Earticle

초록

영어

This study analyzed the difference in selection attributes and consumption value according to the demographic characteristics of female baby-boomers. As a result of the analysis, differentiated customer management was found to be essential depending the job, educational background, income, and marital status. In particular, in the case of unmarried baby boomers, it was suggested that customer management is necessary to enhance both physical images and human images as selection attributes and improved social value, emotional value, functional value, rare value, and situational value as consumption values. Such customer management suggests that customer management will contribute to improving the sales of and enhance the competitiveness of beauty salons.

중국어

本研究分析了女性婴儿潮一代的人口统计特征对选择属性的差异与消费价值的差异. 分析结 果显示, 针对婴儿潮一代的不同职业, 学历, 收入, 结婚状况, 须进行差异化的顾客管理. 特别是, 针对婴儿潮一代中的未婚群体, 须提高选择属性中的物理形象和人格形象 ; 同时也 须提高消费价值中的的社会价值, 情感价值, 功能价值, 珍贵价值, 情境价值, 并对以上价 值进行顾客管理, 这对于美容院从业者来说是首要的. 以上客户管理, 将会提高美容院的竞争力, 也会对美容院的销售额增长做出贡献.

목차

Abstract
I. 서론
Ⅱ. 이론적 배경
1. 베이비부머
2. 소비가치
3. 선택속성
Ⅲ. 연구방법
1. 조사대상 및 자료수집
2. 설문지의 구성
3. 신뢰도와 타당도 검증
Ⅳ. 연구결과 및 고찰
1. 인구통계학적 특성
2. 인구통계학적 특성에 따른 차이 분석
Ⅴ. 결론
참고문헌
中文摘要

키워드

저자

• 이효지 [ Hyo Ji Lee | 창신대학교 복지문화대학원 미용예술학석사 ]
• 김채린 [ Chae Lin Kim | 창신대학교 미용예술학과 초빙교수 ]
• 박선이 [ Sun-yi Park | 창신대학교 미용예술학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646