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관광서비스연구 [Journal of Tourism Services Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    한국관광서비스학회 [Tourism Services Research Academy]
  • pISSN
    1598-6853
  • 간기
    반년간
  • 수록기간
    2001 ~ 2016
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326 DDC 338
제9권 제1호 통권 18호 (9건)
No
2

4,900원

The Purpose of this standy was to analyze the selection attributes importance and Satisfaction of nationality wine brands. first, an in-depth interview was conducted on the expert group of 20 to deduce the choice properties of the wind brands by each country. And the items appropriate for the choice properties of the wine brands were drawn out through prior studies. The final 12 items of the choice properties were extracted from the first and second pilot tests. The questionnaires were given to residents, members on wine-lovers' associations, and the students in wine expert courses in Seoul, Busan and Daegu. The findings of these studies suggest the following implications: First,, what is noteworthy in the responses is that Korean wine has been found to be in the lowest position in terms of the harmony with the main dishes. Accordingly, it is necessary to develop Korean style dishes which can harmonize well with korean wine to cater towards korean testes. In addition, it is also important for the Korean government to provide assistance for the domestic private enterprises to actively conduct business activities and improve the competitiveness of Korean wine. Second, in the combination of the choice properties and the analysis of the preferences, the wine of France and Italy have shown to be the highest in preference for all the properties. That is, Korean wine consumers have been shown to have a preference for traditional European wine from France and Italy. In contrast, Korean wine has shown to be in the lowest in all the items of the preference analysis. This is due to the fact that the climatic conditions of Korea are not fit for the growth of the foreign varieties of grapes. It is necessary to produce such varieties of grapes as are fit for the Korean climate and soil and to improve brewing technology.

3

HACCP 인지도가 위생관리수준과 고객신뢰도에 미치는 영향 연구

김정호, 박헌진, 정연국

한국관광서비스학회 관광서비스연구 제9권 제1호 통권 18호 2009.12 pp.21-41

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5,700원

This study is for recognizing the importance of the hygienic situation in operating of mass service. The food service industry needs to search more hygienic and safer management system through the application of HACCP system and provide foodstuffs which is much safer and more hygienic to the customer. To help hygienic improvement of mass service and HACCP application, we drew up the question item regarding each variable and collected a data through the research. The research was done to the worker who works for mass service and executed at the staff dining room inside the company of Ulsan. The result of research is following. First, the question about the awareness of HACCP among workers of mass service is examined the application of the HACCP is necessary to mass service. From this item, we find that the standard HACCP becomes the important element in hygienic improvement of mass service. Second, the question about hygienic control level (condition) was invested the personal hygiene is managed best and the hygiene of enterprise funeral facility and the machinery and tools is managed better. Third, the item regarding the customer trust about the ready-made food appeared it gives a trust to the customer the personal hygiene of the HACCP application enterprise market staff and even the HACCP application enterprise funeral staff behavior pattern weigh with a reliability.

4

5,500원

This study is to examine the effect of empowement and management trust on job satisfaction and organizational commitment in hotel. the Data were colleted from 326 employee and analyzed with AMOS. The result are as follows. First, Empowerment has a positive effect on management trust. Second, Empowerment has a positive effect on job satisfaction. Third, Empowerment has a positive effect on organizational commitment. Forth, management trust has a positive effect on job satisfaction.. Fifth, management trust has a positive effect on organizational commitment.

5

4,800원

The purpose of this study was to investigate foreign patrons' perception and expectation toward korean cuisine restaurant in Seoul. The subjects of this study were 120 foreign patrons. The subjects view value for money as being the top four most important restaurant expectation along with food quality, hygiene and cleanliness, taste of food. They had low expectations of Parking lot and low perception of good description of menu. And, expectation and perception of Korean cuisine restaurant's attributes have no difference by demographic profiles.

6

4,500원

There are 16casinos in Korea and there are many casino customers from various countries such as Japan, China and East-South Asia. But the main countries that produce most of customers in Korea casino are Japan and China. So, the study objects of this paper are limited within customers from Japan and China. There are two main purposes that I want to confirm through this paper. The first thing is to make sure if customer`s consideration factors when customer chooses a casino and if customer`s preference game differ, according to nationality. And the second thing is to make sure if customer`s consideration factors when customer chooses a casino and if customer`s preference game differ, according to age. I hope that it can supply a theoretical basis required so that a casino carries out different and various marketings to customers from nations with different cultural backgrounds and to customers of various generation.

7

5,400원

The purpose of the present research was undertaken in order to determine the relationship of intention on recommendation and re-purchase, selection attributes and satisfaction levels between different types of Educational Tourism Products. These Educational Tourism Products are centered in Language, History & Culture, Field Trip & Experience, and Path & Personal Development. The group who participated in the Language Educational Tourism Product has selected the Organization (Program Provider), Education Programs, and Cultural Experience attributes as their reasons for selecting this type of tourism package. For the group who participated in History & Culture Educational Tourism Product has selected Organization (Program Provider), Cultural Experience, and Source of Information as their reasons for selecting this type of tourism package. Also, the group who participated in Field Trip & Experience Educational Tourism Product has selected all six selection attributes for their reasons for selecting this type of tourism package. Lastly, Path & Personal Development Educational Tourism Product group has selected Organization (Program Provider), Education Staff, Programs and Safe Facilities attributes as their reasons for selecting this type of tourism package. The present research demonstrated the distinct attributes for selecting the four types of Educational Tourism Products by different groups. By utilizing the results of present research effectively, the development of Programs in Educational Tourism Products will be prosperous.

8

5,200원

‘The Book of Changes’ is the most important textbook in many textbooks in Confucianism. The textbook is vision of the universe by Confucianism. It is necessary to modernize ideas of Confucianism to activate culture tourism. This study tries to verify ‘the Book of Changes’ on the modernized viewpoint and interpret it on tourism viewpoint. It is expected that many studies on this point will be carried and culture tourism will be activated.

9

부록

한국관광서비스학회 관광서비스연구 제9권 제1호 통권 18호 2009.12 pp.131-143

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4,500원

 
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