Earticle

Purpose: To analyze the effect of home-visiting physical therapy, after applying a stabilization exercise program that can easily be performed at home by professionals to chronic stroke patients and analyzing balance ability, daily life movements, and pulmonary function. Methods: A sample of 30 patients diagnosed with hemiparesis due to stroke was assigned to two groups: a group that received on-site physical therapy (group I) and a group that received on-site physical therapy combined with trunk stabilization exercise (group II). After the intervention twice a week for eight weeks, the balance ability, daily life movements, and pulmonary function of the subjects were measured. A paired-sample t-test was performed to determine differences before and after intervention within the groups, and analysis of covariance was performed to determine differences between the groups. Results: After the intervention, the Berg balance test score, MBI score, and lung function increased in both groups, with a statistically significant pre-post difference (p<.05). In the comparison between groups, the Berg balance test score, MBI score, and lung function increased more significantly in group Ⅱ than in group Ⅰ, showing a statistically significant difference (p<.05). Conclusion: It was found that an intervention combining home-visiting physical therapy and trunk stabilization exercises increases more efficiently the balance ability, ability to perform activities of daily living, and pulmonary function in stroke patients at home.

본 연구의 목적은 헤어뷰티산업의 SNS 마케팅 특성이 헤어샵 이미지 형성과 방문의도에 미치는 영향을 분석하는 것이 다. SNS 마케팅은 현대의 소셜 미디어 플랫폼을 활용하여 고객과의 상호 작용, 정보 제공, 정보 신뢰, 유쾌함을 통해 마케팅 활동을 수행하는 전략입니다. 이러한 SNS 마케팅의 특성이 헤어뷰티 업계에서 헤어샵 이미지 형성과 고객 방문의도에 어떤 영향을 미치는지 분석하고자 하였다. 연구를 위해 헤어 관련 SNS 이용 경험이 있는 총 307명의 고객을 대상으로 설문조사를 실시하였다. 설문지에는 SNS 마케팅 특성, 헤어숍 이미지, 방문의도 관련 항목이 포함되어 있으며, 수집된 자료는 SPSS 26.0을 이용하여 통계분석하였다. 연구문제의 결과는 빈도분석, 요인분석, 신뢰도 분석, 상관분석, 단순회귀분석, 다중회귀분석, 매개회 귀분석 등의 분석기법을 적용하여 도출하였다. 연구 결과, SNS 마케팅의 특징인 정보제공, 정보신뢰성, 유쾌함, 상호작용이 헤어샵 이미지 형성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 헤어샵 이미지가 방문의도에 긍정적인 영향을 미치는 것으로 확인되었으며, 헤어숍 이미지는 SNS 마케팅 특성과 방문의도 사이에서 매개 역할을 하는 것으로 나타났다. 이는 SNS 마케팅을 통해 헤어 뷰티 업계의 이미지 형성과 고객 방문 의도를 향상시킬 수 있는 중요한 인사이트를 제공합니다

The purpose of this study was to analyze the effect of SNS marketing characteristics on hair shop image formation and visit intention in the hair beauty industry. SNS marketing is a strategy to carry out marketing activities through interaction with customers, information provision, information trust, and playfulness using modern social media platforms. It was intended to analyze how these characteristics of SNS marketing affect the formation of hair shop images and visit intention to customers in the hair beauty industry. For the study, a total of 307 customers with experience using hair-related SNS were surveyed. The questionnaire included items related to SNS marketing characteristics, hair shop images, and visit intention, and the collected data was statistically analyzed using SPSS 26.0. The results of the research problem were derived by applying analysis methods such as frequency analysis, factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and mediated regression analysis. As a result of the study, it was found that information provision, information reliability, playfulness, and interaction, which are characteristics of SNS marketing, have a positive effect on the formation of hair shop images. In addition, it was confirmed that the hair shop image had a positive effect on the intention to visit. In addition, it was found that the hair shop image plays a mediating role between the SNS marketing characteristics and the intention to visit. This provides important insights that can improve image formation and customer visit intention in the hair beauty industry through SNS marketing.

본 연구는 Pine ＆ Gilmores의 체험경제 이론을 적용하여 체험 요소(4E: 오락체험, 교육체험, 일탈체험, 심미체험)이 체험 만족에 영향을 미치는지 분석하고 방문 경험은 이 체험 요소와 체험 만족 간의 영향 관계에 대한 조절 효과가 있는지 파악하고자 하였다. 순더 음식축제를 체험한 중국 관광객을 대상으로 2023년 1월 2일부터 1월 31일까지 30일간 온라인 설문조사를 통해 총 230부의 설문지를 수집하고 그중에 불완전한 설문지를 제외한 207부를 유효 표본으로 사용하였다. 본 연구에서는 IBM SPSS 25.0을 사용하여 수집된 데이터를 통계 처리하였 다. 축제 방문객의 특성을 알기 위해 빈도분석을 실시하였으며, 축제 체혐경제요소와 만족에 대한 신뢰성 및 타당성을 분석하기 위해 신뢰도 분석과 요인분석을 실시하였다. 마지막은 가설 검증을 위해 다중회귀분석 및 위계적 회귀분석을 실시하였다. 분석 결과 첫째, 순더 음식축제의 4E는 모두 만족에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 축제 방문객들의 4개 체험경제요소 중 오락체험 은 만족과의 영향관계 간에 방문경험은 조절효과 있는 것이 밝혔다. 이러한 분석 결과를 바탕으로 연구의 시사점을 제시하고 중국지역 음식축제의 활성화 방안을 제안하였다.

This study, based on Pine ＆ Gilmores experiential economy theory, aims to investigate the influence of experience factors (4Es: entertainment experience, educational experience, escapism experience, esthetic experience) on satisfaction. Specifically, the study focuses on the moderating effect of visit experience. An online survey was conducted for 30 days from January 2nd to January 31st, 2023, targeting tourists who attended the Shunde Food Festival, and a total of 207 respondents were analyzed. According to the analysis results, the 4Es of the Shunde Food Festival have a significant effect on satisfaction. And the visit experience moderates the relationship between entertainment experience and satisfaction. Based on these results, implications of the study were presented and ideas were proposed to revitalize local food festival in China.

목적 : 본 연구는 감염병으로 인해 면회가 통제된 상황에서 재활요양병원에 입원한 환자의 면회가 기능회복 영역 및 정신 사회적 영역의 미치는 영향에 대해 알아보고자 하였다. 연구방법 : 본 연구는 재활요양병원에 입원 중인 환자 52명의 기능회복 영역에 대하여 Mini Mental State Ezamination-K(MMSE-K), Global Deterioration Scale(GDS), K-Modified Barthel Index(K-MBI), Grooved Pegboard Test를 평가하였고, 정신 사회적 영역에 대하여 Quality of Life(QoL), Emotional aspects of Loneliness and Isolation(ESLI), General Self-Efficacy Scale(GSE), Geriatric Depression Scale(GDS)를 평가하였다. 연구 대상자는 면회집단과 비면회집단으로 구분되었고, 초기와 재평가 자료를 분석하였다. 수집된 자료 분석은 기술통계, 대응표본 t-test, Spearman's 상관관계 분석, 단순 회귀분석을 사용하였다. 결과 : 면회집단 20명, 비면회집단 32명이었으며, 면회집단의 K-Modified Barthel Index(K-MBI)에서 유의 한 향상을 보였으며, General Self-Efficacy scale(GSE) 점수는 유의한 감소를 나타냈다(p < .05). 비면회집 단의 Mini Mental State Ezamination-K(MMSE-K), K-Modified Barthel Index(K-MBI) 점수에 유의한 향상이 있었으며, 정서평가의 Emotional aspects of Loneliness and Isolation(ESLI), Geriatric Depression Scale(GDS) 점수는 유의한 증가가 있었다(p < .05). 면회와 Global Deterioration Scale(GDS) 는 유의한 양의 상관관계를 나타냈고, Quality of Life(QoL)과 유의한 음의 상관관계를 보였다(p < .05). 결론 : 본 연구를 통해 감염병으로 인해 면회가 제한된 재활요양병원 입원환자를 위한 정서지지 프로그램과 면회 제한에 대한 작업치료 프로그램 개발의 기초자료가 되기를 기대한다.

Objective: The purpose of this study was to investigate the effect of visiting patients admitted to rehabilitation nursing hospitals under the context of controlled visits owing to the existence of infectious diseases on functional recovery and psychosocial factors. Methods: This study evaluated the Mini Mental State Examination-K (MMSE-K), Global Deterioration Scale, K-Modified Barthel Index (K-MBI), and Grooved pegboard tests for the functional recovery areas of 52 patients admitted to a rehabilitation hospital. Quality of Life (QoL), Emotional aspects of Loneliness and Isolation (ESLI), General Self-Efficacy scale (GSE), and Geriatric Depression Scale were evaluated within the psychosocial domain. The subjects of the study were divided into visiting and non-visiting groups, and the initial and reevaluated data were analyzed. Descriptive statistics, a correspondence sample t-test, a Spearman’s correlation analysis, and a simple regression analysis were used to analyze the collected data. Results: There were 20 visiting groups and 32 non-visiting groups. The K-MBI of the visiting group showed a significant improvement, and the GSE score of the emotional evaluation showed a significant decrease (p < .05). There was a significant improvement in the MMSE-K and K-MBI scores of the visiting group, and the ESLI and Geriatric Depression Scale scores of the emotional evaluation were significantly increased (p < .05). There was also a significant positive correlation between visitation and Global Deterioration Scale, and a significant negative correlation with Quality of Life (p < .05). Conclusion: This study is expected to serve as basic data for the development of an emotional support program for inpatients in rehabilitation hospitals with limited visits owing to the presence of infectious diseases and occupational therapy programs for visitation restrictions.

Purpose: This study aimed to identify the effect of visiting care service users’ functional status and caregiving appraisal on the somatization of primary caregivers. Methods: This study was a descriptive correlation study. The study subjects included 152 caregivers who care for visiting care service users at three long-term centers located in Metropolitan City B. Data collection was conducted with the structured self-report and observer-report questionnaires from July 15th to September 15th, 2020. The collected data were analyzed with descriptive statistics, t-test, one-way ANOVA, Pearson’s correlation coefficient, and hierarchical multiple regression using the IBM SPSS window 26.0 program. Results: As a result of conducting hierarchical regression analysis in three stages to identify the influencing factors on somatization of primary caregivers, satisfaction (β=-.26, p=.001) contributed the most to explaining the somatization, followed by subjective health condition (β=.24, p=.008) and burden (β=.22, p=.008). Conclusions: Increasing subjective health status, low burden, and high satisfaction experience with the primary caregiver will ultimately improve their ability to enjoy a healthy life.

광주광역시는 광주 김치문화를 위해 다양한 노력을 기울이고 있으나, 소비자들에게 광주 김치가 대표적인 음식으로 인식되고 있는지에 대한 학술적 검증이 필요한 시점이라고 할 수 있다. 첫째, 광주 김치축제 품질이 방문 가치에 미치는 영향을 검증한 결과, 프로그램 및 시설은 유의한 영향을 미치는 것으로 나타났다. 둘째, 광주 김치축제 품질은 광주김치에 대한 인식에 영향을 미쳤고, 프로그램과 시설은 긍정적인 영향을 미쳤으며, 홍보는 부정적인 영향을 미쳤다. 셋째, 광주 김치축제 품질과 방문 가치의 관계에서 광주김치 인식의 조절 효과가 있는지 검증한 결과, 프로그램 × 인식과 시설 × 인식은 조절효과가 있는 것으로 나타났다. 음식×인식과 홍보×인식은 기각되는 것으로 나타났다. 본 연구의 결과에서 가장 문제가 되는 음식과 홍보 요인이 발견되어 방문객들이 충분히 즐길 수 있는 음식을 통해 오감을 즐길 수 있도록 할 필요가 있다.

Gwangju Metropolitan City is making various efforts for Gwangju Kimchi culture, but it is time for academic verification of whether Gwangju Kimchi is recognized by consumers as a representative food. First, as a result of verifying the effect of the quality of the Gwangju Kimchi Festival on the value of visiting, programs and facilities were found to have a significant effect, and second, the quality of the Gwangju Kimchi Festival influenced the perception of Gwangju Kimchi, programs and facilities had a positive effect, promotion had a negative effect, and third, as a result of verifying whether there is a moderating effect on the perception of Gwangju Kimchi in the relationship between the quality of the Gwangju Kimchi Festival and the value of visiting, program×recognition and facility×recognition were found to have a moderating effect, and food×recognition and promotion×recognition were found to be rejected. The most problematic food and promotion factors were found in the results of this study, so that visitors could enjoy the five senses through food that they could fully enjoy.

Purpose: The purpose of this study was to examine effectiveness and usefulness of Information Communication Technology(ICT) in communication between physician and visiting nurses who provide visiting nursing services under long-term care insurance. Methods: Structured questionnaires were used to measure usefulness and satisfaction of the system, both accessibility and convenience to visiting nurses(31 people) and users(182 people). Results: From the user perspective, accessibility and convenience in terms of service users were both satisfactory as shown by users' percentage. No statistically significant difference was found for satisfaction between before and after using the system. The usefulness of the system for visiting nurses was satisfactory for most the nurses. Also most nurses answered that the system is needed and is very useful. Most of the participants(both visiting nurse and service users) were satisfied with use of the ICT system. However, there was no statistically significant difference in satisfaction between the pre and post service because the service provision period was too short(three months). Conclusion: The consensus from both users and service providers is that an ICT based visiting nursing system needs to be introduced but a more user - friendly environment for system development will be needed.

Purpose: This study aimed to provide basic data for future infectious disease prevention educational programs targeting preschoolers by verifying the effects of the 2023 Home-visiting Infectious Disease Prevention Class Project for Preschoolers. Methods: The study is a descriptive survey that analyzed educational satisfaction of kindergarten teachers and the activity reports of visiting teachers. The effectiveness of the education on the children’s side was evaluated with a quasi-experimental approach using pre- and post-test design. Data collection was conducted from September 6 to November 10, 2023. The data from 96 kindergarten teachers, 100 activity reports written by visiting teachers, 56 children in the experimental group, and 50 children in the control group were analyzed. Results: As a result of analyzing the satisfaction survey results of the kindergarten teachers and the activity reports submitted by the visiting teachers, all questions received a very positive evaluation with 4 or more out of 5 points. In addition, the children in the experimental group showed statistically significant positive changes both in hand-washing accuracy and their awareness of immunity. Conclusion: The Home-visiting Infectious Disease Prevention Class Project for Preschoolers is of great educational significance and is expected to be a useful educational intervention that can improve infection prevention behaviors and show practical preventive effects in preschoolers so that they can be prepared for various infectious diseases in the future.

본 논문은 학령기 아동의 구강보건교육 사업의 효과를 파악하고 구강보건교육의 중요성 및 필요성 강조를 위한 기초자료를 제공하고자 한다. 본 연구는 B시 소속된 초등학교 59개교 학생들을 대상으로 2021년부터 2023년 까지 구강보건교육을 실시하고 교육 전후 설문조사를 실시하여 SPSS 통계프로그램을 이용하여 분석하였다. 결과 는 교육 후 초등학생들의 구강건강행동 및 칫솔질 방법 및 시간 변화에 긍정적인 변화가 나타났다. 학령기 아동의 특성에 맞는 구강보건교육 지원사업을 확대할 필요가 있으며, 이에 정부 및 지자체, 대학 연계의 사업 기회와 재 정지원이 확대되어야 할 것으로 판단된다.

This paper is intended to provide basic data to understand the effects of oral health education projects for school-age children and to emphasize the importance and necessity of oral health education. This study conducted oral health education from 2021 to 2023 for 59 elementary school students belonging to B city, conducted a survey before and after education, and analyzed it using the SPSS statistical program. The results showed positive changes in the oral health behavior, brushing method, and time change of elementary school students after education. It is necessary to expand oral health education support projects tailored to the characteristics of school-age children, and accordingly, business opportunities and financial support for the government, local governments, and universities should be expanded.

본 연구는 제주 올레길의 방문동기, 관광만족, 재방문의도간의 관계 및 공익관여도 조절효과를 파악하기 위하여 수행되었다. 이를 위해 제주 올레길을 탐방한 방문객 326명 분석결과, 첫째, 방문 동기가 관광만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 방문동기가 재방문의도에 긍정 적인 영향을 미치는 것으로 나타났다. 셋째, 공익관여도는 방문동기와 관광만족과의 관계에서 조절 효과가 있는 것으로 나타났다. 또한 방문동기와 재방문의도와의 관계에서 공익관여도는 조절효과가 있는 것으로 나타났다. 이러한 결과는 제주올레길에서 방문동기, 관광만족, 공익관여도의 활용성을 제시함으로써 관광경영과 관련한 실무적 시사점을 제공하였다.

1) This study was conducted to identify the relationship of visit motivation, tourism satisfaction and revisit intent for the Jeju Olle-gil. For this, data collected from 326 results, First, it was found that motivation for visit such as had positive impacts on tourism satisfaction. Second, it was found that motivation for visit such as had positive impacts on intent for revisit. Third, it was found and motivation for visit had a public involvement adjustment effect in its relationship with tourism satisfaction. also, it was found and motivation for visit had a public involvement adjustment effect in its relationship with intent for revisit. Such results suggest how the motivation for visit, tourism satisfaction and public involvement must be used, and offers implications for marketing strategies for companies related to tourism management consumers.

온라인 콘텐츠 확산을 통한 판매기회 확보는 기업들에게 중요한 마케팅 전략이 되고 있다. 또한 소비 자의 온라인 접속환경이 PC에서 모바일로 전환되면서 소셜미디어의 중요성이 증가하고 있다. 하지만 온라인 구전 선행연구는 온라인 구전과 전통적 미디어 활동의 효과에 관해서는 다수의 연구가 보고되 었으나, PC환경과 모바일 환경의 차이를 다룬 연구는 미미한 편이다. 이러한 배경 하에서 본 연구는 소 셜미디어 구전량과 전통적 미디어 활동량이 어떠한 경로를 통해 브랜드 사이트 유입량을 증가시키는지 분석하였다. 분석을 위해 IT스타트업의 월간 데이터 432개를 수집하여 경로분석 방법으로 분석하였다. 그 결과 소셜미디어 구전량은 전통적 미디어 활동량에 긍정적인 영향을 미치는 것으로 나타났으며, 소 셜미디어 구전량과 전통적 미디어 활동량은 모두 브랜드 검색량을 매개하여 브랜드 사이트 유입량에 긍정적 영향을 미치는 것으로 나타났다. 또한, 브랜드 사이트의 모바일 비율이 높을수록 구전 경로의 영향력이 강화되는 것으로 나타났다. 이러한 결과를 토대로 모바일 환경의 소셜미디어 구전전략에 대한 시사점을 제시하였다.

Increasing sales opportunities by spreading online content is becoming an important marketing strategy for companies. In addition, the importance of social media has increased as consumers' online access environment has shifted from PC to mobile. There are many researches on the effect of eWOM and traditional media activities on firm performance. However, there are few studies on the difference between PC environment and mobile environment. Based on this background, this study analyzed the paths in which the volume of social media eWOM and existing media activities increase brand site inflow. For the analysis, 432 monthly data of IT start-ups were collected and analyzed using path analysis method. As a result, the volume of social media eWOM has a positive effect on the volume of traditional media activity, and the volume of social media eWOM and traditional media activity have a positive effect on the inflow of brand site through mediation of brand search volume. In addition, the higher the mobile inflow rate of the brand site, the stronger the influence of eWOM. Based on these results, we suggested implications for social media eWOM strategies in mobile environment.

The purpose of this study is to identify the correlation between risk perception and risk avoidance tendency and to investigate the effect of moderating effect on visit intention. The perceved risk ccofding to the moderating variable. Person Type, was found to have a different behavioral intention. Which has a significant effect on intention to visit. Allocentric group has low level of risk avoidance due to an active personality and it shows progressive tendency to challenge for planned goal without considering the perception of anxiety psychology. The Psychocentric group and thd Mic-centric group showed higher anxiety about the risk and the tendency to avoid the risk was strongly influenced by thinking about uncertainty. Therefore, it is verified that the intention to change and the intention to visit have a correlation. For this reason, the research study results show the intention to visit the festival places was different according to the personal tendency of the visitors. Festival hosting plays a pivotal role in regional development by developing the community and revitalizing the economy. Therefore it is considered that safety should be considered first by predicting the anxiety factors of tourists pesrception of danger through successful festival hosting.

본 연구에서는 방문요양보호사의 셀프리더십이 직무만족에 미치는 영향에서 임파워먼트의 매개효과를 검증하여 요양보호사의 직무만족 향상을 목적으로 하였다. 이를 위해 경기도 안산시 재가 장기요양기관에 종사하고 있는 요양보호사 150명을 대상으로 설문을 실시하였으며, 최종 136부의 설문지가 분석에 사용되었다. 그 결과 첫째, 요양보호사의 셀프리더십이 증가할수록(+) 직무만족은 증가(+)되는 인과관계가 검증되었다. 둘째, 요양보호사의 셀프리더십이 증가할수록(+) 임파워먼트가 증가(+)하는 인과관계가 검증되었다. 셋째, 요양보호사의 임파워먼트가 증가할수록(+) 직무만족이 증가(+)하는 것이 검증되었다. 넷째, 요양보호사의 셀프리더십이 직무만족에 영향을 미치는데 임파워먼트는 매개효과가 있는 것이 검증되었다. 본 연구는 방문요양보호사의 직무만족이 방문요양 서비스의 질을 향상시키기 위한 셀프리더십, 임파워먼트 강화를 위한 사회복지적 함의 및 제언을 제시하였다.

The purpose of this study is to investigate the effects of job satisfaction according to self-leadership of home visiting care-workers, and then the mediated effect of empowerment is verified the effect of job satisfaction on self-leadership of home visiting care-workers. Also based on the above facts, there are purpose to suggest a significance in terms of social welfare and practical method in politic. The questionnaires were administered to 150 care-workes who were engaged in Long Term Care Home Service Center at Ansan City and the final 136 questionnaires were used for the analysis. Frequency analysis, multiple regression analysis, and mediating effect tests were conducted using SPSS 23.0 to verify the rejection of this paper. The results of this study are summarized as follows. First, as the self-leadership of the care-workers increases, the positive (+) job satisfaction is verified as being a positive (+) person. Second, it is verified the relationship as the self-leadership of the caregiver increases(+), empowerment increases (+). Third, as the empowerment of the caregiver increases(+), it is proved that the job is only increased(+). Fourth. the self-leadership of the care-workers affects job satisfaction, therefore empowerment verified due to mediated effect. In this study, job satisfaction of home visiting care-workers is to suggest self-leadership and suggestions for strengthening empowerment, and suggestions for the welfare of community care workers in order to improve home visit care services.

Purpose: This study was conducted in order to present the effects of case managementof a home visiting health service for clients with hypertension. Method: One-grouppretest-posttest design was used. The subjects were 280 clients who received casemanagement among the first and second registered group. The data were eight-week-casemanagement results from January to December, 2010. In order to evaluate the effect of thevisiting nursing service, biological indexes(blood pressure, total cholesterol, triglyceride, highdensity lipoprotein, low density lipoprotein, BMI) and self-care abilities(knowledge/attitudeof hypertension, management of medication, nutritional care, confidence of self care) weremeasured. Result: Biological indexes and self-care abilities were improved, except totalcholesterol, low density lipoprotein. Conclusion: The case management of home visitinghealth service by public health centers is considered to be an effective nursing service. Therefore, greater effort is needed for better maintenance of case management, and moreresearch is needed in order to examine a variety of biological indexes

본 연구는 재화와 서비스의 가치와 효용을 시장규범으로, 재화와 서비스 공급자가 그것을 공급함으로 써 이득을 얻을 자격이 있는지는 비시장규범으로 정의한 후, 시장규범과 비시장규범 인터넷 댓글 중 소비자의 의사결정에 더 강한 영향을 미치는 댓글이 무엇인지 확인하기 위해 이루어졌다. 이를 위한 두 가지 실험은 음식점에 대한 시장규범 댓글과 비시장규범 댓글을 함께 제시한 후, 시장규범 댓글이 긍정적이고(맛있음) 비시장규범 댓글이 부정적인 조건(식당 주인이 부도덕함)과 시장규범 댓글이 부정 적이고(맛없음) 비시장규범 댓글이 긍정적인 조건(식당 주인의 도덕성이 훌륭함) 사이의 식당 방문의도 를 비교하였다. 결과적으로 전자(음식은 맛있지만 식당 주인 부도덕함)보다 후자(음식은 맛없지만 식당 주인 도덕적으로 훌륭함)에서 방문의도가 강하게 나타남을 확인하였다. 또한 전자의 경우에는 사람의 기분을 나빠지게 하지만, 후자의 경우에는 좋아지게 하는 현상도 관찰하였다. 본 연구는 베스트 댓글 의 효과와 비시장규범 댓글에 대한 규제방안 마련 등에 시사점을 가진다.

This study was conducted to define the value and utility of the goods and services as market norms, examine whether the providers of the goods and services deserve gaining profits as non-market norms, and identify which online comments—market norm or non-market norm—have a bigger effect on consumers’ decision-making. To this end, two experiments presented market norm comments and non-market norm comments about a restaurant at the same time and compared participants’ intention to visit the restaurant under a condition wherein the market norm comments were positive (delicious) and non-market norm comments were negative (the restaurant owner has bad morals) and under another condition wherein the market norm comments were negative (not delicious) and non-market norm comments were positive (the restaurant owner has good morals). The results showed that the intention to visit was stronger in the latter (although the food is not delicious, the owner has good morals) than the former (the food is delicious but the owner is immoral). In addition, it was also observed that the former made people feel bad, while the latter made them feel better. This study has implications for understanding the effect of best comments and the establishment of a way to regulate non-market norm comments.

The purpose of this research is to figure out behavior of spectator trying to revisit Taekwondo match by setting revision of Taekwondo match as variable. We visited Korea industrial Taekwondo federation to investigate relationships between revised rule, spectator’s satisfaction and intention to revisit the match. Questionnaires were released to total 300 people who were chosen by biased sampling method as the object of study. We used 224 pieces(74.7%) as final data base after removing insincere responses. The statistical methods utilized for this research are Exploratory Factor Analysis, Reliability Verification, Simple regression and Multiple regression Analysis. The result of this analysis is shown as follows. First, subfactors of the Taekwondo rule revision partially affected spectator’s satisfaction. Among revision, athletic facility, scoring and 5-member team competition turned out to have plus effect. Second, subfactors of the Taekwondo rule revision partially affected intention to re-visit. Among revision, athletic facility, scoring and 5-member team competition turned out to have plus effect. Third, spectator’s satisfaction after the revision of Taekwondo rule statistically turned out to have plus effect on intention to re-visit. Therefore, constant supplementation on athletic facility and rule to facilitate spectator’s match understanding and subsequent popularize and development of Taekwondo are necessary. Also, innovation effort should be in the management of Taekwondo competition to increase spectator and planning event inducing spectator’s participation would be helpful.

Purpose: To analyze the effects of customized home visiting health services on the health and health behaviors of clients with hypertension (n=107) and diabetes mellitus (DM: n=67). Methods: A one group pre and post-test research design was used. The subjects were registered in a customized 8-week, interventional, home visiting health services available in Daegu. Data was collected from November 17, 2008 to January 23, 2009. Analyses involved descriptive statistics, χ2 test and paired t-test. Result: Hypertension control rate was improved 25.2% and DM control rate was improved 3.0%. There were significantly beneficial hypertension-related differences in BP, health belief, health knowledge and health behaviors including performance of 10 min of moderate exercise, diet, BP monitoring and medication. Significantly beneficial DM-related changes included glucose, health belief, health knowledge and health behaviors including performance of 10 min of moderate exercise and glucose monitoring. But there were no significant hypertension-related differences in health belief (barrier) and health behavior including drinking and exercise length/frequency. Also, no significant DM-related differences were evident in health belief (barrier) and health behaviors including drinking, smoking, exercise length/frequency, diet and medication. Conclusion: Customized home visiting health service can provide effective, but not complete. Whether these benefits are maintained in the longer term is unknown.

The rise of COVID-19 has brought many changes in various fields, especially the tourism field. During the pandemic, Jeju Island has become more popular than ever since it is considered as one of the relatively safe regions where people can travel away from the virus, which is a major factor to attract people of all ages, leading to increase visitors. In this paper, whether Jeju has proper infrastructures and services necessary for tourists was focused on with a survey of those who travel to Jeju. The goals of the study are (a) to provide those who are in the tourism field with useful information based on the research design, hypotheses, tests, and findings and (b) to promote Jeju Island. For the analysis, SPSS Statistics 24.0 was used to approach three hypotheses: (1) the factors in the preparations for tourists visiting Jeju affect their satisfaction with visiting Jeju, (2) their satisfaction is related to their behavioral intention, and (3) the factors in the preparations for tourists visiting Jeju influence their behavioral intention. The results showed that (1) accommodation, tourist guides, restaurants, and transportation are highly likely to affect visitor satisfaction, (2) their satisfaction has a positive relationship with behavioral intention, and (3) accommodation, tourist guides, and tourist attractions show a correlation with the intention to visit again.

This study is to investigate the effects of tourism choice attributes on perceived value and behavior intention. Specifically, perceived values is to the mediating effects for between tourism choice attributes and behavior intention or not. Collected data were analyzed using the package programs of SPSS 22.0 for Windows. Descriptive Statistics Analysis, a Reliability Analysis, a factor analysis, a Regression Analysis and Sobel Test as a mediating effect assessment method were performed. As a result is presented as follows: First, the service quality is analyzed to be the most important factor of tourism choice attributes that has the greatest impact on recommendation. Second, the accessibility is the important factor in the revisit of tourist destination. Third, it is a significant consequences for the relationship between tourist destination and behaviour. Fourth, program factor among tourism choice attributes has the most significant effect on perceived value. Fifth, it is verified that perceived value has been a significant intermediary. Most of the studies in the past have not yet accessed the perceived value as a parameter by studying the relationship between tourism choice attributes and behavior intention.