Earticle

This study will specifically tackle the ongoing vaccination efforts against the Covid-19 pandemic. The aim is to identify and measure the posited influencing factors that could affect the attitude and intention towards the Covid-19 vaccination programs. This study utilized and expanded the Technology Acceptance Model (TAM), incorporating the Protection Motivation Theory (PMT), and Theory of Planned Behavior (TPB) to research and find out the prospective antecedents of vaccination programs. An online survey was conducted and the participants were asked questions regarding constructs such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Threat Appraisals. The examined target data sets were from 243 respondents who are Filipino citizens. Structural Equation Modeling (SEM) techniques were used to prove the fit of the hypotheses. The results show that the model is supported partially because factors like Effort Expectancy, Facilitating Conditions, and Threat Appraisals did not show any significant effect on Attitude and Intention. However, certain aspects such as Social Influence and Performance Expectancy did indeed have a significant relationship that affects Attitude and in turn have a significant relationship toward Vaccination Intention. Lastly, the empirical results of this study can hopefully provide some reference in improving the implementation of future vaccination programs. Although not all of the factors that were measured in this study proved to be significant, it can serve as a basis to provide a more comprehensive understanding of the influencing factors on vaccinations. It can also aid local governments and medical institutions to manage, execute, and evaluate measures against the pandemic and find ways and strategies to promote vaccination programs to different demographics. The Covid-19 pandemic has affected the whole world regardless of nationality, race, and socio-economic background. Finding ways to improve the perceived usefulness, systems, and policies of these vaccination programs could significantly increase the attitude and behavior intention toward the Covid-19 Vaccine

An upcycled product–a new product created from reused waste materials-has two identities: a past identity derived from the source materials and a present identity associated with the product’s current value. This research investigates how the lateral display of an upcycled product’s past identity relative to its present identity changes consumers’ evaluations of upcycled product advertisements and their word-of-mouth (WOM) intentions. Across four studies, including an eye-tracking experiment, we demonstrate that consumers evaluate an upcycled product advertisement more (vs. less) favorably when the product’s past identity is presented to the left (vs. the right) of its present identity, which, in turn, affects consumers’ WOM on social media. We suggest that this lateral display effect is driven by consumers’ spatial representation of time. Our research carries managerial implications for marketing professionals who want to effectively advertise their upcycled products and contributes to the literature on upcycling by demonstrating the role of past-identity location in upcycled product advertisements.

Trade shows have been increasingly popular for durable goods manufacturers to show their new products or new product concepts to the market. In particular, trade shows provide an opportunity for a firm to communicate innovative features of its new products on the vertical and horizontal dimensions (e.g., quality and design). Durable goods manufacturer make an important decision of R&D for the long plan to obtain competitive advantages. However, little research has been done regarding how product concept demonstration activities interact with the firm's product line design strategy in competitive markets. We develop a model where two firms competing in the market, each offering two products with two product attributes that capture both vertical and horizontal differentiation. The equilibrium results indicate that product concept demonstrations in trade shows have the effect of preempting competition, as well as expanding the market size for both high and low quality products under certain market conditions.