Earticle

A participating in festival program makes the participants feel the locality of the community and learn about the natural environment that cannot be experienced indoors. Recently, elementary school students tend to take advantage of these local festivals as they have more opportunities to have field trips. However, The educational effects through experience-immersion have not been studied much. Therefore, it is time to find out what educational effects the children who have immersed in the festival programs have and to use the information to improve the quality of local festivals. In order to achieve the purpose of study, literature review and empirical analysis were conducted. To perform the survey the Muju Firefly Festival was selected through random sampling method among the Culture & Tourism Festivals of 2019. The children were limited to elementary school students who had experienced this festival program. Based on the hypothesis test, The factors of the festival program had bigger influence in the order of entertainment characteristics, locality, and educational effect. In addition, in the analysis of the influence relationship between the festival program and the educational effect shows that the entertainment factor of the festival program has a significant influence on all factors of the educational effect. In other words, it was verified that the entertainment characteristic of the festival program was closely related to the educational effect for children.

1995년 지방자치시대의 시작으로 지방자치단체들은 지역경제 활성화를 위한 노력을 경 주 해 왔으며, 그 일환으로 지역축제가 활용되고 있는데, 지자체의 독창성을 대변해주지 못하고, 여타 지역의 축제와 유사한 프로그램 운영, 차별성 결여, 연예인 초청행사 위주의 축제는 축제 개최의 궁극적 목표를 달성하기 어렵게 하고 있는 것도 사실이다. 무분별한 중복투자를 사전에 배제하고 실질적인 효과를 얻을 수 있는 지역축제의 기획은 지속가능 한 지역축제를 위해 반드시 심사숙고해야 할 과정이라 할 수 있다. 따라서 본 연구에서는 지역축제 방문객들의 축제평가를 통해 현존하는 문제점을 파악하고 거듭날 수 있는 축제 가 되기 위한 실질적인 제안을 하고자 한다.

Since 1995, when autonomous local government era started, an endeavour to vitalize local economy through hosting a local festival became a typical phennominon among local governments in Korea. However, non distinctive festivals mimicking one another did not earn the support from the local residents and ruined the effort of local governments and communities. Therefore a local government’s effort to remove overlapping investments and produce a meaningful result through festivals are sought throughout the local governments in Korea. It is the aim of this study to suggest an effective ways and solutions for an ideal festival through analyzing the evaluation from the festival visitors to the 2023 Sungju Melon·Life·Culture Festival.

본 연구는 축제의 실제상품인 프로그램에 대한 연구동향을 파악하여 축제프로그램의 내용을 구성하는 데 다양한 학문분야의 관점에서 융합적인 아이디어 발굴과 학제간의 활발한 연구의 필요성을 제안하고자 하였다. 분 석대상은 KCI에 등록된 축제프로그램 연구 62편이었으며, 내용분석을 위한 유목은 연구의 연도, 학문분야, 축제유 형, 연구의 주제 등이었다. 연구결과 축제프로그램을 가장 활발하게 연구하고 있는 학문분야는 관광학으로 무려 50%를 차지하고 있었으며, 뒤를 이어 예술학(16.1%), 인문학(11.3%)의 순이었다. 관광학을 주축으로 한 축제프로 그램의 연구주제는 행동의도, 체험, 만족 등이 주요변수였으며, 많이 연구되고 있는 축제유형은 자연축제, 전통역 사축제, 예술축제 등이었다. 분석결과 축제프로그램에 대한 연구에서 편향성이 나타나 향후에는 다양한 학문분야 의 관점에서 학제적인 연구가 필요하다는 것을 시사하였다.

This study attempted to identify the research trend of the festival program, and propose the necessity of finding convergent ideas and active interdisciplinary research from the perspective of various academic fields to organize the contents of the festival program. The analysis targets were 62 festival program studies registered with KCI, and nomads for content analysis were the year of the study, academic field, festival type, and subject of research. As a result of the study, tourism accounted for 50% of the academic fields most actively studying festival programs, followed by art (16.1%) and humanities (11.3%). The main research topics of the festival program centered on tourism were behavioral intentions and experience satisfaction, and the types of festivals that are being studied a lot were nature festivals, traditional history festivals, and art festivals. As a result of the analysis, research on festival programs showed bias, suggesting that interdisciplinary research is needed from the perspective of various academic fields in the future.

소프트웨어 교육은 컴퓨팅 사고력을 함양한 창의·융합형 인재 양성을 목표로 2015 개정 교육과정부터 운 영되고 있다. 이에 기업, 교육청, 대학교 등의 소프트웨어 교육에 대한 관심이 높아지고 있으며 관련 연구 및 각종 행사가 이루어지고 있다. 본 연구에서는 지난 2019년도 광주광역시에서 운영된 소프트웨어 체험 축전의 운영 프로그램 분석을 통해 소프트웨어 교육의 현황을 분석하고 향후 소프트웨어 체험행사의 방향을 논의하였 다. 학교급을 기준으로 분석한 결과 고등학교의 참여 비율이 가장 높았는데 이는 대학교 입시를 위한 학교생활 기록부 등재를 위해 부스 참여 학교의 비율이 높은 것으로 보이며 기관 및 기업의 경우 SW교육 관련 정책 홍 보 및 기업의 교구, 교재 홍보 등의 목적으로 참여한 것으로 보인다. 소프트웨어교육 내용 요소별 분석 결과 피지컬 컴퓨팅 체험 부스의 비율이 가장 높은 것으로 나타났으며 이는 짧은 시간에 체험하는 행사의 특성상 학생들이 직접 조작할 수 있고 결과가 시각적으로 뚜렷하게 보일 수 있어 주제 선정에 영향을 준 것으로 보인 다. 추후 기존 SW체험 행사의 장점을 살리고 단점을 보완하여 에듀테인먼트의 특징을 융합하여 학습효과 뿐 만 아니라 창의력 및 흥미를 이끌어낼 수 있는 부스를 운영할 필요가 있다.

Software education has been in operation since the 2015 revised curriculum with the goal of fostering creative and convergent talents with computational thinking skills. Accordingly, interest in software education of companies, education offices, universities, etc. is increasing, and related research and various events are being conducted. In this study, the current status of software education was analyzed through the analysis of the programs of the software experience festival operated in Gwangju in 2019, and the direction of future software experience events was discussed. As a result of analysis based on school level, the participation rate of high schools was the highest, which seems to have a high proportion of schools participating in booths to register in the school life record for university entrance exams. Also, It seems that the companies participated for the purpose of promoting textbooks. As a result of the analysis of each software education element, the ratio of physical computing experience booths was the highest, which was influenced by the nature of the events experienced in a short period of time, and the results could be visually distinct. In the future, it is necessary to operate a booth that draws on the advantages of existing SW experience events and complements the shortcomings to fuse the characteristics of edutainment and draw creativity and interest as well as learning effects.

Bucheon International Comics Festival, which is the Asia's leading comics festival, which presents the vision of Korean comics held for the 20th in 2017, is the best global comics festival of Asia selected as one of the 10 Greatest Festivals of Gyeonggi Province for two consecutive years including 2015 and 2016. It is also recognized as one of the representative comics festivals in Asia, and it is the largest festival in Korea that is filled with sights and imagination where you can make a comics travel. This study assumed that there is a need and value to develop and utilize contents reflecting the identity of local festivals, and on the subject of the 20th Bucheon International Comics Festival, this study analyzed the effect of local festival content identity on festival image and local development performance. As a result, as social awareness continues to improve, the proportion of cosplayers who make cosplay as comics festivals is increasingly growing at Bucheon International Comics Festival. As you can go on a festival as a member of the staff, you get dressed as a protagonist appearing in comics, animation, computer games, and movies, you participate in the parade, one of the main programs of the festival, or you take photographs all over the festival ground when the festival visitor requests, it was a good content to provide festival participation and sightseeing. Thus, it is a festival that will raise pride for local residents, and festival visitors will be attracted to festival space and cultural contents, which will encourage re‐participation and return visits in the future by planting a better festival image, suggesting a significant influence upon the potential for regional development.

This study is to identify development strategies of local festival core programs and their influence to program reservation pattern with ascertaining the importance of local festival program, analyzing the service quality of local festival core programs and distinguishing the different results according to reservation pattern when visitors participate in the programs. As a result of factor analysis on service quality of festival program, the factors are reduced to 4 factors, and there were significant difference between the groups in variables except factor 2(physical factor) after the t-test on reservation pattern and when comparing the differences of overall average, the average of internet or telephone(cable) reservation group was much higher than on-site reservation group. In addition, when combined the results of regression analysis, which used dummy variable, it indicated that it was better to maximize the usage of internet or telephone(cable) reservation as on-site reservation had negative effect on overall satisfaction and behavioral intentions for revisiting or recommending the festival. Therefore, it is important to increase the reservation through internet or telephone to forecast the demand correctly and to prepare it efficiently. As these are the most important factors for the festival organizations which plan and manage the festival, they should find various strategies to activate internet or telephone reservation.

For local festivals to keep growing themselves and gaining success, it needs to make visitors feel different emotions and provide special experiences with differentiated programs; however failing to do this make those festivals turned away from visitors, leading eventually to numerous integration or deletion of these festivals. Therefore, the research intends to figure out how the core emotional benefits and symbolic benefits of the festival program have an impact on the attachment and loyalties toward festivals and to suggest ways to make festivals more attractive to festival visitors. To achieve the goal of the study, the variables were examined theoretically and the empirical study was conducted on the family - run participants, the core program of the 2017 Si-heung Tidal channel Festival, based on the previous research. As a conclusion, firstly, the emotional and symbolic benefits of the festival core program were found to have a significant effect on the festival attachment. Second, the festival attachment have a significant effect on the loyalty. Third, he emotional and symbolic benefits of the festival core program have a significant effect on the loyalty. Through identifying and studying these influence relations, it is considered to be useful data for developing and operating the core programs that would play an important role in the success of local festivals.

축제는 축제 참가자가 다양한 프로그램을 체험할 수 있는 공간이다. 현재 축제에서의 다양한 체험프로그램에 대한 여가활동을 평가할 수 있는 근원적인 것 즉 축제 참가자들이 체험프로그램을 통해 실제로 충족되는 것이 무엇인지에 대한 연구가 아직까지 부족하므로 이에 대한 구체적인 연구가 진행되어야 한다. 이의 일환으로 축제 체험프로그램 참가자의 몰입경험이 여가만족과 생활만족에 미치는 영향관계연구는 의미와 가치가 충분이 있으므로, 이에 축제 체험프로그램 참가자의 몰입경험이 여가만족과 생활만족에 미치는 영향을 규명함을 목적으로 하였다. 몰입경험과 체험의 측정은 최근 축제를 대상으로 하고 있다. 본 연구목적을 수행하기 위하여 축제 체험프로그램 참가자를 대상으로 한 조사에서 유효표본수는 200매가 선정되었다. 통계분석방법은 SPSS 20.0과 AMOS 20.0을 이용하여 빈도분석, 탐색적 및 확인적 요인분석, 신뢰도분석, 회귀분석을 실시 하였다. 본 연구의 분석결과에서 첫째, 가설검증결과에서 축제 체험프로그램 참가자의 몰입경험은 여가만족과 생활만족에 긍정적인 영향을 미쳤으므로 가설은 채택되었으며, 축제 체험프로그램에 대한 몰입경험은 여가 만족과 생활만족에 중요한 영향요인으로 검증되었다. 둘째, 축제 체험프로그램 참가자의 여가만족은 심리만족과 환경만족만이 생활만족에 긍정적인 영향을 미쳤고 나머지 여가만족들은 영향을 미치지 않아 전체적으로는 부분채택 되었다. 본 연구결과는 매력 있는 축제 체험프로그램을 개발함에 기여할 것이고 이후 후속연구가 지속적으로 이루어져야함에 대하여 시사하였다.

The festival is held to know the nature of those areas that activate the local economic, socal and cultural. Activation of the local economic, social and cultural, so which is being held to inform festival through regional efforts to promote the characteristics of the festival. As many festival participants come to festival for the specific period, festival planner and organizer need to endeavor to substitute intangible attribites of service into tangible strategy which uses visible clues as well as stimulate festival participants upgrade the festival experience program for the successful festival. Festival has been used as a motivation of growth and a means of image upgrade for region itself. With the increasing number of festivals, the competition among festivals become intense. To occupy superior position in the competition of festivals, festival marketer uses various strategy to elevate festival experience program patricipant’s flow experience and due to the effect of leisure satisfaction and life satisfaction. The purpose of this study is to find the effect of leisure satisfaction and life satisfaction of flow experience on festival experience program participants. To carry out this study objective, I conducted a survey targeted for festival experience program participants. Flow experience, leisure satisfaction and life satisfaction are regarded as a very important concept on festival experience as well as academic and empirical research because festival makers can gain competitive advantage through successful festival. The measurement of flow experience and experience has been a recent phenomenon in festivals research area. Most available empirical research on festival has been borrowed its methods extensively from others fields. The survey was conducted from July 24. 2012 to July 30. 2012, with the experience program participants of Hwangto Festival in Manripo beach. Using convenient sampling, 220 data were gathered and finally selected 200 samples by convenience sampling mentod. The statistical methods utilized for SPSS 20.0 and AMOS 20.0 statistical package program. Final data were analyzed through frequency analysis, exploratory factor analysis, confirmative factor analysis, reliablity analysis, regression analysis. The results analysed, the conclusions were drawn as following: First, as a result of the testing of the hypothesis which flow experience of festival experience program participants will have positive influences on leisure satisfaction and life satisfaction, two hypothesis are accepted. There was surveyed that flow experience exercised a signficant on leisure satisfaction and life satisfaction. Second, as a result of the testing of the hypothesis which leisure satisfaction will have positive influences on life satisfaction, partly hypothesis are accepted that psychology satisfaction and environment satisfaction of leisure satisfaction exercised a significant life satisfaction. Therefore, Festival experience program participants has an leisure satisfaction and life satisfaction during flow experience and psychology and environment of leisure satisfaction has an life satisfaction. From the findings, the festival is necessary to plan and develop experience program for more variable and special. Local governments in the region to live in the regional characteristics and development for each region to be held in a number of various festival will be held in reality. Among those being held amid celebration of the essenece of the festival. Therefore, Festival planner and organizer should be plan and operate the festival experience program based on leisure satisfaction and life satisfaction. And this paper concluded with implications for the festival experience program and a brief outlook for the future. The studies should also be extended to cover will all festival for more in-depth research from various perspective.

본 논문은 다리의 원형성을 바탕으로 ‘다리밟기’의 역사적 배경과 연행양상을 집중 조명하여 축제적 가치와 특성을 밝히고, 전통 민속예 술 축제로서의 콘텐츠 개발방안을 제시하고자 하였다. 전통 다리밟기는 정월대보름날 밤에 다리(橋)를 밟으면 한 해 동안 다리(脚)에 병이 나지 않고, 12다리를 밟으면 12달의 액을 면 한다는 민간신앙에서 발생한 정월대보름 민속놀이로 건강과 풍년을 기원하는 제의성이 담겨 있다. 서울에서는 다리밟기가 광통교, 수표교 등 청계 천에 놓여 있는 다리를 중심으로 매우 성행하였다. 정월대보름을 전․ 후로 하여 펼쳐지는 다리밟기가 온 백성들의 기원을 담아 펼쳐지는 성대한 축제였다는 것을 당시의 문헌적 전거를 통하여 알 수 있었다. 또한 다리밟기의 문화원형 중 축제적 특성은 자발성과 공동체성, 주술 성, 연희성, 개방성, 소통성 등으로 나타났다. 전통 다리밟기의 축제성에는 현재 우리사회의 심각한 문제로 대두되고 있는 공동체의식과 나 눔의 정신이 숨어있다. 따라서 이와 같은 전통문화의 축제적 특성을 현시대에 맞게 살려내고, 이를 구체화시키기 위한 다양한 방법을 지속 적으로 고민해야만 보다 발전된 축제의 공간을 이룰 수 있다. 따라서 본 논문에서는 정월대보름의 다리밟기가 공동체의식을 고양 시키는 문화콘텐츠적 가치가 무엇인지를 추출하여 문화콘텐츠 개발 방안을 구체적으로 기술하였다. 농경시대 우리민족의 고단한 삶의 원 동력이었던 다리밟기의 축제적 특성을 충분히 활용한 문화콘텐츠를 개발하여 우리민족의 신명을 되찾고 세대와 계층 간의 분열된 간극을 좁히고 사회통합을 이루는데 있어, 본 연구가 디딤돌이 될 수 있기를 희망한다.

This paper focuses on the historical background and tracing of 'Bridge' based on the Archetype of the Bridge, revealing the festival value and characteristics, and suggesting the development of content as a traditional folk art festival. If you step on a bridge on the night of the first day of the New Moon, you will not get sick on your legs for a year, 12 The festival of the New Year holidays played out in the folk belief that if you stepped on the bridge, you will lose 12 months' worth of money. In Seoul, the bridge was very popular with the bridges lying on the Cheonggye stream, such as Guangtong Bridge and Suet Bridge. Before the New Year. It can be seen through the documentary authority of the time that the footsteps spreading afterwards are grand festivals spreading the origins of the whole people. In addition, the festival characteristics of the cultural prototype of the foot stepping showed spontaneity, communality, magic, playfulness, openness, and communication. In the festival castle of traditional legs, there is a spirit of community consciousness and sharing that is emerging as a serious problem in our society. Therefore, it is necessary to constantly think about the various methods of reviving the festival characteristics of traditional culture in accordance with the present age and realizing it. Therefore, in this paper, the footsteps of the New Year 'The contents of cultural contents are extracted to describe the development plan of cultural contents. A farmer's life of the Korean people Cultural contents that fully utilize the festival characteristics of foot stepping which was power, I hope that this research will be a stepping stone in the development of our nation, the restoration of the divine name of the nation, the narrowing of the gap between generations and strata, and social integration.

이 연구는 한국의 대표적인 청소년 바둑축제로 볼 수 있는 세계청소년 바둑대축제의 프로그램 분석을 통해 축제의 궁극적 목적을 실현할 수 있는 바둑대축제 프로그램을 제안하고자 하는 데 목적이 있다. 2009년 시작된 세계청소년 바둑대축제는 국제 바둑계에 청소년의 건전한 놀이문화 선도와 영향력 확대를 세계에 홍보하는 것에는 기여를 하고 있지만, 축제의 프로그램 및 내용에 있어서는 비판을 받고 있다. 진정한 바둑축제의 장이 되기 위해서는 프로그램 전반에 관한 재검토와 프로그램 개선에 대한 체계적인 연구가 필요하다. 세계청소년 바둑대축제가 발전하기 위해서는 프로그램의 구성과 홍보체계를 조절함과 동시에 축제의 컨셉을 명확하게 구성해야 될 것이다. 중복되는 프로그램을 지양하고 바둑대회의 다양성 및 독창성을 보여줄 수 있는 프로그램 개발, 지역민의 참여를 유발할 수 있는 문화행사 기획, 수준 높고 다양한 부대 프로그램 개발을 통해 국제축제로서의 위상 정립으로 참가선수와 시민들이 함께 어울릴 수 있는 축제의 장이 마련되어야 할 것이다.

The purpose of this paper is to analyze the program of the World Youth Baduk Festival basing on a Korean representative youth Baduk festival. Through analysis of the festival, suggestions which could be achieve the ultimate goal of the World Youth Baduk Festival are advised. 2009 World Youth Baduk Festival made a significant contribution on publicizing the influence of international Baduk and leading a wholesome entertainment culture to the world. However, the festival were criticized for programs and contents. For giving the truest definition of Baduk Festival, research is needed on reviewing the program and improving the program. For developing World Youth Baduk Festival, it needs to be constitute festival's concepts and programs. In order to avoid duplicate programs, it is necessary to develop a diversiform and original program, plan cultural events for encouraging local residents to participate and through the development of high-level and diversiform programs, the concepts of festival will be suited for players and citizens.

이 연구는 우리나라 지역축제가 지역의 문화적 정체성을 반영하지 못하고 획일적인 콘텐츠에 치중해 온 문제를 다룬다. 인천 남동구의 소래포구 축제는 민간 주도형으로 전환하며 차별화된 콘텐츠 개발을 모색했으나, 여전히 유명 가수 의존과 획일적 프로그램을 진행하고 있다. 이에 소래포구 축제의 정체성과 역사성을 강화하기 위한 무대 프로그램 개발 방안 제시를 연구의 목적으로 두고 2001년부터 2023년까지 소래포구 축제의 무대 프로그램을 분석하였다. 또한, 소래포구 축제의 정체성과 역사성 강화를 위하여 방문객과 지역 주민 204명의 설문 조사를 진행하였다. 연구 결과 소래포구축제는 초창기부터 유명 가수 공연과 공개방송으로 관광객을 유치했으나, 지역 정체성을 충분히 반영하지 못하였으며 방문객들은 축제 무대 프로그램 지역문화를 잘 느낄 수 없어서 다른 축제와 차별성이 부족하다고 평가했다. 그리고 프로그램 다양성은 높게 평가되었지만, 무대 설치물과 운영요원의 의상에서 소래포구만의 지역적 특색을 느끼지 못했다는 응답도 많았다. 그러므로 소래포구축제는 정체성과 역사성을 강화한 무대 프로그램 레퍼토리 개발을 위해 공식행사를 오전으로 변경하고, 야간 시간대에 소래포구만의 서정과 서사를 담은 프로그램을 구성하여 시각적, 감성적 표현을 통해 축제의 고유성을 강화하고 방문객의 참여와 만족도를 높이는 방향으로 나아가야만 소래포구축제만이 가져야 하는 희소성, 유일 가치, 탈 일상성에 초점을 맞추고 소래포구 정체성 회복에 따른 지속 가능한 축제로 성장할 것이다. 더불어 1990년대 지역 특산물 판매 중심의 획일적 콘텐츠 프로그램과 별반 다르지 않은 레퍼토리로 프로그램 퇴보를 가져왔다고 볼 수 있다. 이에 본 연구는 소래포구 축제만의 정체성과 역사성을 강화하기 위한 무대 프로그램 레퍼토리 개발의 필요성 제시와 방안 모색을 연구의 목적으로 두고 소래포구의 축제 프로그램 레퍼토리를 살펴보고자 한다.

This study addresses the issue of local festivals in our country focusing on uniform content rather than reflecting the cultural identity of the region. The Soraepogu Festival in Namdong-gu, Incheon, transitioned to a civilian-led format in an attempt to develop differentiated content. However, it still relies on popular singers and homogeneous programs. The purpose of this study is to propose stage program development measures to strengthen the identity and historicity of the Soraepogu Festival. The stage programs of the Soraepogu Festival from 2001 to 2023 were analyzed. Additionally, a survey of 204 visitors and local residents was conducted to enhance the identity and historicity of the Soraepogu Festival. The results showed that the Soraepogu Festival attracted tourists with performances by famous singers and public broadcasts from its inception, but it did not sufficiently reflect the local identity. Visitors evaluated that they could not feel the local culture from the festival's stage programs and that the festival lacked distinction from other festivals. While the diversity of programs was highly rated, many respondents indicated that they could not feel the regional characteristics unique to Soraepogu in the stage installations and staff costumes. Therefore, to develop stage program repertoires that enhance the identity and historicity of the Soraepogu Festival, it is necessary to change official events to the morning and organize programs in the evening that incorporate the sentiments and narratives unique to Soraepogu. This would strengthen the uniqueness of the festival through visual and emotional expressions, increasing visitor participation and satisfaction. By focusing on the rarity, unique value, and escape from everyday life that only the Soraepogu Festival can offer, the festival can grow into a sustainable event that restores the identity of Soraepogu. This study aims to serve as basic data for the development of the Soraepogu Festival and concludes here.

본 연구는 문화예술활동 프로그램에 참여한 청소년들의 생생한 경험을 듣고 비대면 중심의 문화예술활동 프로그램의 성과를 탐색해보고자 하였다. 특히 음악을 매개로 문화예술활동을 적극적으로 지원하고 있는 SM엔터테인먼트의 스마일뮤직페스티벌(SMF) 프로그램에 참여하였던 청소년들의 성장 및 발달 경험을 구체적으로 살펴보았다. 이를 위하여 SMF 프로그램 참여 청소년 6명을 대상으로 포커스 그룹 인터뷰를 진행하여 사진을 매개로 이들의 참여 경험을 탐색하였다. 질적 자료 분석 결과 3개의 범주와 8개의 하위 범주, 20개의 소주제가 도출되었다. 청소년들에게 SMF 프로그램이 주는 의미는 삶에서 주어지는 단 한 번의 소중한 기회, 지속되는 설레임과 도전 의식, 자신에 대한 새로운 발견과 성장, 꿈의 발견과 확장을 가능하게 해 준 경험으로 인식되었다. 청소년들은 SMF 프로그램을 통해 진로에 대한 확신, 팀워크 증진, 내외적 성장의 변화를 경험하였다. 또한 프로그램 과정에서 서포터즈의 지지와 전문적인 코칭이 청소년들의 음악적 및 인간적 성장과 발달에 직접적인 도움을 준 것으로 확인되었다. 마지막으로 비대면 중심의 프로그램의 한계와 이를 극복하기 위한 방안들을 제시하였다. 이상의 결과를 토대로 향후 비대면 중심의 청소년 문화예술활동 프로그램의 질적 발전을 위한 의견들을 제시하였다.

This study aimed to examine the outcome of participants in the youth arts and culture online program. We mainly focused on the growth and development of the youth who participated in SM Entertainment's Smile Music Festival. We used the photovoice method, and six youths participated. As a result of the study, the youth's experience in participating in the programs was categorized into three overarching categories, eight subcategories, and twenty themes. The meaning of the program for adolescents was recognized as a precious opportunity given in life, a sense of excitement and challenge, discovery and growth of oneself, and an experience that enabled the discovery and expansion of dreams. Adolescents experienced career confidence, teamwork promotion, and internal and external growth changes through the SMF program. Throughout the program, it was evident that the support and professional coaching from instructors and supporters significantly contributed to the musical and human growth and development. Lastly, despite these achievements, the limitations of non-face-to-face programs were pointed out, and ways to overcome them were suggested. Based on the above results, suggestions were presented to improve the quality of online youth programs for cultural and artistic activity.

본 연구는 축제 서비스 품질과 지각된 가치 간의 영향 관계, 그리고 이 관계 사이에서 축제 이미지의 조절 효과를 실증적으로 검증함으로써 지방자치단체의 축제 담당자들에게 의미 있는 시사점을 제공하는 것을 목 적으로 한다. 이를 위해, ‘축제 서비스 품질’, ‘지각된 가치’, 그리고 ‘축제 이미지’에 대한 문헌을 검토하고, 2023년 5월 서울 중량구에서 개최되었던 ‘서울장미축제’ 방문객의 인식에 대하여 실증 연구를 수행하였다. 분석 결과, 탐색적 연구를 통해 선택된 ‘프로그램’, ‘시설 및 편의성’, ‘정보 안내’, ‘운영 능력’의 4개의 축제 서비스 품질 요인 중 유일하게 ‘프로그램 요인’이 방문객의 지각된 가치에 유의미한 영향을 미쳤고, 축제 이 미지는 ‘배반 효과’의 형태로 축제 서비스 품질과 지각된 가치 간 영향 관계를 조절하는 것으로 나타났다. 이러한 분석 결과에 근거하여, 국내 지자체의 축제 담당자들에게 시사점으로서 우수하고 경쟁력있는 축제 프로그램의 개발에 많은 노력이 필요하고, 더불어 이러한 프로그램들을 다양한 매체를 통해 홍보함으로써 긍정적인 축제의 이미지를 형성하는 노력이 또한, 필요하다는 사실이 제시되었다.

The objectives of this study is to present meaningful implications for the officials in charge of the festivals of local governments by empirically investigating the ‘effect relationships’ between festival service quality and perceived value, and ‘moderating effects’ of festival image on the relationship. To achieve the goals of the research, literatures on ‘festival service quality’, ‘festival image’, and ‘perceived value’ were reviewed, and the empirical studies on perceptions of the visitors who took part in the Seoul Rose Festival which was held in Jungnang-Gu, Seoul in May 2023 were performed. The findings of the study are as follows. Only the ‘program factor’ out of the 4 festival service quality factors, ‘program’, ‘facility and convenience’, ‘information guidance’, ‘operation ability’, which had been selected through exploratory factor analysis, had a significant impact on perceived value of the visitors, and festival image moderated, as the form of ‘violating effect’, the effect relationship between festival program and perceived value. Based on the findings, the implications were provided to festival officials of local government that they need to make a lot of efforts to develop remarkable and competitive festival program and try to make positive festival image additionally by promoting them through various medias.

본 연구는 사회 연결망 분석을 통하여 축제 참여자들의 관광목적지 선호도를 파악하고 효율적인 축제 연계관광 프로그램을 개발하여 제공하므로 축제 참여자들의 만족을 높이고 축제 효과와 함께 시너지를 높여 농촌을 보전하고 발전시키는데 그 목적이 있다. 연구의 목적과 수요자 중심의 연계관광 프로그램을 개발하기 위해서 축제 참여자들을 대상으로 설문조사를 실시하였다. 분석결과 관광지에 대한 빈도분석 결과와 중심성분석 결과에는 차이가 있는 것으로 나타났다. 이에 다목적지에 대한 연구는 사회 연결망 분석결과의 활용을 제안하였다. 그리고 관광지 간의 연결망 구조는 인구통계학적 특성인 연령과 동반자에 따라 차이가 있는 것으로 나타났으며 축제참여 횟수와 축제참여 목적에 따라서도 연결망 구조에 차이가 있는 것으로 나타났다. 따라서 축제와 연계된 관광 프로그램은 인구통계학적 특성과 축제참여 환경을 고려하여 개발해야한다는 결론을 제시하면서 축제 참여자들의 특성에 맞게 즐길 수 있도록 기본 프로그램과 선택 프로그램으로 구분하여 개발할 것을 제안하고 있다.

This study attempts to develop and provide an effective festival - linked tourism program by identifying the festival participants' preference for tourism destination through social network analysis, so as to enhance the satisfaction of festival participants and to create synergy with festival effect and to preserve and develop rural area. Questionnaires on the festival participants are conducted in order to develop the consumer - oriented tourism program. The results show that there is a difference between the frequency analysis result and the centrality analysis result of tourist destinations. Thus, it has suggested to use the analysis result of the social network for the study on multiple destinations. The structure of network between tourist sites differ according to demographic characteristics such as age and companions, and there are also differences in network structure depending on festival participation frequency and festival participation purpose. Therefore, this study concludes that the tourism program linked with the festival needs to be developed in consideration of the demographic characteristics and the festival participation environment, and it suggests to develop the basic program and the selection program separately so that the festival participants can enjoy according to their characteristics.

지역축제 프로그램의 내용은 성공 프로그램의 단순한 모방이 아닌 그 지역의 문화와 지역주민들의 열망을 반영하여 그 지역만이 갖는 독창적인 향토색을 지녀야하며, 주제는 간결하고 기억하기 쉽고 인상적이어야 축제방문객으로 하여금 오래 기억되게 하여 많은 사람들에게 소문낼 가능성이 높아진다. 세계적으로 널리 알려진 영국 에든버러의 군악대축제, 오스트리아 찰스부르크의 음악축제, 독일 뮌헨의 맥주축제로 불리는 10월 축제 등이 주제설정의 대표적인 사례이며, 국내적으로는 이천도자기축제, 진해군항제, 금산인삼제, 진도영등제 등이 지역성을 잘 반영한 경우라고 할 수 있다. 이러한 우수한 축제가 만들어지기까지는 지역주민의 참여가 중요한 역할을 하고있다. 하지만 우리나라의 대다수 지역축제들이 수직적 관계로서의 일방적인 문화행사만을 개최함으로써 지역주민들에게 외면당하고 있다. 이에 본 연구는 지역주민의 적극적인 참여를 유도하기 위하여 기존의 독산성문화제 프로그램에 대한 문제점 및 만족도를 파악하고 오산시민이 선호하는 축제프로그램의 유형 및 내용을 분석하여 독산성문화제 축제프로그램 개발에 대한 장기적인 대안을 제시하고자한다.

The contents of the festival programs should go further from simple copying of successcases, reflect the local culture and desires of the residents, and thus show the unique localfeatures. The theme should be easy to remember and impressive enough for visitors toretain the memories as long as possible and promote the festival to their acquaintances. There are many examples of successful theme setting home and abroad as for theinternational festivals, the Edinburgh Military Tattoo of Great Britain, the Salzburg MusicFestival of Austria and the Munich Oktoberfest of Germany are famous. The home caseswith vivid representations of locality include the Icheon Ceramics Festival, Jinhae GunhangFestival, Gumsan Ginseng Festival and Jindo Yeongdeung Festival. In those cases, the residents’ participation is critical to the processes of the festival. Butin most of the local festivals of Korea, the residents are ignoring the processes as the localgovernment holds the festival one-sided from above to down. In order to make local residents participate in the festival programs, the survey has beenconducted to the residents for identify the satisfaction level of the Doksanseong culturalfestival programs.

The purpose of this study is to evaluate visitor satisfaction level of festival quality and program, and it's influence on total satisfaction, future intention of revisit and recommendation. and good feeling toward the hosting region. The festival quality factors affecting visitor satisfaction were extracted from Korea's Cultural Tourism Festival, resulting in two factors of 'contents' and 'conveniences'. And the festival program factors were 'experience program' and ''viewing program' A total of 267 useful responses were collected. at the festival venue and the data was analysed by SPSS win 20.0 program for factor analysis and regression analysis. Findings revealed that: (a) all festival quality factors affected total satisfaction and future behaviors; (b) only experience program factor affected total satisfaction and future behaviors. The results of this study can provide a successful festival planning and operation.

The purpose of this article is to examine the impact relations among interactivity, playfulness, satisfaction, and behavioral intention in experiential festival, and then in addition to verify the mediating effect of emotional elements like playfulness and satisfaction in structural relation. Some suggestions deduced from quantitative evaluations are as following. In advance, interactivity had a positive(+) influence on playfulness, and had a positive influence on satisfaction with playfulness. Also, satisfaction and playfulness had a positive(+) influence on behavioral intention. Meanwhile, after examining analysis result of mediation effect, satisfaction was statistically found to be a mediating variable(full mediation role) to connect interactivity and behavioral intention. On the other hand, relation between playfulness and behavioral intention indicated that satisfaction was to be a partial mediation role. Also, playfulness was verified to be a mediating variable(partial mediation role) to connect interactivity and satisfaction as well as behavioral intention.

국문요약본 연구는 마산서항지구라는 장소자산을 활용하여 창원 가고파국화축제의 축제 프로그램 분석을 통하여 활성화 방안을 모색하는데 연구의 목적이 있다. 연구의 범위는 해양신도시 개발사업의시작인 마산서항지구 장소자산을 활용하고자 하며 2010년부터 2012년까지 개최된 3년간의 창원가고파국화축제 프로그램을 중심으로 분석한 연구이다. 본 연구결과는 다음과 같다. 구체적으로는 2010년부터 2012년 3년간의 축제 프로그램 분석을통하여 창원 가고파국화축제의 활성화 방안을 제시하고자 한다. 또한 가고파국화축제가 창원 지역의 문화축제에 그치지 않고 전 국민의 지지를 얻는 동시에 외국인 관광객을 보다 많이 유치하기 위해서는 축제의 질적 성장과 더불어 무학산과 마산 어시장 등 지역의 다양한 문화관광자원과의 연계를 통한 차별화된 마케팅 전략의 도입이 필요함을 제언한다.

This study has the purpose that enhances the municipality’s brand value through GagopaChrysanthemum Festival in Changwon Kyungnam as the local cultural festival and maximize theeconomic value through the efficient linkage of the local cultural festival and the chrysanthemumindustry. The results of this study were the follows. Specifically, the 2010 Festival program for threeyears from 2012 through the analysis of the activation of the Changwon Gagopa ChrysanthemumFestival propose ways. Also, Gagopa Chrysanthemum Festival attracts foreign tourists as well as allthe people’s attention without ceasing with a local festival in Changwon district, we need tointroduce the chain marketing strategies with various provincial cultural tourism resources likeMuhak Mountain and Masan fish market along with qualitative development.

This research analyzed the six festivals of Jeonnam and found a plan for the Marine Tour Festival. The Chang Po Go festival?is the theme of a historical figure and closely?analyzes?the?activities?of this historical figure. In the case that reflects the program, originality, area, and education can be fully displayed and is a?successful?festival that can fall into the right place. Also in the case of the Suncheon bay reeds festival, with a theme of mud flats and reeds for the ecological circumstances, it can be thought of as a festival with a high chance of success that is no less than any other festival. So if the program with experience that only this festival has gets developed then the effectiveness of education about the stagnation of the area, originality and the ecological circumstances will greatly increase. Through this it can also be determined that the program can receive a lot of attention. In the case of the Bubsungpo Danoje Festival with it being a festival held in celebration of our traditional culture, it can be said that it is the same as the Gangneung Danoje Festival, but we must keep in mind that it is to be a special program that is developed with distinction from the Gang Reung Festival. The Geobuksun festival and the Myeongrang victory festival are festivals held in?celebration?of the same historical event. Although the times that the celebrations are held are different, there must be distinction between the two of them in the??program as well. The Tongyeong Hansandacheop festival and the Ah San Hero Lee Soonshin festival both deal with the same historical figure but because the second one is held on land and the Tongyeong Hansandacheop festival is held in August, the distinction between the two festivals can be seen.?The Mokpo Marltime Cultural festival is integrated with an art festival and is put in with the Summer Sea Festival and competitions. Rather than listing all the department store festivals, because this festival is held in the summer at the sea, with programs that deal with the sea, it can be said that the distinction?between the festivals is a success. Because this is a festival that is held in relation to the summer holiday season of the area weather it is a success rides on the program. In conclusion, because this festival does not require great preparation for facilities or a resort development that requires huge capital or a business?sector for tourism, the success or failure of this festival lies in the program’s originality and education.