Earticle

The principal objective of this study was to assess the weight control behavior, body shape satisfaction, and obesity stress depending on the degree of obesity in college students who applied for a weight control program. The average BMI of the participants was $21.4\;kg/m^2$ which was in the normal range, and 76.3% of the participants were of normal body weight. Ideal BMI in this participant was $18.1\;kg/m^2$, which is in the underweight range. In terms of body perception, participants generally overestimated their body weight. The overweight and normal weight groups were less satisfied with their body shape than was the underweight group. The overweight group also expressed fears of showing their bodies to others. Additionally, the overweight and normal groups exhibited higher obesity stress than the underweight group. 97.0% of participants were interested in weight control as a way to improve their appearance. They usually obtained their weight control information from the internet and mass media. More than 80% of participants had weight control experience, having undergone weight control attempts for duration of less than a month. However, after the discontinuation of weight control efforts, these participants regained the weight. As a consequence, they were generally unsatisfied with the outcomes of weight control programs. This study demonstrated that the college women who had applied for the weight control program were unsatisfied with their body shape owing to distorted notions of the ideal body shape, and these women had generally undertaken frequent efforts to control their body weights. These results underline the importance of educating college-aged women on proper body perception and the maintenance of healthy body weight and shape.

Remote sensing image fusion plays a crucial role in enhancing image information. However, the limitations of existing fusion technologies in terms of computational resources and storage capacity make real-time processing difficult. Therefore, a lightweight fusion method based on knowledge distillation is proposed for vehicle remote sensing image fusion. The knowledge distillation technology is used to transfer the complex teacher model knowledge to the lightweight student model, which realizes the significant reduction of model complexity while maintaining high fusion accuracy. Experimental results show that the proposed method performs well on DroneVehicle dataset and the model weight is only 0.641M.

목적: 본 연구에서는 성인 여성을 대상으로 얼굴형과 메이크업 색상변화에 따른 이미지 지각의 차이점을 규명하고자 한다. 방법: 2014년 8월 1일부터 8월 25일까지 여성 679명을 대상으로 하였으며 자극물을 조사대상자들에게 보여주고 이미지를 설문지를 통해 평가하는 실험연구 방식으로 진행되었다. 결과: 여성의 이미지에 영향을 주는 외적 요소를 살펴본 결과 메이크업이라고 응답한 사 람은 330명으로 가장 많았으며, 헤어스타일 164명, 의상 115명, 피부 70명 순으로 조사되었다. 얼굴형에 따른 이미지 지각은 긴형 은 화려한 이미지, 둥근형은 귀여운 이미지, 사각형은 우아한 이미지, 타원형은 자연스러운 이미지로 지각되었다. 메이크업 색상변 화의 차이는 화려한 이미지는 오렌지 톤이 높게 지각되었고 핑크 톤은 우아한 이미지, 자연스러운 이미지, 귀여운 이미지 모두에서 높게 지각되었다. 결론: 메이크업은 여성의 이미지 지각에 가장 영향을 미치는 외적 요소이며 얼굴형과 메이크업 색상은 그 유형에 따라 다양한 이미지를 형성하며 여성의 이미지 지각에 의미 있는 영향을 주는 단서로서 제공되고 있음을 확인할 수었 있다.

Purpose: This study aimed to investigate the differences in image perception of adult females owing to variations in face shapes and makeup color. Methods: This experimental research study was conducted from August 1 to August 25, 2014 on 679 female participants. The participants were exposed to visual stimuli and asked to evaluate the images by responding to a questionnaire. Results: For the external factors that influence the image of women, 330 people of the respondents said it was makeup. It was the number one factor. And, 164 people thought it was the hairstyle, 115 people thought it was wardrobe, and 70 people thought it was skin. Regarding the differences in image perception according to face shapes, the participants perceived a long shape as gorgeous, a round shape as cute, a square shape as elegant, and an oval shape as natural. Regarding the differences in image perception owing to variations in makeup color, the orange tone was highly perceived to depict a gorgeous image while the pink tone was highly perceived to depict the elegant, natural, and cute images. Conclusion: The study proved that makeup is an external factor that significantly influences women’s image perception; furthermore, it also revealed that face shapes and makeup colors create diverse perceptions, providing a clue regarding the factors that significantly affect women’s image perception.

目的: 根据脸型和化妆色彩的变化，探讨成年女性形象感知的差异。方法: 从2014年8月1日开始到8月25日，以679名女 性为研究对象，受试者受到视觉刺激后，实验研究通过问卷调查来评估图像的方式进行。结果: 女性形象的外因调查结 果显示，330名回答“化妆”，164名认为是发型，115名认为是衣服，而70名认为是皮肤。根据脸型，调查形象感知的差 异，受试者认为长脸型为华丽型，圆脸为可爱型，方脸为优雅型，椭圆脸形为自然型。根据化妆色彩变化的差异，橙色 色调被认为是华丽型，而粉红色的色调被高度认为描绘优雅，自然，可爱的形象。结论: 研究证明，化妆是最影响女性 形象感知的外因，脸型和化妆色彩按照类型形成多种形象，此研究为影响女性形象感知提供重要线索。

목적: 본 연구에서는 고객들의 수기요법 이용 실태에 따라 수기요법에 대한 만족도와 자기체형 인식의 변화를 살펴보고, 수기요법 에 대한 만족도와 자기체형 인식과의 연관성을 밝힘으로써 수기요법의 질적 향상과 발전에 기여하고자 하였다. 방법: 본 연구의 연 구목적을 달성하기 위해 20대 이상의 성인을 대상으로 하였다. 수집한 자료는 SPSS WIN 25.0을 이용하여 χ2 (Chi-square) 검증, t-test (검증), One-way ANOVA (일원변량분석), Correlation (상관관계분석)을 실시하였다. 결과: 첫째, 수기요법을 이용하지 않은 고객보다 이용한 고객이 더 많았으며, 수기요법 이용 경력은 6개월 미만이 가장 많았고, 월평균 1회 수기요법을 이용한 고객이 가 장 많았다. 둘째, 수기요법 이용경력이 2년 이상인 고객과 수기요법을 월평균 4회 이상 이용하는 고객이 수기요법에 대한 고객 만족 도가 더 높았다. 셋째, 수기요법을 이용한 고객과 월평균 3회 수기요법을 이용하는 고객이 자기체형 인식이 높았다. 넷째, 고객들은 수기요법의 만족도가 높을수록 자기체형 인식이 높은 것으로 나타났다. 결론: 수기요법은 개인의 체형 문제를 개선하고 자기체형 인식을 높이는 효과적인 방법인 것으로 밝혀졌다. 본 연구는 수기요법 이용과 만족도가 고객들의 체형 인식 변화를 긍정적으로 유 도함으로써 수기요법이 체형관리의 대체 의학의 수단이자 치료 방법으로 이용될 수 있다는 점을 입증하였다는 데 의의 가있다.

Purpose: This study aimed to examine the relationship among costumers’ manual therapy use, satisfaction with manual therapy, and changes in body image perception. By determining correlations between satisfaction and body image perception, the study contributes to the qualitative improvement and development of manual therapy. Methods: The study recruited adult women aged 20 years and older. Data were collected using an online self-administered questionnaire across eight days—from April 12 to April 25, 2023. A total of 468 valid responses were analyzed using SPSS WIN 25.0, employing the Chi-square (χ²) test, t-test, one-way ANOVA, and correlation analysis. Results: Users of manual therapy outnumbered non-users. The majority of the participants used manual therapy for less than six months, with an average use frequency of once per month. Customers with more than two years of experience and those who use manual therapy more than four times per month exhibited higher levels of satisfaction. Participants who received manual therapy and those with an average use frequency of approximately three times per month exhibited higher levels of body image perception. The study observed a positive correlation between satisfaction with manual therapy and body image perception, which indicates that high levels of satisfaction were associated with high levels of body awareness. Conclusion: Manual therapy can enhance body image perception and effectively address related concerns. The results demonstrated that manual therapy use and satisfaction positively influenced customers’ body image perception, which underscores its potential as an alternative therapeutic approach for body management.

目的: 根据顾客使用手法治疗的状况，探讨手法治疗的满意度以及身体形象认知变化之间的关系。通过确定满意 度和身体形象认知之间的相关性，本研究有助于手法治疗的质量提升和发展做出贡献。方法: 本研究招募了20岁 及以上的成年女性。数据收集采用在线自填式问卷，历时8天(2023年4月12日至25日)。共收集到468份有效问 卷，并使用SPSS WIN 25.0软件进行分析，采用卡方检验(χ²)、t 检验、单因素方差分析和相关性分析。结果: 接 受手法治疗的人数多于未接受手法治疗的人数。大多数参与者接受手法治疗的时间不足六个月，平均每月接受 一次。拥有两年以上经验的顾客以及每月接受手法治疗四次以上的顾客满意度更高。接受手法治疗的参与者以 及平均每月接受治疗约三次的参与者，其身体形象感知水平更高。研究发现，手法治疗满意度与身体形象感知 之间存在正相关关系，这表明较高的满意度与较高的身体意识相关。结论: 手法治疗能够改善身体形象认知，并 有效解决相关问题。研究结果表明，手法治疗的使用和满意度对顾客的身体形象认知有积极影响，这凸显了其 作为一种身体管理替代疗法的潜力。

목적: 본 연구는 여대생들의 얼굴 만족여부에 따른 얼굴 이미지 인식과 외모관리행동을 파악하고자 하였다. 방법: 총 322부가 최종분석에 사용되었으며, SPSS ver. 23.0 프로그램을 이용하여 빈도 분석, 요인 분석, 신뢰도 분석, 상관 분석 및 t-test 등을 실시하였다. 결과: 얼굴 이미지 인식을 분석한 결과, 전체조화·피부, 이목구비·헤어, 얼굴형태의 순서로 중요도를 인식하며, 이목구비·헤어, 전체조화·피부, 얼굴형태의 순서로 만족하는 것으로 나타났다. 또한 얼굴 중요도는 높으나 얼굴 만족도는 상대적으로 낮게 나타났다. 이후 얼굴 만족여부를 저만족 집단과 고만족 집단으로 나누어 살펴본 결과, 얼굴 저만족 집단이 얼굴 고만족 집단보다 얼굴 중요도를 좀 더 높게 평가하고 있었고, 얼굴 만족도에서 통계적으로 유의한 차이를 보였다. 외모관리행동에서 얼굴 저만족 집단은 자신의 얼굴에 대한 저만족을 성형, 메이크업, 헤어관리 등을 통하여 보완하려는 것으로 나타났다. 그러나 피부관리, 체중조절에서는 통계적으로 유의한 차이를 보이지 않았다. 결론: 본 연구는 여대생들의 얼굴 만족여부에 따라 얼굴 이미지 인식과 외모관리행동에 차이가 있음을 확인하였다. 본 연구결과를 바탕으로 향후 뷰티 산업의 잠재 고객인 여대생들에게 얼굴을 비롯한 외모에 대한 올바른 인식을 가지도록 교육할 필요가 있다고 사료된다.

Purpose: This study’s purpose was to identify facial image perception and appearance management behavior based on female university students’ satisfaction with their faces. Methods: With SPSS 23.0, 322 surveys were analyzed through frequency analysis, factor analysis, reliability analysis, correlation analysis, and t-test. Results: Analysis of facial image perception showed that importance was recognized in the order of balance·skin, features·hair, and face shape, and facial satisfaction was recognized in the order of features·hair, balance·skin, and face shape. Examination of facial image perception showed high facial importance, but relatively low facial satisfaction. Division of facial satisfaction into a low-satisfaction group and a high-satisfaction group showed a statistically significant difference.The low facial satisfaction group reflected higher importance of the face than the high facial satisfaction group. In appearance management behavior, the low facial satisfaction group showed greater belief that low facial satisfaction should be complemented through plastic surgery, makeup, and hair care than the high facial satisfaction group. However, there was no statistically significant difference in skin care and weight control. Conclusion: This study confirmed a difference in facial image perception and appearance management behavior based on female university students’ satisfaction with their faces. Therefore, educating female university students to have appropriate perception about their appearance, including the face, is necessary.

目的: 本研究的目的是根据女大学生的面部满意度来识别面部图像感知和外观管理行为。方法: 最终对322份问答卷采用 SPSS 23.0软件进行频率分析、因子分析、可靠性分析、相关分析和t检验。结果: 面部图像感知研究结果，发现面部图像 的重要性按照整体平衡·皮肤，五官·发型，脸型的顺序依次排列，并且面部满意度按照五官·发型，整体平衡·皮肤，脸型的 顺序依次排列。还发现面部重要性比较高，而面部满意度相对较低。按照面部满意度划分为低满意度组和高满意度组， 低满意度组比高满意度组表现出更高的面部重要性，并且面部满意度具有统计学意义上的差异。在外观管理行为上，低 满意度组通过整形手术、化妆以及发型弥补面部的不足点。皮肤护理和体重控制方面没有统计学意义上的差异。结论: 本 研究证实，根据女大学生的面部满意度，面部图像感知和外观管理行为存在统计学意义上的差异。因此，有必要教育未 来美容产业的潜在顾客-女大学生对外观有正确的认知。

관광목적지 이미지는 관광객들의 관광목적지 선택의 의사결정 과정에서 고려하는 중요한 요 인이다. 따라서 긍정적인 관광객의 관광목적지 이미지 확립은 관광목적지의 관광마케팅에서 관광매력성을 크게 증가시킬 수 있다. 2005년 이래로 중국에 입국하는 한국 관광객들이 꾸준 하게 증가하여 주요 방문국 중의 하나가 되었다. 2011년에는 중국 방문 한국 관광객 수는 4,185,400명을 기록함으로서 지금까지 최고를 기록하였다. 중국에서 가장 크고 번화한 항구도 시인 상하이에 한국 관광객들은 최대 관광국 3국 중 하나를 구성하고 있다. 한국 관광객들이 가져올 수 있는 잠재력이 크기 때문에 그들이 상하이에 관한 도시 이미지에 대해 어떻게 지각 하고 있는가를 연구하는 것은 중요하다고 하겠다. 본 연구는 연구대상으로 한국 관광객을 대 상으로 하여 확률표본추출방식과 실증연구조사기법을 사용한 결과 첫째, 한국 방문객들의 사 회 인구통계학 변수들은 부분적으로 그들이 지각하는 상하이의 이미지에 영향을 미치는 것으 로 나타났으며, 둘째, 그들이 지각하는 상하이의 이미지는 그들의 전반적인 만족도에 부분적으 로 영향을 미치는 것으로 나타났다. 이러한 연구결과를 바탕으로 한국 방문객들의 상하이에 대한 전반적인 만족도에 영향을 미치는 이미지 각 속성들이 평가되었으며, 미래의 마케팅 전략이 논의되었다.

The research objectives of this study are firstly, to test whether visit times, traveling method, travel purpose, stay period, information sources, will significantly affect South Korean tourists’ image about Shanghai and secondly, to test whether gender, age, marital status, education level, income, occupation, will significantly affect South Korean tourists’ image about Shanghai and thirdly to test whether the factors of Shanghai’s city image will significantly affect the overall satisfaction of tourist visiting Shanghai. This research shows firstly that Shanghai is a destination for South Korean tourists to enjoy their leisure activities. Therefore, in order to attract more South Korean tourists, it is necessary to propagate Shanghai’s destination image through the travel agency. Secondly, Shanghai should focus on women around 40 to 50 years old and establishing a positive culture metropolis image could attract these kinds of consumers’ interesting. Thirdly, culture attributes of Shanghai’s destination image have the most influential effects on satisfaction and facilities environment attributes and the leisure attributes rank second and third. If managers could set a marketing strategy at the core of these attributes, it is beneficial to improve the tourist destination image of Shanghai.

Background/Objectives: This study was conducted to examine the importance of corporate social responsibility in apparel companies and to investigate the impact of corporate social responsibility in apparel on corporate image, consumer goodwill and purchase intentions. The study will provide theoretical guidance for the future development of apparel companies, while emphasising the important role of CSR. Methods/Statistical analysis: This study used the questionnaire method and the data was analysed using SPSS26 to confirm the hypotheses of this study. Findings: The findings show that social responsibility of apparel companies has a positive impact on corporate image, consumer goodwill; corporate image has a positive impact on consumer goodwill; and both corporate image and consumer goodwill have a positive impact on purchase intention. Improvements/Applications: This study confirms the importance of corporate social responsibility in the apparel industry, but given the limited number of respondents in this study, and the limited number of regions, future research could be more informative if additional demographic variables such as regions and occupations were taken into account. Also, more tests can be conducted on different variables in future studies to obtain more comprehensive and better results.

목적: 본 연구는 20대 여대생을 대상으로 피부 톤과 헤어컬러 변화에 따라서 얼굴이미지가 다르게 인식되어 변화를 줄 수 있는지 알아보고 피부 톤에 적합한 헤어컬러 선택에 객관적인 자료를 제공하고자 한다. 방법: 20대 여대생을 대상으로 일반적 특성과 피부 톤 및 헤어컬러를 변화시킨 자극물에 대한 이미지 평가를 조사하기 위해 설문조사를 진행하였다. SPSS 25.0 통계프로그램을 활용 하여 수집된 데이터를 분석하였으며, 빈도분석, 교차분석을 실시하였다. 결과: 피부 톤별 헤어컬러에 따른 얼굴이미지 변화 확인 결 과, 피부 톤이 밝을수록 헤어컬러에 따라 다양한 얼굴이미지가 형성되는 것으로 나타났으나, 피부 톤이 어두워질수록 헤어컬러 변 화보다는 피부 톤 자체에 집중되는 것으로 나타났다. 헤어컬러별 피부 톤에 따른 얼굴이미지 변화 확인 결과, 자주구리빛 어두운 황 갈색 헤어컬러는 피부 톤에 따라 다양한 얼굴이미지를 형성하는 반면, 다른 헤어컬러는 피부 톤에 관계없이 비슷한 패턴의 이미지 를 형성하는 것으로 나타났다. 결론: 연구를 통해 피부 톤에 적합한 헤어컬러 선택에 객관적인 자료를 제공할 수 있도록 피부 톤과 헤어컬러에 따른 얼굴이미지 변화 인식을 분석하였다.

Purpose: This study aims to investigate whether facial images can be perceived differently by changing skin tone and hair color among female college students in their 20s, and to provide objective data for selecting hair color suitable for skin tone. Methods: Surveys were conducted for female college students in their 20s to evaluate images regarding general characteristics and stimuli that altered skin tone and hair color. SPSS 25.0 statistical program was used to analyze the collected data, and frequency analysis and cross-tabulation analysis were performed. Results: Following the analysis of the change of facial images according to hair color by skin tone, it was found that the lighter the skin tone, various facial images were formed according to the brightness of the skin tone. However, the darker the skin tone, the more it is focused on the skin tone itself rather than the change in hair color. Regarding the change in facial images based on skin tone based on hair color, it was observed that dark matogany hair color formed various facial images depending on the skin tone, while other hair colors formed similar patterns of images regardless of skin tone. Conclusion: The study analyzed the perception of facial image changes according to skin tone and hair color to provide objective data for selecting the right hair color for skin tone.

目的: 探讨20多岁女大学生通过改变肤色和发色是否会对面部图像产生不同的感知，为选择适合肤色的发色提供 客观数据。方法: 对20多岁的女大学生进行调查，评估有关一般特征和改变肤色和头发颜色的刺激的图像。采用 SPSS25.0统计程序对收集的数据进行分析，并进行频数分析和交叉表分析。结果: 根据发色和肤色检查面部图 像的变化，发现肤色越亮，根据发色形成的面部图像就越多样化。然而，肤色越深，就越关注肤色本身而不是 发色的变化。根据发色检查面部图像随肤色变化的结果，发现紫红色-深棕色发色根据肤色形成各种面部图像， 而其他发色无论肤色如何都会形成类似图案的图像。结论: 该研究分析了肤色和发色对面部图像变化的感知，为 选择适合肤色的发色提供客观数据。

Lucky charms are mainly derived from people's wish to bring good luck or get rid of misfortune through the power of faith. Confronted by obstacles and disappointments, modern people would turn to traditional cultural beliefs to help them get over difficulties. Consumers in Taiwan are showing growing interests in lucky charms, while manufacturers are working hard to develop various types of lucky charms to meet the diverse needs of consumers. In recent years, most of the lucky charms are based on tangible or intangible images from religions, geomantic omen, folklore, etc. Also, in response to consumers' aesthetic needs, more aesthetic elements are incorporated into the design. Besides fundamental elements of religion, geomantic omen, folklore and other beliefs, manufacturers also need to understand consumers' perception and preferences to better meet their needs. The study aimed to explore the perception and preference of consumers for Wuxing lucky charms, and analyze consumers’ preferences of the geomantic omen images. This paper collected data through literature review and questionnaire survey of 79 people based on their identity and preference to identify important factors that influence consumers' preference so as to facilitate the design of lucky charms. The study analyzed the respondents' preferences of typical Wuxing lucky charms through the questionnaire survey, and found consumers prefer traditional, refined and delicate design. Also, they like products that could bring them good luck, revealing consumers' preference for geomantic omen image. This study will help manufacturers determine the focus of design, and provide references in this regard. From the study, we found that products with explicit colors can arouse more resonance from consumers. Therefore, it is suggested that when designing the Wuxing products, we can increase the use of Wuxing colors to highlight its characteristics and charms, and better meet the needs of consumers.

Country image and travel destination image are two relatively independent as well as paralleled research fields, but these two constructs are similar and overlapped. This paper integrates both country image and travel destination image to explore the effects of potential Chinese tourists' travel intentions. Our research shows that country character image, country competence image and country affective image are positive significantly related to tourists' travel intentions. Travel destination cognitive image and affective image are also positive significantly associated to tourists' travel intentions. In addition, we find country character image, country competence image and country affective image are significantly related to travel destination cognitive image, but only country character image and country affective image are significantly associated to travel destination affective image. More results and their implications are discussed toward the end.

메디컬 스킨케어 화장품에 대한 인지 여부는 전체적으로는 들어본 적 있음이 82.1%, 들어본 적 없음이 17.9% 로 나타났다. 메디컬 스킨케어 화장품에 대한 인식도는 평균이 3.60점으로 보통보다 조금 긍정적으로 나타났다. 메디 컬 스킨케어 화장품에 대한 이미지는 가격 비싼 정도가 가장 높았고, 다음으로 사용해 보고 싶은 정도, 신뢰성과 전문 성 정도, 사용 후 효능효과 정도, 피부 안전성 정도, 관심 정도, 구입 경로 쉬운 정도 순으로 나타났다. 선호도를 조사한 결과 메디컬 스킨케어 화장품에 대한 선호 여부는 선호함이 60.2%, 선호하지 않음이 39.8%로 나타났다.

The awareness, image, and preference of medical skin care (MSC) cosmetics were investigated targeting 324 persons involved in the skincare and beauty services of Daejeon region. To the question of whether ot not they are aware of MSC cosmetics, 82.1% of them responded that overall, they had heard of it, and 17.9% responded that they had never heard of it. The degree of awareness of MSC cosmetics turned out to be 3.60 on the average, which was slightly more positive than normal. As for the image of MSC cosmetics, the high price was the highest, followed by the desire to use it, the reliability and specialization, the efficiency and effectiveness after use, the skin safety, the degree of concern, and the easiness of purchase in the order. To the question of whether or not they prefer medical skincare cosmetics, 60.2% responded ‘yes’, and 39.8% responded ‘no’. In conclusion, the general opinion is that medical skin care cosmetics is safer and more useful in skincare.

This study was conducted using a self boarding questionnaire survey to investigate body image perception, dietary habits and nutrient intakes according to interest level in health of female university students in Masan area (n=302). The subjects were divided into 2 groups according to interest level in health ('High' group, n=101, 'Low' group, n=201). Body image according to BMI was significantly different regardless of interest level in health (p<0.001). The answer percentage indicated that the purpose of weight control is health, regular use of the scale, and regular exercise were significantly higher in the high group (p<0.05). Nutrient knowledge score (p<0.01) and food frequency score (p<0.001) were significantly higher in the high group (p<0.01). There were no significant differences in nutrient intake, but intake, NAR and INQ of vitamin C were significantly higher in the high group (p<0.001). Nutrition knowledge score (p<0.01), food intake frequency score (p<0.01), and INQ and NAR of vitamin C (p<0.01) were positively correlated with the interest level in health. These results will be useful as a basis for the development of effective nutrition education programs in order to increase interest level in health and apply well in real life what have learned through the correct nutrition knowledge.

본 연구의 목적은 체육계열과 비체육계열 대학생의 신체이미지 인식과 다이어트 정보 활용도에 미치는 차이를 비교·분석하고, 이에 따른 심리·행동적 영향을 규명하는 데 있다. 연구의 참여자는 D광역시에 소재한 대학생 376명이며, 설문조사를 통해 자료를 수집하였다. 자료처리는 인구통계학적 특성 파악을 위해 빈도분석을 실시하였으며, 요인분석의 타당성을 검증하기 위해 KMO의 표본 적합도( KMO=.866)와 Bartlett의 구형성 검정(χ2=3728.547, p<.000)을 확인하 였다. 각 요인의 신뢰성은 Cronbach’s α 계수(.785~.880)를 통해 확인되었다. 소셜미디어 사용에 따른 신체 이미지 인식과 다이어트 정보 활용도의 차이를 분석하기 위해 이원분산분석을 실시한 결과는 다음과 같다. 첫째, 신체이미지와 사회적 이미지 모두에서 여자 대학생보다 남자 대학생이 유의하게 높은 수준을 보였다(F(1,372)=10.250, p=.001). 둘 째, 다이어트 정보 활용도는 비체육계열 보다 체육계열이, 남자보다 여자가 유의하게 높게 나타났다(F(1,372)=11.069, p=.001). 이러한 결과는 대학생들의 신체 인식과 건강 행동에 미치는 영향이 성별과 전공 계열에 따라 다르게 나타남을 시사한다. 이는 향후 대학생 대상의 신체 이미지 및 건강 정보 교육에 있어 성별 및 전공 특성을 반영한 맞춤형 접근이 필요함을 제언한다.

The purpose of this study was to compare and analyze differences in body image perception and diet information utilization between physical education and non-physical education majors, and to identify the psychological and behavioral effects of social media use. The participants were 376 college students from Metropolitan City D, and data were collected through a survey. Frequency analysis was conducted to identify demographic characteristics, and the validity of the factor analysis was verified using the Kaiser-Meyer-Olkin (KMO) measure of sampling adequacy (KMO = .866) and Bartlett’s test of sphericity (χ² = 3728.547, p < .000). The reliability of each factor was confirmed by Cronbach’s α coefficients, which ranged from .785 to .880. A two-way analysis of variance (ANOVA) was conducted to examine differences in body image perception and diet information utilization according to social media use. The results were as follows: First, male college students showed significantly higher levels of both body image and social image perception than female students (F(1,372) = 10.250, p = .001). Second, diet information utilization was significantly higher among physical education majors compared to non-physical education majors, and among females compared to males (F(1,372) = 11.069, p = .001). These findings suggest that the influence of social media on college students’ body perception and health behaviors varies by gender and academic major. Therefore, educational programs on body image and health information should be tailored to reflect these differences.

문화와 관광의 융합을 배경으로 박물관은 하나의 연결 고리이자 다리 역할을 하는 문 화 관광의 새로운 트렌드가 되고 있다. 디지털 박물관은 시간과 공간의 전통적 박물관의 확장으로서 문화관광 서비스 시스템에서 중요한 역할을 하고 있다. 신종 코로나 바이러스의 영향을 받은 디지털 박물관은 전염병 예방 기간 동안 획기적 인 발전을 이루었다. 본 논문은 데이터 마이닝 기술을 기반으로 "여행하는 박물관"의 온라인 텍스트 데이 터를 분석하고, 아울러 고주파 단어 분석과 의미 네트워크 분석 방법을 이용하여 디지털 박물관의 관광 이미지를 인지적 이미지와 감성적 관점에서 연구하고자 하였다. 그 연구는 다음과 같은 사실을 보여주고 있다. (1) "여행하는 박물관"은 오프라인 박물관 수용 능력의 경계를 허물고 박물관 관광을 위한 새로운 가능성을 열어주고 있다. (2) 관광 그룹과 온라인 소비 능력을 확대하고 문화 관광 산업의 경제 성장을 촉진하였다. (3) 문화 커뮤니케이션 및 문화 산출을 촉진하였다. "여행하는 박물관"은 디지털 문화 관광의 함축 및 모델 혁신 측면에서 브랜드 홍보, 문 화 프레젠테이션, 오프라인 경험 확장 등에 긍정적인 영향을 미치는 디지털 박물관에 대 한 긍정적인 관광 이미지를 이루었다. 이에 이것은 박물관 문화 관광의 통합을 위한 "더 많은 가능성"과 새로운 표준을 구축 하는데 필요할 것이다.

Under the background of the integration of culture and tourism, museum, as a link and bridge, has become a new trend of cultural tourism. As the extension of traditional museum in time and space, digital museum plays an important role in cultural tourism service system. Affected by the novel coronavirus pneumonia, the digital museum has been developing in a breakthrough way during the epidemic prevention. Based on the data mining technology, this paper analyzes the online text data of "traveling Museum", and uses the methods of high-frequency word analysis and semantic network analysis to study the tourism image of digital museum from the perspective of cognitive image and emotional image. The research shows that: (1)the "traveling Museum" breaks through the boundary of the reception capacity of offline museums and opens up new possibilities for museum tourism; (2) expands the tourism groups and their online consumption capacity, and promotes the economic growth of the culture and tourism industry; (3) promotes the cultural communication and cultural output. The "traveling Museum" has set up a positive tourism image for the digital museum, which has a positive impact on brand publicity, cultural presentation, offline experience extension, etc. in terms of the connotation and model innovation of the digital cultural tourism, it is necessary to build a "more possibilities" and a new normal for the integration of Museum Cultural Tourism.

본 연구는 성인남녀의 생애주기별 주관적 체형 인식이 우울을 예측하는 정도를 확인하기 위하여, 제7기 1차년도(2016년) 국민건강영양조사자료를 활용하여 수행한 이차 분석 연구이다. 본 연구는 만 19세 이상의 한국 성인남녀 3,619명의 데이터를 분석했다. 자료분석에는 기술 통계, Bonferroni 사후, 다중 로지스틱 회귀분석의 방 법이 사용되었다. 인구통계학적 요인과 건강관련 요인을 혼란변수로 통제한 결과, 성인남녀의 생애주기별 주관적 체형 인식에 따른 우울 예측에서는 중년기(만 45∼64세) 남성에서만 주관적 체형 인식과 우울 사이에 통계적으로 유의한 관련성이 있는 것으로 나타났다(odds ratio 0.15, 95% CI 0.34∼0.62). 남성의 다른 생애주기 단계와 여성 의 모든 생애주기 단계에서는 통계적으로 유의한 결과를 보이지 않았다. 추후 연구에서는 실제 체형에 따른 주관 적 체형 인식을 재분류하여 우울을 예측하는지에 대해 탐구해볼 것을 제언한다.

The purpose of this study is to investigate the prediction of depression according to body image perception across the life span of adult male and female in South Korea. This is a secondary data analysis study using data derived from the 7th (2016) Korea National Health and Nutrition Examination Survey. Data of 3,619 Korean adults were analyzed. Descriptive statistics, Bonferroni post-hoc, multiple logistic regression were used for data analysis. After controlled for demographic factors and health related factors as confounding variables, there was a statistically significant association between between body image perception with depression only in middle-aged (45-64 years old) male (odds ratio 0.15, 95% CI 0.34∼0.62). There were no statistically significant results in all other life span for male and all life span for female.

Purpose: The purpose of this study was to investigate the influences of health perception, body image and sexual function on depression according to the menopausal stage in Korean middle aged women. Methods: Subjects were 182 perimenopausal and postmenopausal women who had not received hormonal replacement therapy. A five-item General HealthShort Form (SF-36) Health Survey Questionnaire (Ware & Sherbourne, 1992) was used to measure health perception. Body image was measured Semantic Differential scale, CES-D was used to measure the level of depression, and sexual function was measured by FSFI. Results: The subjects rated their health as 'moderate', their body image as 'moderate, and level of depression as 'high'. However, there were no significant differences in health perception, body image, and depression between perimenopasual and postmenopausal women. Postmenopausal women experienced lower levels of sexual function than perimenopausal women in sexual arousal, lubrication, orgasm, satisfaction, and pain. In stepwise regression analysis, 21.7% of variance in depression was shown to be perceived health and body image in postmenopausal women. However, in perimenopausal women, perceived health and sexual function explained 34.5% of variance in depression. Conclusion: These findings indicate that nurses must consider the menopasusal stage when counseling their patients.

Companies are concentrating on brand image enhancement in order to differentiate their products. For consumers, brand image is also an important criterion for purchasing products. The purpose of this study was to examine the relationship between brand image and perception value, and customer satisfaction in high and low cost beauty shop users. Study subjects were 96 customers of 2 high cost beauty shops, and 85 customers of 2 low cost beauty shops located in Suncheon City, South Jeolla Province. This study was conducted using self-administered questionnaires about symbolic brand image, functional brand image, perception value, and customer satisfaction. The symbolic and functional image scores of high cost beauty shop users were 3.9±0.6 and 3.9±0.6, which were higher than 3.4±0.4 and 3.5±0.4 of low cost beauty shop users, respectively (p<.001). The perception value score was 3.8±0.7 for high cost beauty shop users, which was higher than 3.5±0.6 for low cost beauty shop users (p=.014). Customer satisfaction of high cost beauty shop users was 4.0±0.7, which was higher than 3.8±0.6 of low cost beauty shop users (p=.014). As a result of multiple regression analysis, the higher the scores of symbolic image, functional image, and perception value, the higher customer satisfaction was in high cost beauty shop users (p<.05). In the case of low cost beauty shop users, customer satisfaction was high when functional image was high (p<.05). If the technology education and system improvement are focused on quality, price, service and convenience, which are items of functional brand image, it can be expected that the beauty shop of low cost brand franchise will also increase the customer satisfaction.

作为产品差异化战略，企业都在为提升品牌形象而努力，同时企业的品牌形象成为消费者作出购买选择的 重要依据。本研究目的在于确认高端品牌和低端品牌美发店顾客的品牌形象和感知价值的顾客满意度之间的 关联性。为此，分别选定全南顺天市2处高端品牌美发店和2处低端品牌美发店，并以高端品牌美发店91名顾 客和低端品牌美发店85名顾客为对象，就象征性品牌形象、功能性品牌形象、感知价值、顾客满意度进行了 问卷调查。高端品牌美发店的顾客在象征性品牌形象和功能性品牌形象方面的分数高于低端品牌美发店的顾 客(p<.001)；在感知价值方面，高端品牌美发店顾客的分数略高于低端品牌美发店顾客(p=.014)，两者分数分 别为3.8±0.7分和3.5±0.6分；在顾客满意度方面，高端品牌美发店顾客的分数同样高于低端品牌美发店顾客 (p=.014)，两者分数分别为4.0±0.7分和3.8±0.6分。多重回归分析结果显示，高端品牌用户的象征性品牌形象 (p<.001)和功能性品牌形象(p=.044)以及感知价值(p=.005)越高，其顾客满意度就越高，而低端品牌用户则在 功能性品牌形象高的时候，其顾客满意度较高(p=.037)。鉴于此，改善以功能性品牌形象要素品质、价格、 服务、便利性为中心的技术培训及系统，将提升低端品牌连锁美发店的顾客满意度。