체화 증상에 미치는 효과를 알아보고자 하였다. 연구 대상은 부산시 G중학교 2학년 184명에게 분노억제척도를 실시하여 상위30%안에 해당하는 학생들 중 희망자를 대상으로 실험집단과 통제집단에 12명씩 무선 배정 하였다. 측정도구는 자아상 척도, 정서표현성 척도, 신체증상 척도를 사용하였다. 본 연구의 효과를 검증하기 위해 인지 행동적 집단미술치료 프로그램을 실시한 후 실험과 통제집단의 사전과 사후검사에 대한 평균과 표준편차를 산출하고, 자아상, 정서표현성 및 신체화 증상에 미치는 효과를 알아보기 위해 t검증을 하였다. 연구 결과는 인지 행동적 집단미술치료 프로그램에 참여한 분노억제 청소년은 참여하지 않은 분노억제 청소년들보다 자아상이 유의미한 차이를 보였다. 둘째, 인지 행동적 집단미술치료 프로그램에 참여한 분노억제 청소년은 참여하지 않은 분노억제 청소년들보다 정서표현성이 유의미한 차이를 보였다. 셋째, 인지 행동적 집단미술치료 프로그램에 참여한 분노억제 청소년은 참여하지 않은 분노억제 청소년들보다 신체증상이 유의미한 차이를 보였다. 이러한 결과는 인지 행동적 집단미술치료가 분노억제 청소년의 자아상, 정서표현, 신체화 증상에 효과가 있었음을 시사한다.

This study aimed to investigate the effects of Cognitive Behavioral Group Art Therapy on the self-image, emotional expression, and somatic symptoms of the youth who suppress their anger. The sample consisted of a total of 24 students who volunteered to attend the research among upper 30% of 184 G middle school students in Busan tested by Measurement of Anger-in, Those students were randomly allocated to an experimental group and a controlled group by 12 students, respectively. Measurement instrument used for this study were Self-Image Questionnaire, Emotional Expressivity Scale, and Somatic Symptoms Scale. Mean and standard deviation of each pre and post test for the experimental group and controlled group were computed after implementing Cognitive Behavioral Group Art Therapy program to verify the effects of the research, and t-test was implemented to investigate the effect on self-image, emotional expression, and somatic symptoms. The following are the results of statistical analyses. First, Self-Image between the students who attended Cognitive Behavioral Group Art Therapy Program and those who did not, showed significant difference. Second, emotional expression between the students who attended Cognitive Behavioral Group Art Therapy Program and those who did not, showed significant difference. Third, Somatic Symptoms between the students who attended Cognitive Behavioral Group Art Therapy Program and those who did not, showed significant difference. Therefore, the results of the study imply that Cognitive Behavioral Group Art Therapy is effective on self-image, emotional expression, and somatic symptoms of the youth who suppress their anger.

본 연구는 아파트 브랜드 상위 순위 5개 브랜드의 감성적 TV 광고 사례를 대상으로 감성적 이미지 표현 방식을 분석하고, 이에 대한 소비자의 반응을 조사하였으며, 연구 결과는 다음과 같다. 첫째, 각 아파트 브랜드의 감성적 광고 사례는 광고의 내용과 전개 방법에는 차이가 있었으나 공통적으로 자연, 힐링, 개성, 편안함 등의 키워드를 바탕으로 소비자의 감성에 소구하고 있는 것으로 나타났다. 둘째, 광고사례별 감성 이미지 표현에 대한 선호도 분석 결과, P브랜드 광고를 가장 선호하는 것으로 나타났고, 선호도가 높았던 광고 사례의 감성 어휘 분석 결과, 공통적으로 ‘자연친화적인’,‘편안한’,‘따뜻한’,‘가족적인’ 등의 어휘에 대한 선호도가 높은 것으로 분석되었다. 셋째, 언어 메시지에 대한 광고 선호도 조사 결과, P브랜드와 E브랜드의 바디카피와 헤드라인이 소비자에게 가장 감성적으로 다가간 것으로 나타났다. 감성적인 장면에 대한 선호도 조사 결과, 소비자는 공통적으로 자연의 이미지나 신체적인 접촉이 보여 지는 장면에서 가장 감성적 이미지를 많이 느끼고 있는 것으로 나타났다. 넷째, 소비자의 청각을 자극하여 감성을 불러일으키는 요소인 음향메세지는 푸르지오 광고가 가장 높은 선호도를 보이고 있었고, 음향메세지 요소는 배경음악(51.25%)이 가장 감성을 자극하는 요소로 확인되었으며 그 중에서도 연주곡(61.96%), 물소리 효과음(29.89%)이 가장 높은 비중을 차지하는 것으로 분석되었다. 마지막으로 5개 광고 사례를 대상으로 응답자의 오감 인지도를 조사한 결과, TV 광고의 시각적 자극과 청각적 자극이 소비자에게 감성적 이미지를 전달하는데 큰 비중을 차지하는 것으로 분석되었다.

This study was designed to analyze emotional image expression methods of emotional TV commercials of top five apartment brands, and to examine consumers' responses to them. The study results are as follows. First, each apartment brand's emotional commercial case had a difference in commercial contents and development methods, and all of them were appealing to consumers, based on the key words, such as nature, healing, individuality and comfort. Second, when the preference for emotional image expression of each commercial case was analyzed, consumers preferred P brand's commercial the most, and when emotional words of the commercial case with the highest preference was analyzed, commonly, the words such as 'nature-friendly', 'comfortable', 'warm' and 'familial' were highly preferred. Third, in relation to the commercial preference for language messages, the body copies and headlines of the P-brand and E-brand commercials appealed to consumers, most emotionally. Also, commonly, consumers found emotional images the most in the image of nature or the scene to display physical contact. Fourth, in relation to sound message, which stimulates the hearing sense of consumers and arouses emotion, the P-brand commercial showed the highest level of preference. Especially, background music(51.25%%) was an element of sound message to stimulate emotion the most and here, instrumental music(61.96%) and water sound effect(29.89%) occupied the highest proportion of it. Lastly, the survey on five-senses awareness of the respondents in the five commercials showed that visual stimulation and auditory stimulation of TV commercials played the most important roles in conveying an emotional image to consumers.

The Effect of the study is investigate of festivalservicescape on festival image, emotional response, and behavioral intention for tourists participating in Jinan Ginseng Festival in 2018 Jinangun, Jeollabukdo. The Jinan red ginseng festival starts in 2013 and runs for 6 times until 2018. It is a festival held under the theme of ginseng, a special product of Jinan. The image of the festival theme is stronger than any festival. And the entrance of the festival is concentrated in one place, and the arrangement of the festival is a festival that plays a big role for the tourists participating in the festival. Therefore, the festival service landscape tries to investigate the influence of the relationship between the festival image, the emotional response and the behavioral intention. This study was to investigate the influence structure of the variables on the festival servicescape based on the theories of literature research and previous studies in order to identify the cognitive image, emotional image, emotional response, and factor structure of the behavioral intention. First, the influence of the festival servicescape on the festival cognitive image was influenced by the factors of 'fidelity', 'information', 'design' Respectively. Second, the influence of the festival servicescape on the festival emotional image has a significant influence on the factors of 'fidelity' and 'suitability' except the 'information' and 'design' Respectively. Third, all four factors of festival servicescape have a significant influence on the influence on the emotional response to festival servicecape. Fourth, all four factors of festival servicescape were found to have a significant influence on the influence of festival service landscape on behavioral intention festival cognition Image, and emotional image were all significant influences. Fifth, festival cognitive image and emotional image had significant influence on emotional response and behavioral influence on festival image. Sixth, the effect of the festival on the behavioral intentions of the emotional response showed that the higher the emotional response of the festival participants, the higher the intention to act.

본 연구는 입원한 알콜의존환자가 지각하는 신체상, 정서표현신념 및 의사소통 능력의 정도와 상관관계를 파악 하고 의사소통능력에 영향을 미치는 요인을 알아보기 위해 실시하였다. 자료 수집은 J시 소재 2개 정신전문병원과 S시 에 소재한 1개 정신전문병원에 입원 중인 151명의 알코올의존 환자들을 대상으로 구조화된 설문지를 이용하였다. 자료 수집 기간은 2018년 10월 11일부터 11월 20일 까지였다. 자료는 SPSS/WIN 21.0을 이용하여 T-test, ANOVA, 상관 관계 분석과 다중회귀 분석을 사용하였다. 알코올의존 환자의 신체상과 정서표현 신념은 유의한 부적 상관관계, 신체상 과 의사소통능력은 정적 상관관계가 있었고. 정서표현신념과 의사소통능력은 부적 상관관계가 있었다. 의사소통능력에 영향을 미치는 요인은 신체상, 학력, 정서표현신념이었고 총 설명력은 24.9%였다. 따라서 알코올의존환자의 의사소통 능력을 향상시키기 위하여 긍정적인 신체상을 가지도록하며 정서표현신념을 낮출 필요가 있다. 본 연구결과가 알코올 의사소통능력을 향상시키는데 기초자료로 활용될 수 있을 것이다.

This study was done to explore the relationship alcoholcs’ body image , belief emotion expression, communication competence and related factors. Alcoholcs’ body image, belief emotion expression, communication competence level scales were used as the measurement tools with a sample of 151 students from 2 hospitals in J-city and S-city. T-test, ANOVA, Pearson correlation and stepwise multiple regression with SPSS/WIN 21.0 version were used to analyze the data. Alcoholcs’ body-image was negatively correlated with belief emotion expression but was negatively correlated with communication competence. Belief emotion expression was negatively correlated with communication competence. Hierarchical regression analysis showed that body-image, education degree, and belief emotion expression explained 24.9 % of communication competence. The results of this study can be used as basic data to improve the communication competence of alcoholics.

This study is aimed to reflect the current status survey, analysis and response of 10 railway stations using geographical names in one of 19 stations located on Gyeongbu, Honam and Chungbuk line. Most railway stations in the study have shown normal images that are close to the standard type by selecting similar building materials rather than reflecting geographical features. Aside from the shape of the traditional Korean house in Cheongju, almost all newly constructed stations tend to incorporate light gray plating material on their modern exterior to produce Family look design as a railroad station. According to a survey of the sensitivity of the station's name, Osong Station was 73.6 percent, Gyeryong Station 67.3 percent, Heukseok-ri Station was 64.5 percent, Shintan-jin 62.6 percent, and Yeonsan Station 57 percent, more than half. Therefore, the results of the five stations were presented as a calculation and proposed design release focusing on the facades of each station. Each of these stations suggested a way to express the facade design image, considering the railway operation status of Korea Railroad, the area of the station and other surroundings.

The purpose of this investigation was to test the effects of elementary students in intramural sports activity on body image and emotional intelligence. The Subjects of this investigation were 349 elementary students in intramural sports activity at B City, to collect data for body image and emotional intelligence and its analysis. And for the statistical analysis of the data, SPSS/PC+ Win 15.0 statistical programs was employed and the following conclusions were made : 1) As for the body image by intramural sports activity. (1) Participation boy and girl group is higher level of awareness than non-participation girl group in health/fitness eveluation factors of body image. But they were no statistical significance in overall apperance eveluation, fatness eveluation, investment in ideals. 2) As for the emotional intelligence by intramural sports activity. (1) Participation boy and girl group is higher level of awareness than non-participation boy and girl group in emotional perception, empathy, emotioal control factors. (2) Participation girl group is higher level of awareness than those of the other group in emotional expression factors.

영상 콘텐츠는 색상, 질감, 외곽선, 모양 등 다양한 시각적 정보를 포함하고 있다. 이러한 특징 정보들을 사용하여 영상 콘텐츠간의 유사도를 측정할 수 있다. 일반적으로 비교적 정보 추출과 구성이 쉬운 색상 정보와 형태 정보를 사용하여 이미지간의 유사도를 측정하고 있다. 하지만 대부분 사람들은 이미지에 대한 감성을 느끼기 때문에 영상 콘텐츠의 감성분류를 통한 감성 정보를 유사도 측정에 사용한다. 따라서 본 연구에서는 영상의 감성 정보와 색상 및 형태 정보의 비교 값으로 영상 콘텐츠간 유사도를 결정하도록 하였다. 본 연구 결과는 게임 프로그램을 제작하는데 있어서 유사 화면을 검색하는데 많은 도움이 되리라 여겨진다.

Image contents include a lot of visual information such as color, texture, edge and shape. Similarity among images contents can be determined using these visual information. In general, image similarity is measured using color and shape information that are easy to extract. However, emotion information through emotion classification of the image contents is used to determine the similarity since most people feel the emotion of image. In this paper, the image contents similarity is determined with the comparison value of emotion information, color and shape information. The result of this research will be helpful for the similarity image retrieval in producing a game program.

본 연구는 라인댄스의 미디어 이미지를 활용하여 감성 커뮤니케이션과 신체이미지와의 관계를 찾아내는데 있으 며, 2021년 강원도 지역에 라인댄스에 참여하고 있는 참여자를 모집단으로 표본 추출하여, 통계프로그램인 SPSS 25.0 version을 사용하여 통계처리 하여 나타난 결과는, 첫째, 라인댄스의 미디어 이미지를 활용한 감성 커뮤니케이션을 분석 한 결과 라인댄스의 미디어 이미지의 활용이 감성 커뮤니케이션에 영향을 미치는 것으로 나타났다. 세부적으로 보면 청각 적은 성실성과 자신감에 외모적과 신체적은 성실성, 비주얼, 자신감에 영향을 미치는 것으로 나타났다. 둘째, 라인댄스의 미디어 이미지를 활용한 신체이미지를 분석한 결과 라인댄스의 미디어 이미지 활용이 신체이미지에 영향을 미치는 것으 로 나타났다. 세부적으로 보면 신체관심과 신체지향 모두 미디어 이미지의 성실성, 비주얼, 자신감에 모두 영향을 미치는 것으로 나타났다. 셋째, 라인댄스의 미디어 이미지와 감성 커뮤니케이션 및 신체이미지 간의 인과관계가 있는 것으로 나타났다. 본 연구를 계기로, 단순히 라인댄스를 보여주고 순서를 가르쳐주기만 하는 미디어가 아니라 상호간의 커뮤니케 이션에 대한 이론적 내용들을 바탕으로 OTT서비스를 활용한 라인댄스의 공연 및 교육의 프로그램을 효과적으로 표현하 는 방법에 영향을 줄 것이라 생각된다.

The purpose of this study is to find out a relationship between emotional communication and body image using media image in line dance. Sampling was taken a population as the participants in line dance with living in Gangwondo region as of 2021. First, as a result of analyzing the emotional communication with the application of media image to line dance, the use of media image in line dance appeared to have an influence upon emotional communication. Seeing in detail, the impact was shown on sincerity and self-confidence by auditory and on sincerity, visual and self-confidence by appearance and physical. Second, in consequence of exploring the body image using media image in line dance, the application of media image to line dance was indicated to have an effect on body image. Looking at in detail, both the body concern and the body orientation were shown to have an influence upon all the sincerity, visual and self-confidence in media image. Third, it was shown that there is a causal relationship among media image, emotional communication and body image in line dance. This study is thought to lead to likely have an influence upon specifying with seeking a method of effectively expressing a program of performance and education in line dance using OTT service based on the theoretical contents on mutual communication, not the media of merely showing line dance and just teaching sequence.

이미지 왜곡 분야는 공학 및 예술 분야에서 다양하게 연구, 응용되어져 왔다. 본 연구는 이미지 왜곡에 관 한 공학기술을 이용하여 예술적 감성을 표현하기 위한 연구이다. 이를 위해 먼저, 이미지 왜곡의 예술적 표현에 대 한 미학적 해석을 살펴본다. 또한 자기력을 이용한 이미지 왜곡이 예술적 표현방법이 될 수 있으며, 사용자 몰입요 소를 포함하고 있음을 설명한다. 그리고 실제 Unity3D 엔진을 이용하여 구현을 보여줌으로써 자기력 기반의 이미지 왜곡이 예술적 표현의 이미지 왜곡으로 사용될 수 있는 가능성을 보여준다. 본 연구는 과학기술과 예술의 융합을 통 한 창조적인 감성콘텐츠의 제작과 개발에 도움을 줄 수 있다.

The image distortion field has been studied and applied variously in the fields of engineering and art. This research is to express artistic sense by using the engineering technology on image distortion. In order to do this, the paper first examines the aesthetic interpretations on artistic expressions of image distortion. Then, it explains that image distortion using magnetic force can be an artistic expression method and includes user immersion elements. In addition, it demonstrates that image distortion can be used as an artistic emotional expression based on interaction. This research will contribute to the production and development of creative emotional contents through the convergence of scientific technology and art.

The purpose of this study was to investigate how image sharing behavior of travel destinations continues and spread on SNS. In order to achieve this goal, the effect of emotional attachment toward posting travel photos/videos both on word-of-mouth(WOM) intention to posting travel photos/videos and continuous sharing intention was investigated. Additionally, the moderating function of travel satisfaction was verified. After reviewing previous literature, the conceptual model was proposed. To empirically test the proposed model, survey was conducted targeting travelers who had posted their travel photos/videos on SNS. A total of 449 responses collected from travelers were analyzed using structural equation model analysis. The results revealed that emotional attachment to posting travel photos/videos had a positive impact on both WOM intention to posting travel photos/videos and continuous sharing intention. Additionally, travel satisfaction significantly moderated the effect of emotional attachment to posting travel photos/videos on WOM intention to posting travel photos/videos, while it did not moderate the effect of emotional attachment on continuous sharing intention. The results provide useful practical and academic implications to marketing managers.

In these days, emotional labor's problem is well known over the society. Emotional labors are couldn't protected by labor industry and it is cause from low-customer recognition and manpower shortage. As a result, emotional labors are often change there jobs and company can not hire well-mastered employees. In this study, researcher try to find out relationship among emotional labor's job image, job preference and job choice for help company to stabilizing there employment. To figure out casual relationship, 192 data are collected from related major students and job applicants for empirical analysis. Result of empirical study is that emotional labor's job image has positive effect on job preference and job preference has positive effect on job choice. And also result show us that job image which is 'service providing' has more possitive effect on job preference. Base on this results, researcher provide a managerial implications for labor stabilizing of company.