Earticle

본 연구는 기업의 사회적 책임이 강조되는 요즘, 마케팅에서 관련 주제인 기부분야를 연구하였다. 특히 기부를 다양한 분류를 하여 소비자의 행복과의 관련성에 대해 연구를 하였다. 구체적으로는 기부유형, 기부관여도, 그리고 사회적 소속감에 따라 소비자 행복이 어떤 차이가 나는가를 연구하였다. 기부유형을 물질적 기부와 시간적 기부의 두 종류로 구분하였으며 관계적 측면에서 소비자의 사회적 소속감 그리고 개인적 차원에서 기부관여도가 소비자 행복과는 어떠한 관련성을 갖는가를 분석하였다. 기부와 행복 분야에 있어 관련 문헌연구를 통해 모델 수립 및 가설을 설정하였다. 본 연구를 검증하기 위해 실험을 실시하였다. 가설 1 검증을 위해 2(물질적 기부/시간적 기부)×2(사회적 소속감 고/저), 가설2는 2(물질적 기부/시간적 기부)×2(기부관여도 고/저)의 이원분산 분석을 실시하였다. 실험결과, 기부유형의 대한 소비자의 행복의 주효과는 나타나지 않았다. 그러나 예상한 바와 같이 기부유형은 사회적 소속감 그리고 기부관여도와 상호작용효과가 있는 것으로 밝혀내었다. 즉, 사회적 소속감이 높은 소비자는 시간적 기부를 할 때 가장 행복함을 나타내었고 기부에 고관여되어있을 때 역시 시간적 기부를 행할 때 행복감을 느끼는 것으로 판명되었다. 그러므로 이러한 연구결과를 통해 기업들은 시간기부와 관련된 새로운 판촉형태의 개발을 통한 마케팅 전략을 실시할 경우 소비행복을 줄 수 있을 것이다.

Recently, Corporate social responsibility is very important. Donations are crucial in the type of corporate social responsibility. The difference based on donation types, donation involvement and social connection regarding consumers’ happiness was studied. Donation types were classified by material donation and time donation and the relevance between social connection and donation involvement to consumers’ happiness was analyzed in detail. The hypothesis was made based on the previous researches on donation and the happiness and followed by the experiment. It was shown that donation types did not affect directly to consumers’ happiness. The main effect of donation types was not demonstrated, while the interaction effect was clarified in social connection and donation involvement on donation types as expected. In other words, Consumers who feel more sense of social belonging appeared to show happiness when they performed time donation. Furthermore it was confirmed that consumers who 're high-involved in donation, They Concluded that time donation males more happier than monetary-donation. This study suggests that consumers’ happiness will be optimized when company’s new marketing strategy in new promotion is employed on time.

본 연구는 소도시에 무연고로 이주하여 창업한 로컬창업가의 정착 과정과 사회적 연결 형성 메커니즘을 규명한다. 무연고 비농업 창업 정착에 관한 연구가 부재한 상황에서, 통영 출신이 아니며 이주 전 지역 연고가 없고, 통영에서 3년 이상 거주·창업을 지속한 5인을 대상으로 심층 인터뷰·공개 자기서사·인스타그램 게시물의 삼각검증법과 주제 분석을 적용하였다. 분석 결과, 정착은(1) 탈출과 추구의 이중 동기, (2) 포트폴리오 워커형 생계 구축, (3) SNS 기반 약한 연결과 경계적 협력, (4) 다층적 정체성 재구성의 4단계 순환 과정으로 나타났다. 본 연구는 이를 '정착 과정과 사회적 연결 형성 모델'로 개념화하며, 정착 컨설팅 및 지원 정책 설계에 시사점을 제공한다. 다만 본 연구는 3년 이상 정착을 지속한 5인의 사례에 한정되어 있어 재이주 및 정착 중단 사례를 포괄하지 못한다는 한계가 있다. 후속 연구로 재이주 사례 분석 및 다지역 비교 연구가 필요하다.

This study examines how non-local entrepreneurs who migrated to Tongyeong, South Korea, without prior local ties build social connections to sustain their settlement—an aspect overlooked in existing research on non-agricultural entrepreneurial settlement without prior local ties. Five participants with three or more years in business were studied through triangulation of data (in-depth interviews, public self-narratives, and Instagram posts) and thematic analysis. Findings reveal a four-stage cyclical model: (1) dual escape-and-quest motive; (2) building a portfolio-worker-style livelihood; (3) SNS-based weak ties and boundary cooperation; (4) multilayered identity reconstruction. The study offers a settlement and social connection formation model with practical implications for consulting and policy design. Future research should examine re-migration cases and multi-region comparisons.

Sustainability has become one of the most important issues to dominate all other agenda in modern society. Most agenda regarding sustainability tends to focus on ecological or environmental sustainability. However, careful review of people's collective responses reveals that social aspects are more critical in determining sustainability of a city. Ecological sustainability, which mainly focusing on energy issues, can not be achieved in a city where social integrity is poor. For people to live in a city, social issues in a community may dominate all other issues since a community's allurement mainly comes from sociological attractions, such as good neighborhood. Thus, social integrity can be as much important as ecological issues to determine sustainability at least in a city. This paper aims to discuss the factors which affect social sustainability. Borrowing principles from nature to evaluate sustainability, two groups of factors are discussed for social aspects of sustainabilty; one group is connectivity/territoriality, the other is diversity/social contacts. Once precedent theories are reviewed to frame the discussion, two communities are selected to test the frame for analysis. Findings from the study reveal that two groups of factors, connectivity/territoriality and diversity/social contacts, are distinguishedly appeared from both communities.

사회복지학전공 학생들은 실습을 통해 학교에서 배운 이론을 현장에 적용시켜보며 사회복지사로서 자신의 가능성을 탐색하게 되므로 실습은 사회복지사로 성장하는데 기본적인 토대를 제공한다. 실천교육을 위한 대표적인 기초과목인 사회복지실천론은 실습 전에 필수적으로 이수해야 하는 선수과목으로서 성공적인 실습을 위해 매우 중요한 교과목이라 할 수 있다. 본 연구는 사회복지실천론과 현장실습 교과목의 연계를 위해 실천론수업에서 무엇을, 어떻게 가르쳐야 할 것인가에 대한 질문으로 시작되었다. 이에 대한답을 구하기 위해 서울지역 6개 종합사회복지관에서 실습을 완료한 사회복지학전공 학생 10명에 대해 6명, 4명으로 구분하여 각 1회씩 총 2차례의 초점집단인터뷰를 실시하고, thematic analysis 방법을 활용하여 자료를 분석하였다. 연구결과, 현장실습에서사회복지실천론의 적용, 실습을 통해 실천론 내용의 이해가 깊어짐, 사회복지실천론 수업과 현장의 간극, 사회복지실천론 교과목의 개선과 변화의 방향(사례를 통한 수업진행과 피드백, 현장의 흐름을 반영, 자기인식 및 자아성찰 추가, 가치갈등에 대한 해결연습등)의 4가지 주제가 도출되었다. 주요 분석결과를 바탕으로 이론과 실천의 통합을 위해사회복지실천론 수업에서 보완되어야 할 점, 실천론과 현장실습 교과목의 연계를 위한논의와 제언, 연구의 한계점 등을 제시하였다.

The social work field practicum provides the foundation for social work students to become practitioners. Social work practice class is an important prerequisite for a successful social work practicum. This study investigates the ideal teaching content and approach to support students in making connections between practice class and their practicum. Two focus group interviews were conducted with 10 social work students who finished their field practicum at one of six community welfare centers in Seoul. Thematic analysis was used, resulting in four themes: application of contents learned from social work practice class to the field practicum; deep understanding of social work practice throughout the practicum, gaps between social work practice class and field practicum, and recommendation for the improvement of social work practice class. Based on the results, recommendations for improving social work practice class and making connections between practice class and the field practicum are suggested, and study limitations are discussed.

최근 소셜 네트워크에서 사용자간 의견 공유 및 표현을 통해 다양한 상호 작용이 활발하게 진행되고 있다. 이러한 과정에서 악의적인 사용자나 정보로 인해 잘못된 정보가 퍼지고 자신의 의지와 상관없이 신뢰도가 감소하는 문제가 발생한다. 이러한 문제를 해결하기 위해 사용자의 직접 연결된 사용자를 통해 신뢰도를 판별하는 연구가 진행되었다. 본 논문에서는 사용자의 연결 관계와 영향력을 고려하여 향상된 사용자 간접 신뢰도 검출 기법을 제안한다. 제안하는 간접 신뢰도 검출 기법은 사용자의 상호 작용을 통해 사용자의 관심분야를 도출하고 사용자 연결 관계를 고려하여 기존의 네트워크를 재구축한다. 또한, 사용자의 영향력을 통해 사용자가 악의적인 사용자인지 판별하여 최종 간접신뢰도를 검출한다. 다양한 성능평가를 통해 제안하는 기법이 기존 기법에 비해 성능이 우수함을 보인다.

Recently, various interactions have been actively conducted through sharing and expressing opinions among users in social networks. In this process, since malicious users and fault information spread misinformation, trust is reduced irrespective of their will. To solve this problem, studies have been conducted to determine the trust of a user through direct-connected users. In this paper, we propose a enhanced user indirect trust discrimination scheme considering the connection relation and influence of users. The proposed indirect trust computation scheme derives the user's area of interest through user interaction and reconstructs the existing network considering the user connection relationship. The final indirect trust is also detected by determining whether the user is a malicious user through the influence of the user. Through various performance evaluations, we show that the proposed scheme achieves better performance than the existing method.

가족의 생활양식과 유형이 점점 다양화되고 있지만 자녀양육지원 시스템 등의 부족으로 출산율이 감소하고 있다. 자녀양육환경의 어려움과 출산율의 감소는 자녀양육지원서비스의 양적, 질적 확충의 필요성을 제기하고 있다. 본 연구는 일본에서 지역사회의 자녀양육가정을 지원하기 위한 효율적인 방법으로 부각되고 있는 자녀양육지원센터와 복지보건시설 및 기관의 연계현황에 대하여 분석하고자 한다.이를 통하여 오늘날 우리 사회에서도 점차적으로 중요성이 더해져 가고 있는 자녀양육에 대한 지원방안의 하나로써 자녀양육지원센터와 복지보건시설 및 기관연계의 과제를 고찰하고, 지역사회의 자녀양육가정의 자녀양육부담 완화와 아동의 건전육성을 위한 시사점을 제언하고자 한다.

The insufficient child-care system in spite of the gradual diversities of family life styles and family types brought about the decreasing childbirth. The difficulties of child-care environment and the decreasing childbirth requires the necessity of the sufficient child-care support system. The study is to examine the connection with Child-Care Support Center and Social Welfare Institution and Health Center that is risen to be an effective method to support Child-Care through regional community in Japan. Thus, This study intends to offer the tasks and suggestions of the child-care support system in Day Care Center. To achieve these purposes, firstly, This study have analyzed the connection with Child-Care Support Center and Social Welfare Institution and Health Center as Child-Care Network in response to child care support needs in Japan. Then, This study, from Korean point of view, has also proposed the tasks and suggestions of the connection among child-care support system, Social Welfare Institution and Health Center. The case of Japan, utilized Day Care Center with know-how about Child-Care Support in community as Child-Care Support Center, which is providing child care families with child care support services through the connection with Social Welfare Institution and Health Center is suggested a lot of the tasks and suggestions for us.

본 연구의 목적은 10주간 지체장애인들의 좌식배구 참여가 자기수용 및 사회적 연결감의 심리적 변화에 미치는 영향을 규명하고자 한다. 연구대상으로는 A시 B장애인 배구협회에서 운영하는 좌식배구 교실 참여를 희망하는 지체장애 인 20명으로 하였다. 모든 자료 SPSS 21.0에 의한 이원반복측정 분산분석(2-way[2] RM ANOVA)으로 교실 참여 전과 후를 분석하였다. 연구결과를 보면 첫째, 지체장애인들의 좌식배구 참여는 자기수용의 하위요인인 긍정적 자기수용 에 긍정적인 효과가 있으며, 특히 참여하는 시점인 전과 후에 대한 하위요인에 있어서는 긍정적 자기수용과 부정적 자기수 용 모두 매우 긍정적인 효과가 있었다. 둘째, 지체장애인들의 좌식배구 참여는 사회적 연결감의 하위요인인 유대감과 사회적 소속감에 매우 긍정적인 효과가 있으며, 특히 참여하는 시점인 전과 후에 대한 하위요인에 있어서도 유대감, 사회 적 소속감 모두 매우 긍정적인 효과가 있었다.

The purpose of this study is to investigate the effect of sedentary volleyball participation of the physically disabled for 10 weeks on the psychological changes of self-acceptance and social connection. The subjects of this study were 20 people with physical disabilities who wanted to participate in the sedentary volleyball class run by the City B Volleyball Association for the Disabled. All data were analyzed before and after classroom participation by two-way repeated measures ANOVA (2-way [2] RM ANOVA) by SPSS 21.0. According to the study results, first, participation in sedentary volleyball by the physically disabled has a positive effect on positive self-acceptance, which is a sub-factor of self-acceptance. It had a positive effect. Second, participation in sedentary volleyball by the physically disabled has a very positive effect on the sense of bonding and social belonging, which are sub-factors of social connection, and especially in the sub-factors before and after the time of participation, both the bond and the sense of social belonging have very positive effects. there was.

본 연구의 목적은 장애인복지공급체계의 개편 방향을 국민연금공단, 지자체, 서비스제공기관의 역할정립 및 연계방안을 중심으로 탐색하는 것이다. 이를 위하여 장애인지원센터의 역할이 명시되어 있는 ‘장애인서비스 지원체계 개편사업’에 대한 제도분석(institution analysis)을 실시하고, 분석결과가 갖는 시사점 및 각 주체간 역할정립과 연계방안을 도출하였다. 본 연구에서는 장애인복지공급체계의 개편을 위한 방안으로, 장애인지원센터에 행정적, 재정적 권한 부여, 공단의 조직 개편, 전체 사회복지공급체계 개편의 중심적 역할 준비, 로컬리티 구현을 위한 연구 및 지자체와의 피드백 시스템 구축, 바우처 방식의 재정지원 확대 등을 제언하였다.

The purpose of this article is to explore the direction of restructuring of welfare provision system for the disabled, centered on role establishment and connection methods among the national pension service of Korea, local governments and social welfare organizations. This study performed institution analysis on the 'restructuring project of services for the disabled' which stipulates the roles of the center for the disabled, and drew implications of role establishment and connection method among each subjects. In conclusion, this article proposed the role establishment and connection methods among the national pension service of Korea, local governments and social welfare organizations as follows: first, to give administrational and fiscal authorization to the center for the disabled, second, organization restructuring of national pension service of Korea, third, preparing of doing central role of restructuring of entire social welfare provision system, fourth, locality realization and construction of feed-back system between local governments and the center for the disabled, and fifth, expansion of financial support of voucher.

본 연구는 소셜네트워크의 구조적 특성인 연결밀도와 중심성에 따라 소셜쇼핑에 대한 구매의도의 차이를 검증하고자 실시하였다. 이와 함께 집단중심의 온라인 커뮤니티와 개인중심의 SNS(소셜네트워크서비스)간의 소셜쇼핑 구매의도의 차이를 제안하고 분석하였으며, 그 이유를 구체적으로 살펴보기 위해 구조적 특성을 반영한 가설을 설정하고 분석하였다. 분석결과, 연결밀도가 높은 경우에 소셜쇼핑에 대한 구매의도가 높게 나타났으며 중심성 역시 높을 때 구매의도가 높은 것으로 나타났다. 또한 온라인 커뮤니티와 SNS간에도 소셜쇼핑에 대한 구매의도가 차이를 보였는데, 온라인 커뮤니티에서는 연결밀도가 높은 경우에, SNS는 중심성이 높은 경우에 각각 구매의도에 중요한 영향을 미치고 있음을 발견하였다. 이러한 결과를 토대로 소셜네트워크 및 소셜쇼핑 연구에 있어 네트워크 구조의 중요성에 대한 시사점을 제시하고 소셜쇼핑의 구매의도를 높이기 위해 소셜네트워크 유형별 구조를 이해한 전략 수립의 중요성과 방향에 대한 시사점을 제안하였다.

This study conducts to examine the effect of purchase intention on social shopping by connection density and centrality which is a structural characteristic of social network. Furthermore, this study suggests and analyses the difference of social shopping purchase intention between online community which focuses on a group and SNS(social network service) which focuses on an individual. To examine these reason, this study proposes hypotheses that reflects structural characteristic then analyses them. The result of analysis shows that the purchase intention on social shopping seems to be high when the density of connection is high and the purchase intention seems to be high when the centrality is high as well. Moreover, there is difference in the purchase intention on social shopping between online community and SNS and it is found that both cases where the connection density is high in the online community and the connection centrality is high in SNS have significant impact on the purchase intention. Based on these results, this study provides an implication on the importance on network structure in social network and social shopping and to increase the purchase intention of social shopping, this study suggests the implication on the importance and direction which understands the structure of social network type.

The purpose of this study is to widen the subject of research to the whole social activity, which is divided into the following four categories in the previous study on “Reality of social activity of senior citizen”: 1. work 2. social participation and volunteer activity 3. learning activity 4. individual activity, and to clarify which category is most related to the masticatory ability. There were 57korean subjects in the survey: aged 65 through 85 (73.8 5.5), 81 women: aged 65 through 85 (74.3 5.3), a total of 138: aged 65 through 85 (74.1 5.4), in College for senior citizen of A city, Buddhist College for senior citizen of A city and senior citizen’s welfare facility of A city who gave consent to the research The Japanese subject were 38 men: aged 65 through 85(75.3 5.4), 54 women: aged 65 through 85(75.5 5.2), a total of 92: aged 65 through 85(75.4 5.2) in women’s division of F city Federation of Senior Citizens’ Club, Otsuka division of B ward Federation of Senior Citizens’ Club and S ward Federation of Senior Citizens’ Club who gave consent to the research. The major findings were as follows: A social activity, individual activity were active in a social activity domain on a day so that people of Japanese advanced age had you, and writing ability was high, and, as for freezing, learning activity was active for people of Korean advanced age in a social activity domain so that writing ability was high.

This study investigates the difference between popular genre of mobile games and that of online games, and also the impact of affiliation with social network platform on the market performance. The results show that three genres such as action, puzzle, and RPG occupy a higher market share than the other genres. The structure of the mobile game market is more competitive than that of the online game market but game applications developed by top four developers - CJ E&M, NHN, com2us, WeMade - have been holding high ranks for months. It implies that the structure of the mobile game market is gradually becoming more concentrated. As the market competition increases, the marketing cost for acquiring recognition and the commission fee paying for platform have been increasing accordingly. Consequently, mobile game developers are encouraged to enhance the quality of their games as well as to devise diverse platform-marketing strategies in order to accomplish stable market performance.

어린이 법제관의 모집 대상이 초등학교 4-6학년 학생이며, 초등학교 5-6학년은 사회과 교육과 정에서 법 교육이 시작되는 시기이다. 이 글은 어린이 법제관 제도가 보다 내실 있게 운영될 수 있도록 방안을 제안하는 것을 목적으로 한다. 이러한 목적을 달성하기 위하여 우선 어린이 법제관 제도의 법 교육학적 배경을 제시하였고(Ⅰ), 어린이 법제관의 현황과 특징을 파악하여(Ⅱ), 문제점 을 분석하고 개선 방안을 제시하였다(Ⅲ). 마지막으로 이상의 논의를 정리하고 어린이 법제관 제도 의 방향을 제안하며 글을 마쳤다(Ⅳ). 논의 결과, 현행 어린이 법제관 제도는 학생 참여 중심으로 구성된 국민 주권을 실현하는 체험 프로그램이며, 마일리지 제도를 활용하여 학생들의 활발한 참여를 유도하는 장점이 있다. 다만 선별된 일부 학생들끼리 활동 경험을 공유하고 있어 해당 프로그램의 활동 모습이나 산출물을 공개 하지 않는다. 어린이 법제관 제도에 대한 선행 연구가 진행되지 않아 법교육 전문가의 자문을 받기가 어려우며, 초등학교 사회과 교육과정의 연계를 고려하지 않은 상태에서 법제관 프로그램을 진 행하고 있어 초등학생의 학습 수준에 적합하지 않은 내용이 포함되어 있다. 그러므로 어린이 법제 관의 내실 있는 운영을 위해서는 첫째, 어린이 법제관 활동 자료와 내용에 대한 전문가의 피드백을 받을 수 있도록 활동 내용을 공개할 필요가 있다. 둘째, 교재를 제공할 필요가 있다. 셋째, 사회과 교육과정의 내용 체계에 맞게 기본권 교육과 병행할 필요가 있다.

The recruitment target of the child Legislative Officer Systemis students in grades 4-6 of elementary school, and grades 5-6 of elementary school are the period when law-related education begins in the social studies curriculum. The purpose of this article is to propose measures to ensure that the child legislative officer system is operated more reliably. To achieve this purpose, the legal and pedagogical background of the children’s legislative officer system was first presented (I), the current status and characteristics of the children’s legislative officer were identified (II), problems were analyzed, and improvement measures were presented (III). Finally, the above discussions were summarized and the direction of the children’s legislator system was proposed, and the article was completed (IV). As a result of the discussion, the current child legislative officer system is an experience program that realizes national sovereignty centered on student participation, and has the advantage of inducing active participation of students by utilizing the mileage system. However, some selected students share their experience of activities, so they do not disclose the activity or output of the program. It is difficult to get advice from law-related education experts because prior research on the child legislative officer system is not conducted, and the legislative program is carried out without considering the connection of the elementary school social studies curriculum. Therefore, for the substantial operation of the children’s legislator, first, it is necessary to disclose the contents of the activities so that experts can receive feedback on the data and contents of the child legislative officer’s activities. Second, it is necessary to provide a textbook. Third, it is necessary to combine basic rights education in accordance with the content system of the social studies curriculum.

On social media, companies create brand experiences while customers actively seek, consume, and generate brand-related content. Customer engagement plays a vital role in the marketing performance of social media-driven brands. This study explores the positive relationship between brand authenticity, aligning brand identity with image, and self-brand connection, aligning brand identity with consumers' self-concepts, on customer engagement and its subsequent impact on brand loyalty. The study surveyed 243 consumers engaged with brand-related social media content, validating hypotheses using structural equation modeling. Results confirmed that brand authenticity and self-brand connection positively affect customer engagement, which, in turn, boosts brand loyalty. These findings highlight the importance of companies enhancing brand authenticity and self-brand connection to drive customer engagement, with theoretical and practical implications provided.

웹2.0과 기술의 발달과 새로운 소셜 미디어의 등장과 이에 대한 이용이 급증하고 있다. 이러한 환경의 변화는 소비자 행동에도 영향을 주며 능동 적으로 변화하고 있다. 이전과 다른 소비자 행동을 설명하기 위해 본 연 구에서는 자발적이고 능동적인 소비자 행동을 ‘인게이지먼트’의 개념을 통해 고찰하고 이를 바탕으로 소셜 미디어 이용을 분석대상으로 하여 실 증적 연구를 하였다. 20-30대 이용자들이 주로 이용하고 있는 소셜 미디 어 브랜드 3개를 선정하여 인게이지먼트와 자아- 브랜드 연결성과 소비 자-브랜드 관계 만족간의 관계를 살펴보았다. 분석결과 소셜 미디어 이용 에 대한 인게이지먼트는 4가지 차원으로 구성되었고, 이 중 3가지 차원이 결과변인에 유의미한 영향을 미치는 것으로 나타났으며, 또한 자아-브랜 드 연결성이 소비자-브랜드 관계 만족에 부분 또는 완전매개 요인으로 작 용하였다. 이를 통해 최근 많은 브랜드들이 마케팅 플랫폼으로 사용하고 있는 소 셜 미디어에 대해 근본적인 이해와 이를 토대로 효과적인 마케팅 커뮤니 케이션을 위한 인게이지먼트의 중요성과 필요성을 제기한 것에 본 연구에 의의가 있다.

The development of web 2.0 and technology and the use of new social media are rapidly increasing, and this change in environment has also affected consumer behavior and is actively changing. In order to explain consumer behavior different from the previous one, this study examined volitional and active consumer behavior through the concept of ‘engagement’ and based on this, conducted an empirical study with social media usage as an analysis object. The relationship between engagement and self-brand connection and consumer-brand relationship satisfaction was examined by selecting three social media brands that are mainly used by users in their 20s and 30s. The analysis results showed that the engagement of social media use was composed of 4 dimensions, and three dimensions had a significant effect on the dependant variables, and self-brand connectiony served as a partial or complete mediating factor in consumer-brand relationship satisfaction. This study is meaningful in that it has raised the importance and necessity of engagement for effective marketing communication based on the fundamental understanding of social media that many brands use as a marketing platform recently.

The primary objective of this study is to collect, clean, and analyze big data centered around news articles from portal sites and social media pertaining to League of Legends(LoL), a representative game in the esports industry. By extracting valuable information, semantic connections, and context from this unstructured data, we aim to provide practical implications for the esports industry. In order to collect popularity data of the most 'League of Legends' game among e-sports games, Textom, a big data solution service, was used to collect related keywords from October 8, 2023 to June 30, 2024. Textom collected data for Naver and Google. Specifically, 2,024 news sections, 8,874 blog sections, and 2,969 cafe sections were collected on the Naver channel. On the Google channel, 3,734 news sections and 59 Facebook sections were collected. Amounting to 17,660 materials. The collected data was analyzed using Textom and Ucinet 6.0. We conducted TF analysis and TF-IDF analysis through text mining, followed by matrix analysis and semantic network analysis. Additionally, CONCOR analysis was used to derive clusters of keywords with similar meanings. Based on the analysis results, the following conclusions were drawn. First, the most frequent keywords in the collected data were ‘LOL’, ‘game’, ‘Riot Games Inc.’, ‘sale’, and ‘skin’. The TF-IDF ranking was ‘game’, ‘Riot Games Inc.’, ‘sale’, ‘skin’, and ‘T1’. These two analysis results suggest that there is a high level of interest and issues related to purchasing LOL games and the developer. Second, through semantic network analysis, we identified three types of centrality. Considering the overall centrality, keywords related to competitions, developers, the T1 team, and time or seasons showed high centrality. Third, CONCOR analysis resulted in four clusters. First, as the main topic of this study is LOL, Cluster A consisted of keywords related to ‘e-Sports Game’. This cluster included the most influential and popular player, Faker, and tournament names such as the World Championship. Cluster B was the ‘LOL’ cluster, which is the main topic of the study. Keywords related to actual participation, such as game companies, skins, patches, and play, were central to this cluster. Cluster C centered around keywords related to ‘Strategy’ for winning games, such as ‘item build’, ‘Howling Abyss’, ‘strategy’, ‘Rune’, ‘item’, and ‘Counter’. Cluster D focused on keywords related to ‘Transaction’, such as ‘sale’, ‘price’, ‘deal’, ‘completion’, ‘private transaction’, ‘Ahri’, and ‘direct payment’.

Aiming at the problem of low accuracy and high computational complexity of the traditional social network community recommendation algorithm, a rapid spanning tree detection algorithm is proposed to independently discriminate social network community with the weak connected edge, in order to improve the accuracy of community recommendation and reduce the complexity of algorithm. Firstly, according to the characteristics of social network community recommendation, the maximum spanning tree algorithm is proposed, which is based on the edge weight distribution node similarity, to realize the effective detection of social network community. Secondly, for the proposed algorithm having the problems of repeated adding and deleting of weakly connected edges and the waste of computing resources, a rapid spanning tree detection algorithm based on the independent discrimination of weakly connected edge is proposed so as to further improve the calculation efficiency of the algorithm. Lastly, the effectiveness of the proposed algorithm is verified by comparing the experimental results in the standard test database.

본 연구는 사회과 교과지도와 진로활동 간의 분리적 시각의 문제점을 지적하면서 교과와의 통합적 관점에서 사회과 진로지도가 이루어져야 한다는 인식에서 출발하였다. 이는 위기에 처해있는 사회과를 위한 새로운 모색의 일환이었다. 이러한 문제의식에 기초하여 본 연구는 창의적 체험활동을 활용하여 중등 사회과 교과지도와 진로활동을 연계시킬 수 있는 방안을 탐색하였다. 이를 위해 사회교과와 진로활동과의 연계성을 검토하고, 창의적 체험활동의 성격을 토대로 사회과 교과지도와 진로활동이 연계될 수 있는 적용 사례를 살펴보았다. 구체적으로 중․고등학교 단계의 사회과 법관련 단원별 주제와 관련된 진로활동(관련 직업과 학과)을 찾고, 창의적 체험활동 영역과 연결될 수 있는 활동 내용을 찾아서 제시하였다. 특히 진로활동에 초점을 둔 창의적 체험활동을 효과적으로 연계․통합할 수 있는 방안을 찾아보았다. 향후 중등 사회과 진로교육이 보다 활성화되기 위해선 진로교육에 대한 교사들의 관심 증대와 교과 통합적 지도방식에 관한 인식, 창의적 체험활동의 궁극적인 목표가 진로활동이라는 인식, 교육과정과 교과서 개선, 교과와 통합된 진로교육 활동 자료 개발, 온라인 상의 종합 진로정보 시스템 구축 등이 필요하다. 본 연구가 사회과 진로 지도와 연계된 창의적 체험활동의 운영 사례를 개괄적으로 소개하는 차원에서 머물다보니 교육적 효과성 연구까지는 이어지지 못했다. 향후 후속 연구는 사회과 진로교육과 연계된 교과교실제 운영, 사회과 교육과정이나 교과서 속의 진로 탐색과 개척 활동 자료 개발, 진로활동과 연계된 다양한 창의적 체험활동 운영 모형 개발과 교육적 효과성 검증, 유관기관과의 협력적인 네트워크와 종합 직업정보 시스템 구축 등이 필요하다.

This study was motivated by the awareness that career guidance of social studies should be achieved in terms of integrated perspective, pointing out the issues of separative view between teaching social studies and career-related activities. This study figures out a plan that can connect teaching social studies at middle school and career-related activities through making use of creative experience activities. More specifically, career-related activities that have to do with topics about law from each unit were found. Furthermore, focusing on career-related activities, a proposal was made to be able to connect and incorporate creative experience activities effectively. In order to flourish career education in social studies at secondary school more actively, it is necessary that increased interest from teachers in career education, awareness of integrative teaching method, awareness that ultimate goal of creative experience activities was career-related activities, improved curriculum and textbooks, developing curriculum and integrated career education activities, and establishing system on general career information online. Finally, future study should cover operating subject class system related with career education of social studies, developing curriculum and textbook, activity materials, operation model of various creative experience activity related with career activities, verifying educational effectiveness, establishing collaborative network with competent authorities and general career information system.