Earticle

Japan has held the first rank inbound market of Korea after 1996. Hence, Japan is very important country regarded as country decreasing the deficit magnitude of Korean Travel Balance. Up to now researches in regard to the balance of tourism in Korea mostly have been focused factors that influence the Korean travel balance, these studies have great significance to recognize the importance of factors that influence the balance of tourism, however, those are insubstantial researches to suggest to detailed ways of improving the balance of tourism through the data was analyzed on the characteristics of tourist and tourism consumption. Therefore, this study aims at suggesting the marketing strategies to promote inducement of japanese tourist in order to improve the Korean travel balance on the basis of data was analyzed on the characteristics of japanese tourist and consuming behavior through the marketing approach. This study focus on three main chapters. One is analysis on the present conditions of tourism in Korea and Japan, another is analysis on the characteristics of tourism consumption to japanese tourist visiting Korea, the other is analysis on SWOT of the japanese inbound market in Korea. An analysis on the present conditions of tourism in Korea and Japan is compose of the two parts. One part is the tourism competitiveness and the balance of tourism in Korea and Japan respectively, the other part is the Korean tourism balance against Japan and tourist numbers(Japanese arrivals and Korean departures). We also have done a comparative analysis Japanese's preference for the overseas travel country as to an analysis on the characteristics of tourism consumption to japanese tourist visiting Korea, and analyzed Japanese purposes for Korea tour, trends of Japanese arrivals' weight, Japanese tour types for Korea and satisfaction by Japanese appraisal for Korea tour

The objective of this study is to suggest useful directions for enhancing the effectiveness of the CRS training program characteristic. It approached from the perspective of working environment and demographic characteristics targeting working-level staffs for airline and travel agency who use CRS. This study explores the relationship between reaction/CRS training and transfer performance, and analyzes the mediating effect of individual characteristics on training effectiveness in CRS training program settings. Based on the previous literature conducted on the traditional training environment, three sub-hypotheses are developed and tested by questionnaires survey data. The major findings of this study are summarized as follows: First, the factor that had the most significant impact on the transfer of CRS training in Korea was training contents provided by CRS companies. Then, other factors are trainee's expectation for achievement, supervisor's support, peer's support, and trainee's self-efficacy in that order. Second, the relationships between trainee's psychological characteristics, training program characteristics, environmental factors were significant statistically. Based on the findings of this study, the following suggestions to the CRS companies and travel agencies were presented for enhancing the training transfer performanc of CRS training. They are needed to prepare a reward system in their companies for employee's accomplishment on the training, and to create an organizational climate that allows trainees to be able to transfer what they learned through training course to their job involvement with the full support of their peers and supervisors. Results indicate that reaction to the CRS training program are revealed as factor affecting the improvement of the transfer performance and mediating effects of personal characteristics (job involvement) are partially identified.

This study investigated relationship with hotel internal customer satisfaction, customer orientation and service quality which can make judge hotel quality etc. based on more correct and systematic examination about desire for recent hotel internal customer satisfaction. Based on the results, this study tried to suggest hotel internal marketing strategy according customer satisfaction. The study results are as follows. First, as a result of analyzing factors of hotel internal customer satisfaction, it was identified that factors of related organization and business coordination are classed. Second, as a result of identifying influences of hotel internal customer satisfaction on customer orientation, for related organization is important factor. Third, It was analyzed that factor to affect service quality of hotel internal customer satisfaction was showed. To improve hotel service quality, measures to increase hotel internal customer satisfaction and customer orientation are required. And it was suggested that measures for improving hotel internal customer satisfaction related strategy are needed.

With the change of the form of tourism into new alternative tourism, the increase in demand for local culture experience and the rising interest in physical and mental health improvement through well-being, behaviors and traveling patterns of tourists are changing. Therefore, this study exploratively looked into the present state of walking tourism in Seoul City and its problems, based on the theoretical research on walking tourism, and focused on revitalization plans. The walking tourism revitalization plans suggested by this study might vary depending on the change in social environment and policy, and it could be a limitation that this study on walking tourism was qualitative, being biased by the theoretical background. Also, there is a limitation in generalizing the suggestions for revitalizing walking tourism. Thus, more samples would be required and empirical analysis-based quantitative research should be actively conducted in the future. Furthermore, each local government including Seoul have to revitalize walking tourism through ideas and efforts of a lot of experts in walking tourism.

The purpose of this study is the examination of the relationship of the selection attributes of Korean restaurant, the customer satisfaction and the revisit intention of the chinese. In order to achieve this purpose, the 280 questionnaires were conducted and the 211 questionnaires were used for the analysis. According to the analysis, the results are as follows. First, the selection attributes of Korean restaurant except the menu had a significant impact on the customer satisfaction. Second, the customer satisfaction influenced significantly on the revisit intention. Third, the selection attributes of the Korean restaurant were differentiated by the demographic characteristics. Forth, the selection attributes of the Korean restaurant were differentiated by the visiting frequency among the using characteristics.