Earticle

This research aims to investigate the structural relationship in perceived value, selection attributes, customer satisfaction and re-visitation intentions of marin resort users. The subjects were selected by the convenience sampling method. They were composed of 345 people who have ever been at marin resort. Frequency, reliability, corelation, confirmatory factor analysis, and structural equation modeling were conducted by using SPSS 18.0 and AMOS 18.0. The significance level of all tests was p<.05. Main findings were as follows: First, perceived value had a positive effect on customer satisfaction(p<.001). Second, selection attributes had a positive influence on customer satisfaction(p<.001). Finally customer satisfaction had a positive influence on re-visitation intentions(p<.001).

The purpose of this study is to determine the impact of perceived value of a golf brand on selection attributes and loyalty among Chinese amateur golfers. To achieve this research objective, 600 male and female amateur golfers from Shandong Province, China were sampled. However, excluding 93 insincere respondents, a total of 507 people were used as final research data. The research tool was a questionnaire, which was modified and used for the purpose of this study based on a questionnaire that had been verified for validity and reliability in previous studies. The collected data were subjected to frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis according to the purpose of analysis using SPSS 20.0 program. The goals obtained through this process are as follows. First, the perceived value of the golf brand among Chinese amateur golfers was found to partially affect the selection attributes. Second, the perceived value of the golf brand among Chinese amateur golfers was found to partially affect loyalty. Third, Chinese amateur golfers’ golf brand selection attributes were found to partially affect loyalty.

This study analyzed the difference in selection attributes and consumption value according to the demographic characteristics of female baby-boomers. As a result of the analysis, differentiated customer management was found to be essential depending the job, educational background, income, and marital status. In particular, in the case of unmarried baby boomers, it was suggested that customer management is necessary to enhance both physical images and human images as selection attributes and improved social value, emotional value, functional value, rare value, and situational value as consumption values. Such customer management suggests that customer management will contribute to improving the sales of and enhance the competitiveness of beauty salons.

本研究分析了女性婴儿潮一代的人口统计特征对选择属性的差异与消费价值的差异. 分析结 果显示, 针对婴儿潮一代的不同职业, 学历, 收入, 结婚状况, 须进行差异化的顾客管理. 特别是, 针对婴儿潮一代中的未婚群体, 须提高选择属性中的物理形象和人格形象 ; 同时也 须提高消费价值中的的社会价值, 情感价值, 功能价值, 珍贵价值, 情境价值, 并对以上价 值进行顾客管理, 这对于美容院从业者来说是首要的. 以上客户管理, 将会提高美容院的竞争力, 也会对美容院的销售额增长做出贡献.

Chinese consumer market will increase by $ 2.3 billion over the next five years. Increasingly, the center of consumption has been changed to 1980s and 1990s therefore the market has to change its strategies to meet their target group. The purpose of this research is to investigate the relationship between consumption value and satisfaction, the relationship between hotel selection attributes and satisfaction, and what type of consumption value was selected for consumers. The results of this study were as follows. First, as a result of multiple regression analysis to see the effect of consumption value on satisfaction, the functional value factor of consumption value has a significant positive effect on satisfaction. Second, Reputation and the facility factors have a significant positive effect on satisfaction. The functional abilities should be increased to increase the satisfaction level of hotel visitors. The hotel offers a variety of room choices to satisfy your customers' consumption needs. In addition, strengthen hotel business' strategic goals by enhancing competitiveness of hotel business.

본 연구는 주거지 선택기준을 파악하고, 이를 통해 그 이면에 내포되어 있는 사람들의 가치관과 주거의식의 변화를 살펴보고자 하였다. 이를 위해 광주광역시의 공인중개사를 대상으로 설문조사를 실시하고, AHP 분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 1차 계층구조에서 주거지 선택기준은 교육적 환경, 생활적 편리, 거주안전 및 이미지, 경제적 가치의 4개 요소가 도출되었으며, 2차 계층구조에서는 12개의 기준이 도출되었다. 둘째, 1차 계층구조에서 선정된 4개 항목의 중요도는 생활적 편리가 가장 높게 나타났으며, 다음으로 교육적 환경, 거주안전 및 이미지, 경제적 가치 순으로 나타났다. 셋째, 2차 계층구조에서는 생활적 편리의 경우 교통여건이 가장 높게 나타났으며, 교육적 환경의 경우 교육시설, 거주안전 및 이미지에서는 ‘거주 안전성, 경제적 가치 항목에서는 재테크 수단이 높게 나타났다.

The purpose of this study is to deduce housing choice criterion and to consider change of values and consciousness of housing. For that, questionnaire of evaluation of housing choice is conducted by licensing real estate agents in Gwangju city employing the Analytic Hierarchy Process(AHP). The results are as follows. First, four factors as the primary hierarchy structure and 12 factors as the secondary hierarchy structure of housing choice criterion are deduced. The primary hierarchy are education environment, convenience in life, residence safety and image, and economic value. Second, weight value deduced from the primary hierarchy structure is showed that convenience in life is the highest and next is education environment. Residence safety and image, and economic value is relatively low. Third, for the secondary hierarchy structure, the case of life convenience is showed that traffic condition is the highest, the case of educational condition is showed that education facilities, the case of residence safety and image is showed that residence area is the highest, and the case of economic importance is showed that financial technology is the highest.

본 연구는 태권도장 선택품질과 도장만족의 관계에서 서비스가치의 매개효과를 검증하는데 목적을 두고 실시하 였다. 이를 위해 태권도장의 선택역할에 중요 역할을 하는 수련생 384명을 대상으로 설문조사를 실시하여 다음과 같은 결론을 얻었다. 첫째, 태권도장의 선택품질과 도장만족 및 서비스 가치의 상관관계 분석결과 부분적인 정적 상관관계가 나타났다. 둘째, 태권도장의 선택품질 중 선택동기는 프로그램만족과 위치만족에 정적 영향을 미쳤으며, 품질서비스는 도장만족의 하위 변인 모두에서 정적 영향을 미쳤다. 도장홍보는 지도자만족, 시설만족, 위치만족에 정적 영향을 미쳤으며, 회원관리는 지도자만족과 시설만족에 정적 영향을 미쳤다. 셋째, 태권도장의 선택품질은 서비스가치에 정적 영향을 미치는 것으로 나타났다. 넷째, 태권도장의 선택품질은 도장만족에 직접적인 정적 영향을 미치기도 하지만 서비스가치를 경유하여 도장 만족에 간접적으로도 영향을 미치는 것으로 나타났다.

This study was conducted to examine the mediating effect of the service value on the relationship between Taekwondo gym selection quality and gym satisfaction. To this end, it administered questionnaires to 384 trainees and their parents, who play important roles in selecting Taekwondo gyms. The findings are as follows: First, there were partially positive correlations among the Taekwondo gym selection quality, the gym satisfaction and the service value. Second, the selection motivation among the Taekwondo gym selection quality had a positive effect on all sub-variables of the program satisfaction and the location satisfaction. The quality service has a positive effect on the gym satisfaction. The gym publicity had a positive effect on coach satisfaction, facility satisfaction and the location satisfaction. The member management had a positive effect on the coach satisfaction and the facility satisfaction. Third, the Taekwondo gym selection quality had a positive effect on the service value. Fourth, the Taekwondo gym selection quality did not only have a positive effect on the gym satisfaction, but also had an indirect effect on the gym satisfaction via the service value.

본 연구는 중국 하이난 면세점에 방문한 경험이 있는 중국인 대상으로 온라인 설문조사를 실시하였으며, 하이난 면세점의 방문객이 면세점 의 쇼핑 선택속성이 쇼핑가치, 고객만족 및 추천의도 간의 영향관계를 확인하기 위해 수행하였다. 총 300부의 설문지를 배포하여 불성실한 응답자를 제외하고 총 229부를 회수되어 통계분석에 사용하였다. 분석결과는 다음과 같다. 쇼핑 선택속성의 5가지 요인(상품, 가격, 분위기, 접근성, 서비스) 중의 2가지 요인(접근성, 서비스)가 쇼핑가치 및 쇼핑만족에 정(+)의 영향을 미치는 것으로 나타났으며, 쇼핑가치가 쇼핑만 족에 정(+)의 영향을 미치는 것으로 나타났다. 쇼핑 선택속성의 5가지 요인(상품, 가격, 분위기, 접근성, 서비스) 중의 2가지 요인(가격, 분위기)가 추천의도에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 쇼핑가치 및 고객만족이 추천의도에 정(+)의 영향을 미치는 것으로 검증되었다. 이러한 연구 결과를 바탕으로 본 연구에는 하이난 면세점과 비슷한 면세 산업의 활성화를 시킬 수 있는 구체적인 마케팅 전략을 수립하는 데에 의미 있는 자료를 제공할 수 있었다.

This study conducted an online survey of Chinese who have visited Hainan Duty-Free Shops in China, to determine the relationship between shopping attributes, shopping value, shopping satisfaction, and recommendation intention among visitors of Hainan Duty-Free Shops. A total of 300 questionnaires were distributed, and after excluding insincere respondents, a total of 229 questionnaires were collected and used for statistical analysis. The analysis results are as follows. Among the five factors of shopping selection attributes (product, price, atmosphere, accessibility, service), 2 factors (accessibility, service) were found to have a positive (+) effect on shopping value and shopping satisfaction, and shopping value has a positive (+) effect on shopping satisfaction. Lastly, it was verified that shopping value and customer satisfaction have a positive(+) influence on recommendation intention. Based on these research results, this study was able to provide meaningful data for establishing specific marketing strategies that can revitalize the duty-free industry similar to Hainan duty-free shops.

본 연구는 50대, 60대 시니어 소비자가 전기차에 대한 선택 속성, 지각된 가치, 인지된 위험 그리고 구매행동의도간의 구조적인 관계를 규명 함으로써 이론적 관점에서 구조관계를 밝히고 실무적 관점에서 시사점을 제시하고자 하였다. 본 연구의 목적을 위해서 시니어 특성, 전기차 선 택 속성, 지각된 가치, 인지된 위험 그리고 구매행동의도에 대한 개념과 선행 연구를 고찰한 후 연구모형과 가설을 수립하여 도출한 연구결과는 다음과 같다. 첫째, 변인 간 영향관계에 있어서 가설의 결과이다. 전기차 구매 시 선택속성과 지각된 가치 간의 관계에서는 영향을 미칠 것이라 는 가설은 채택되었다. 반면에 선택속성과 인지된 위험 간의 관계는 유의한 영향을 미치지 않는 것으로 나타나 기각되었다. 지각된 가치와 구매 행동의도 간에는 유의한 영향을 미치는 것으로 나타나 채택되었다. 인지된 위험과 구매행동의도 간의 관계는 유의한 영향을 미치는 것으로 채 택되었다. 선택 속성과 구매행동의도 간에는 통계적으로 유의한 영향을 미치는 않는 것으로 나타나 기각되었다. 둘째, 선택속성과 구매행동의 도 간의 관계에서 지각된 가치와 인지된 위험의 매개효과 유의성을 확인하기 위한 직접효과, 간접효과 분석 결과 인지된 위험 요인은 간접효과 가 없는 것으로 나타나 매개효과 검증에서 제외되었고 지각된 가치는 구매행동의도에 영향을 미치는 완전매개효과를 나타내는 것으로 분석되 었다. 본 연구는 인구 비중이 증가하고 있는 50대, 60대 시니어를 대상으로 전기차의 가치와 위험 요소의 상충되는 변수가 미치는 영향을 규명 하였다는 점에서 기존 연구와 차별성이 있다. 또한 비중이 증가하는 시니어 시장에 대한 다양한 향후 연구의 발판이 될 것으로 기대된다.

This study aims to reveal the structural relationship from a theoretical point of view and to suggest implications from a practical point of view by identifying the structural relationship between the selection attributes, perceived value, perceived risk, and purchase behavior intention for electric vehicles by senior consumers in their 50s and 60s. For the purpose of this study, the research results derived by establishing a research model and hypotheses after reviewing concepts and previous studies on senior characteristics, electric vehicle selection attributes, perceived value, perceived risk, and purchase behavior intention are as follows. . First, it is the result of the hypothesis in the influential relationship between variables. The hypothesis that there will be an effect on the relationship between selection attributes and perceived value when purchasing an electric vehicle was adopted. On the other hand, the relationship between selection attributes and perceived risk was rejected as it did not appear to have a significant effect. It was adopted as it was found to have a significant effect between perceived value and purchase behavior intention. The relationship between perceived risk and purchase behavior intention was adopted as having a significant effect. It was rejected as there was no statistically significant effect between selection attributes and purchase behavior intention. Second, as a result of direct and indirect effect analysis to confirm the significance of the mediating effect of perceived value and perceived risk in the relationship between choice attributes and purchase behavioral intention, the perceived risk factor was found to have no indirect effect, so it was excluded from the mediating effect verification. and the perceived value was analyzed to have a complete mediating effect influencing purchase behavior intention. This study is different from previous studies in that it identified the impact of conflicting variables between the value of electric vehicles and risk factors for seniors in their 50s and 60s, whose population share is increasing. It is also expected to serve as a stepping stone for various future studies on the senior market, whose proportion is increasing.

본 연구는 선행연구를 토대로 디저트카페의 경험가치가 고객충성도에 미치는 영향 관계를 조사하고자 하며, 특히 고객들이 디저트카페를 선택하는 속성의 중요도에 따라 어떠한 차이가 있는지에 대해서도 구체적으로 살펴보고 검증하기 위해 연구모형 및 가설설정을 하고 실증분석을 실시하였다. 본 연구의 가설을 검증하기 위해 서울지역의 디저트카페가 밀집한 강남역과 대학로를 중심으로 디저트카페를 이용해 본 경험이 있는 학생 및 일반 고객을 대상으로 2022년 4월 16일부터 4월 31일까지 설문조사를 실시하였다. 수집된 자료는 총 250부이며 본 연구의 목적에 부합하지 않는 설문자료를 제외한 235부를 유효자료로 실증분석에 사용하였다. 분석결과는 다음과 같다. 첫째, 디저트카페의 경험가치는 고객충성도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 본 연구에서 도출된 디저트카페의 선택속성 중 건강한 메뉴의 중요도에 따른 조절효과를 분석한 결과, 경험가치 * 건강한 메뉴는 고객충성도에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 경험가치 * 시각적 요소는 고객충성도에 유의한 영향을 미치지 않는 것으로 나타났다. 넷째, 경험가치 * 가격은 고객충성도에 유의한 영향을 미치지 않는 것으로 나타났다. 다섯째, 경험가치 * 메뉴 차별성은 고객충성도에 유의한 영향을 미치는 것으로 나타났다. 본 연구결과를 통해 디저트카페 시장에서 중요하게 생각하는 것은 무엇이며, 재방문을 유도하고 효과적인 마케팅 전략 방안을 수립하는데 유용한 자료를 제공할 수 있을 것이다.

Based on previous studies, this study aims to investigate the effect of the experience value of dessert cafes on customer loyalty, and in particular, research models and hypotheses were set up and empirical analysis was conducted to examine and verify the differences depending on the importance of the attributes of customers choosing dessert cafes. To verify the hypothesis of this study, a survey was conducted from April 16 to April 31, 2022 on students and general customers who have used dessert cafes, focusing on Gangnam Station and Daehak-ro, where dessert cafes in Seoul are concentrated. A total of 250 questionnaires of the collected data were used for empirical analysis, excluding survey data that did not meet the purpose of this study. The analysis results are as follows. First, it was found that the experience value of dessert cafes had a significant positive (+) effect on customer loyalty. Second, as a result of analyzing the moderating effect according to the importance of healthy menus among the selection attributes of dessert cafes derived in this study, it was found that experience value * healthy menus did not significantly affect customer loyalty. Third, it was found that the experience value * visual factor did not significantly affect customer loyalty. Fourth, it was found that the experience value * price did not significantly affect customer loyalty. Fifth, experience value * menu differentiation was found to have a significant effect on customer loyalty. Through the results of this study, what is important in the dessert cafe market, and it will be able to provide useful data for inducing revisiting and establishing effective marketing strategies.

This study aims to analyze the effect of the selection attribute of Korean dessert cafes on service value and customer satisfaction from a consumer's point of view. In particular, since there has been no study that specifically analyzed the relationship between the customer's choice of Korean dessert cafes and the service value, the conduct of this study is considered to be of research value. Since each Korean dessert cafe has different characteristics, the selection attribute may also appear differently. When consumers choose a Korean dessert cafe, the selection attribute can affect the service value, and if the service value and satisfaction increase, the probability of revisiting will increase. Therefore, by grasping the detailed factors of Korean dessert cafes, it is intended to improve the satisfaction of consumers and to devise a plan to attract loyal customers by increasing the revisit rate. In addition, it was intended to be used as a basis for presenting basic data and practical development plans that can be utilized for reinforcement of the optional attributes that can increase service value and customer satisfaction. The summary of the results of this study is as follows. First, hypothesis 1, among the sub-factors constituting the selection attribute of Korean dessert cafe, quality, convenience, and atmosphere were found to have a significant positive(+) impact on service value in the order of quality, and it was found that service and price had no effect on service value. Second, hypothesis 2 service value was found to have a significant positive(+) effect on customer satisfaction. Third, among the sub-factors constituting the selection attribute of Korean dessert cafes, quality, convenience, and atmosphere were found to have a significant positive(+) effect on customer satisfaction, on the other hand, it was found that service and price had no effect on customer satisfaction.

본 연구는 오리엔티어링 참여자들이 인식하는 선택속성이 지각가치를 통해 참여지속의도에 미치는 영향력을 규 명하는데 그 목적이 있었다. 연구목적을 달성하기 위해, 선행연구에서 사용된 설문지를 본 연구에 적합하도록 수정, 보완 하여 사용하였으며, 편의표본추출법을 이용하여 2019년 11월에 원주와 대구에서 열린 오리엔티어링 전국대회 참가자를 대상으로 총 167부의 설문지가 배포 및 회수되었다. 회수된 설문지 중 무응답 자료 3부를 제외한 총 164부(98.2%)의 자료를 SPSS 23.0와 AMOS 23.0을 이용하여 기술통계분석, 확인적 요인분석, 상관관계분석 및 구조방정식모형 분석을 실시하였다. 연구결과를 따르면, 첫째, 오리엔티어링 참여자가 지각하는 오리엔티어링 대회의 선택속성은 지각가치(β =.177, p<.05)와 참여지속의도(β=.282, p<.05)에 긍정적인 영향을 미쳤다. 둘째, 오리엔티어링 참여자의 지각가치는 참여지속의도에 긍정적인 영향을 미치는 것으로 나타났다(β=.416, p<.01). 마지막으로, 오리엔티어링 참여자의 지각 가치는 선택속성과 참여지속의도의 관계에 있어 통계적으로 유의한 매개효과를 지니는 것으로 나타났다(β=.050, p<.02, LB=.006, UB=.115).

The purpose of the present study was to investigate the relationship between orienteering selection factors and participation adherence intention through perceived value. A total of 167 questionnaires were distributed and collected from two orienteering events which took place in Wonju and Daegu areas, South Korea in December, 2019. After excluding three responses with excessive amount of missing data, a total of 164(98.2%) questionnaires were included in this study for the final data analysis. Several statistical analyses including a descriptive analysis, a confirmatory factor analysis, Pearson's correlation analysis, and a structural equation modeling(SEM) analysis were conducted. Results showed that orienteering selection factor had statistically significant effects on perceived value(β=.177, p<.05) and participation adherence intention(β =.282, p<.05). Second, perceived value had a statistically significant effect on participation adherence intention(β=.416, p<.01). Last, perceived value had a statistically significant mediating effect in the relationship between selection factor and participation adherence intention(β=.050, p<.02, LB=.006, UB=.115).

[목적] 본 연구는 파크골프 참여자가 인식하는 파크골프장 선택속성이 지각가치와 참여지속의도에 미치는 영향을 규명하는 것을 목적으로 한다. [방법] 편의표본추출범을 사용하여 2025년 10월 한달동안 충청지역 파크골프장을 이용한 소비자를 대상으로 설문을 실시하였으며, 회수된 160부 중 156부(97.5%)를 최종 자료분석에 포함하였다. 자료 분석을 위해 SPSS 23.0 및 AMOS 23.0을 사용하여 빈도분석과 확인적 요인분석, 상관관계 및 구조방정식모형(SEM) 분석을 실행하였다. [결과] 파크골프 이용자들이 인식하는 선택속성은 지각가치와 참여지속의도에 모두 통계적으로 유의한 정(+)의 영향을 미쳤으며, 지각가치도 마찬가리로 참여지속의도에 통계적으로 유의한 정(+)의 영향을 보였다. 또한, 지각가치는 파크골프장 선택속성과 참여지속의도 간의 관계에 있어 부분적 매개효과를 지닌 것으로 나타냈다. [결론] 파크골프 이용자의 파크골프에 대한 참여지속의도를 높이기 위해서는 가격, 코스품질, 인적서비스, 접근성 등의 핵심 선택속성에 대한 강화와 긍정적인 파크골프장 이용경험을 토대로 지각가치를 제고하는 전략이 요구된다.

[Purpose] This study aimed to investigate the influence of park golf course selection attributes perceived by park golf participants on perceived value and intention to adhere participation. [Method] A convenience sample was used to conduct a survey of park golf consumers in the Chungcheong region during October 2025. Of the 160 surveys collected, 156 (97.5%) were included in the final data analysis. Data were analyzed using SPSS 23.0 and AMOS 23.0, including frequency analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling (SEM). [Result] The selection attributes perceived by park golf users had a statistically significant positive effect on both perceived value and intention to adhere participation. Perceived value also showed a statistically significant positive effect on intention to adhere participation. Furthermore, perceived value had a partial mediating effect on the relationship between park golf course selection attributes and intention to continue participation. [Conclusion] To increase park golf consumers' participation adherence, an effective strategy is needed to enhance perceived value by reinforcing key selection factors and engagement expriences.

[목적] 본 연구는 골프의류 선택속성, 지각된 가치 및 재구매의도 간의 관계를 규명하고 더 나아가 성별의 조절효과 를 검증함으로써 관련 분야에 효과적인 마케팅 전략 수립을 위한 유의미한 시사점을 제공하고자 한다. [방법] 골프의 류를 구매한 경험이 있는 소비자를 본 연구의 모집단으로 선정하고 편의표본추출법을 통해 수집된 212부의 자료에 대하여 IBM SPSS 22.0과 AMOS 23.0을 활용해 구조방정식 모형 검증을 실시하였다. [결과] 첫째, 골프의류 선택속성 중 품질, 디자인, 가격은 지각된 가치에 정(+)의 영향을 미치는 것으로 나타났으나, 유행은 유의한 영향을 미치지 않 는 것으로 나타났다. 둘째, 골프의류 선택속성 중 디자인, 유행은 재구매의도에 정(+)의 영향을 미치는 것으로 나타났 으나, 품질, 가격은 재구매의도에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 지각된 가치는 재구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 골프의류 선택속성, 지각된 가치 및 재구매의도 간의 관계에 있어 성 별의 조절효과는 부분적으로 존재하는 것으로 나타났다. [결론] 골프의류 관련 기업은 마케팅 전략 수립과정에서 소 비자의 성별을 고려하는 차별화된 마케팅 전략을 수행해야 할 것이다.

[Purpose] The purpose of this study is to establish the structural relationship between the selection attribute of golf wear, perceived value and repurchase intention, and further to provide for verifying differences in influence by gender. [Method] To achieve this purpose, data was obtained from a total of 212 respondents who has experience of purchased golf wear. [Result] Firstly, quality, design and price were found to have a positive influence on perceived value, while trend did not. Second, design and trend were shown to have a positive effect on repurchase intentions, while quality and price did not. Third, perceived value was found to have a positive influence on the intention of repurchase. Fourth, gender differences were had to exist in part in the structural relationship between selection attributes, perceived value and repurchase intentions. [Conclusion] it is necessary to consider selection attribute of golf wear, gender to establish a successful marketing strategy.

본 연구는 카드 금융의 디지털 전환을 위한 가치사슬 기반의 지표를 제안하고 이를 이용하여 실 제 디지털 전환을 위한 과제 도출을 목적으로 하고 있다. 이를 위하여 델파이 기법을 활용하여 카드 금융 가치사슬의 주요 항목을 선정하였고 문헌 연구를 통해 각 항목에 해당하는 세부 지표를 선정하 였다. 해당 지표에 대한 타당도 검증을 위해 카드 금융 종사자 300명을 대상으로 설문 조사를 실시하 였고 확인적 요인분석을 실시하였다. 이상의 과정을 통하여 디지털 전환을 위한 주요 지표 46개를 선 정하였으며 이를 기반으로 실제 과제 선정을 시도하여 이를 검증하였다. 최근 많은 산업에서 디지털 전환이 요구되는 상황에서 본 연구는 실제 전환에 필요한 지표를 선정하여 해당 내용을 가지고 과제 선정을 구체적으로 진행했다는 점에서 의의를 가진다고 하겠다.

This study proposes a value chain-based framework of indicators for the digital transformation of card finance and derives practical tasks using these indicators. Key elements of the card finance value chain were selected through a Delphi survey, and specific indicators corresponding to each element were identified through a literature review. To validate the relevance of these indicators, a survey was conducted on 300 card finance professionals, followed by confirmatory factor analysis. Based on the results, 46 primary indicators for digital transformation were identified, and an attempt was made to validate these indicators through the selection of actual tasks. In the context of the increasing need for digital transformation across various industries, this study holds significance in selecting indicators necessary for actual digital transformation and proceeding with task selection in a concrete manner.

본 연구는 승마장의 이용동기, 선택속성이 지각된 가치와 행동의도에 미치는 영향을 알아보는데 있다. 이를 위해 경기지역의 승마장을 직접 이용하는 고객 168명을 대상으로 설문을 실시하였으며, 수집된 자료는 빈도분석, 신뢰도분 석, 상관분석, 표준중다회귀분석을 실시하였다. 이상의 분석을 통해 다음과 같은 결과를 도출하였다. 첫째, 승마장의 이 용동기는 지각된 가치와 행동의도에 긍정적인 영향을 미쳤다. 둘째, 승마장의 선택속성은 지각된 가치와 행동의도에 긍 정적인 영향을 미쳤다. 셋째, 승마장의 지각된 가치는 행동의도에 긍정적인 영향을 미쳤다.

The purpose of this study was to investigate the basic data of Influence of horse riding club user motivations and selection attributes for their perceived value and behavioral intentions. For the purpose of this study, recruited 168 users of horse riding club which located in Gyeonggi was conducted the research. The data processing method of this study performed Frequency analysis, Reliability analysis, Exploratory factor analysis, Correlation analysis, Standard multiple regression analysis by using a sub-program of Window Ver. SPSS 21.0. Results of the analysis are as follows. First, horse riding club user motivations has a significantly positive effect on their perceived value and behavioral intentions. Second, selection attributes of horse riding club has a significantly positive effect on their perceived value and behavioral intentions. Third, their perceived value has a significantly positive effect on behavioral intentions.

Domestic construction-market to advance the procurement constantly endeavored to improve government's procurement such as benchmarking advanced country's procurement. Especially, among such efforts, a study on the best-value bid actively was progressing, but to realize Best-Value needs to improve evaluation-method of bidders. However best-value were not evaluated to existent evaluation-methods. Once again new evaluation method of bidders is developed. so this paper suggests selection method of non-price factor so that at processing selection of a suitable bidder is realize best-value. The process of selection method is as follow. 1) Organize committee that consists of construction specialist to deduce primary non-price-factor. 2)Deduce the primary non-price factor from best-practice of advanced country. 3) Deduce the secondary non-price-factor from construction specialist's decision. 4)Analyze weight of non-price through using AHP. Input data of AHP analyzed results through specialist's questionnaire. 5) Allot points of each factor according to analyzed weight

This study had been conducted for the total of 21 days from May 6 to 27, 2013 for the 300 females from 20s to 40s residing in Seoul and Gyeonggi region who were currently experiencing medical beauty care. As a result, purchase motivation was found to be high in accordance with the special factor for each sub-factor as for active achievement striving type or relationship striving type, whereas it was found to be the lowest in the case of others consciousness striving type. In active achievement striving type, the degree of consideration was found to be high for overall hospital selection property, expertise and quality of each sub-factor, amenities and convenience while it was found to be high for amenities and convenience in the case of pleasure striving type and staff services in the case of relationship striving type. Thus, it is believed that it would be necessary to establish a marketing strategy for the consumer group of active achievement striving type since active achievement striving type appeared to have the biggest impact on purchase behavior of medical beauty care. Furthermore, it would also be required to create a variety of services to meet the psychological desires for each consumer group type.