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The impact of CSR in apparel on corporate image, consumer perception and purchase intention

첫 페이지 보기
  • 발행기관
    ASCONS 바로가기
  • 간행물
    IJASC 바로가기
  • 통권
    Volume 4 Number 3 (2022.09)바로가기
  • 페이지
    pp.15-22
  • 저자
    Sheng-Jie Shui, Hui Zhang
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A417958

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원문정보

초록

영어
Background/Objectives: This study was conducted to examine the importance of corporate social responsibility in apparel companies and to investigate the impact of corporate social responsibility in apparel on corporate image, consumer goodwill and purchase intentions. The study will provide theoretical guidance for the future development of apparel companies, while emphasising the important role of CSR. Methods/Statistical analysis: This study used the questionnaire method and the data was analysed using SPSS26 to confirm the hypotheses of this study. Findings: The findings show that social responsibility of apparel companies has a positive impact on corporate image, consumer goodwill; corporate image has a positive impact on consumer goodwill; and both corporate image and consumer goodwill have a positive impact on purchase intention. Improvements/Applications: This study confirms the importance of corporate social responsibility in the apparel industry, but given the limited number of respondents in this study, and the limited number of regions, future research could be more informative if additional demographic variables such as regions and occupations were taken into account. Also, more tests can be conducted on different variables in future studies to obtain more comprehensive and better results.

목차

Abstract
I. INTRODUCTION
II. THEORETICAL BACKGROUND
A. Corporate Social Responsibility (CSR)
B. Corporate Identity
C. Corporate Identity
D. Purchase Intent
III. RESEARCH DESIGN
A. Research Model
B. Assumptions Set
C. Research Methodology
Ⅳ. ANALYSIS OF RESEARCH RESULTS
A. Demographics
B. Reliability And Feasibility
C. Relevance analysis
D. Hypothesis Validation
Ⅴ. ANALYSIS OF RESEARCH RESULTS
REFERENCES

키워드

Apparel companies Corporate social responsibility Corporate image Consumer favorability Purchase intention SPSS

저자

  • Sheng-Jie Shui [ Student, Department of Fashion Design, TongMyong University, Busan, CO 48520, South Korea ]
  • Hui Zhang [ Assistant Professor, Department of Welfare Management, TongMyong University, Busan, CO 48520, South Korea ] Corresponding author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    ASCONS [The Academic Society of Convergence Science Inc]
  • 설립연도
    2017
  • 분야
    복합학>과학기술학

간행물

  • 간행물명
    IJASC
  • 간기
    계간
  • pISSN
    2619-8150
  • 수록기간
    2019~2024
  • 십진분류
    KDC 327 DDC 332

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