Earticle

최근 들어 금융업 혁신의 필요성 대두되는 과정에서 고성과 인적자원관리시스템 도입에 따른 방향을 제시하고자 은행에 근무하고 있는 은행 원을 중심으로 고성과 인적자원관리시스템 종사자의 디지털역량이 기업성과에 영향을 미치는지 알아보고자 하였다. 연구결과는 다음과 같다. 첫째, 혁신적인 채용은 디지털 역량에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 디지털 교육훈련은 디지털 역량에 긍정적인 영향을 미치 는 것으로 나타났다. 셋째, 고성과 인적관리시스템이 기업성과에 미치는 영향관계에 있어서 매개변인 효과를 나타냈다. 넷째, 디지털역량과 기 업성과와의 관계에서 조절변수인 디지털 조직문화의 조절효과를 알아보기 위해 조절효과 분석한 결과 디지털 조직문화에 대한 조절효과가 있 는 것으로 나타났는데 디지털역량이 낮은 집단이 디지털 조직문화 인식 수준에 따라서 기업의 성과에 대한 변화량이 더 크게 나타났고, 디지털 역량이 높은 집단은 디지털 조직문화 수준이 높아질수록 증분의 효과가 작은 것을 알 수 있다. 이와 같은 연구결과를 토대로 급격한 금융시장의 변화와 함께 불확실한 경영환경에서 은행의 핵심경쟁력은 물적 자원과 함께 인적자원에도 있음을 실증분석을 통해서 밝혔으며 다른 금융기업 과의 경쟁관계에서 경쟁력 확보와 조직의 목표 달성을 위해 기술 및 정보, 지식을 보유한 인적자원 중요성과 디지털 역량과 디지털 조직문화의 필요성을 인식하게 되는 계기를 마련하였다.

In this study, in order to present the introduction and direction of a high-performance human resourcemanagement systemat a time when the need for innovation in the financial industry emerges, how the high-performance human resource management system affects the digital competencies and corporate performance of financial institutions. I tried to find out if it affects. The results of the research are as follows. First, it was found that innovative hiring has a positive effect on digital competencies. Financial institutions are making efforts to acquire digital talents with digital skills to execute digital strategies in a rapidly changing digital environment. It is believed that strategic choices are needed to secure digital capabilities within the organization by hiring savvy and excellent business ideas, and to promote internal digital innovation for financial institutions. Second, it was found that digital education and training had a significant effect on digital competency. The analysis results show that digital education and training enhances digital competencies through the improvement of knowledge, ability, behavior, skill level, and motivation related to the digital of members in the organization, and based on this, it enables companies to efficiently performtheir jobs in a digital environment. It is consistent with previous studies that have a positive effect on performance. It can be seen that digital education and training for financial institution workers is one of the important components of high-performance human resource management system and is an important investment by financial institutions to develop digital competencies of workers in financial institutions. Third, the mediating effect of digital competencies was verified through a soble-test to confirm the mediating effect of digital competency in the relationship between the impact of the high-performance human resource management system on corporate performance. It showed the effect of themediator on the relationship. Fourth, themoderating effect was analyzed to find out themoderating effect of digital organizational culture, which is a control variable in the relationship between digital competence and corporate performance. As a result of analysis, it was found that there is amoderating effect of digital organizational culture.

In 1998,South Korea officially proposed"the culture founds a nation"thestrategy.South Korea believed that,the promotion cultureindustry most mportantly reveals the native place culture charm. Founds a nation in the strategy in the implementation culture,SouthKorea extremely pays great attention to the cultural industry theinteraction relations which develops into with other industriesaltogether roosts,fuses and grows.Using the cultural productinfluence,has raised the South Korean fashionable clothing heat, thecosmetology heat as well as the good food in the overseas is hot.Since 1999,South Korea"the culture has founded a nation"thestrategic implementationeffect to be remarkable,the yearly averagegrows 30%above,2,002 yearscultural industry scale to achieve 15.7billion US dollars,the overseas export500 million US dollars,occupies the world market share 1.5%.And plans in2007 to realize theoverseas to export 10 billion US dollars,achieved the worldmarketshare 5%,advances into to the world culture industry Fifth. South Korea's experience indicated that,the cultural industry maybecomethe economical development core propelling force,moreover,this also is a goalwhich can realize through government's vigorouslyimpetus.China and SouthKorea have the very big difference in thenational condition,but the cultural tradition is actually similar.South Korean this kind takes the culturalreconstruction,is worth us by the cultural development promotion economy modernization procedurestudying with the model.

중국 관련 기관이 <문화산업촉진법>의 입법 계획을 일찍 세워 <국가 “11.5” 계획 의 문화 발전 계획 개요>에 들어가며 급하게 제정해야 한다는 입법의 하나이지만 현재 입법조차까지 하지 않는다는 것이 문화산업의 입법이 문제점이 있어 보인다. 이런 문제점을 정리하여 대중의 인식을 통일하며, 중국의 문화산업의 입법을 촉진시 킨 것이 중국의 문화제도의 건설과 사회주의문화강국의 건설에 중요한 의미를 갖고 있다. 본 논문은 중국 문화산업입법의 현황을 정리하여 기존의 일련 문제점과 곤경을 분석하고 보완적으로 소견과 해결 방안을 제시한다. 21세기 제2번의 10년에, 2020년 을 직면한 중국문화산업의 새로운 10년의 주제를 논의함으로써 중국문화산업의 범영 과 발전을 추진시켜 중국의 종합적 국력을 인상시킬 수 있으리라 믿는다.

Although “Cultural Industry Promotion Law” entered legislation plan early and it was listed in legislation which National eleventh five-year plan period cultural development plan outline is going to make, so far it has not entered the legislative process yet, which indicating there are some difficulties in legislation related to cultural industries; Clarifying these difficulties, unifying the ideological understanding and accelerating the legislative process of China's cultural industry are of great significance to the implementation of the 17th session of the Sixth Plenary Session of the Party spirit, the strength of cultural legal system construction , and the creation of a strong socialist country, This paper reviews the legislation overview of China's cultural industry, then proceeds with the analysis of a range of issues and the plight of China's cultural industry legislation, and finally puts forward a sound suggestion and approach, In the second 10 years of the new century, to explore this important theme for 2020, a new decade of China's cultural industry, will certainly help to push forward the prosperity and development of China's cultural industry, and promote the overall upgrade of China's comprehensive national strength.

지방자치제가 본격적으로 시작되면서 다양한 상징적인 문화자원을 발굴하고 이를 관광자원화 하여 지역발전을 이루고자 하는 문화산업이 지방자치단체의 경쟁력 확보수단으로 대두되었고, 이러한 상황에서 양구군은 시대조류에 맞는 문화산업을 대표적인 차세대 육성산업으로 선택하여 핵심역량을 집중하고 있다. 민선시대로 접어들면서 지역의 고유한 문화자원을 발굴하고 자원화하기 위해 선사박물관, 팔랑민속관, 향토사료관, 박수근미술관 등을 건립하였다. 양구군의 문화산업 육성전략은 전문화 · 차별화 · 다양화로 대표할 수 있다. 지원은 하되 간섭은 하지 않는다는 원칙에 기반한 전문화를 위해 전문가에게 전적으로 위임하여 전문성을 최대한 반영하고 있고, 독특하고 차별화된 구성과 운영으로 경쟁력을 확보하고 있으며, 개발이후의 운영을 다양화함으로써 활용도를 제고하고 있다. 앞으로는 연계관광자원의 효율적인 운영과 문화예술활동의 기반을 조성하고, 문화산업에서 전문성을 존중하도록 공공부문의 역할을 재정립해 나가야 한다. 보다 중요한 것은 지역의 다양성이 인정되는 현대사회에서 문화산업의 중요성을 자치단체장들이 먼저 인식하고 올바른 방향을 설정하고 개발뿐만 아니라 개발후의 다양한 운영까지도 관심을 기울여야 자치단체의 문화산업은 성공할 수 있을 것이다

With the local autonomy system being fully launched, the cultural industries based on finding out a variety of symbolic cultural resources and making them tourist resources for local economy development are gathering strength as a means of getting competitiveness. In such circumstances, Yanggu county centralizes power upon fostering the new representative cultural industries which are suited to the current of the times. Approaching the age of civil administration, Yanggu built Prehistoric Museum, Pallang Folk-customs Hall, Local Historical Documents Hall, Park Su-geun Art Gallery etc. to find out local unique cultural resources and develop them. The promoting strategies of cultural industries in Yanggu are specialization, differentiation and diversification. We delegate full powers to the specialist under the principle of "support but meddlings forbidden" to reflect specialization and manage cultural industries with unique and differential constitution and operation. Together with we enhance utilization of cultural industries in Yanggu through diversifying management methods after developing them. From now on, we need to rebuild the role of public sector to make the foundation of cultural art activities and administer efficiently the related tourist resources. More than all, it's the key to success of local government's cultural industries that the local government's leaders recognize the importance of cultural industries in advance, set up the desirable policy and develop it, and have a concern about the diverse managements of cultural industries after developing them.

Social Media 상의 Electronic word-of-mouth(eWOM)는 다양한 사업 경영에 있어서 핵심적인 마케팅 도구로 인식되고 있다. 환대산업에서는 이 Social Media eWOM를 이해하는 것은 잠재적 고객들에게 국제적으로 쉽고 빠르게 다가가는 핵심요인이라 볼 수 있다. 그러나 환대산업분야에서의 Social Media eWOM의 효율성을 국제적 관점에서 평가하는 실증 연구는 아주 부족한 실정이다. 환대산업시장의 경쟁적인 특성을 고려하면, 마케팅 종사자들은 Social Media eWOM의 효율성의 평가는 물론, 외국인 고객을 촉진하고 수익성을 증대하기 위한 문화적 요소에 의한 효과의 평가하여야 한다. 본 연구의 핵심 목적은 환대산업에서 Social Media eWOM가 문화적 가치에 영향력을 검증하는 것이다. 본 연구는 중국, 한국, 미국의 세 나라를 비교 하여 나라마다 Social Media eWOM에 관여하는 정도의 차이의 존재를 실증하였다. 본 연구는 환대산업 마케터에게 국제적 Social Media 마케팅 전략에 중요한 의미를 제공할 것이라 기대된다.

Electronic word-of-mouth (eWOM) in social media has been recognized as one of the most influential marketing tools across various businesses. Understanding eWOM in social media is critical to reach potential global consumers easily and quickly in the hospitality industry. However, few empirical studies in hospitality attempted to evaluate the effectiveness of eWOM in social media from a global perspective. Given the competitive climate of the hospitality market, it is meaningful for hospitality marketers toevaluate the effectiveness of eWOM in social media and the influence of cultural factors to promote customers and increase profitability globally. The main purpose of this study was to examine the influence of cultural values on social media eWOM in the hospitality industry in China, Korea, and the USA. The result of this study indicates Chinese and American people engage more than Korean people when they try to purchase hospitality product and service This study particularly provided a cross-cultural study of comparison among these countries and the findings of this study are expected to provide important practical assistance for global marketing strategies in social media.

문화관광산업은 중국 정부가 지정한 21세기 국가의 핵심 육성 산업임에도 불구하고 디지털 트랜스포메이션, 고급 디지털 인재의 부족과 문화관광 영역에서의 '정부-산업-대학-연구기관' 간의 협력 부족으로 제한적인 발전을 이루고 있다. 본 연구에서는 중국의 문화관광산업 정책과 관련 문헌의 조사를 바탕으로 문화관광 산업의 과학기술 협업 혁신 현황과 어려움을 명확히 하고 문화관광산업의 도약적인 발전을 촉진할 수 있는 정부, 산업, 대학, 연구기 관에 응용과 혁신을 추가한' 6자 간 협동 혁신 체제를 통한 문화관광 산업의 과학기술 협동 혁신의 필요성과 중요성 을 규명하고자 한다.

Although the cultural tourism industry is designated by the Chinese government as a key fostering industry for the country in the 21st century, its development is limited due to digital transformation, lack of high-end digital talent, and lack of cooperation between 'government-industry-university-research institutes' in the field of cultural tourism. In this study, based on China's culture and tourism industry policies and related literature, the current status and difficulties of science and technology collaboration innovation in the culture and tourism industry are clarified, and the government, industry, university, and research that can promote the leap forward development of the culture and tourism industry. The purpose of this study is to identify the necessity and importance of a cooperative innovation system among six parties, including 'government, industry, university, research institute, application, and innovation', which can promote the rapid development of the cultural tourism industry.

경상북도는 창조경제의 핵심동력을 문화콘텐츠로 강조하며, 강·산·해와 한(韓) 문화가 어우러진 문화관광지대 실현을 목적으로 ‘3대문화권 사업’을 추진하였다. 잠재적 역사문화자원과 친환경 생태자원을 바탕으로 지역 문화산업의 르네상스 시대를 열고자하는 측면에서 문화사업을 진행하고 있다. 이러한 시점에서 영남대학교의 문화융합디자인 생태계 조성사업은 현재 진행 중인 3대문화권사업의 방향성을 되짚어보고, 시설물 건축에 집중된 사업 구조를 보완할 수 있는 문화산업의 생태구조에 대한 연구를 진행함으로써 경상북도 문화산업의 효과를 극대화하고자 하였다. 본 연구는 지역 문화산업과 융합디자인의 순환구조에 대해 분석하고, 유·무형의 역사문화자원이 21세기 창조경제시대의 패러다임에 맞는 고부가가치 문화산업으로 재창조하기 위한 방안을 마련하고자, 지역 문화산업이 자생적 발전방향을 갖추기 위해 마련되어야 할 산업 생태환경 구축의 방향성을 제시하였다. 결과적으로 본 연구는 교육, 산업, 경제의 상호교류에 의한 시너지효과를 점진적으로 극대화하는 선순환구조를 완성함으로써 ‘문화융합디자인 교육특성화를 통한 창의적 문화융합 인재 양성’, ‘문화융합디자인 산업생태계 육성을 기반으로 지역 문화융합 디자인 르네상스’, ‘독창적 문화융합 디자인 생태계 조성을 통한 일자리 창출’에 긍정적 효과를 창출하였다.

Gyeongsangbuk-do has emphasized its cultural contents as its focal momentum for creative economy and prosecuted its 'Three Great Cultural Sphere Project' to realize its cultural tour zone melting rivers, mountains, the sun and Korean culture together. Based on its potential historical/cultural resources and eco-friendly resources, it has prosecuted cultural projects with the goal of opening the door to renaissance era of local cultural industries. At this juncture of time, Yongnam University's Culturally Convergent Design Ecology Composition Project has reviewed directionality of the currently on-going Three Great Cultural Sphere Project,' and tried to maximize effects of Gyeongsangbuk-do's cultural industry by conducting researches on ecological structures of the cultural industry able to supplement its project structure so far centered on building facilities. This thesis analyzes the cycling structure of the local cultural industry and convergence design, and presents the directionality of building industrial ecology environment that should be prepared for local cultural industries to have their voluntary direction on their own in a pursuit after plans to recreate visible/invisible historical/cultural resources into high value-producing cultural industry fit for the paradigm of the 21st century's creative economy era. Conclusively, in that this study has completed a virtuous circulation of synergy effects by means of mutual exchange of education, industry and economy, it has produced a positive effect on creating jobs via composing 'local cultural convergence design renaissance' and 'creative cultural convergence design ecology composition' on the basis of 'bringing up creative culturally convergent talent' and 'culturally convergent design industrial ecology' via 'cultural convergence design education specialization

본고는 문화산업을 통한 고바야시 다키지의 『게 가공선』에 대해 살펴보았다. 작품 『게 가공선』은 문화산업의 외연과 영역을 확장하여 영상 및 공연예술 산업뿐만 아니라 출판 산업에 이르기까지 다양한 영역에서 융･복합 문화콘텐츠 산업으로 활용되고 있다. 이를 목도한 독자나 관객들은 『게 가공선』과 현대 사회와의 사이에서 공통성･유사성을 발견하고 이에 공감했다. 『게 가공선』은 시대에 흐름에 따라 다양한 문화 현상 속에서 재현되고 다양한 관점에서 접근, 이해하는데 새로운 방향을 제시하고 있다. 특히 과거 권력이 민중을 지배하던 암울한 시대에 소수의 집단인 계급에서 이제는 일반 민중들도 각각의 개인적인 문제에 대한 변화와 각성뿐만 아니라 현대사회에서 발생하는 문제까지 고바야시를 통해 해결의 실마리를 찾으려 하고 있다. 이것은 고바야시를 과거에 국한된 한시적이고 고정적인 인물로서만이 아닌 시대의 변화에 따라 현대화하여 해석되고 있음을 의미한다. 그리고 고바야시를 재구성함에 있어 화석화되어 단지 과거로만 기려지는 것이 아니라 현대에 이르러 재해석되어 민중 앞으로 불러들임으로써 민중 영웅적인 존재로 인식되어 변모해왔다고 할 수 있겠다.

This paper examined the 󰡔Crab Cannery Ship󰡕 of Kobayashi Takiji through the culture industry. The 󰡔Crab Cannery Ship󰡕 expands the extension and boundary of the culture industry and the work itself is often utilized in various territories starting from visual and performance art to publishing industry as the fusion and convergence cultural contents. Audiences or readers who witnessed such utilizations discovered the commonness and similarity between the 󰡔Crab Cannery Ship󰡕 and modern society and emphasized to them. The 󰡔Crab Cannery Ship󰡕 is reenacted in the context of various cultural phenomena, and it is proposing new directions in approaching and understanding phenomena from various standpoints. Especially, from the rank, group of few people, sought change and awakening to the personal problem in the depressed era which the power ruled over the people, but now the general public are seeking the clue for the solution not only for personal issues but also for the issue which occurs in modern society through Kobayashi’s works. Such practices indicate that people are interpreting Kobayashi not as the temporary and fixed figure but by modernizing the figure as the era changes. Additionally, as restructuring Kobayashi, people are not only fossilizing and admiring the figure as the past but also restructuring in the context of the modern times and call the figure in front of the people to change the recognition about Kobayashi as the folk hero.

The growth of the cultural industry is also important in terms of economic growth. In terms of local economic growth, the cultural industry is creating an unprecedented new supply-demand relationship. Therefore, industrial value is attracting people's attention. In particular, the Chinese government has made the cultural industry one of the core industries of the country’s development strategy, using its rich cultural heritage advantages to develop into a cultural power. This study was initiated from the necessity of analyzing how the industries related to the culture industry are structured and their effects on the country and national economy in a situation where China's culture-related industries are steadily growing. This paper is to analyze Chinese culture & entertainment industry developed with governmental measures to expand domestic demand has related to national economical ripple effect from macro economy aspect by using an inter industry relation table 2007, 2017. This study uses the 2007 Chinese input-output table released in 2010 and the 2017 Chinese input-output table released in 2020 for empirical analysis. The originality and significance of this research is the lack of research testing on the relationship between an industry and changes in related industries so far. Chinese Input-Output table in 2007 and 2017 are used as a tool of this research and all kinds of ripple effect and relation with other industries is analyze using by ‘Index of the power of dispersion’, ‘Index of the sensitivity of dispersion’, ‘Effect on production inducement’ and ‘Value added analysis’. The originality and significance of this research can be found because of the lack of research to examine the relationship between an industry and changes in related industries. However, it is difficult to fully explain the impact of the rapidly changing Chinese cultural industry on the country and its economy.

일본의 문화콘텐츠는 전 세계적으로 막강한 파워와 영향력을 지니고 있다. 일본만의 독특한 문화콘텐츠를 활용한 문화적 확장성은 일본문화산업의 지배력을 한층 배가시키고 있다. 일본문화산업 속에서 일본문화콘텐츠의 활용 방식과 전략은 다양한 형태로 이루어지고 있지만, 그 중에서도 일본 애니메이션 콘텐츠가 차지하는 영역은 가장 높은 비율을 이루며 일본이 내세우는 핵심 문화콘텐츠로서 자리매김하고 있다. 본고는 이와 같이 일본문화콘텐츠의 핵심이라 할 수 있는 애니메이션 콘텐츠에 주목을 하여 과거부터 현재까지 이어져 온 애니메이션 콘텐츠 활용 방식의 흐름을 살펴보고 일본의 콘텐츠 전략을 분석해 보고자 하였다. 먼저 최근까지의 애니메이션 산업 동향 파악을 통하여 일본 애니메이션 산업의 전개 과정을 살펴보았다. 그 속에서 애니메이션 콘텐츠가 만들어 내는 창조적인 원천 소스를 확인할 수 있었고, 이를 통하여 창출되는 일본문화산업의 다양성과 효율성을 분석할 수 있었다. 그리고 애니메이션 콘텐츠를 더욱 확장시키기 위한 일본의 문화산업정책의 방향성을 살펴보았다. 이를 기반으로 현재 새롭게 대두되고 있는 일본의 지역활성화 방안인 ‘콘텐츠 투어리즘’의 본질을 분석하고 애니메이션 콘텐츠와의 연계 방식과 사례를 살펴보았다. 그리고 지역공동체의 애니메이션 활용 전략 을 통하여 애니메이션 콘텐츠의 새로운 역할과 활용 방식을 파악하고자 하였다. 이처럼 애니메이션 콘텐츠 하나로도 충분히 만들어 낼 수 있는 일본문화산업의 구조와 전략을 면밀히 분석함으로써 한국의 문화산업에 적확한 시사점을 제시하고자 하는 것이 본고의 목적이었고 지속적인 향후의 과제이기도 하다.

Japan’s cultural contents have enormous power and strong influence all around the world. The cultural scalability that utilizes Japan’s unique cultural contents is further multiplying the dominance of Japan’s cultural industry. In Japan’s cultural industry, the method and strategy of using Japan’s cultural contents are made in various forms. Among them, however, Japan’s animation contents account for the highest proportion, establishing themselves as a key cultural content that Japan is promoting. So this paper focuses on the animation contents that are the core of Japan’s cultural contents. In the process of it, the paper looks at the trend of using animation contents from the past to the present and analyzes the strategy of Japanese contents. First of all, it examines the development process of the Japan’s animation industry by grasping the trend of it until now. In it, the creative source of animation contents can be found and the diversity and efficiency of the Japan’s cultural industry can be analyzed. The paper also examines the direction of Japan’s policy of cultural industry to further spread animation contents. Based on this, it analyzes the essence of “Content Tourism,” Japan’s newly emerging plan of regional revitalization, and looks into the ways and examples of its links to animation contents. In addition, through the strategy of using animation in the local community, it identifies new roles and ways of utilizing animation contents. By closely analyzing the structure and strategy of the Japan’s cultural industry, which can be produced with just one animation content, the paper intends to make a suggestion of the accurate implications for Korea’s cultural industry.

This study explores the market situation and government policies of Chinese cultural industry in order to provide entry suggestions for promoting globalization of Korean digital contents industry. It analyzes how the Chinese market condition has been changed by the policies, and what kinds of entry strategies are appropriate for Korean digital contents firms under the situation that wholly-owned foreign companies are forbidden to provide digital contents-related service in China. On the one hand, Chinese government has protected and fostered cultural industry and domestic market for more than 10 years. Cultural industry is developed as a national strategy for promoting economy growth. On the other hand, as the base of Chinese cultural industry is still weak, Chinese government is devoting to developing more open-oriented and more innovation-oriented ways to boost the growth of cultural industry. Various policies are launched in enhancing independent innovation capacity with own intellectual property rights and brands, helping domestic cultural product providers explore overseas markets to enhance global influence of Chinese culture, and also in promoting cultural services enterprises by using digital technology to provide production, dissemination, marketing, and other services. Several entry suggestions of Korean digital contents firms are made. They are mainly focused on two areas, the first is platform-based online channels. The second is the producer service area. The new generation of network platform business model shows revolutionary innovation power in today’s business. Comparing with traditional supply chain, digital contents products operated by platform are more efficient in approval and with higher profit. Korean firms need to develop more localized and popular contents to face the fast changing netizen’s taste. In addition, Korean firms need to learn how to develop their intellectual property (IP) for “one source multi use”. As for the producer service area, there are three kinds of services with high development potential and successful probability. The first is globalization service for Chinese cultural products. The second is talent cultivation and professional education service for human resource of Chinese cultural industry. The third is small and medium-sized enterprise incubation services, especially focusing on how to help them to build brands, digitalization of traditional promotion methods as well as the creative HR management.

This paper aims to examine the transition of cultural industries for 10 years from 1997 to 2006 in Busan Metropolitan City, focusing the annual change of numbers of enterprises, numbers of employees and the total sales. Among various cultural industries, 9 major groups are selected for the analysis of the transition. They are industries of broadcasting, movie, advertisement, design, performance, publishing, distribution of publication and recording media, printing and game. The result of analysis shows that, for the period, the industries of advertisement and publishing recorded sharp growth in the scale and in the national share; the movie industry also recorded sharp growth in the scale following the national trend; the industries of broadcasting, design, performance and game also recorded sharp growth in the scale but with a little decrease in the national share; the printing industry maintained the status quo in the scale and in the national share; and the industry of distribution of publication and recording media was stagnant in the scale following the national trend.

본고에서는 요괴의 계보를 통한 문화산업적 가치와 효과에 대하여 검토해 보았다. 살펴봤듯이 현재 요괴는 무시할 수 없는 중요한 문화콘텐츠라는 점에 이견은 없을 것이라 여겨진다. 요괴의 문화콘텐츠로서 가치는 앞으로 더욱더 증대되어 갈 것이며 그와 더불어 부수적인 문화산업적 경제효과도 높아져 갈 것이다. 그리고 다양한 요괴 문화콘텐츠의 확장과 생산, 그리고 소비는 지속적으로 이루어져 요괴에 대한 사람들의 관심과 흥미 또한 더욱더 높아져 갈 것이다. 하지만 요괴 문화콘텐츠와 그 가치에 대한 제대로 된 이해가 없는 생산과 소비는 앞으로의 발전 가능성을 저해할 가능성 또한 생각해 볼 수 있다. 문화콘텐츠의 속성상 어떤 조그만 계기로 인해서도 쉽게 대중성이 상실될 수 있는 가능성을 생각해 보면 무차별적인 요괴 문화콘텐츠의 무차별적인 생산과 소비가 아닌 미래지향적인 전망과 전략 속에서 구체적이고 체계적인 관리가 어느 때보다도 필요한 시기가 아닌가 생각해 본다.

This paper saw a review about the cultural and industrial value effect through the lineage of monsters. Considered at present would not be seen as the ghost is a point that can not be ignored important cultural differences. As the specter of cultural content value it will increase even more in the future will have to go with him to go even higher, with ancillary cultural industrial economies. And various extensions of the specter of cultural content and production, and consumption will continue to consist of interest and people also go on Yokai further increased. But the specter of cultural content production and consumption do not have a proper understanding of its value may also consider the potential to inhibit the possibilities of future development. See also easy due to some small gauge the properties of cultural contents consider the possibility that publicity may be lost when the concrete and systematic management in the indiscriminate production and future-oriented vision and strategy, rather than the consumption of indiscriminate specter of cultural content which think about whether you need all the time.