For local festivals to keep growing themselves and gaining success, it needs to make visitors feel different emotions and provide special experiences with differentiated programs; however failing to do this make those festivals turned away from visitors, leading eventually to numerous integration or deletion of these festivals. Therefore, the research intends to figure out how the core emotional benefits and symbolic benefits of the festival program have an impact on the attachment and loyalties toward festivals and to suggest ways to make festivals more attractive to festival visitors. To achieve the goal of the study, the variables were examined theoretically and the empirical study was conducted on the family - run participants, the core program of the 2017 Si-heung Tidal channel Festival, based on the previous research. As a conclusion, firstly, the emotional and symbolic benefits of the festival core program were found to have a significant effect on the festival attachment. Second, the festival attachment have a significant effect on the loyalty. Third, he emotional and symbolic benefits of the festival core program have a significant effect on the loyalty. Through identifying and studying these influence relations, it is considered to be useful data for developing and operating the core programs that would play an important role in the success of local festivals.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 고찰 1. 축제의 핵심프로그램 2. 편익 3. 애착도 4. 충성도 Ⅲ. 연구방법 1. 연구모형 및 가설 2. 측정항목 도출 및 설문지 구성 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 표본의 일반적인 특성 2. 신뢰성 및 타당성 검증 3. 가설검증 Ⅴ. 결론 및 시사점 참고문헌
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