Earticle

초록

영어

The purpose of this study is to identify the correlation between risk perception and risk avoidance tendency and to investigate the effect of moderating effect on visit intention. The perceved risk ccofding to the moderating variable. Person Type, was found to have a different behavioral intention. Which has a significant effect on intention to visit. Allocentric group has low level of risk avoidance due to an active personality and it shows progressive tendency to challenge for planned goal without considering the perception of anxiety psychology. The Psychocentric group and thd Mic-centric group showed higher anxiety about the risk and the tendency to avoid the risk was strongly influenced by thinking about uncertainty. Therefore, it is verified that the intention to change and the intention to visit have a correlation. For this reason, the research study results show the intention to visit the festival places was different according to the personal tendency of the visitors. Festival hosting plays a pivotal role in regional development by developing the community and revitalizing the economy. Therefore it is considered that safety should be considered first by predicting the anxiety factors of tourists pesrception of danger through successful festival hosting.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 위험지각
2. 방문의도
3. 위험회피성향
Ⅲ. 연구설계
1. 연구모형 및 가설설정
2. 변수의 조작적 정의
3. 측정항목 도출 및 분석방법
4. 설문구성
Ⅳ. 실증분석
1. 표본의 인구통계학적 특성
2. 각 변수의 신뢰도 및 타당성 분석
3. 변수 간의 상관관계 분석
4. 연구가설 검증
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 강은주 [ Eunjoo Kang | 경기대학교 일반대학원 관광이벤트국제회의학과 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338